Financial trouble for maker of Crocs sends shockwaves...
Transcript of Financial trouble for maker of Crocs sends shockwaves...
8/2/2014 Financial trouble for maker of Crocs sends shockwaves across the city - NY Daily News
http://www.nydailynews.com/life-style/croc-tastrophe-article-1.1879049 1/5
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Financial trouble for maker of Crocs sendsshockwaves across the city Chefs, nurses and kids love them. Even Mario Batali will likely stock up if company goesunder.BY CHELSEA HIRSCH , JACLYN ANGLIS / NEW YORK DAILY NEWS / Thursday, July 24, 2014, 3:08 PM
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It’s a Croctastrophe!
News that the maker of the onceubiquitous rubbery foam shoes was in direfinancial straits has sent shockwaves across New York City.
“I’m going to start stocking up,” said Isabelle Laskin, an attorney from theLower East Side speaking for millions, if not hundreds of millions, of Crocslovers everywhere.
The comfortable amphibious shoe — born in 2002 and named after thefamously tough land/water reptiles — is certainly no Louboutin, but it hascertainly become fashionable for celebrities like Adam Sandler, chefs includingMario Batali, and everyday people like nurses and children.
In fact, during an earlier Croc scare, Batali bought 200 pairs in his beloved“Batali Orange” before the company retired the blaze color last year.
“It’s preposterous...but nothing lasts forever, baby,” Batali told DetailsMagazine at the time, though he declined to comment for this story.
Perhaps Batali was tooheartbroken or shocked tospeak after hearing that Crocs
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Crocs shoes are comfortable, durable and ugly. But they’re also amazingly popular — even as thecompany that makes them appears to be going down the tubes.
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8/2/2014 Financial trouble for maker of Crocs sends shockwaves across the city - NY Daily News
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will downsize its Coloradoheadquarters and close 75 to100 stores worldwide 25 to 30stores in the U.S.
The company is also endingproduction of its "high end" lineand trimming the variety of Crocstyles by 30 to 40% in hopes ofstaving off extinction.
But other New Yorkers especially moms were eagerto bemoan the loss of theirfavorite footwear.
“My 8yearold son doesn’t likebeing confined by sneakers andboots,” said Ruby Santana, 28,from Inwood. “In the summer hewears his SpiderMan Crocseveryday, and in the otherseasons he wears the ones withfleece.”
Crocs aren’t just for kids esteemed cooks also appreciatethe ergonomic shoes.
“Being in the kitchen all day means being on your feet, running up and downstairs and lifting a lot of heavy things. You need comfortable shoes like Crocs,”said Thiago Silva, corporate pastry chef to the EMM Group.
Still, city chefs like Craig Wallen of the Upper West Side's Cesca areunimpressed by Malto Mario’s clog.
"I wore Crocs for years until I started slipping in them at work and my kneesand back were feeling the pain," he said. "Downsizing production of Crocs is agood thing if they focus on improving quality."
Wallen aside, Crocs' price and durability will likely keep them off theendangered species list.
"I can just hose them down when they get too cruddy, unlike other brands,"said Coby Farrow, executive chef of BLT Prime. "Knowing that they will becutting back production, I'm sure I'll buy a pair or two just as backups."
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COMMENTS (8) [ Discussion Guidelines]
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These are the most horrible, ugly, and disgusting shoes ever created !
CTHJARVIS7 days ago
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BEST CITY APPIN THE WORLD!FR
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8/2/2014 Financial trouble for maker of Crocs sends shockwaves across the city - NY Daily News
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YES! THIS! thank you! +1
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Crocs have goodbreathable options along with the soft leather. Wearing one of these offergreat comfort and it is shocking to see such an act taken up by the company.
http://piedpiperchildrensshoes.com/
CHRISTI ANGEL MATHEWS3 days ago
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8/2/2014 Financial trouble for maker of Crocs sends shockwaves across the city - NY Daily News
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