INDEX

S. No Contents Page no.

1. Acknowledgement 3

2. Declaration 4

3. Certificate by the guide -

4. Certificate by the faculty 5

5. Executive Summary 6

6. Chapter 1- Company Profile 10

7. Chapter 2- Introduction to IPTV 20

8. Chapter 3- MTNL IPTV 27

9. Chapter 4- Research Methodology 31

10. Chapter 5- Tabulation & Analysis of Data 35

11. Chapter 6- Findings & Recommendations 36

12. Annexure 51

13. Bibliography 53

1

ACKNOWLEDGEMENT

It is my proved privilege to release the feelings of our gratitude to several persons, who helped us directly or indirectly to conduct this project work.

I acknowledge with sincere gratitude and deep sense of reverence to our

corporate project guide Mr. Milind chchande, Manager of Mahanagar Telephone Nigam limited, Mumbai, for his inspiration and cooperation to prepare this project report.

I am greatly indebted and will remain ever obliged to the Director and faculties of Asian School of Management, Pune for their constant coordination, cooperation and guidance. We are thankful to our faculty Project guide Prof.Rajan Dhamdhere for his guidance and encouragement throughout our project work.

Rohit Nirbhay

REGD.NO PGDM/ASOM9033

Asian School of Management

2

DECLARATION

I Rohit Nirbhay student of Asian School of Management, having registration

no ASOM9033 declare that the project report having title “ A study of buyer

behaviour in the IPTV market ” is prepared by me during summer training in

MTNL,Powai, Mumbai. This is an original work and has not been submitted

earlier to ASOM or elsewhere in any form. The project work was carried during

01th June to 30th July. The data collected through survey in the catchments area

are true to the best of my knowledge.

Rohit Nirbhay

ASOM9033

Asian School of Management

Pune

3

CERTIFICATE FROM THE FACULTY GUIDE

This is to certify that the project work entitled “A study of buyer behaviour in

the IPTV market” is a piece of work done by Rohit Nirbhay(ASOM9033),

student of Asian School Of Management, Pune under my guidance and

supervision for the partial fulfilment of the course Post Graduation Diploma

Management, Asian School Of Management, Pune.

To the best of my knowledge and belief the thesis embodies the work of the

candidate himself and has been duly completed. Simultaneously, the thesis

fulfils the requirements of the rules and regulations related to the summer

internship of the institute and I am assured that the project is up- to the standard

both in respect to the contents and language for being referred to the examiner.

Prof. Rajan Dhamdhere

Faculty of Asian School of Management

Pune

4

EXECUTIVE SUMMARY

OBJECTIVE OF THE STUDY What marketing tools and techniques MTNL is implementing to defend and increase

the market share. TO find what are the threats of substitutes. To know the customer perception and expectation regarding the product. To find out how MTNL react to the technology changes in the communication

sectors.

IMPORTANCE & SIGNIFICANCE OF THE STUDY

The first thing I learnt there was everybody has to work as a team. My communication skill has improved a lot because mostly we use to

interact with the customers in English. I get to know about industry culture and their lifestyle and the pressure feel

while working. During my summer training I got some experience. First is that Professional

life will be problem free if you finish your job same day. There is tremendous work pressure on each member of the organization and it is quiet difficult to balance the professional life and personal life. So finishes your work in time and live tension free.

Project experiences will definitely going to help me in future when I will work in any organization.

HYPOTHESIS

MTNL is a low-cost & affordable service. MTNL’s market share is decreasing in comparison to past three or four years

therefore they are trying to increasing their market share by using various market researches.

They can try to extend its services beyond two cities with the help of BSNL. Buyers behave negatively during the purchase and post purchase because of poor

service. Lack of customer awareness about MTNL IPTV. Service providers are not performing well to cooperate with customers. Retailers are not interested to sell this product.

Research Area

As per my research is concerned i was allotted to conduct all my survey at Borivalli East as well as West and was also some part of IIT (Powai).

5

Chapter 1

Company Profile and Introduction

Mahanagar Telephone Nigam Limited (MTNL) is a state-owned telecommunications service provider in the metro cities of Mumbai and New Delhi in India. The company was a monopoly until 1992, when the telecom sector was opened to other service providers. In recent years, MTNL has been loosing revenue and market share heavily due immense competition in Indian telecom sector. MTNL was set up on 1st April, 1986 by the Government of India to upgrade the quality of telecom services, expand the telecom network, and introduce new services and to raise revenue for telecom development needs of India’s key metros, Delhi, the political capital and Mumbai, the business capital of India. In the past 17 years, the company has taken rapid strides to emerge as India’s leading and one of Asia’s largest telecom operating companies. Besides having a strong financial base, MTNL has achieved a market share of approximately 13% of the Indian telecommunication network with a customer base of over 4.74 million lines.

The Govt. of India currently holds 56.25% stake in the company.

In the year 2002-03, the company has not only consolidated the gains but also focused on new areas of enterprise viz. Joint Ventures for projects outside India, widened the cellular and CDMA-based WLL customer base , set up internet and allied services on all India basis.

MTNL VISION

To be one of the preferred "Telecom Technology and Management Training Centres" in Afro Asian Countries.

Become a total solution provider company and to provide world class telecom services at affordable prices.

Become a global telecom company and to find a place in the ‘Fortune 500’ companies.

Become the largest provider of private networks and leased lines. Venture into other areas in India and abroad on the strength of our core competency.

MTNL MISSION

To develop leadership competency in the participants through quality training to face challenges in the field of Telecom Technology & Management.

To improve accessibility of participants to training of international repute. To explore, create and develop knowledge through applied and concept research in

Telecom Technology and Management.

MTNL’S VALUE AND BELIEF

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Our values are woven around our commitment and vision to serve the needs of our

customers and associate. Customer Oriented Approach Excellent Programs and Facilities Total Quality Management Transparency in Dealings Mutual Respect and Trust

MTNL OBJECTIVES To provide latest technology and services to the customers at affordable prices. To achieve the highest level of customer satisfaction and delight To diversify in other areas for providing telecom services at national and international

levels To provide convergence of Telecom, Information Technology and related services To improve productivity by training and redeployment of man-power. To work for social benefits.

HISTORYThe company started its operations by establishing Delhi telephone system with a manual exchange. Later in 1986 MTNL (Mahanagar Telephone Nigam) was established. In the same year it brought in digital exchange world technology for the first time in India.

MTNL, a state-owned telecom services company provides spectrum of products and services. It operates in the telecom circles of Mumbai and Delhi. The government of India holds 56.25% stake in MTNL.

SERVICES

Landline It offers landline services such as regular telephone connection, temporary telephone connection, call transfer, three party conferencing, call waiting and many more in Delhi and Mumbai.

Mobile services It provides mobile services through Trump, Dolphin and Garuda. It offers wide range of services such as voice mail service (VMS), short message service (SMS), multi-party conference, closed user group, MMS, GPRS, WAP and many more.

Internet services It offers internet services through MTNL TriBand with a speed range of 256 kbps to 2 mbps. In future it plans to expand its portfolio by adding VPN, multicasting, video conferencing, video-on-demand and broadcast applications.

SUBSIDARY

Millennium Telecom (MTL) It handles laying of submarine lines from India to East

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Asia and Middle East and extended toUSA and Europe. MTNL will provides telecom services in these areas through joint venture with MTL.

