Assortment ss 2015 Stella McCartney
Transcript of Assortment ss 2015 Stella McCartney
Net-A-Porter
The Net-A-Porter Group Limited is the world's premier online luxury fashion retailer.It is for the style-savvy costumer.Net-A-Porter gives access to the hottest looks of the season from international cutting-edge labels from 350 designer brands.Net-A-Porter was launched in June 2000, and has successfully established itself as a luxury brand. This assortment is been created by one of Net-A-Porter accessible brands, Stella McCartney.
Stella McCartneyStella McCartney aims her design for the mature group with a higher disposable income.Stella McCartney is known for her slouchy masculine-feminine tailoring, which appeals to the urban sophisticated woman.The women live in the urban center and is in to organic living and sustainability.The Stella McCartney line currently ranges from 195 euro for denim shorts to 4645 euro for an evening gown.
PurenessFocus on femininity and
fragilite. The gentle movement of the garment and
light pastel colours emphasise softness.
Colours
Delicate pastel colours such as cherry blossom pink and scuba blue.Each conveying calm and feminine
coolness and ease of pairing.
Dresses and jumpsuitAssymetrical hems, feminine dresses and sheer jumpsuits in Silk Crepé. All in a lose silhouette.