Find, nurture and grow with social media marketing
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Global Business Builders Presented by: Carl Loop (832) 491-3243 [email protected] Better Marketing. Better Customers. “Find, Nurture and Grow with Social Media Marketing”
Transcript of Find, nurture and grow with social media marketing
Global Business BuildersGlobal Business BuildersPresented by: Carl Loop
(832) 491-3243 [email protected]
Better Marketing. Better Customers.
“Find, Nurture and Grow with Social Media Marketing”
Why Are You Here?
• Learn How to Build Better Relationships
• Learn How to Stand Out
• Shorten Sales Cycle
• Peace of Mind About Doing Things Right
• Generate More Leads ad Attract and Develop More IDEAL Customers
• Make Money and Enjoy Your Life While Working with Others You Enjoy
Contents
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Common Marketing & Nurturing Practices
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Marketing and Nurturing for Success
55 Benefits of Social Media
66 LinkedIn
77 Facebook
88 Other, Wrap Up
Kicking It Off, Specific Goals
Internet Marketing, Social Media
Kicking Things Off
“When Selling: With Some People, There’s Nothing You Can Say That Will Work; and With Some People Whatever You Say Will Work Right Away.”
GOALS: •Marketing and Nurturing Strategies That Uncover and Connect You With the Right People•Set You Apart as the Right Choice•Get People to Take a Desired Starter Action
Marketing and Nurturing
First, A Look at Common Business PracticesFirst, A Look at Common Business Practices
1. Limited or No Segmentation• One Approach to All Markets• One Approach to All Personality Types• One Approach to All Contact Levels
2. “One Time Shot” Approach. Follow Up Not Done Effectively3. Emphasis on the “Big Sale” and “Numbers Game”4. Very Little WIIFM, Focus on Features5. Very Little – if any – Testing, Measuring and Scripting6. “Me Too” Marketing (“hey, I sell that too, why not buy from
me?”) Suggested Reading: http://bit.ly/KMyo8O
Marketing and Nurturing
Common Business Practices (cont.)Common Business Practices (cont.)
7. More Time is Spent on Nurturing Leads into Prospects Than Turning Customers into Ideal Customers…THE IDEAL CUSTOMER!•Appreciates You•Pays You On Time•Loyal•Testimonials•Referrals•Buys Repeatedly•Loyal
Marketing and Nurturing for Success
Segmentation and Differentiation1. Segment Your Markets and Target Customers
• Products, Needs• Age, Status• Levels of Awareness• Goals• What’s In It For Me
2. Stand Out• What is Unique?
Retire at Age X
Enjoy Relationship
Gain Praise
Avoid Risk
Have Fun
Gain Power
Avoid Hassle
Marketing and Nurturing for Success
Segmentation and Differentiation (cont.)
3. Nurture to the Personality Type: DISC Training
Marketing and Nurturing for Success
Segmentation and Differentiation (cont.)4. Differentiate by 5 Levels of People:
Contact Lead Prospect Customer Fan (Ideal Customer!)Important Points: • All levels should have a unique nurture approach, various
offers, and a strategy for “upgrading” to the next level. Get connected at the most convenient place to the person.
• The initial sale is not about making money. Money is made on the sales after the first sale. Get a lead started somewhere. Then move them up.
Internet Marketing Techniques
WebsiteWebsite
Search EngineOptimization
Social Media Marketing
Email Marketing
Paid Advertising
Mobile MediaMarketing
Social Media Marketing and Nurturing
Some ChoicesSome Choices
• LinkedIn• Facebook• Forums• Blogs• YouTube• Twitter• And Many More…
Benefits of Using Social Media
Prospecting, ConnectingProspecting, Connecting
• Easily Find, Connect and Convert Your Target Market• No GateKeepers• Great Reach• Credibility• Attract Others• Multiple Chances to “Touch” People• Great Tools and Applications
Put Some Low Pressure
Activities Between You,
Your Prospects
• Get Your Profile Completed
• Professional Picture
• Home, Profile• Keywords
• Join Groups• Use Advanced Search• Ask for Introductions• Grow Your Relevant
Connections• Search for Local
Events• Create Local Events
• Nurture Your Targets
• Send Out Status Updates
• Offer Value, Interest
• Ask, Answer Questions
Custom URL:Edit Profile>Public Profile
Order ProfileSections
UsingDrag and Drop
See Who is Viewing You(Viewing Others
Can Lead to Their Viewing of You)
Group Statistics:Activity
CompositionTopics
Personal Profile vs. Business Page
Business FB PageBusiness FB Page
• Can Conduct Business/Sales
• Many Fan Pages• No Limit on “Likes”• All Posts are Indexed• Can Advertise to Your
Facebook Page• Can Designate “Admins”Without giving Login• Business Page Default is
Newsfeed
Personal FB ProfilePersonal FB Profile
• Personal is for Personal (terms of service - Facebook.com/legal/terms)
• One Personal Profile• Limit on “Friends”• Basic Info is Indexed• Personal Page Default is the
Newsfeed (Home)
How to Promote and Grow Your “Likes”
1. Admin Panel > Build Audience•Invite Email Contacts•Invite Friends (NOTE: Must be on your Business Page Logged in as You!)2. Create an Ad 3. Get a Facebook Personal URL and Put Link in email4. Contests5. Join Groups, Get Involved and Your Posts Will Go to All Group Members6. Create Events7. Like other Businesses and Post on Their Sites
What to Do in 1 Hour to Promote and Grow
Activity 1 (for 10 minutes): Engage with and respond to the people who are talking to you or talking about you (sending you direct messages, making comments on your posts).
Activity 2 (for 10 minutes): Next, find some good, relevant, high quality or entertaining things to post. Remember what is relevant to your business and your target audience.
Activity 3 (for 10 minutes): Surf the net. Check out what your contacts, vendors, clients are talking about or doing.
Activity 4 (for 15 minutes): Now, create and post some original content that helps showcase your expertise: tips, good ideas, a great blog post or podcast you've created.
Activity 5 (for 15 minutes): Find new people to connect with who are either part of your target market, who are following your competition, or are people you can learn from.
Global Business BuildersGlobal Business Builders
• Connect www.LinkedIn.com/in/carlloop• LinkedIn Profile Setup• “Better Marketing. Better Customers.” Package
Better Marketing. Better Customers.
Carl Loop(832) 491-3243