Mahanagar Telephone Mauritius ( MTML) It provides fixed wireless phones, mobiles, International long distance call and internet services in Mauritius.

It has joint venture with United Telecommunications and Software Technology Parks of India (STPI).

CORPORATE SOCIAL RESPONSIBILITY (CSR)

Corporate Social Responsibility (CSR) is the alignment of business operations with social values. It takes into account the interests of stakeholders in the company's business policies and actions. CSR focuses on the social, environmental, and financial success of a company - the so-called triple bottom line - with the aim to achieve social development while achieving business success.

Companies now perform in non-financial arenas such as human rights, business ethics, environmental policies, corporate contributions, community development, corporate governance, and workplace issues. Social and environmental performances are considered side by side with financial performance. From local economic development concerns to international human rights policies, companies are being held accountable for their actions and their impact.

The customers' grievance and suggests on the spot Immunization Program through SMS Services of MTNL.

MTNL employees had contributed a part of their Salary for relief to the victims of Tsunami & Flood related Natural Calamities & had donated generously to Prime Minister’s & Chief Minister’s relief funds .

MTNL Mumbai had extended financial support for AIDS.

It also aided publicity of Polio Immunization Program through SMS Services of MTNL.

While constructing any buildings and carrying out projects, MTNL not only ensures preservation of the existing trees but also plants large number of trees to enhance greenery in the area as a special measure to avoid falling of trees MTNL published its last directory on

Recycled paper which was appreciated a lot by various organizations.Thus, it is seen that MTNL has been ensuring its contribution towards social cause.

SWOT ANALYSIS:

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STRENGTHS-

MTNL is one of the NAVRATNA companies. The company enjoys large consumer base in MUMBAI. Being a Govt. company ,it enjoys a strong reliability among users. High on cash.

WEAKNESSES-

Poor marketing Slow on implementation It does not provide good network. Bureaucratic organizational structure

OPPORTUNITIES-

There is a strong growth in IPTV industry. It can provide value added services i.e., e-banking, e- reservation etc. It can cover others metros ( Banglore and Kolkata) of India.

THREATS-

Private players in IPTV industry. Competitors regularly come up with new attractive call rates, tariff vouchers and

value added services. Competitors continuously improving their distribution channel.

ACHIEVEMENTS

YEAR DETAILS

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28.01.1882 First Telephone exchange in Mumbai using Law's call wire equipment

commissioned by Mumbai Telephone company at fort

1892-1893 All Exchanges converted into Magneto Exchanges.

1896 Introduction of phonogram at Bombay

1906-1910 Underground cables introduced.

24.05.1924 Auto Exchanges opened for the first time in India.

1932 Automatic time announcing machine with disc records installed.

1941 Charging by meter introduced .

April , 1943 Bombay Telephone Company is taken by Government with 21000 lines.

1950-55 Steps by step strowger exchanges commissioned.

1956-60 Central Disk tape recorder type announcement introduced.

1966-70 Penta Conta cross Bar Exchange installed for the first time in Mumbai.

1971-75 One Max -2 exchange commissioned with STD to Mumbai on 6.9.1975 at vashi, Navi Mumbai .

Vashi demand trunk service introducED

Demand trunk to BG, CA and BRD introduced .

Telephone accounting computerised .

Telephone directory (English) compiled for the first time.

Time announcement (175) in Marathi & Hindi introduced .

STD to madras, Nagpur & Gandhi Nagar introduced.

Demank trunk at home street & prabhadevi commissioned.

INTELEX commissioned.

1975 First PCM system between city & Andheri commissioned.

1976-78 STD to various stations, ISD to London introduced.

1978-79 C-400 Hitachi Crossbar Commissioned on 26.5.78 at Malabar Hill

1983-84 SPC analog exchange commissioned at Cooperage.

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1985-86 E10B exchange commissioned at Worli- 3 South Colaba , Walada -2 , Central

& Ghatkopar -2 .

Navi Mumbai Telecom District formed on 1.4.85

ISD to USA and some of other European countries introduced.

Panvel, Taloja, Nhava & Uran taken over from Maharashtra Circle.

1986-87 Formation of MTNL on 1.4. 86

1987-88 Large scale introduction of Push Button instruments.

1988-89 Phone Plus services introduced for subscriber numbers connected with Electronic exchanges .

1991 I-net system commissioned.

1992-93 Fetex -150 commissioned at Fountain -3 and Thane RLC-1 Voice Mail service commissioned at Prabhadevi.

Radio paging commissioned at Prabhadevi

197 special services made non- metered .

1993-94 First OCB switch in the network introduced at Kandivali.

1994-95 First EWSD exchanges introduced in network at Vileparle and Borivali.

1995-96 Usage of automatic number announcement services introduced. Interactive fault repair service introduced.

1996-97 ISDN services introduced commercially. Autocom service introduced.

1997-98 Waiting list for new connection brought to NIL. Total of 213475 connections added to the system.

1998-99 IN( Intellegent Network ) service introduced. Internet service commenced and MTNL became an ISP.

1999-2000 MTNL Mumbai crossed the 2 million mark in subscriber base. MTNL became 100% electronic.

2000-2001 MTNL Launched its GSM Service under the Brand Name "Dolphin" on 27th February, 2001.

2001-2002 MTNL got listed at New York Stock Exchange on 06/11/2001, One more connection that brings more transparency in its operation.

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2002-2003 TRAI adjudged MTNL as "Best Telecom Service Provider".

Prepaid Service under the Brand Name of Trump has been launched simultaneously in Mumbai & Delhi on 14/01/2002.

2003-2004 MTNL becomes No.1 in Internet Service Provider in Delhi and Mumbai

2004-2005 High Speed Broad Band Internet service Launched.

2005-2006 CDMA 2000-1X New exchange was installed and prepaid Garuda Mobile services launched. Games on demand and IPTV service on broadband launched.

2006-2007 VOIP service launched.

2008-2009 NGN switches and 3G Technology in GSM mobile services introduced

2008-2009 VDSL(Very high speed digital subscriber line)service launched.

PRODUCTS

MTNL provides fixed line telephones, cellular connection of both GSM — Dolphin(Postpaid) and Trump (prepaid) and WLL (CDMA) — Garuda-FW And Garuda-Mobile and internet services through dialup and DSL — Broadband internet TriBand. MTNL has also started Games on demand, video on demand and IPTV services in India through its Broadband Internet service called Triband. Phone numbers belonging to MTNL start with the prefix 2 infixed line telephones and WLL & in GSM Mobile services start from 901x/ 9869/9969/9868/9968. MTNL also provides other services such as VPN, Internet Telephony- VOIP and leased lines through BSNL and VSNL.

MTNL has been actively providing connections in both Mumbai and New Delhi areas and the efficiency of the company has drastically improved from the days when one had to wait years to get a phone connection to now when one can get a connection in even hours. Pre-activated Mobile connections are available at many places across both Metros. MTNL has also unveiled very cost-effective Broadband Internet access plans (TriBand) targeted at homes and small businesses. At present MTNL enjoys the largest of the market share of ISP services in Mumbai and Delhi.

Former Indian Communications Minister Thiru Dayanidhi Maran had declared year 2007 as "Year of Broadband" in India and MTNL is gearing up to provide five million Broadband connectivity by the end of 2007.

