FInal Stella McCartney Publication

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with AROMA

description

A publication showcasing the collaboration between Aroma whisky and Stella McCartney

Transcript of FInal Stella McCartney Publication

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with

A R O M A

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A R O M A

C O N T E N T S

1. Spring 2012

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2. Summer 2012

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3. Autumn 2012

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4. Winter 2012

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Aroma and Stella McCartney have collaborated to bring you a limited edition blended scotch whiskey for the summer season. PHOTOGRAPHY COURTESY OF DARREN CRESSWELL

WINTERTHE

EDITION2012

For this edition Stella created a focused collection of wonderful oversized overcoats with shots of

electric blue and pink, flippy skirts and American style varsity bomber jackets. Really beautiful skating dresses were strong, but not aggressive, and came cut through with tweed. There was lots of white in mock croc details and electric blue mascara when it came to hair. Aroma collaborated with Stella to produce a truly bespoke new whisky for the winter season. Felt feathers cover a cotton bound packaging detailed with a silk wrap displaying the unique collaborative logo. Subtle notes of bittersweet chocolate and dark toffee sneak up on the senses after only a couple of minutes of air exposure. Aroma’s Winter 2012 RRP’s at £119.

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For this edition Stella took microprints from mens’ ties in burgundy and white or

blue and white and blew them up to varying degrees on mini dresses featuring asymmetrical sporty mesh under garments and ornate curling baroque appliqué hemlines. Swirls of paisley lace interjected mini dresses and all in oneswere heavily featured. Aroma collaborated with Stella to produce a truly bespoke new whisky for the summer season. Original prints of printed textile bind the box with an original embroided silk wrap displaying the unique collaborative logo. Delicate notes of unripened pear mix with a hint of oak for the perfect summer aroma. Aroma’s Summer 2012 RRP’s at £119.

Aroma and Stella McCartney have collaborated to bring you a limited edition blended scotch whiskey for the summer season. PHOTOGRAPHY COURTESY OF DARREN CRESSWELL

SUMMER THE

EDITION2012

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SPRINGTHE

EDITION2012

For her fall showcase, McCartney embraced a sensual, bodily visual language — one filled

with sheer cutaways and form-fitting ensembles — but pre-found the designer judiciously offering a mix of leisurely day clothes juxtaposed with more jovial pieces. Standout pieces - worn by giddy girls playing croquet - an effortlessly chic elongated camel coat, skilfully cut and cropped cigarette pants. Aroma collaborated with Stella to produce a truly bespoke new whisky for the spring season. Original prints of printed textile bind the box with an original embroided silk wrap displaying the unique collaborative logo. Light fragrant hints of vanilla and oak soar to the senses of this spring edition. Aroma’s Summer 2012 RRP’s at £119

Aroma and Stella McCartney have collaborated to bring you a limited edition blended scotch whiskey for the spring season. PHOTOGRAPHY COURTESY OF DARREN CRESSWELL

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AUTUMNTHE

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Stella’s autumn showcase was inspired in turn by the history of monograms, and an equestrian

theme; modern silhouettes and exquisite embroidered lace cocktail dresses in pale lemon, black and white. .McCartney’s models mingled in colorfully monogrammed suits heightened with strict architectural shoulders and elegant metallic brocade tuxedo blazers. Aroma collaborated with Stella to produce a truly bespoke new whisky for the autumn season. Original embroided cotton binds the box with an original silk wrap displaying the unique collaborative logo. Well balanced oak with a hint of citrus orange soar to the senses of this autumn edition. Aroma’s Autumn 2012 RRP’s at £119

Aroma and Stella McArtney have collaborated to bring you a limited edition blended scotch whiskey for the autumn season. PHOTOGRAPHY COURTESY OF DARREN CRESSWELL

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