Financial Performance of Microsoft

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    MBA

    (Master in Business Administration)

    FI612: Financial Environment

    Instructor: Dr. Loukia Evripidou

    FINAL PROJECT: COMPREHENSIVE ANALYSIS OF MICROSOFT

    Group Members:

    Sheena Mayadas S20091307

    Benny H Najarian F20081852

    Evangelos Andreou F20081960

    Kyriacos Tengeris S20091300

    Ganesh Uprety F2006758

    Fall Semester 2009

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    Table of Contents

    1.About Microsoft.............................................................................................3

    1.1.History ............................................................................................................3

    1.2.Core Activities.................................................................................................3

    1.3.Microsoft Mission and Values...........................................................................4

    1.4.Strengths and Weaknesses.............................................................................4

    2.Strategy and Performance of Microsoft........................................................5

    2.1.Fiscal year 2008.............................................................................................. 6

    2.2.First quarter 2009............................................................................................7

    3.Clients...........................................................................................................7

    4.Competitors ................................................................................................8

    5.Performance Analysis - Microsoft Vs Competitors.........................................9

    5.1.Industry Performance......................................................................................9

    5.2.Financial Strength .......................................................................................... 9

    5.3.Liquidity ratios:..............................................................................................12

    6.Regulators ..................................................................................................12

    6.1.US SECURITIES AND EXCHANGE COMMISSION .............................................13

    6.2.UNITED STATES FEDERAL EXECUTIVE DEPARTMENT ....................................13

    6.3.EUROPEAN COMMISSION...............................................................................147.Short and Long Term Perspectives.............................................................14

    7.1.Microsoft Expands Virtualization Initiatives with HP......................................15

    7.2.The worldwide launches of Windows 7 Operating System.............................15

    7.3.EBay Teams Up With Microsoft to Offer Daily Deals......................................17

    7.4.Microsoft buys data Centre software firm Opalis...........................................18

    8.Conclusion .................................................................................................19

    9.References..................................................................................................21

    10. APPENDIX.................................................................................................24

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    1. About Microsoft

    1.1. History

    Microsoft Corporation was founded in the early 1970s by William Henry

    Gates III with the intention to develop and sell BASIC interpreters for the

    Altair 8800. Microsoft rose to dominate the home computer operating system

    market with MS-DOS in the mid-1980s, followed by the introduction of

    Windows line of operating systems. Microsofts products have managed to

    achieve achieved great success in the desktop computer market.

    Throughout its history, Microsoft has however been the target of criticism

    against certain mal practices, including accusation for monopolistic

    business practices and anti-competitive strategies including refusal to deal

    and various tying arrangements. The U.S. Justice Department and the

    European Commission, among others, have ruled against Microsoft for

    various antitrust violations.

    Microsoft possesses footholds in other markets; with assets such as theMSNBC cable television network, the MSN Internet portal, and Microsoft

    Encarta multimedia encyclopaedia. The company also markets both

    computer hardware products such as the Microsoft mouse as well as home

    entertainment products such as the Xbox, Xbox 360, Zune and MSN TV

    which are also major success stories for the company. Microsoft's initial

    public stock offering (IPO) was in 1986 and the ensuing rise of the company's

    stock price led to the creation of four billionaires and an estimated 12,000

    millionaires amongst Microsoft employees.

    1.2. Core Activities

    Microsoft Corporation is a United States multinational computer technology

    corporation that develops, manufactures, licenses and supports a wide range

    of software products for computing devices. Headquartered in Redmond,

    Washington, USA, its most profitable products are the Microsoft Windowsoperating system and the Microsoft Office suite of productivity software.

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    1.3. Microsoft Mission and Values

    "A computer on every desk and in every home around the world, running

    Microsoft software." Microsofts mission statement (3).

    Microsoft is committed in its long term mission of helping its customers

    realize their full potential. The company constantly updates and improves its

    products, continually evolving with the market so as to be in the best

    position to accelerate new technologies as and when they emerge, and to be

    in a better position to serve their own customers. (12)

    At the heart of Microsofts success is their commitment to innovation and

    their devotion to investing more in research and development combined with

    the use of talented researchers, scientists and engineers working across the

    globe to create new technology breakthroughs.

    1.4. Strengths and Weaknesses

    A SWOT analysis helps to classify the internal strengths and weaknesses of

    the company versus external situational factors such as opportunities and

    threats. Strengths serve as a foundation for building competitive advantage,

    and weaknesses may hinder it. By understanding these four aspects of an

    environmental situation, a firm can better leverage its strengths, correct its

    weaknesses, capitalize on golden opportunities, and deter potential threats.