MTNL has upgraded existing TriBand (Broadband) connections for a speed of up to 2 MB/s without any extra cost. This 2 MB/s broadband service is being provided by MTNL at a cost of just US$5.00 per month.

12

India's First 3G Mobile Service By MTNL

MTNL started 3G services in India under the name of "MTNL 3G Jadoo" Services offered include Video call, Mobile TV and Mobile Broadband with high speed data connectivity up to 2 Mbit/s speed from 11th December 2008, getting India on the 3G map of the world. MTNL plans to offer 3G services across India by mid-2009. After that MTNL Mobile users would be able to surf the internet with speeds up to 2 Mbit/s on their smart phones. MTNL will be installing 15 lakh 3G lines in the first phase of its 3G roll-out in Mumbai and Delhi (which currently have 40 lakh existing mobile lines).

India's First 3G BlackBerry Service By MTNL

MTNL rolled out its BlackBerry solutions on the 2G and 3G networks by launching India’s first 3G enabled BlackBerry Bold smart phones

Joint Venture(s) of MTNL

Mahanagar Telephone Mauritius Limited (MTML)

MTNL has set up its 100% subsidiary, Mahanagar Telephone Mauritius Limited. (MTML) in Mauritius, for providing basic, mobile and international long distance services as second operator in Mauritius. Necessary licenses were obtained in January 2004. MTML has already started its ILD & CDMA based basic services in Mauritius. In Mauritius, 44,312 telephone connections are actually operational from a total switching capacity of 50,000. Moreover, through joint ventures with local telecommunications providers, MTML plans to offer internet access through its wireless network to its users in February 2007.

MTNL-STPI IT Services Limited

MTNL-STPI IT Services Ltd. is a 50:50 Joint Venture between Software Technology Parks of India (STPI) and Mahanagar Telephone Nigam Limited, (MTNL). The JV formed in 2006 combines the STPI's rich experience as an ISP and MTNL's track record of being India's leading telecom operating company to offer niche portal services to the Indian community. The JV was formed to realize one of the 10-point agenda of MoC&IT, which are of extreme importance to India for bringing about an all-round economic development.

Millennium Telecom Limited (MTL)

MTNL has restructured Millennium Telecom Ltd. (MTL) as a Joint Venture company of MTNL and BSNL with 51% and 49% equity participation respectively. The company will

13

now be entering into new business stream of international long distance operations and will be executing a project of submarine cable system, both east and west from India.

iControl IPTV by MTNL in Delhi and Mumbai: Cost and Features

IPTV facility is now available in India by icontrol service provided by Aksh in association with MTNL. You can watch any TV program at any time you want. icontrol offers 120 channels, 200 movies on demand with rewind, fast forward and pause option. icontrol requires NO COMPUTER, NO INTERNET, NO BROADBAND, NO DVD PLAYER.

Icontrol will let you do interactive gaming, messaging on television which are not available on cable and DTH. There is a misconception that for viewing IPTV, broadband and PC is necessary. You need not have any computers, special hardware or technical knowledge. you only need TV and set top box for IPTV.

How it works- It require cable same as you require broadband cable for internet. If you are using MTNL broadband service, you can subcribe icontrol IPTV service for your TV, you will get set top box, and rest is same as Satellite TV.

Cost:- monthly subscription fee- Rs. 199/- only. (Rs. 50 for MTNL for and Rs. 149 to Aksh optifibre).

Settop box : free (against Rs. 999/- refundable deposit)

Aksh’s icontrol brand gives subscribers full right to entertainment starting from viewing 100 channels: SONY, STAR, Neo, Ten Sports and a host of others.

Video on demand: More than 200 movies with REWIND, FAST FORWARD and PAUSE option. You don’t need a DVD Player or DVDs.

Time Shift TV: which allows you to watch your favorite programs as and when you want. i.e. a subscriber can re-view past 7 days telecast program again , Karaoke (Music)

Chapter 2

14

IPTV INTRODUCTION

This article is about Internet Protocol Television. For public television broadcasting in Iowa

IPTV is TV-style content delivered via internet protocol directly to the consumer via a closed network – a walled garden.

Globally IPTV market has successfully reached an advanced stage where it has been growing rapidly since last 3 to 4 years. IPTV has grown from strength to strength from its first deployment in 1999 to 2009 in terms of numbers of subscribers and revenues.

At the end of 2008 global IPTV subscriber base was 23 million grown to 26.7 million in 2009 and it is expected to grow at a CAGR of 32% to 81 million by end 2013. In terms of service revenue Global IPTV market is $6.7 billion in 2009 and is expected to grow to $19.9 billion by 2013 as per industry estimates.

In the last few years major developments have taken place in the global IPTV market. One of the major developments that should interest companies who are planning to foray into IPTV deployment in India is the deployment of IPTV services over ADSL access on telephone wire.

'Maha' = big or great, 'Nagar' = city or town, 'Mahanagar' = metropolis or megacity, 'Nigam' = venture or enterprise.

IPTV services may be classified into three main groups:

live television, with or without interactivity related to the current TV show;

time-shifted programming: catch-up TV (replays a TV show that was broadcast hours

or days ago), start-over TV (replays the current TV show from its beginning);

video on demand (VOD): browse a catalog of videos, not related to TV programming.

DEFINITION

15

Historically, many different definitions of IPTV have appeared, including elementary streams

over IP networks, transport streams over IP networks and a number of proprietary systems.

The official definition approved by the International Telecommunication Union focus group

on IPTV (ITU-T FG IPTV) is as follows:

"IPTV is defined as multimedia services such as television/video/audio/text/graphics/data

delivered over IP based networks managed to provide the required level of quality of service

and experience, security, interactivity and reliability." 

"IPTV is defined as the secure and reliable delivery to subscribers of entertainment video and

related services. These services may include, for example, Live TV, Video On Demand (VOD)

and Interactive TV (iTV). These services are delivered across an access agnostic, packet

switched network that employs the IP protocol to transport the audio, video and control

signals. In contrast to video over the public Internet, with IPTV deployments, network

security and performance are tightly managed to ensure a superior entertainment experience,

resulting in a compelling business environment for content providers, advertisers and

customers alike.

One definition for consumer IPTV is for single or multiple program transport streams

(MPTS) which are sourced by the same network operator that owns or directly controls the

"last mile" to the consumer's premises. This control over delivery enables a

guaranteed quality of service (QoS), and also allows the service provider to offer an enhanced

user experience such as better program guide, interactive services etc.

In commercial environments IPTV is widely deployed for distribution of live TV, video

playout channels and Video on Demand (VOD) material across LAN or WAN IP network

infrastructures, with a controlled QoS.

16

Chapter 3

ABOUT MTNL IPTV:

Mahanagar Telephone Nigam Ltd (MTNL) rolled out the country`s first IPTV service in

Mumbai on Saturday and in Delhi on October 17. This will be the first IPTV deployment in

India.

MTNL has entered into a tie-up with city-based IOL Broadband Ltd for the service, which

would be available at Rs 199 per month.

As a first step, 25 channels will be provided which will go up to 200-250 at a later stage.

Initially the service will be offered to the existing 2.2 million MTNL broadband subscribers

in Mumbai.

MTNL would be providing the infrastructure, while IOL Boradband the content delivery

network.

