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QUESTIONNAIRE FOR PHARMACIES

NAME OF THE PHARMACY: ____________________________________

ADDRESS/LOCATION: _________________________________________

NAME OF THE PHARMACIST: ___________________________________

CONTACT NO. & EMAIL: _______________________________________

1. Indicate the average sales level of the following oralOTCs by categorizing each according to the given scale: Pain Killers and Analgesics1. Very low2. Low3. Moderate4. High5. Very high Supplements and Multivitamins1. Very low2. Low3. Moderate4. High5. Very high Laxatives1. Very low2. Low3. Moderate4. High5. Very high Antacids1. Very low2. Low3. Moderate4. High5. Very high

Oral Rehydration Salts (ORS)1. Very low2. Low3. Moderate4. High5. Very high

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Probiotics1. Very low2. Low3. Moderate4. High5. Very high

2. In your opinion, to what extent do the following factors affect the demand (and sales) for OTCs: Advertising1. Not at all2. Marginally3. To some extent4. To a reasonably high extent5. To a very high extent Doctors Prescription1. Not at all2. Marginally3. To some extent4. To a reasonably high extent5. To a very high extent

Previous experience of the consumer or previous experience of someone close to the consumer1. Not at all2. Marginally3. To some extent4. To a reasonably high extent5. To a very high extent Brand image of the OTC1. Not at all2. Marginally3. To some extent4. To a reasonably high extent5. To a very high extent Price (affordability)1. Not at all2. Marginally3. To some extent4. To a reasonably high extent5. To a very high extent

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Shelf Space/Position given to the OTC1. Not at all2. Marginally3. To some extent4. To a reasonably high extent5. To a very high extent

Pharmacists recommendation1. Not at all2. Marginally3. To some extent4. To a reasonably high extent5. To a very high extent

Packaging1. Not at all2. Marginally3. To some extent4. To a reasonably high extent5. To a very high extent

3. How frequently do your customers seek your advice while buying Probiotics:1. Rarely2. Occasionally3. Frequently

4.

How likely are customers to change their intended brand of ORS on recommendation of a pharmacist:

Highly unlikely Unlikely Possibly Likely Highly likely

5. What is the extent to which you receive doctors prescription for anti-diarrheal treatment containing Probiotics:1. Not at all2. Marginally3. To some extent4. To a reasonably high extent5. To a very high extent

6. Which types of doctors prescribe probiotics as treatment for diarrhea:1. General Physicians2. Consultants3. Pediatrician4. None of the all

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7. What is the extent to which you receive doctors prescription for anti-diarrheal treatment containing ORS:1. Not at all2. Marginally3. To some extent4. To a reasonably high extent5. To a very high extent

8. Assuming that some consumers do end up buying a brand of Probiotics recommended by pharmacist, which factor is mostlikely to influence their decision:

1. Trust and previous relationship with the pharmacist2. Price3. Better promised efficacy of the alternative suggested by the pharmacist4. Any other factor (please specify): __________________________________________

9. Which brands of Probiotics are more in demand:1. ________________2. ________________3. ________________4. ---------------------------

10. Which type of ORS is preferred by adult consumers:1. Ready-to-use liquid solutions2. Instant powder form

11. In terms of packaging and quantity offered, which type of instant powder form ORS is preferred more by consumers:1. One that makes approximately one liter of liquid solution and can offer around 4 adult doses2. One that makes can be dissolved in a glass of water and offers one single dose

12. For an instant powder form Probiotics that makes one single dose, what is the quantity that most consumers are likely tobuy:

1. Pack of 10 sachets or more2. A few loose sachets

13. For an instant powder form Probiotics that makes one single dose, what is the price that most consumers would be willingto pay per sachet:

PKR_____________

14. To what extent would the following factors encourage you to recommend a newly introduced brand of Probiotics (that alsocontains ORS) to your customers:

Trade discounts1. Not at all2. Marginally3. To some extent4. To a reasonably high extent5. To a very high extent

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Trade promotions1. Not at all2. Marginally3. To some extent4. To a reasonably high extent5. To a very high extent Proven efficacy of the ORS1. Not at all2. Marginally3. To some extent4. To a reasonably high extent5. To a very high extent

Knowing that it is preferred and recommended by doctors1. Not at all2. Marginally3. To some extent4. To a reasonably high extent5. To a very high extent

15. For an instant powder form ORS + Probiotics, what kind of Shelf Keeping Unit (containing multiple sachets) would youprefer:

1. Paper cartons or boxes that can be placed on shelf or counter2. Paper cartons or boxes that can be hung from a hook creating a dispenser-like packaging, making it easy to sell

individual units (sachets)

3. Any other (please specify): ________________________________________________