    1.4.1. Strengths

    A Multinational Corporation that operates through regional subsidiaries

    to minimize cultural differences in more than 60 countries.

    Global recognition of the Microsoft name and the companys ability

    for rapid product development.

    Microsofts product interfaces are considerably user friendly

    Proliferation of Microsoft Office productivity suite (Word, Excel,

    Outlook, etc.) throughout the business community

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    Flexible, Loyal, hardworking, and diverse workforce (20% minority,

    26% women) who, in addition to good compensation, have an

    opportunity to do well financially through stock purchases.

    Windows 95, 98, 2000 series, Windows NT, Windows XP and WidowsVista are globally known as the PC desktop operating system with a

    market share of about 88%.

    1.4.2. Weaknesses

    Between 1990-1995, Microsoft leadership failed to correctly anticipate

    the growth and popularity of the Internet. This left room for Google to

    grab a foothold in the search engine arena

    Dependency on hardware manufacturers to pre-install Microsoft's PC

    operating system.

    The company has experience increases in employee turnover from 6%

    for a ten year period to 7.4%

    Falling sales in their operating systems and server software sectors

    Little or no significant presence in the wireless market and Windows CE

    has been disappointing Perceived by many as a cut-throat competitor that uses its dominant

    market position to marginalize competition by stealing/destroying the

    competition's products, stifling product innovation, and decreasing the

    availability of competitor products.

    Products have a single application focus and do not work well with or

    on-top of other products (18) & (19)

    2. Strategy and Performance of Microsoft

    As mentioned, Microsofts corporate strategy is highly customer oriented

    focusing on ways to deliver new and innovative means of addressing how

    customers use their software, and to offer solutions to business problems.

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    2.1. Fiscal year 2008

    Fiscal year 2008 was a successful year for Microsoft and saw the company

    deliver outstanding financial results and introduce significant innovations

    across the breadth of their product portfolio, further making key investmentsto position the company for strong future growth. Thanks to the continued

    success of their core Windows and Office businesses, and positive growth in

    all of the Companys business groups, revenue jumped to $60.4 billion in

    fiscal 2008, an increase of 18 percent compared with the previous fiscal year

    and a positive indicator for existing shareholders (1). Additionally, earnings

    per share reached $1.87 and Microsoft returned $16.5 billion to shareholders

    through stock buybacks and dividends (1).

    A number of key announcements were made throughout the year concerning

    important changes to their technology and business practices and so as to

    increase openness of their products and drive greater interoperability and

    choice for developers, partners, customers, and competitors. The company

    further announced important strategic acquisitions to strengthen their

    offerings in key markets and add to their broad innovation portfolio. Some

    examples included the acquisitions of AdECN, Rapt and YaData, which

    brought leading-edge capabilities for advertisers and publishers to

    Microsofts advertising platform. Furthermore, the acquisition of Calista

    Technologies and Kidaro, enabled the company to continue to position

    themselves as a leader in the critical market for virtualization (1). Another

    important event which took place in February 2008, was Microsofts proposal

    to acquire Yahoo!. The proposed transaction was designed to accelerate the

    companys strategy in online search and advertising. However, after careful

    consideration, Microsoft determined that the economics of the deal terms

    demanded by Yahoo! and the need to move forward quickly in partnership

    on regulatory review and to integrate the two companies meant that the deal

    was no longer in the best interest of Microsoft shareholders. Nonetheless,

    despite the deal being dropped, Microsoft remains committed to being a

    leader in online search and advertising and make investments that will

    enable them to succeed.

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    2.2. First quarter 2009

    First quarter of 2009 further saw Microsoft benefit from strong performance

    as a result of strong Windows and Xbox demand and execution, thus

    resulting in strong revenue inflow. The Company continued with its cost

    discipline strategy and saw its business segments stabilize. The company

    further benefited from adjusted EPS growth of 8% compared with 2008 and

    an operating cash flow of $6.1 billion (2) & (16).

    3. Clients

    Microsoft strives to provide products and service which cater to the needs of

    serve Individual consumers, small and medium-sized organizations,

    enterprises, governmental institutions, educational institutions, Internet

    service providers, application developers, and Original Equipment

    Manufacturers (OEMs). Consumers as well as small to medium sized

    organizations obtain Microsoft products primarily through resellers and

    OEMs. No sales to any individual customer accounted for more than 10% of

    fiscal year 2009, 2008, or 2007 revenue (6).