IPTV describes a system where a digital television service is delivered using the Internet

Protocol over a network infrastructure, which may include delivery by a broadband

connection. For residential users, IPTV is often provided in conjunction with Video on

Demand and may be bundled with Internet services such as Web access and VoIP. The

commercial bundling of IPTV, VoIP and Internet access is referred to as a Triple Play. The

technology is being touted as the next big thing in broadband and is becoming popular in

other countries.

A number of other operators, including Bharat Sanchar Nigam Ltd and Reliance

Communication are planning to launch IPTV in a big way.

17

How does IPTV work?

IPTV uses a two-way digital broadcast signal, sent through a switched telephone or cable

network by way of a broadband connection and a set top box programmed with software

much like a cable or DSS box that can handle viewer requests to access many available media

sources.

The viewer’s TV connects to a set top box that decodes the IP video and converts it into

standard television signals. IPTV allows operators to deliver content to their subscribers

using telephone lines through IP technology. So far, this technology was being used to deliver

voice through Internet telephony. The services on IPTV include video-on-demand and digital

video recording.

TV over telephone line is slated to be the next big application for telecom service providers.

Even mobile operators are looking at technologies like the FLO and EVDO to broadcast live

TV on cellular phones. It is predicted that by 2008, 20 million homes worldwide will

subscribe to IPTV services.

FAQ on MTNL IPTV Service (from MTNL Mumbai website)

What is IPTV service

TV service which is delivered using IP (Internet Protocol) technology – this is the same

technology which is used in Internet Services . In this service the TV channels are encoded in

IP format and delivered to TV through a Set Top Box. The IP TV Service also includes Video

on Demand Service which is similar to watching Video CDs / DVDs using a VCD/DVD

player. Movies, Instructional Videos and other content shall be available to customers in the

IP TV Services.

How this service functions:

The three main components in delivering this service are:

TV and Content Head End – where the TV channels are received and encoded. Also other

content (Video’s) are stored at Head End. MTNL has signed agreement for this with M/s

IOL.

Delivery network – which is MTNL’s Broadband network and MTNL’s telephone line.

(Landline).

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Set Top Box – The Set Top Box is required at the customer location for converting the IP

signal back to TV signal. The STB shall be connected between MTNL Broadband Modem

and customer’s TV.

FUTURE

In the past, this technology has been restricted by low broadband penetration and by the

relatively high cost of installing wiring capable of transporting IPTV content reliably in the

customer's home. In the coming years, however, residential IPTV is expected to grow at a

brisk pace as broadband was available to more than 200 million households worldwide in the

year 2005, projected to grow to 400 million by the year 2010. Many of the world's major

telecommunications providers are exploring IPTV as a new revenue opportunity from their

existing markets and as a defensive measure against encroachment from more conventional

Cable Television services.

Also, there are a growing number of IPTV installations within schools, universities,

corporations and local institutions.

The first IPTV service to launch on the Chinese mainland sells under the "BesTV" brand and

is currently available in the cities of Shanghai and Harbin. In India IPTV was launched by

Airtel and the government service provider MTNL and BSNL and is available in most of the

major cities of the country . In Pakistan IPTV was launched by PTCL, brand name Smart

TVwhich is available in most of the major cities of Pakistan.

In Malaysia, various companies have attempted to launch IPTV services since 2005. Failed

PayTV provider MiTV attempted to use a IPTV-over-UHF service but the service failed to

take off. Hypp.TV was supposed to use an IPTV-based system, but is not true IPTV as it does

not provide a set top box and requires users to view channels using a computer. True IPTV

providers available in the country at the moment are Fine TV and DETV. Telekom Malaysia

launched IPTV services through their fiber to the home product UniFi in select areas since

Q2 2010.

HOME NETWORKS FOR IPTV DISTRIBUTION

In many cases, the Residential Gateway that provides connectivity with the Broadband

Access network is not located in close proximity to the IPTV Set-Top Box. This scenario

19

becomes very common as service providers start to offer service packages with multiple Set-

Top Boxes per subscriber.

Traditional home networking technologies such as Ethernet and 802.11 do not provide a good

solution to provide connectivity between the Gateway and each Set-Top-Box. Most homes

today are not wired with Ethernet cable in every room, and installing new Ethernet cables is

expensive for service providers and undesirable for consumers.

Wireless technologies like 802.11 are optimized for data transmission, but they usually don't

provide the Quality of Service required by IPTV applications.

Networking technologies that take advantage of existing home wiring (such as power

lines, phone lines or coaxial cables) have become a popular solution for this problem,

although fragmentation in the wired home networking market has limited somewhat the

growth in this market.

IPTV VIA SATELLITE

Although IPTV and conventional satellite TV distribution have been seen as complementary

technologies, they are likely to be increasingly used together in hybrid IPTV networks that

deliver the highest levels of performance and reliability. IPTV is largely neutral to the

transmission medium, and IP traffic is already routinely carried by satellite for Internet

backbone trunking and corporate VSAT networks. The use of satellite to carry IP is

fundamental to overcoming the greatest shortcoming of IPTV over terrestrial cables – the

speed/bandwidth of the connection.

The copper twisted pair cabling that forms the last mile of the telephone/broadband network

in many countries is not able to provide a sizeable proportion of the population with an IPTV

service that matches even existing terrestrial or satellite digital TV distribution. For a

competitive multi-channel TV service, a connection speed of 20Mbit/s is likely to be

required, but unavailable to most potential customers. The increasing popularity of high

definition TV (with twice the data rate of SD video) increases connection speed requirements,

or limits IPTV service quality and connection eligibility even further.

Advantages

The IP-based platform offers significant advantages, including the ability to integrate

television with other IP-based services like high speed Internet access and VoIP.

20

A switched IP network also allows for the delivery of significantly more content and

functionality. In a typical TV or satellite network, using broadcast video technology, all the

content constantly flows downstream to each customer, and the customer switches the

content at the set-top box. The customer can select from as many choices as the telecomms,

cable or satellite company can stuff into the “pipe” flowing into the home.

The economics of IPTV

The cable industry's expenditures of approximately $1 Billion per year are based on network

updates to accommodate higher data speeds. Most operators use 2-3 channels to support

maximum data speeds of 50 Mb/s to 100 Mb/s. However, because video streams require a

high bit rate for much longer periods of time, the expenditures to support high amounts of

video traffic will be much greater. This phenomenon is called persistency. Data persistency is

routinely 5% while video persistency can easily reach 50%. Based on today's market, it is

likely that industry expenditures for CMTS expansion could exceed $2 Billion a year,

virtually all of this expenditure being driven by video traffic. Adoption of IPTV for carrying

the majority of this traffic could save the industry approximately 75% of this capital

expenditure.

INTERACTIVITY

An IP-based platform also allows significant opportunities to make the TV viewing

experience more interactive and personalized. The supplier may, for example, include an

interactive program guide that allows viewers to search for content by title or actor’s name, or

a picture-in-picture functionality that allows them to “channel surf” without leaving the

program they’re watching. Viewers may be able to look up a player’s stats while watching a

sports game, or control the camera angle. They also may be able to access photos or music

from their PC on their television, use a wireless phone to schedule a recording of their

favorite show, or even adjust parental controls so their child can watch a documentary for a

school report, while they’re away from home.

