Spring/Summer Assortment 2015

Project by: Vibeke Kofoed Client: Net-a-Porter

Net-A-Porter

The Net-A-Porter Group Limited is the world's premier online luxury fashion retailer.It is for the style-savvy costumer.Net-A-Porter gives access to the hottest looks of the season from international cutting-edge labels from 350 designer brands.Net-A-Porter was launched in June 2000, and has successfully established itself as a luxury brand. This assortment is been created by one of Net-A-Porter accessible brands, Stella McCartney.

Stella McCartneyStella McCartney aims her design for the mature group with a higher disposable income.Stella McCartney is known for her slouchy masculine-feminine tailoring, which appeals to the urban sophisticated woman.The women live in the urban center and is in to organic living and sustainability.The Stella McCartney line currently ranges from 195 euro for denim shorts to 4645 euro for an evening gown.

Inspiration…

MusicFolk festivals, Alternative and conscious beauty, Garden parties.

Local CommunityThrifting, small urban living spaces, organic living

PurenessFocus on femininity and

fragilite. The gentle movement of the garment and

light pastel colours emphasise softness.

Colours

Delicate pastel colours such as cherry blossom pink and scuba blue.Each conveying calm and feminine

coolness and ease of pairing.

Drift Soft and delicate pastel tones are a new take on spring colours.

The Collection

15 items2 key pieces

Interchangeable essentiels

OuterwearSilk-satin coat (xs,s,m,l) 1.985 €

Frankie silk-satin trench coat €1,985

BlousesLightweight and lose fit. Easy to layer or wear alone

Dresses and jumpsuitAssymetrical hems, feminine dresses and sheer jumpsuits in Silk Crepé. All in a lose silhouette.

BottomsThe new fit is lose wide leg, 70´s style, and culottes.

2 Key pieces for s/s 2015

MarketingDirect mail to current customers, print campaign, social media and mobile app.