    Microsoft believes their five business segments offer the greatest potential to

    serve customers:

    Client : Includes the Windows product family and is responsible for

    their relationship with personal computer manufacturers. (21)

    Server and Tools : Software server products, services and solutions,

    including- Windows Server operating system, Microsoft SQL Server,Microsoft Enterprise Services, Visual Studio, System Center products,

    Forefront security products and Biz Talk Server. (22)

    Online Services Business : Consists of an online advertising platform

    with offerings for publishers and advertisers, personal communications

    services such as e-mail and instant messaging, and online information

    offerings such as Live Search and the MSN portals and channels. (23)

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    http://www.microsoft.com/msft/IC/segments_client.aspxhttp://www.microsoft.com/msft/IC/segments_server.aspxhttp://www.microsoft.com/msft/IC/segments_osb.aspxhttp://www.microsoft.com/msft/IC/segments_server.aspxhttp://www.microsoft.com/msft/IC/segments_osb.aspxhttp://www.microsoft.com/msft/IC/segments_client.aspx
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    Microsoft Business Division : Includes the Microsoft Office suites,

    desktop programs, servers, and services and solutions; Microsoft

    Dynamics; and Unified Communications business solutions. (24)

    Entertainment and Devices Division : Consists of the Xbox videogame system, including consoles and accessories, Xbox Live

    operations, Zune digital music and entertainment device; Media room,

    mobile and embedded device platforms, Surface computing platform,

    and Windows Automotive. (25)

    4. Competitors

    Microsofts prime competitors in the software industry are:

    Google Inc. (GOOG)

    An American public corporation, earning revenue from advertising related to

    its Internet search, e-mail, online mapping, office productivity, social

    networking, and video sharing services as well as selling advertising-free

    versions of the same technologies. Google is well known for its open

    sourceweb browser and is today one of the most popular search engines

    used globally. Its initial public stock offering (IPO) took place on the 19th

    August 2004 at $85 per share. Today its shares are priced at $590.51.

    IBM

    International Business Machines (IBM) is a multinational computer

    technology and IT corporation headquartered in New York. IBM manufactures

    and sells computer hardware and software (with a focus on the latter), and

    offers infrastructure services, hosting services, and consulting services in

    areas ranging from mainframe computers to nanotechnology.

    Today IBM shares are selling at $ 129.68 per share.

    Oracle Corporation (ORCL)

    A multinational computer technology corporation that specializes in

    developing and marketing enterprise software products,

    particularly database management systems. Oracle has managed to enlarge

    its share of the software market through organic growth and through a

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    number of high-profile acquisitions. In 2007 Oracle had the third-largest

    software revenue, after Microsoft and IBM. The corporation has arguably

    become best-known due to association with its flagship product, the Oracle

    database. Today, ORCL shares are selling at $ 22.78 per share.

    5. Performance Analysis - Microsoft Vs Competitors

    Microsoft competes in the Software Industry and is listed on the stock

    exchange under MSFT which is a major component of the S&P 500, Dow

    Industrials and Nasdaq 100 indexes. For the purpose of this report we have

    carried out our analysis of MSFT performance against competitor

    performance for Google (GOOG), Oracle (ORCL) and IBM, for which we will

    compare annual and quarterly financial results.

    5.1. Industry Performance

    Here we attempt to provide some insight into the financial performance of

    MSFT next to its competitors (all data referred to is found in the Appendix).

    5.1.1. Return on Assets (ROA)

    ROA provides an indication of MSFTs profitability relative to its total assetsand is indicative of how efficient management is, at using its assets to

    generate earnings. Calculated by dividing a company's annual earnings by

    its total assets, ROA is displayed as a percentage. Sometimes this is referred

    to as "return on investment". As is evident in Fig 7, MSFTs performance next

    to competitors is average and as can be seen, the company has benefited

    from strong annual earnings since 2004, thus increasing ROA.

    5.2. Financial Strength

    The following ratios are of interest to existing and potential shareholders.

    5.2.1. Return on Equity

    ROE is useful in comparing the profitability of a company to that of other

    firms in the same industry and is of interest to potential shareholders when

    deciding which company to invest their money. Higher return on equity

    implies more efficient use of shareholders equity towards the total income

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    generated by the company. Referring to Fig 3 we can see MSFTs ROE has

    decreased from a high in 1999 at 36% to 12% in 2003, before recovering

    strongly to over 50% in 2008. This positive increase in ROE from 2004 was

    associated with stronger growth in Net Income compared with growth inshareholder equity. It is not as efficient compared with industry competitors

    but MSFT does show less fluctuation (volatility) over the years (14).

    5.2.2. Gearing ratio

    Gearing ratio of a company shows the dependence on borrowed funds as

    compared to its own funds. Debt usually includes long term borrowings

    which include long term bank loans, debentures and preference shares.