Video-On-Demand

IPTV technology is bringing Video-on-demand (VoD) to television which permits a customer

to browse an online program or film catalog, to watch trailers and to then select a selected

recording. The playout of the selected item starts nearly instantaneously on the customer's TV

or PC.

Technically, when the customer selects the movie, a point-to-point unicast connection is set

up between the customer's decoder (Set Top Box or PC) and the delivering streaming server.

21

IPTV-Based Converged Services

Another advantage of an IP-based network is the opportunity for integration and

convergence. One good example is On-Screen Caller ID, getting Caller ID on your TV and

the ability to handle it (send it to voice mail, etc.). IP-based services will help to enable

efforts to provide consumers anytime-anywhere access to content over their televisions, PCs

and cell phones, and to integrate services and content to tie them together. Within businesses

and institutions, IPTV eliminates the need to run a parallel infrastructure to deliver live and

stored video services.

Limitations

IPTV is sensitive to packet loss and delays if the streamed data is unreliable. IPTV has strict

minimum speed requirements in order to facilitate the right number of frames per second to

deliver moving pictures. This means that the limited connection speed/bandwidth available

for a large IPTV customer base can reduce the service quality delivered.

The last mile delivery for IPTV usually has a bandwidth restriction that only allows a small

number of simultaneous TV channel streams – typically from one to three – to be delivered.

Streaming IPTV across wireless links within the home has proved troublesome; not due to

bandwidth limitations as many assume, but due to issues with multipath and reflections of the

RF signal carrying the IP data packets. An IPTV stream is sensitive to packets arriving at the

right time and in the right order. Improvements in wireless technology are now starting to

provide equipment to solve the problem.

Privacy Implications

Due to limitations in bandwidth, an IPTV channel is delivered to the user one at a time, as

opposed to the traditional multiplexed delivery. Changing a channel requires requesting the

head-end server to provide a different broadcast stream, much like VOD (For VOD the

stream is delivered using Unicast, for the normal TV signal Multicast is used). This could

enable the service provider to accurately track each and every programme watched and the

22

duration of watching for each viewer, broadcasters and advertisers could then understand

their audience and programming better with accurate data and targeted advertising.

Vendors

A small number of companies supply most current IPTV systems. Some, such as Imagenio,

were formed by telecoms operators themselves, to minimise external costs, a tactic also used

by PCCW of Hong Kong. Some major telecoms vendors are also active in this space,

notably Alcatel-Lucent (sometimes working with Imagenio), Ericsson (notably since

acquiring Tandberg Television), NEC, Nokia Siemens Networks, Thomson, Huawei,

and ZTE, as are some IT houses, led by Microsoft. California-based UTStarcom, Inc.,

Tennessee-based Worley Consulting, Tokyo-based The New Media Group, Malaysian-

based Select-TV and Oslo/Norway-based SnapTV also offer end-to-end networking

infrastructure for IPTV-based services, and Hong Kong-based BNS Ltd. provides turnkey

open platform IPTV technology solutions. Global sales of IPTV systems exceeded 2 billion

USD in 2007.

IPTV Regulation

Historically, broadcast television has been regulated differently than telecommunications. As

IPTV allows TV and VoD to be transmitted over IP networks new regulatory issues

arise.Professor Eli M. Noam highlights in his report "TV or Not TV: Three Screens, One

Regulation?" some of the key challenges with sector specific regulation that is becoming

obsolete due to convergence in this field.

MTNL Prepaid IPTV Tariff (w.e.f. 01/10/09)(By Aksh)

23

MTNL IPTV - Tariff (By Aksh)

S.No. Particulars Super Premium Premium Box Office Plan Block Buster Plan

1 Registration Charges 100 100 100 100

2Monthly Fixed Charges

249 199 399 4999(per annum)**

3 Deliverable Channels 125 125 126 126

4 Chill & cool 10 pay channels 5 pay channelsOn 10 paid & 5 FTA channels

On 10 paid & 5 FTA channels

5STB Deposit #(Refundable)

Rs. 1499/- Rs. 1499/- Rs. 1499/- Nil

6 VOD Subscription

Free VOD monthly subscriptionwith minimum 75 movies (Excluding listed movies)

Free VOD monthly subscription with minimum 75 movies (Excluding listed movies)

Including ESPN,Star Sports &Star Cricket unlimited use ofVOD of listed movies for 1 months

Including ESPN,Star Sports & Star Cricket unlimited use of VODof listed movies for 12 months

**In Block Buster PLan(Rs.4999) the STB will remain the property of AKSH .In case of disconnection request, an amount of Rs. 01378/- will be deducted for each quarter or part thereof and the balancewill be refunded subject to return of STB in good working condition.

Service tax will be charged extra wherever applicable.

* The STB security deposit will be refunded on receipt of full STB kit and in case of parts missing 

24

S.No. Denominations Particulars Validity Service Tax

1 220 For 199/- Plan 30 days Included

2 275 For 249/- Plan 30 days Included

3 441 For 399/- Plan 30 days Included

4 5514 For 4999/- Plan 1 Year Included

5 100 Top Up 30 days Included

6 500 Top Up 90 days Included

7 1000 Top Up 180 days Included

the following deducations will be made:-i)For Remote : Rs. 250/-ii) For Adaptor : Rs. 50/-iii) For full STB set : No security deposit will be refunded in addition to that another Rs. 2500/- will be payable by the customer.(Except Block buster & Box office plan)Rs. 3500 (For Block buster & Box office plan)

Other conditions to be fulfilled are:a) Existing plan of Rs. 100/- will be discontinued for further booking.Already booked customers may remain in old Rs. 100 plan.b) Migration ia allowed from existing plan of Rs. 100/- to Rs. 249/- or Rs. 199/-.

IPTV in India - Only Luxury?

“ Luxury for tech-savvy or a potential entertainment medium for common man ?

Written by Amit Goel and Gaurav Vasu, Knowledge faber.

In this article the main objective is to clear certain doubts about the IPTV in general and Indian market in particular. Some of the questions that we would try to answer are:

Whether IPTV is really going to a big success story like mobile phones or DTH? Is there enough push from the telcos/operators for the IPTV to flourish? Who are the stakeholders in the market and how do they get affected by the success or

failure of the market? Does India have the required infrastructure for IPTV deployment? Any competition between DTH and IPTV?

Article will also include recommendations for Telcos, Hardware providers, Software/Middleware providers.

Research Methodology:

Knowledgefaber researchers have been tracking the IPTV space in India and globally on an ongoing basis.

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Numerous Interviews (primary research) with key industry participants from Telcos, equipment providers, technology providers in India.

Interviews with experts from around the world who had experience of IPTV deployments and service provisioning.

Secondary research including but not limited to annual reports, company websites, journals, magazines, literature shared by participants web search.

Global IPTV Market Overview

26

Globally IPTV market has successfully reached an advanced stage (Highlighted Stage in above picture) where it has been growing rapidly since last 3 to 4 years. IPTV has grown from strength to strength from its first deployment in 1999 to 2009 in terms of numbers of subscribers and revenues.

Chapter 4

27

IPTV in India – Current Status

As stated we stated in our earlier report that Indian IPTV market is at a nascent stage where it is being deployed over DSL, ADSL and ADSL2+ network infrastructure owned by operators like BSNL, MTNL & Airtel.

Indian market has witnessed an interesting battle where for the first time state owned companies are aggressively promoting IPTV when private players have kept a low profile.

