Weekly Google.com queries by platform (US)

Desktop

Smartphone

Tablet

Mobile

80% time spent in apps

Multiple identities

Mobile Apps

Mobile Web

Desktop

Open Auction

Multiple programmatic options

4

Preferred DealsIdeal for publishers with strong brands who want to build 1:1 programmatic relationship with a buyer.

Private Auctions

Highest Revenue Potential

Highest CPMPotential

Ideal for everyone. Massive demand from thousands of advertisers.

Ideal for publishers with strong brands who want to restrict supply and pricing to select buyers.

Brand dollars are also going programmatic

Brand spend (today)

Brand spend (tomorrow)

“ During this year’s Black Friday weekend, we went from working more than 100 hours to around 30 hours year-over-year.

-Beth Bridenstine, Digital Director, Mindshare US

Source: Mindshare Partners with DoubleClick to Make Smarter Decisions

Neo@Ogilvy / Iberostar Case study

Source: Neo@Ogilvy consistently delivers better performance at lower cost to clients with DoubleClick Digital Marketing

Situation Approach Results

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• 687 different combinations

• 87% reduced budgets

• Increased conversion rate by 400%

• Decreased CPA by 42%

• Campaign ROI increased by 38%

• Use personalised offers

• Demo: 7 audience segments

• Contextual: Promote hotels in users nearby geo areas

• Behavioural: customer journey point into account

• Creative to change dynamically based on above criteria

• Iberostar: top 5 ES hotel chain

• Domestic sales (30% of total) decreasing

• Customer insight: Spaniards to reduce travel costs

• Goal: Max Reach, RSVPs, and reduce acquisition costs