Final Report Blogger Survey May09 Fresh!
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Transcript of Final Report Blogger Survey May09 Fresh!
A Closer Look at Indonesian BloggersIndonesia Blogger Survey 2009 Key Findings
2009 Indonesia Blogger Survey
The 2009 Indonesia Blogger Survey is an online survey carried out by IndoPacific Edelman and Blogfam
It is designed to take a closer look at the profiles of Indonesian bloggers
Research period: October 2008 – February 2009
219 bloggers (members and non-members of Blogfam) participated
IndoPacific Edelman also interviewed 7 prominent bloggers
45% of bloggers live in the Greater Jakarta area, while the rest are spread over other areas in Indonesia, such as Sumatra, Java, Kalimantan, Sulawesi,
Bali, and Papua, as well as overseas
Key Findings
Intensity and frequency of blogging
increase over time
Bloggers have low interest in monitoring
their own blogs as well as identifying their blogs’ level of
influence
Bloggers have strong presence in social
media
Bloggers trust other bloggers when
looking for information
WHO & WHYIndonesia Blogger Survey
“Blogging is a journey for bloggers to find their
passions.” (Enda Nasution)
Facts & Figures
Base: all respondents
Facts & Figures
Base: all respondents
Most bloggers are relatively new
61% have been blogging for 2 years or less
Q: How long have you had a blog? (in years)
Base: all respondents
But they are active
No differences between length of years blogging and
time spent for blogging
Q: On average, how many hours a week do you spend blogging??
Base: all respondents
And have a strong presence in social media
Q: Of the online community networks listed below, which one are you registered on?
On average, bloggers are registered with 3 to 4 social
networking sites
Most frequently used feature: Journal/blog/notes
(46%)
Base: all respondents
Blogging is very personal
Q: When you first decided to start a blog, what were your main reasons? And you are now writing to… (You may choose a maximum of 5 options)
Base: all respondents
Transformation in bloggingInsights from in-depth interviews with influential bloggers
Personal documentation
Personal notes
Spontaneous writing
Personal space
Sharing mechanism with others
Personal branding
Experience-based opinion articles
Public space
WHAT THEY WRITEIndonesia Blogger Survey
“We are in a period of reform – from a visual to reading/writing
society … one future trend will be to see more blogs about serious
topics [more than personal].” (Romi Satrio Wahono)
Content: It's all about me
Q: Which of the statements below best describes your blog content? Please choose a maximum of 3 answers.
Base: all respondents
Topics written by bloggers
Q: Which topic do you usually discuss on your blogs? Please choose a maximum of 3 answers.
Base: all respondents
Influence of marital status in reasons for blogging
Q: When you first decided to start a blog, what were your main reasons? And you are now writing to… (You may choose a maximum of 5 options)
Base: all respondents
Personal-related activities
Business-related activities
Mars vs. Venus
Male blogg
ers
• Blogging mostly to share knowledge/experience
• More into technology-related postings
• Also interested in entertainment-related topics
• Registered in 2-3 SNS
• Prefer to check email and access content-sharing websites in limited online session
• More likely to monitor their blogs’ traffic
Fema
le blogg
ers
•Blogging mostly to channel their writing hobby•Like posting light information (entertainment and personal stories)•Mostly search for traveling and culinary-related topics•Registered in 2-3 SNS•Prefer to check email and access SNS in limited online session•Pay less attention to their blogs’ traffic
HOW OFTEN Indonesia Blogger Survey
“Blogging changes over time. In the early days, we were happy when our
postings were read. Now, we are more enthusiastic about writing.
When we find something unique, we share. ” (Bayu Amus)
Intensity increased in first year, then stabilized
Intensity and frequency of blogging compared to years of blogging
Most bloggers actively update their blogs in the first 2 years
Q: How often do you update your blog per month (if you have more than 1 blog, please answer with the most frequent time)?
Base: all respondents
Often 52%
Rarely 56%
Often 44% Often
42%
Rarely 46%
Often 55%
55% of all bloggers often update their
blogs
Updating blogs is opportunity-driven
Q: How often do you update your blog per month (if you have more than 1 blog, please answer with the most frequent time)? What are your main reasons for updating your blog or adding a new entry to your blog?
Base: all respondents
Bloggers with lower
intensity rarely update
their blogs (59%)
Bloggers with higher intensity actively update their blogs• Often 59%• Very often
21%
SUCCESS METRICSIndonesia Blogger Survey
“To me, blogging is done with passion and from the inside…so
its success is not a concern.” (Wicaksono)
Monitoring of own blog
Q: Do you intentionally monitor the traffic and page views of your blog? (please mention your reasons)
Entrepreneurs (80%) and professionals (85%) have higher interest in monitoring their blog’s traffic
Base: all respondents
“It’s not important to monitor my blogs.” (68%)
Curious about number of visitors (44%)
Curious about visitor preferences (29%)
Curious about visitor profiles (13%)
Curious about influence of blog on visitors (7%)
Reasons for monitoring:
“Don’t know how to do it.”
(12%)
Male (63%)
Female (37%)
SOURCES OF INFORMATIONIndonesia Blogger Survey
“Traditional media remain the more trusted sources of
information because, unlike blogs, they are formal institutions.”
(Romi Satrio Wahono)
Trusted sources of information
Base: all respondents
Q: When searching for information, which type of media do you think are the most reliable for providing accurate information?
Traditional media
• Have reliable sources and research• Provide more accurate info • Institutionalized
Blogs
• From “a person like me”• Has detailed behind-the-scene info• More varied and creative in topics• Free of “interests”
“News portals are more trusted than blogs because bloggers lack
the resources to undertake proper research for their
postings.“ (Endah Sulwesi)
Influence of blogs on readers
Q: In the following statements, you are required to provide a score for each statement based on your opinion about the level of influence of your blog (Top 4 Box)
“No easy way to determine the credibility of news in blogs,
unless we know the blogger.” (Enda Nasution)
2009 Indonesia Blogger SurveyThank You