Till now state-owned telecom companies BSNL and MTNL were not considered formidable competitors to private telecom companies. But interestingly these two are aggressively marketing IPTV in India.

Recently BSNL and MTNL along with Smart Digivision (Official franchisee for IPTV) announced ‘MyWay’ will be launched in over 54 cities, the largest IPTV launch in the country.

Some of the other interesting developments that took place in the Indian IPTV market in the last few months was the roll out of wireless STBs (hardware essential for accessing IPTV, digital cable or DTH services) for its Internet Protocol TV (IPTV) services by Aksh Optifibre. Aksh has plans of commercially rolling out its wireless STBs for IPTV services.

This will enable consumers to access IPTV services in any part of their home without having to physically make wire connections from the STB to the TV sets.

Thought this is very expensive right now (three times costlier than the a normal box for accessing digital cable or a DTH, IPTV service) but we believe if this is commoditized just like mobile handsets it can penetrate throughout India creating a mass consumption drive eventually resulting in price reduction

IPTV value-chain (Existing Indian players across the value chain)

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India’s first IPTV deployment was in 2006, when MTNL rolled out its IPTV service in Mumbai followed by BSNL. Other major players like Bharti Airtel and Reliance Communications were given the go ahead to launch their IPTV services in the Indian market in Feb-2008 by TRAI. Airtel has launched its service in Jan-2009 while Reliance has quietly launched their services in Mumbai Scenario for IPTV market in India is driven by certain factors like:

Interactivity

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Value added services Customer-end benefit Fuelling broadband demand

However India still has a long way to go before IPTV can pick up momentum like wireless communication or DTH services. India has a lot of problems that exist as a barrier for growth of IPTV in India.

Some of key issues are listed below: Physical Infrastructure – One of the biggest challenge India faces is the required

infrastructure for growth of IPTV. India lacks required high-speed wiring and copper cables and still dependent on copper or co-axial cables for deployment of IPTV network. Some parts of the world have successfully shifted to optic fibre for deploying high quality IPTV services.

Broadband penetration and n/w capability – One of the biggest and most important factor for success of IPTV in any country is its infrastructure for broadband services and broadband penetration. The existing broadband infrastructure would have to be substantially upgraded, India’s broadband penetration is one of the lowest in the world and success of IPTV is directly dependant on Broadband penetration. India’s broadband penetration rate is 2% (Rate of internet penetration of the total households) however it is expected to pick up pace in the coming years.

Network Capability – IPTV requires at least 1.5 Mbps line (with MPEG-4) for basic services at a good QOS and 8 Mbps line (with MPEG-4) for HDTV services. Some part of the broadband networks especially MTNL and BSNL networks are not ready yet. Most of the major cities like Delhi, Mumbai, Pune, Bangalore, Chennai, etc. are SDTV compatible this islargely due BSNL and MNTL network and these are the cities where BSNL and MTNL first launched its IPTV in India.

QOS (Quality of service) – India lacks the required infrastructure to support IPTV. Current subscribers have criticized the quality of services offered by these companies

Content Readiness and cost – Content is critical for success of IPTV & to compete with DTH and cable operators IPTV service providers will have to provide high quality innovative content. With respect to content there are various costs which are involved and it totally depends on what route does the player take. It can be either fixed fee deal with broadcaster or Ala carte price per channel. Operators will have to offer services that are not being already provided by their competitor including live TV, Video on Demand (VOD) and Digital Video Recorders (DVRs).

Cost of service for user – The cost of IPTV services offered are quite competitive but the cost of IPTV STBS is still very high. Cost of IPTV STBS will have to fall further, as they are more expensive than traditional DTH or Cable set top boxes

Regulatory framework – Some of the potential regulatory issues identified includes

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o Advertising – Targeted advertising and advertisement-less content delivery to

allow next-generation business models o Time Shifted TV – Legal framework to support content storage, redistribution

and super-distribution (e.g. access from multiple devices) o Privacy – Protect privacy of user content (with consideration for lawful

intercept) o Piracy – Provide a framework for detection and prosecution. Alternate

models: watermarking, crawling, etc. o Multimedia Communications – Triple play: voice, video and data

regulations o Content Classification – Larger scale production

Some of the key IPTV Service Providers in India include BSNL, MTNL, Bharti - Airtel and Reliance : .

BSNL – BSNL has been offering IPTV services in over 50 cities of India, some of these includes Kolkata, Bangalore, Chennai, Ahmedabad, Gurgaon, Jaipur, Chandigarh, to smaller cities like Thiruvananthapuram, Ernakulam etc. BSNL Kolkata started its services in Aug-07. Company is providing triple play service featuring telephone, broadband internet and TV. Additional services like pause, fast forward VOD(video on-demand). IOL Broadband (India on Line Broadband) has a tie up with Gurgaon, Jaipur, demand) (BSNL) for Internet Protocol television (IPTV) services to Chandigarh, etc BSNL subscribers.

MTNL – MTNL is offering IPTV services in Mumbai and Delhi so far. IPTV services in Delhi started in Oct-06. Triple play services including telephone, Broadband internet, and TV is provided. Video on Demand and other value added services are available. MTNL and IOL Broadband are in IPTV deal, in which IOL will provide IPTV content to broadband subscriber of MTNL. Aksh has a agreement with MTNL to provide IPTV broadband content services to MTNL subscribers in Delhi and Mumbai.

Bharti-Airtel – In its first phase Bharti-Airtel has started providing IPTV services to customers of NCR (Delhi, Gurgaon, and Noida). Bharti Airtel started its services in Jan-2000. Company is offering triple play advantage of telephony, broadband and TV. Company is also giving services like Video-on-Demand, Time shift TV. IBM provides software and IT requirements for Bharti Airtel' non-mobile businesses which include Direct to Home (DTH), Internet Protocol TV (IPTV), enterprise services and broadband. UTStarcom has a contract with Bharti Airtel to supply its RollingStream end-to-end IPTV solution.

Reliance – Reliance IPTV service is currently available in select areas of Mumbai. As per company officials it will also be made available in all major cities and towns of India soon. For a long time Reliance IPTV services were under testing stage which was considered as deliberate delay by some industry experts. Reliance provides Triple play services and Real-

31

time Video-on-Demand, High definition, subtitling and audio language choice, Digital video recording, etc. Reliance Communications Ltd. and Microsoft Corp. has a partnership to deliver Reliance’s Internet Protocol Television (IPTV) service, which is powered by the Microsoft Mediaroom IPTV software platform.

IPTV Readiness and Challenges:-

Is India ready for IPTV? This is one big question everyone has on their mind. Operators are aggressively promoting DTH services and not IPTV services. Based on Knowledge Faber survey’s and expert interviews we sense from the stakeholder’s response that IPTV is going to take some time to gather critical mass. Based on our interviews and surveys we have gathered following facts

Telecom players (read carriers) are not very aggressively pushing IPTV right now. They are heavily involved in their DTH service promotions.

Companies are playing safe and waiting to see the results of IPTV launch of some of the existing companies

Based on Knowledge Faber expert analysis it is believed that IPTV will take some years to gain scale and will directly depend on Telco’s push, infrastructure and broadband penetration. Its success would depend on how seriously the top 4 telcos (with broadband infrastructure) take it up.

