final project V&R
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Transcript of final project V&R
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BRAND DNA Transformation
Surrealism Pure Exaggerated Dramatic Conceptualism Dream
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VISIONRenaissance Aristocratic Revolution MISSIONmagician of art unthinkable world aesthetic VALUE our fashion is our own dreams, we realize it
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ARCHETYPE NAUGHTY BOY
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TECHNICOCraftsmanship Aesthetic Dream Included Performance
CLIENT Radical Chic Aristocratic Existential Distinction
OCCASION Event Slogan Conspicuous Indirect channel
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Swimwear Aggressive Romantic Attitude
Luxury Yacht Lifestyle Niche Market
Line Extension Business Strategy Introduction
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COLLAGE
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POSITION Updated
High Price
Conservative
Lowprice
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STORE DISPLAY
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WINDOW DISPLAY
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GEOGRAPHIC SEGMENTATIONLuxury Natural Vacation Land
PSYCHOGRAPHIC SEGMENTATIONDistinction Emotional Effectiveness Specialty
DEMOGRAPHIC SEGMENTATIONAge: 25-50 Gender: Female Social class: Upper class Professionals Royalties Cultured Educated High-Income
TARGET MARKET
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Per SKU Item A B C D E F TOTAL Wholesale 168 168 252 252 252 312 421,200 Price Net 454 454 681 681 681 843 1,138,200Retail Price Retail Price 550 550 825 825 825 1020 1,378,500 V.A.T. Industry 67 67 101 101 101 125 168,600 Costwholesale 101 101 151 151 151 187 Margin Retail 387 387 580 580 580 718 MarginNumbers 300 300 300 300 300 300 1800
Company Gross Margin= ( Wholesale Price -Industrial Cost )*Multibrand’s Order+ (Net Retail Price - Industrial Cost )*Numbers Boutique sold = 1,857,420
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Multi-Brand Store Allocated Area London/ Milan/ Madrid/ Istanbul/ Doha/ Saudi Arabia/ Ukraine/Tokyo Hong Kong/ Dubai/ Moscow/ New York/Chicago/ Las Vegas/ Miami Los Angles/ Caribbean/San Paulo
Boutique Paris
DISTRIBUTION
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DATE/TIME 24th September 2014 20:00 - 23:00 LOCATION Monte Carlo Superyacht INVITATIONS Celebrities Royalties Journalists MESSEAGEProduct for luxury yacht lifestyle, emotions included
EVENT
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"Fashion does not to be something people wear, fashion is also an image." Thank you