Final Project
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Internet Tools: Implications for Marketing Hi Krista! Since day one of class, I have been wondering how the tools and issues we were learning about have and will effect the business world. I am a marketing major and will be starting a full-time position when I graduate at a company called Thomson West. I will be in their Market Intelligence Department as a Web Marketing Analyst. As I gathered information about a lot of the tools and internet features we discussed, I began to realize the opportunity marketers have with them. I collected a lot of research that proves these tools are being used and proves that certain uses of them have been successful. In this presentation I will go through some of the topics from class and discuss the implications of the tool for marketers. I chose topics that had research on the effects for marketers and that were most relevant as I enter the business world. I hope you enjoy this presentation. Try to pretend like I am standing in front of you in a classroom speaking! Thanks for a great semester. Enjoy your summer! Sincerely, Kate Gustafson
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Transcript of Final Project
Internet Tools:Implications for Marketing
Hi Krista!
Since day one of class, I have been wondering how the tools and issues we were learning about have and will effect the business world. I am a marketing major and will be starting a full-time position when I graduate at a company called Thomson West. I will be in their Market Intelligence Department as a Web Marketing Analyst. As I gathered information about a lot of the tools and internet features we discussed, I began to realize the opportunity marketers have with them. I collected a lot of research that proves these tools are being used and proves that certain uses of them have been successful. In this presentation I will go through some of the topics from class and discuss the implications of the tool for marketers. I chose topics that had research on the effects for marketers and that were most relevant as I enter the business world. I hope you enjoy this presentation. Try to pretend like I am standing in front of you in a classroom speaking! Thanks for a great semester. Enjoy your summer!
Sincerely, Kate Gustafson
WEB 2.0
“Don't expect people to come just because you build it. Finally, and most importantly, don't build Web 2.0
technology until you are ready to support it with the effort and, maybe even more importantly, the content it
will require.”
-Rob Rose
Web 2.0The concept of Web 2.0 is the overarching theme of our class
Please Click to watch YouTube Video: http://www.youtube.com/watch?v=rDqGQ59jw_Y&eurl=http%3A%2F%2Ftengoldenrulesblog%2Eblogspot%2Ecom%2F
Involves many tools we learned about in class
Current State of Web 2.0
Marketing Opportunities for Web 2.0/3.0
Web 2.0 interpretation from Flickr
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If you cannot see image, click here: http://www.flickr.com/photos/83496054@N00/189392262/
FlickrPlease click to watch YouTube Video:http://www.youtube.com/watch?v=u2Xyzkfzlug
Current State of FlickrUnderutilized
Communities Upload Content and Spread Messages Interactive Product Employees post productOnline Branding : Folksonomies, lead generation and branding
Has potential to be abusedMarketing Opportunities For Flickr
Use product photographyTag photos with as many words as possible
MeezCurrent State of Meez
Use branded clothing linesTarget TeensCreate buzz and offer productsAvatar visits other websites; Follows you on your webpath, to MP3, to cell phone
Marketing opportunities for MeezMuch more brand opportunityOther products besides clothesProduct PlacementBackground itemsBuy/Sell
Sample Marketing Application for Meez
Potential Beneficiaries to this Meez character: Las Vegas Department of
Tourism, Harley Davidson, Paris Hotel
Second LifePlease click to watch YouTube Video:http://www.youtube.com/watch?v=GUV5GkQEqwU
Current State of Second LifeBuy and sell in a virtual worldPeople try things they normally wouldn’tCDC example
Marketing Opportunities for SecondLifeBehavioral StudiesBrandingProduct PlacementVirtual Marketplace and Real MarketplaceMore interaction
Sample Marketing Application of Second
Life
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The CDC tries to promote its health fair and it also becomes an informational source for users. This is such a powerful marketing tool, and has many untapped opportunities. If you cannot see picture, click here for more information: http://www.cdc.gov/about/stateofcdc/everywhere/secondLife.htm
WikipediaPlease Visit YouTube Video on Wikipedia: http://video.google.com/videoplay?docid=-8419874411594516088&q=wikipedia+controversy&hl=en
Current State of WikipediaPros and Cons with Brand ManagementCreate page and maintainAllow users to edit
Marketing Opportunities for WikipediaWatch user behaviorIconic placementBrandingMore reciprocal linkingIncentives for users to edit entry
Sample Marketing Application of
WikipediaThe department of Tourism would want to control what is on their Wikipedia entry. If they want individuals to research accurate information, they would keep an eye on this. Also, if they add links to “things to do in Onalaska” gift shops, restaurants, etc could promote themselves there. If you cannot see the picture, please click here: http://en.wikipedia.org/wiki/Onalaska%2C_Wisconsin
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