Their involvement and creation of push would depend on the rate of return and the point of break even. Also possibility of global IPVT giant entering the Indian market cannot be ruled out.

Despite low internet penetration rate of 2% it is predicated that India will have 2.5 million IPTV subscribers by 2018 with just 6% broadband penetration rate making it fourth highest in Asia.

Threat of substitutes? Question of substitute does not arise here as IPTV would have to go beyond people’s imagination. “Just providing video Programs/video on demand through IPTV does not seem to be a viable business model in India since cable and DTH have already established a very large viewership base for themselves. Telcos and IPTV service providers have to come out with innovative services newer applications that can catch the attention of consumers. Unless IPTV establishes a unique selling proposition (USP), it will not be a popular choice or a substitute for DTH or Cable operators.

Comparison of DTH Vs. IPTV:-

32

Parameters DTH IPTV

Cost for Operator Cost per line is much lower as no requirement of a physical line to home

High cost of the DSL line and right of way permissions. Expensive hardware and software for handling the complex systems

Content Access Content creators/broadcasters actively & aggressively pursue DTH operators to partner with them

Content creators are relatively less interested to partner with IPTV operators, and charge higher fees

Accessibility & Cost for Customers

DTH is considered most suitable for geographically large countries like the US, Brazil, India because cost of a DTH connection for customers anywhere in country is the same. Connectivity can be given even for people in remote villages

For IPTV, the cable connectivity needs to be physical drawn until the customer point, resulting in high installation charges for customers. IPTV’s Access to remote customers might not be possible for many more years

IPTV Pricing in IndiaIndian market is extremely sensitive to price and to successes stakeholders will have to carefully price their services to win in a competitive environment. Currently IPTV Packages are aggressively priced infact some of the packages are at par with prices of DTH packages.

However cost of STBS (Set Top Boxes) are extremely high and needs to come down drastically to attract more subscribers. This can be the potential make or break for success of IPTV in the Indian market.

Knowledgefaber believes that the Indian market offers great opportunity for set top box manufacturers for long term growth. Set top box manufacturers can look at innovative design models with low cost manufacturing capabilities to support mass demand from the Indian market.

Companies would have to draw inspiration from mobile/handset manufacturers like Nokia, LG, Samsung etc who churned out low cost customized devices targeted at the Indian market. Knowledgefaber expert’s interviews also reveal that globally companies are trying to integrate High Definition Television (HDTV) with a built in set top box which acts as a multi compatible device that can support Cable, DTH & IPTV.

Consumer Behavior

33

Knowledge faber has interviewed IPTV subscriber’s across the country and finds that

consumer reaction is very mixed. Subscribers are about the concept but we find it difficult to differentiate between DTH and IPTV.

We believe this is largely due to quality of service, lack of user generated content and high cost of digital set top boxes.

So far IPTV in India has not been able to make great impact and we suggest understanding Indian consumer needs and aggressive marketing strategy to successfully grow the IPTV subscriber base.

IPTV connections are not easily available to customers as per their demand. They don’t have much knowledge to make it suitable ,so they behave like this.

IMPLEMENTATION AND DEPLOYMENT CHALLENGES:

IMPLEMENTATION CHALLENGESChallenges like robustness and scalability of IPTV technology. Choice of middleware platforms and video server architectures, changes in bandwidth requirements and availability and interoperability among enabling technology products are the key challenges to effectively delivering high-quality video services. The market is in its infancy and the more established commercial rollouts attracting limited take up. Growth of over-the-top (OTT) video consumption poses a particular challenge to the growth of IPTV, which shares many functional attributes with internet video—such as time shifting, interactivity and on-demand program scheduling—but which currently still relies primarily on a subscription-based revenue model.

TV Channels they are offering

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1 Cartoon(Paid)

2 Pogo(Paid)

3 Jetix(Paid)

4 Disney(Paid)

5 Nick(Paid)

6 Animax(Paid)

7 Star Plus(Paid)

8 Sony(Paid)

9 Zee TV(Paid)

10 Star One(Paid)

11 Sab Tv(Paid)

12 Star Utsav(FTA)

13 Discovery(Paid)

14 History(Paid)

15 National Geographic(Paid)

16 Animal Planet(Paid)

17 travel Living(Paid)

18 Zee Sports(Paid)

19 Ten Sport(Paid)

20 Neo Sports(Paid)

21 DD sport(FTA)

22 Neo Sports Plus(Paid)

23 Zee Smile(FTA)

24 Zee Studio(Paid)

25 AXN(Paid)

26 Zee Café(Paid)

27 BBC Entertainment(Paid)

28 Star World(Paid)

29 zee Trendz(Paid)

30 MTV(Paid)

31 V Channel(Paid)

32 9XM Music(Paid)

33 Zee Music(FTA)

34 B4U Music(FTA)

35 mh1(FTA)

36 Entr 10(FTA)

37 Zee Cinema(Paid)

38 Star Gold(Paid)

39 Set-Max(Paid)

40 Zee Classic(Paid)

41 9X Movies(Paid)

42 Zee Premier(Paid)

43 Reality TV(Paid)

44 NDTV Metronation(Paid)

45 Sanskar(FTA)

46 Aastha(FTA)

47 Shraddha(FTA)

48 Satsang(FTA)

49 HBO(Paid)

50 Star Movies(Paid)

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51 Sony PIX(Paid)

52 Zoom TV(Paid)

53 VH 1(Paid)

54 Play TV(Paid)

55 Zee Punjabi(Paid)

56 ETC Punjabi(Paid)

57 PTC News(FTA)

58 Zee Telgu(Paid)

59 Star Vijay-Tamil(Paid)

60 Jaya TV- Tamil(FTA)

61 Win TV-Tamil(FTA)

62 Asia Net -Malyalam(FTA)

63 Jeevan TV-Malyalam(FTA)

64 Kerali TV-Malyalam(FTA)

65 Zee Action(Paid)

66 Power Vision-Malyalam(FTA)

67 Zee Kannada(Paid)

68 Zee Marathi(Paid)

69 Star Majha(FTA)

70 Zee Gujrati(Paid)

71 Zee Bangla(Paid)

72 Kolkata TV-Bengali(FTA)

73 CNBC TV 18(Paid)

74 CNBC Aawaz(Paid)

75 NDTV Profit(Paid)

76 Zee Business(Paid)

77 Bloomberg(FTA)

78 BBC World(Paid)

79 CNN(Paid)

80 9X News(Paid)

81 Headlines Today(Paid)

82 Zee News(Paid)

83 NDTV 24*7(Paid)

84 STAR News(Paid)

85 Times Now(Paid)

86 Total TV(FTA)

87 NDTV India(Paid)

88 INDIA TV(FTA)

89 DD News(FTA)

90 Sahara Rastriya(FTA)

91 Sahara NCR(FTA)

92 Aaj Tak(Paid)

93 Aaj Tak Tej(Paid)

94 LokSabha(FTA)

95 MH1 News(FTA)

96 Jain TV(FTA)

97 YO Music(FTA)

98 Sahara Bihar(FTA)

99 24 Gante(Paid)

100 24 Taas(FTA)

101 DD National(FTA)

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102 DD Bharti(FTA)

103 NDTV Good Times(Paid)

104 Real Estate TV(FTA)

105 GOD Channel(FTA)

106 Gyan Darshan(FTA)

107 DD India(FTA)

108 Eklavya Technology(FTA)

109 Vyas UGC CEC(FTA)

110 Amrita TV(FTA)

111 Asianet News(FTA)

112 Asianet Plus(FTA)

113 TV 9Gujrati(FTA)

114 Kashish(FTA)

115 Sangeet Bangla(FTA)

116 Aakash Bangla(FTA)

117 Channel 8 Bangla(FTA)

118 ETV Urdu(FTA)

119 ETC(FTA)

120 Punjab Today Hmch. News(FTA)

121 Geo News

122 TV5 Monde Asie

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Chapter 5

RESEARCH METHODOLOGY

SAMPLE SIZE

The number of sample is 100 from Mumbai city, which fulfills the requirement. Each respondent is treated as a case of detailed analysis.