    Equity on the other hand is the same as shareholders own funds and usually

    includes share capital + reserves. Gearing is a measure of financial leverage,

    demonstrating the degree to which a firm's activities are funded by owner's

    funds versus creditor's funds. The higher a company's degree of leverage,

    the more the company is considered risky. A company with high gearing

    (high leverage) is more vulnerable to downturns in the business cycle

    because the company must continue to service its debt regardless of how

    bad sales are. A greater proportion of equity provides a cushion and is seen

    as a measure of financial strength.

    When comparing Microsoft's gearing ratio with the industry, we can see it is

    considerably low. Historical data shows no record of long term debt thus

    telling us that Microsoft is low -geared with a low proportion of loans. It can

    be inferred that - based on its low gearing ratio - investing in Microsoft is a

    potentially low risk investment compared with competitors.

    5.2.3. Earnings per Share

    Earnings per share (EPS) are the earnings returned on the initial investment

    amount. Additionally, it is the portion of a company's profit allocated to each

    outstanding share of common stock. EPS serves as an indicator of a

    company's profitability (the higher the P/E the more the market is willing to

    pay for the companys earnings).

    EPS is the way to calculate how much 1 share earns from the organization.Based on September 2009 quarter results, Microsoft spent 20.49% of gross

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    profits on R&D and 35.04% on selling, general and administrative (SGA)

    expenses. Revenues fell 14.22% year on year to $12.92B. The company in

    2009 is trading at 19.20 times earnings (PE) and 4.69 times revenue (PSR).

    At the end of September 2009, Microsoft had $36.73B in cash in hand and$3.75B in long-term debt. On 23rd October 2009, Microsoft reported net

    income of $3.57B, with diluted earnings per share of $0.40. The company

    has however managed to deliver an 11.30% average annual increase in its

    EPS since 1999. (8)

    It should be noted that Microsoft is very large organization with many shares,

    and although it records good net profit, the higher figure of shares is the

    reason why its EPS is lower in comparison with competitors (Refer to

    Appendix figure 9).

    5.2.4. P/E Ratio

    The P/E ratio of a company is the most popular ratio among the investing

    community. It brings together the market share price of the company with

    the profitability of the company. It is in fact very important to the investing

    community that is compulsory for public companies to disclose it in their

    annual profit loss account. The higher the P/E ratio, the more the market is

    willing to pay for each $ or of annual earnings. Companies with high P/E

    ratios are more likely to be considered "risky" investments than those with

    low P/E ratios, since a high P/E ratio signifies high expectation. The PE ratio

    gives an investor a better understanding of a companys value. Basically with

    the PE ratio we can calculate how many dollars we are paying for each dollar

    of a companys earnings. We can see in the PE ratio graph that Microsoft has

    a PE of 11.35 which is a considerable low PE ratio (Refer Appendix figure 4)

    5.2.5. Dividend yield

    A financial ratio that shows how much a company pays out in dividends each

    year relative to its share price. In the absence of any capital gains, the

    dividend yield is the return on investment for a stock. Generally speaking,

    there is no big difference between Microsofts dividend yields ratio compared

    with the S&P 500. On the other hand, comparing with IBM and ORACLE it ishigh. A high dividend yield can be considered to be evidence that a stock is

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    under priced or that the company has fallen on hard times and future

    dividends will not be as high as previous ones. Similarly a low dividend yield

    can be considered evidence that the stock is overpriced or that future

    dividends might be higher. Microsoft has 2.57% dividend yield, higher thancompetitors and maintains its position as market leader (Refer Appendix

    figure 10).

    Most growth stocks (companies in a rapidly expanding market) don't pay

    dividends. Such is the case for GOOG and YAHOO who instead turn the

    money back into the company in order to fund growth. This enables them to

    withhold from borrowing (helping stockholders by not requiring them to pay

    more interest) or issue more stock (helping stockholders by not diluting

    ownership). Companies in more stable industries are the ones more likely to

    pay dividends.

    5.3. Liquidity ratios:

    5.3.1. Current ratio

    The current Ratio is one of the tests of an organizations financial strength. Itcalculates how many assets are likely to be converted to cash within one

    year in order to cover debts that fall due during the same year. A Current

    ratio of 1.5 is normally acceptable as it indicates a company can pay its

    debts from its current assets. Microsofts current ratio of 1.59 enables us to

    conclude it is in a relatively good financial position (see figure 5 & 6).

