FINAL USDEC Infographics Protein Site/C6-News and Events/IFT/USDEC...6,452 2017 vs. 2016 NEW PRODUCT...
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Whey Protein New Protein Introductions by Region North America 29.6% Western Europe 28.8% Asia 15.4% Latin America 10.0% Eastern Europe 7.9% Australasia 4.8% Middle East & Africa 3.5% Western Europe and North America accounted for half (58%) of 2017 launch activity; upward momentum in Latin America and Asia WHEY PROTEIN: New Product Introduction Snapshot Up 6.6% in 2017 vs. 2016 6,452 NEW PRODUCT INTRODUCTIONS A R O U N D T H E W O R L D 2x+ that of 2012 While sports nutrition was the #1 usage segment, more than half of new whey protein product launches in 2017 were in other categories: meals from breakfast options such as oatmeal to pizza with fortified crust, and snacks from popcorn to protein-coated almonds. Yogurt, Oatmeal & Breakfast Foods Pizza Crust Savory/Indulgent Snacks THE U.S. IS THE #1 PRODUCER OF WHEY INGREDIENTS IN THE WORLD U.S. PRODUCTION CAN MEET GROWING GLOBAL DEMAND Advantages of U.S. whey protein: From flavor and texture enhancement to protein fortification for added nutrition, U.S. whey proteins are an advantageous innovation solution that also support a simple ingredient list. Exports of whey protein concentrate (WPC) and whey protein isolate (WPI) reached record highs By selecting U.S. Dairy for your innovation needs, formulators can confidently source nutritionally and functionally advantageous ingredients made with wholesome, sustainably produced milk from U.S. dairy farms and backed by rigorous quality assurance. For more information on nutrition, trends and applications with U.S. Dairy and to access the USDEC supplier directory, visit ThinkUSAdairy.org Innova Market Insights, 2018 2017 New Product Introductions high quality, complete protein multifaceted functionality versatile cross-category usage 13,235 contained dairy protein 8,911 contained plant protein 288,000 MT U.S. dairy production of whey protein in 2018, 67% of which was exported (According to Industry Sources)
Transcript of FINAL USDEC Infographics Protein Site/C6-News and Events/IFT/USDEC...6,452 2017 vs. 2016 NEW PRODUCT...
Whey Protein New Protein Introductions by Region
North America 29.6%Western Europe 28.8%Asia 15.4%Latin America 10.0%Eastern Europe 7.9%Australasia 4.8%Middle East & Africa 3.5%
Western Europe and North America accounted for half (58%) of 2017 launch activity;upward momentum in Latin America and Asia
WHEY PROTEIN: New Product Introduction Snapshot
Up 6.6% in2017 vs. 20166,452
NEW PRODUCTINTRODUCTIONS
AROUND THE W
ORLD 2x+ thatof 2012
While sports nutrition was the#1 usage segment,
more than half of newwhey protein product launches
in 2017 were in other categories:meals from breakfast options such as oatmeal
to pizza with fortified crust, and snacks frompopcorn to protein-coated almonds.
Yogurt, Oatmeal &Breakfast Foods
Pizza CrustSavory/IndulgentSnacks
THE U.S. IS THE #1 PRODUCER OF WHEY INGREDIENTS IN THE WORLDU.S. PRODUCTION CAN MEET GROWING GLOBAL DEMAND
Advantages of U.S. whey protein:
From flavor and texture enhancement to protein fortification for added nutrition, U.S. whey proteinsare an advantageous innovation solution that also support a simple ingredient list.
Exports of whey protein concentrate (WPC) and whey protein isolate (WPI) reached record highs
By selecting U.S. Dairy for your innovation needs, formulators can confidently source nutritionally and functionally advantageous ingredients made with wholesome, sustainably produced milk from U.S. dairy farms and backed by rigorous quality assurance. For more information on nutrition, trends and applications with U.S. Dairy and to access the USDEC supplier directory, visit ThinkUSAdairy.org
Innova Market Insights, 2018
2017 New Product Introductions
high quality, complete protein
multifaceted functionality
versatile cross-category usage
13,235contained
dairy protein
8,911containedplant protein
288,000MT
U.S. dairy production of whey protein in 2018,67% of which was exported (According to Industry Sources)
