Capturing the Unicorn: Find, Nurture, and Retain Creative Intrapreneurs in Your Organization
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Transcript of Capturing the Unicorn: Find, Nurture, and Retain Creative Intrapreneurs in Your Organization
an employee of a large corporation who is given freedom and financial support
to create new products, services, systems, etc., and does not have to follow the corporation's
usual routines or protocols.
dictionary.com
Newsweek, 1985
“The Macintosh team was what is commonly known as intrapreneurship…
a group of people going, in essence, back to the garage,
but in a large company.”
Money & traditional success indicators
may not be their primary motivation.
(The creative process itself is.)
Consider shorter review periods and more aggressive
goal-setting.
(High-achievers work faster than others.)
Are alternative work schedules or non-traditional compensation
an option?
(20th century models cannot solve 21st century problems.)