    6. Regulators

    These are key bodies that establish, monitor, reform and enforce regulations

    for companies. A regulators main function is to protect current and potential

    investors and to maintain fair, orderly, and efficient markets that facilitate

    capital formation. The Influence of regulators is of extreme importance in the

    case of Microsoft due to the fact that regulators tend to pay more attention

    to larger corporations than small companies and this invariably affects the

    primary activities at Microsoft.

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    The U.S. Securities and Exchange Commission, the United States

    Department of Justice and the European Commission place a lot of pressure

    on companies like Microsoft to police and control pricing policies, set pricing

    ceilings, patents, profit ceiling per product, market share etc.

    6.1. US SECURITIES AND EXCHANGE COMMISSION

    Commonly known as the (SEC), is an independent agency of the United

    States government that holds primary responsibility for enforcing the federal

    securities laws and for regulating the securities industry, the nation's stock

    and options exchanges, and other electronic securities markets. The laws

    and rules that govern the securities industry in the United States derive from

    a simple and straightforward concept: all investors, whether large

    institutions or private individuals, should have access to certain basic facts

    about an investment prior to buying it, and for the duration they hold it. To

    achieve this, the SEC requires public companies to disclose meaningful

    financial and other information to the public (4).

    Because Microsoft headquarters are located in the U.S, this body has a

    powerful impact on the companys stocks and pricing policy and recent

    announcements of the SEC have influenced many of Microsofts decisions.

    6.2. UNITED STATES FEDERAL EXECUTIVE DEPARTMENT

    The United States Department of Justice (DOJ) is the United States federal

    executive department responsible for the enforcement of the law and

    administration of justice, equivalent to the justice or interior ministries of

    other countries.

    Recent laws, (for example that monopolistic strategies should be strictlyforbidden) have forced Microsoft to change pricing of software products for

    computing devices. The United States Department of Justice enforces laws

    that big multinational companies must follow. Microsoft cannot charge

    products at any price, because potential customers are protected. By setting

    a product ceiling, Microsoft limits its profits, resulting in a lower distribution

    of profits to shareholders.

    An important factor that affects the operations of Microsoft is the prohibitionof a monopoly. Microsoft Corporation prides itself in having a presence in

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    more than 90% of locations where there is a need for computer system.

    Their market share might be in line with the presence of customers

    demanding computer systems and accessories, but a market share of this

    figure (90%) is strictly prohibited in the US.

    6.3. EUROPEAN COMMISSION

    The European Commission (formally the Commission of the European

    Communities) acts as an executive of the European Union. The body is

    responsible for proposing legislation, implementing decisions, upholding the

    Union's treaties and the general day-to-day running of the Union. The

    European Commission has ruled against Microsoft for various antitrust

    violations and has enforced legislation, treaties, and decisions that have to

    be respected by companies. Decisions and large bilateral contracts should be

    followed by Microsoft when engaging with companies that operate in the

    European Union. This is better explained by the fact that the EU and U.S are

    each others main trading partners in goods and services and thus account

    for the largest bilateral trade relationship in the , as well as providing each

    other with the most important source of foreign direct investment (FDI).

    Overall, regulators play a decisive role in terms of Microsofts strategies and

    operations. Decisions by the U.S. Securities and Exchange Commission,

    United States Department of Justice and European Commission have an

    impact on Microsofts current and potential shareholders, and investors.

    Pricing products is very important for large companies like Microsoft and

    compliance with the laws and regulations of these bodies indirectly affects

    the overall profitability and market share of Microsoft because establishing,

    monitoring, reforming and enforcing regulations is a must for every

    company.

    7. Short and Long Term Perspectives

    This last section highlights some important events, namely acquisitions and

    new product developments by Microsoft that will help shape our final

    conclusion.

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    7.1. Microsoft Expands Virtualization Initiatives with HP

    In 2008, Microsoft announced expanded product, sales and services

    initiatives with HP aimed at helping businesses more easily adopt and deploy

    virtualization to help lower information technology costs and make IT more

    efficient. Microsoft has expanded its work together with HP to sell and

    market storage, server and networking consolidation solutions and desktop

    virtualization solutions to small-, medium-sized- and large-business

    customers worldwide. This was a strategic move on behalf of the two

    companies who have been able to achieve a dynamic IT infrastructure that

    can almost double computing capacity on demand across the enterprise,

    which is huge. Furthermore, the deal enables them to consolidate their

    infrastructure by 60 percent, reducing operational costs by 30 percent, which

    maximizes value for their shareholders (17).