TOOLS AND TECHNIQUES OF DATA ANALYSIS

The research was carried out through survey method, fieldwork in order to collect data. Data collected through questionnaire and verbal discussion.

The analysis of the data was done through simple statistical technique, such as drawing of percentage for generalization. The use of different types of graphs gives a better pictorial understanding about the whole project.

PLACE OF STUDY:

The study was conducted in different locations at Mumbai and different people selecting through random sampling and mtnl guidance.

SAMPLING PLAN:

A sample design is definite plan for obtaining an overall analysis from a given population. It refers to the technique or the procedure, the researcher would adopt in selecting items to be included in the sample research should select design which would be reliable and appropriate for the study.

Convenience sampling is used for this study. Convenience sampling is used in exploratory research where the researcher is interested in getting an inexpensive approximation of the truth. As the name implies, the sample is selected because they are convenient. This non probability method is often used during preliminary research efforts to get a gross estimate of the results, without incurring the cost or time required to select a random sample.

38

Chapter 6

Tabulation & Analysis of the data

1. Analysis of cable type connection

During my analysis , I visited hundred customers except of thirty 38% of the customers are using MTNL IPTV connection whereas its highest no of the customers using IPTV is Dish Tv with 27% of the connection and others followed by Tata Sky with 19% and BIG Tv with 13% and the rest of 3% People use other cable networks.

2. Sources of awareness of the MTNL IPTV connection

39

As per the collected data from research process most of the customers are inspired and suggested by their friends as 38%,family members suggest to purchase as 27%.Beacause of low positioning and lack of promotions retailers are taking only 18% and rest of others are of 22%.

3. Level of the customers satisfaction

From the resesrch, I came to know that MTNL’s IPTV connection by users they are hardly satisfied from it; whereas private players has taken highest no. Of satisfactory and preference level of the customers. May the customers are taking keen advantage on the low cost of the connction but are not enjoying tv connection network because of the service level.

4. Various sources of awareness

40

Out of 100 sample customer majority of 32% percentage of the customers get refrences from magazines whereas 25% of the customers get knowledge from Newspapers. On the other hand the second highest of the customers get refrences from the other sources like word of mouth, pamphlets, etc of about 28% and rest of the 15% of the knowledge people get it from their television sets.

5. Are you customer of mtnl?

Out of 100 users most of the users have MTNL.

6. Problems in selling MTNL connections

41

As a result from above diagram the basic problems in selling iptv connections is difficulty to get connection and availability of other service providers are more in iptv market.

7.How would you rate the distributor of MTNL responding to your problems ?

42

It can be found out that MTNL’s response towards the customers from their service providers are enough and some of the sample customers are highly satisfied from the service of the retailers.

43

Chapter 7

Findings and Suggestions

Findings

About 38% of the customers are using MTNL IPTV cable connections.

Most of the sample customers have got information from the magazines about IPTV connections i.e. customers are highly exposed to magazines.

Mostly sample customers get recommendations and suggestions from their friends.

Most of the customers generally purchase their IPTV connections during festive occasions.

About 85% of the sample customers are using IPTV connections but 38% have preference over it.

Level of satisfaction of customers towards IPTV connection is poor.

Response of retailers towards their customers is highly good. Generally problems on IPTV service is because of network

problems.

Suggestions

MTNL’s officer should regularly visit different retail outlet which will help to find out the problems of the customers in after sales service.

Government should try to bring the transparency in the quality of the service.

MTNL IPTV should be introduced in all major cities and need to be highly marketed.

MTNL IPTV should be easily marketable to the customers. Company should improve its service quality. After sales service should improve its speed of service i.e.

fastening in customer handling grievances. Should increase in offers in different festive seasons for more

sales.

44

Should take more customer feedback on connections related issue. Should use more ways and techniques to make aware of the

MTNL’s IPTV to the customers.

Recommendations

After knowing all the aspects of MTNL here are some of the suggestions

which are been provided by me, are as follows:-

Expand its products in all over India.

Make frequent market researches to increase its sale and to know

about the other competitor’s strength & weaknesses.

Provide value to the customer after sale in its services to

customers.

Try to know the recent culture of the other companies & follow

these.

Expected Contribution

MTNL eyes tie-up with an MNC for 3G services.

MTNL eyes tie-up with BSNL to expand its business

internationally.

Tough competition from other companies like Airtel, Vodafone,

Idea, Reliance etc.

45

Limitation-

Some of the owners of the retail outlet tried to manipulate our

findings

Most of the owners were not disclose the actual information.

Most of the customers are not aware about the services provide at

the retail outlet.

Tough there is lot of action has been taken to check the diversion

of IPTV business, it is very difficult to check because of corrupt

management.

46

ANNEXURE

Questionnaire

1. Name: …………………………………………………….

2. Address: …………………………………………………..

3. Age: …………….

4.Gender: Male [ ] Female [ ]

5. Contact No. …………………………..

6. Do you like to watch cable T.V?

ANS: YES [ ] NO [ ]

7. What type of cable connection do you have?

ANS: Big T.V [ ] Dish T.V [ ]

Tata Sky [ ] MTNL IPTV [ ]

Others [ ]

8. How did you know about the IPTV?

ANS: News paper [ ] Magazine [ ]

T. V [ ] Others [ ]

9. Who suggested you to buy IPTV?

ANS: Friends [ ] Family Members [ ]

Shopkeeper [ ] Others [ ]

10. When did you purchased this IPTV?

ANS: Festive Occasions [ ] Marriage [ ]47

Birthday [ ] Others [ ]

11. What was the mode of payment?

ANS: E M I [ ] Cash [ ] Credit Card [ ] Others [ ]

12. Did you get any special offer or service with that purchase?

ANS: …………………………………………………………

……………………………………………………………………..

13. Are you satisfied with the service of ………………… connection?

ANS: Yes [ ] No [ ]

14. How would you categorize the service provider?

ANS: Excellent [ ] Good [ ] Ok [ ] Bad [ ]

15. Would you like to change or shift to any other cable TV service?

ANS: Yes [ ] No [ ]

16. Which cable TV service you would like to shift?

ANS: Big T.V [ ] Dish T.V [ ]

Tata Sky [ ] MTNL IPTV [ ]

Others [ ]

17. Do you have any suggestions for cable service?

....................................................................................................

......

....................................................................................................

......

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Date:Signature:

Place:s

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Bibliography

MTNL- MAHANAGAR TELEPHINE NIGAM Ltd (LIBRARY)

WWW.GOOGLE.COM

WWW.WIKIPEDIA.COM

WWW.MTNLMUMBAI.CO.IN

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