    7.2. The worldwide launches of Windows 7 Operating System

    Windows 7 has been set to break retail records and has become the biggest-

    grossing pre-order in Amazon's history worth even more than the most

    recent JK Rowling book, Harry Potter and the Deathly Hallows. "The launch of

    Windows 7 has superseded everyone's expectations," the managing director

    of Amazon.co.uk, Brian McBride, said. "Demand is still going strong."

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    Source: Client Revenues (10)

    Microsofts fourth quarter earnings for 2009 were better than expected, but

    the software giants client (Windows) revenue skidded 29 percent compared

    with 2008. For the three months ended June 30, Microsofts client revenue

    was $3.1 billion, down from $4.36 billion a year ago. That slide in Windows

    revenue led to a quarterly sales shortfall of more than $1 billion relative to

    Wall Street estimates.

    For the fourth quarter, Microsoft reported net income of $3.05 billion, or 34

    cents a share, on revenue of $13.10 billion, down 17 percent from a year

    ago. That fourth quarter statement includes $276 million of Windows 7revenue deferred. That deferral hurt earnings by 2 cents a share.

    Meanwhile, there were a few other moving write-offs. Microsofts fourth

    quarter results included $193 million in charges, $108 million in bum

    investments and $40 million in severance costs. Those items reduced

    earnings by another 2 cents a share.

    Client revenue decreased primarily as a result of PC market weakness,

    especially PCs sold to businesses, and a 13 percentage point decline in the

    OEM premium mix to 59%. Revenue growth from Windows operating

    systems was also impacted by a $276 million deferral for the Windows 7

    Upgrade Option program. OEM revenue decreased $1.1 billion or 31%, while

    OEM license units decreased 10%. Based on our estimates, total worldwide

    PC shipments from all sources declined approximately 5% to 7%, driven by

    decreased demand in emerging and developed markets. See table below.

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    Source: Revenues Metrics (11)

    7.3. EBay Teams Up With Microsoft to Offer Daily Deals

    Internet Explorer 8 is considered to be the fastest way to all the best deals

    on eBay and in In 2008, Microsoft and eBay Inc announced their partnership

    to offer eBay Daily Deals through a new Internet Explorer 8 Web Slice for the

    upcoming holidays.

    With most holiday shoppers looking to save money, Microsoft and eBay

    decided to present online Daily Deals through a new Windows Internet

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    Explorer 8 Web Slice that showcases popular products selling at deep

    discounts. Customers will receive continuing updates and detailed

    information about these Daily Deals for eBay, all within the Favorites Bar in

    Internet Explorer 8.

    7.4. Microsoft buys data Centre software firm Opalis

    On December 11th 2009, Microsoft said that it had acquired Toronto-

    based Opalis Software, a maker of data center management software.

    Microsoft did not disclose financial details of the transaction, but said that

    the move will augment its System Center line of management software. "I

    believe this acquisition is a pivotal piece to deliver on our dynamic data

    center initiative," Microsoft vice president Brad Anderson said in a blog

    posting. "This deal brings together the deep data center automation

    expertise of Opalis with the integrated physical and virtualized data center

    management capabilities of Microsoft System Center" (23).

    18

    http://www.opalis.com/http://blogs.technet.com/systemcenter/archive/2009/12/11/microsoft-acquires-opalis-software.aspxhttp://blogs.technet.com/systemcenter/archive/2009/12/11/microsoft-acquires-opalis-software.aspxhttp://www.opalis.com/http://blogs.technet.com/systemcenter/archive/2009/12/11/microsoft-acquires-opalis-software.aspxhttp://blogs.technet.com/systemcenter/archive/2009/12/11/microsoft-acquires-opalis-software.aspx
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    8. Conclusion

    As Microsoft enters a new fiscal year, we believe the company is ideally

    positioned to drive strong growth in 2010 and beyond. Despite certain

    shortcomings in the final quarter of 2009, Microsoft displays strong

    momentum and a great pipeline of products and technologies. Even more

    important, the company has great people at every level, including strong

    leaders who have the experience and strategic insight to turn the

    opportunities that lie ahead into even greater success in the future.

    For more than 30 years, Microsoft has enjoyed tremendous success by

    delivering key innovations that have revolutionized the way people

    communicate, share ideas, manage their businesses, and much more. Today,

    they are in the midst of one of the most exciting periods in the history of the

    software industry as computing continues to become more powerful, more

    portable, and more affordable. Content, communications, and media are

    shifting entirely to digital formats and the combination of software plus

    services is transforming the way companies create and deliver computing

    experiences.

    Microsoft continues to produce products that are widely used throughout the

    globe and the company has managed to combat to some extent the impact

    of the global recession by strengthening its position through various

    acquisitions and continuous product improvement.

    Financial evaluation of Microsoft leads us to conclude that the company has

    very good liquidity position, a healthy gearing ratio, a growing EPS and an

    overall positive outlook within the industry. Microsoft operates in a promising

    market with growing potential and profitability and is the dominant leader in

    many dimensions; profitability, capital base, expertise, and know how.

    Based on its low gearing ratio, investing in Microsoft is a potentially low risk

    investment compared with competitors. Given the companys objective to

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    continually meet customer needs, we fell that Microsoft will continue be a

    successful company and an attractive investment for potential investors and

    for existing shareholders. Figure 11 shows the current share prices for MSFT

    and competitors as at 13 December 2009. (24)

    20

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    9. References

    1. MSFT Investor Relations. Available at: [Accessed27th November 2009]

    2. Microsoft Company Website. Available at: [Accessed 28th November 2009].

    3. Microsoft Company Website. Available at: [Accessed 29th November

    2009].

    4. Securities and Exchange Commission. Available at:

    [Accessed 8th December

    2009].

    5. European Union. A Guide for Americans. Available at:

    [Accessed 8th

    December 2009].

    6. Microsoft Corporation. 2009 Annual Report. Available at:

    [Accessed 8th December 2009].

    7. YCharts. Microsoft. Available at: < http://ycharts.com/companies/MSFT >

    [Accessed 10th December 2009].

    8. Tech Crunch. WSJ Says Microsoft/Yahoo Deal Not Happening. Available at:

    [Accessed 10th December 2009].

    9. Client Revenue. Q4 Summary. Available at:

    [Accessed 12th December 2009].

    10. Seven Forums. Windows 7. Available at:

    [Accessed 12th December 2009].

    21

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    11. Microsoft Press Pass. MSFT announces Chief Financial officer

    Transition. Available at:

    [Accessed 13

    th

    December 2009].

    12. Microsoft Press Pass. MSFT outlines growth agenda at Annual

    shareholder meeting. [online]. Available at:

    [Accessed

    13th December 2009].

    13. Softpedia. MSFT deal fails to appease Yahoo. Available at:

    [Accessed 13th December 2009].

    14. Microsoft website. MSFT announces FQ results. Available at:

    [Accessed 13th December 2009].

    15. Microsoft Press Pass. MSFT expands virtualization initiatives with HP.

    Available at: [Accessed 13th December 2009].

    16. All Business. Microsoft strengths and Weaknesses. Initiatives with HP.

    Available at: [Accessed 13th December 2009].

    17. How stuff Works. Will Google destroy Microsoft. Initiatives with HP.

    Available at: [Accessed 10th December 2009].

    18. Microsoft strengths and Weaknesses. Available at:

    [Accessed 10th December 2009].

    19. Microsoft Investor Relations. Windows and Windows live division.

    Available at:

    [Accessed 9th December 2009].

    22

    http://www.microsoft.com/presspass/press/2009/nov09/11-24corpnewsPR.mspx?rss_fdn=Press%20Releaseshttp://www.microsoft.com/presspass/press/2009/nov09/11-24corpnewsPR.mspx?rss_fdn=Press%20Releaseshttp://www.microsoft.com/Presspass/press/2009/nov09/11-19Nov09ShareholderPR.mspx?rss_fdn=Press%20Releaseshttp://www.microsoft.com/Presspass/press/2009/nov09/11-19Nov09ShareholderPR.mspx?rss_fdn=Press%20Releaseshttp://news.softpedia.com/news/Microsoft-Deal-Fails-to-Appease-Yahoo-Shareholders-120545.shtmlhttp://news.softpedia.com/news/Microsoft-Deal-Fails-to-Appease-Yahoo-Shareholders-120545.shtmlhttp://news.softpedia.com/news/Microsoft-Deal-Fails-to-Appease-Yahoo-Shareholders-120545.shtmlhttp://www.microsoft.com/msft/earnings/fy10/earn_rel_q1_10.mspxhttp://www.microsoft.com/presspass/press/2008/nov08/11-17HPVirtPR.mspxhttp://www.microsoft.com/presspass/press/2008/nov08/11-17HPVirtPR.mspxhttp://www.allbusiness.com/europe/western-europe-ireland-dublin/5247433-1.htmlhttp://www.allbusiness.com/europe/western-europe-ireland-dublin/5247433-1.htmlhttp://computer.howstuffworks.com/google-microsoft2.htmhttp://computer.howstuffworks.com/google-microsoft2.htmhttp://www.slideshare.net/vinayak.nandi/microsoft-strength-and-weaknesshttp://www.slideshare.net/vinayak.nandi/microsoft-strength-and-weaknesshttp://www.microsoft.com/msft/IC/segments_client.aspxhttp://www.microsoft.com/presspass/press/2009/nov09/11-24corpnewsPR.mspx?rss_fdn=Press%20Releaseshttp://www.microsoft.com/presspass/press/2009/nov09/11-24corpnewsPR.mspx?rss_fdn=Press%20Releaseshttp://www.microsoft.com/Presspass/press/2009/nov09/11-19Nov09ShareholderPR.mspx?rss_fdn=Press%20Releaseshttp://www.microsoft.com/Presspass/press/2009/nov09/11-19Nov09ShareholderPR.mspx?rss_fdn=Press%20Releaseshttp://news.softpedia.com/news/Microsoft-Deal-Fails-to-Appease-Yahoo-Shareholders-120545.shtmlhttp://news.softpedia.com/news/Microsoft-Deal-Fails-to-Appease-Yahoo-Shareholders-120545.shtmlhttp://www.microsoft.com/msft/earnings/fy10/earn_rel_q1_10.mspxhttp://www.microsoft.com/presspass/press/2008/nov08/11-17HPVirtPR.mspxhttp://www.microsoft.com/presspass/press/2008/nov08/11-17HPVirtPR.mspxhttp://www.allbusiness.com/europe/western-europe-ireland-dublin/5247433-1.htmlhttp://www.allbusiness.com/europe/western-europe-ireland-dublin/5247433-1.htmlhttp://computer.howstuffworks.com/google-microsoft2.htmhttp://computer.howstuffworks.com/google-microsoft2.htmhttp://www.slideshare.net/vinayak.nandi/microsoft-strength-and-weaknesshttp://www.slideshare.net/vinayak.nandi/microsoft-strength-and-weaknesshttp://www.microsoft.com/msft/IC/segments_client.aspx
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    20. Microsoft Investor Relations. Server and Tools. Available

    at: [Accessed

    9th December 2009].

    21. Microsoft Investor Relations. Online Services Division. Availableat: [Accessed 8th

    December 2009].

    22. Microsoft Investor Relations. Entertainment and Devices Division.

    Available at :

    [Accessed 8th December 2009].

    23. CNet News. Microsoft Buys data centre software firm Opalis. Available

    at: [Accessed

    13th December 2009].

    24. Google Finance. Available at: < http://www.google.com/finance?

    client=ob&q=NYSE:IBM > [Accessed 13th December 2009].

    23

    http://www.microsoft.com/msft/IC/segments_server.aspxhttp://www.microsoft.com/msft/IC/segments_osb.aspxhttp://www.microsoft.com/msft/IC/segments_edd.aspxhttp://news.cnet.com/8301-13860_3-10413836-56.htmlhttp://www.google.com/finance?client=ob&q=NYSE:IBMhttp://www.google.com/finance?client=ob&q=NYSE:IBMhttp://www.microsoft.com/msft/IC/segments_server.aspxhttp://www.microsoft.com/msft/IC/segments_osb.aspxhttp://www.microsoft.com/msft/IC/segments_edd.aspxhttp://news.cnet.com/8301-13860_3-10413836-56.htmlhttp://www.google.com/finance?client=ob&q=NYSE:IBMhttp://www.google.com/finance?client=ob&q=NYSE:IBM
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    10. APPENDIX

    Fig 1: Gross Profit Margin (%)

    Source: Morning star website

    Fig 2: Revenue ($Millions)

    24

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    Fig 3: Return on Equity (%)

    Fig 4: Historical P/E

    25

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    Fig 5: Current Ratio

    Fig 6: Current Ratio (Most Recent Quarter)

    CURRENT RATIO(MRQ)

    1,59 1,151,95

    8,76

    2,651,26

    SF IBM

    ORCL

    GOO

    UST

    P50

    26

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    Fig 7: Return on Assets ROA

    Fig 8: Gearing Ratio

    2003

    2005

    2007

    MRQ

    0,00%

    50,00%

    100,00%MSFT

    GOOGIBM

    ORCL

    Industry

    S&P500

    27

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    Fig 9: Historical Earnings Per Share - EPS

    0

    2

    4

    6

    8

    10

    12

    14

    1999

    2000

    2001

    2002

    2003

    2004

    2005

    2006

    2007

    2008

    MSFT

    IBM

    ORCL

    GOOG

    HISTORICAL EPS :1999/2008

    Fig 10: Dividend Yield

    Fig. 11: Share prices at 13 December 2009

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    COMPANY PRICE OF SHARE IN US $

    MSFT 29.85

    IBM 129.68

    ORCL 22.78

    GOOG 590.51