Final presentation
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Transcript of Final presentation
Digital Strategy
By: Alyssa Sliger
Background Info.• History of Forever 21– Founded in 1984
• Annual Revenue of $2.6 billion
• 2 stores and many product lines fall under the Forever 21 brand
Target Market• Men and Women• Ages 16-25• High School and College Students• Young Professionals
Marketing Strategies
• Social Media• Forever 21 Website• Blogging• Smartphone App
Digital Marketing• Google Analytics • Google AdWords– Forever 21 keywords
• Cohesive Digital Strategy– Links to Forever 21 website
Search Engine Optimization
• Keyword Searches– Clothing, women’s clothing, men’s clothing,
accessories, shoes, etc.• Research Keyword Terms• How do consumers use Google when online
shopping?
Social Media • Facebook• Twitter• Instragram• Vine
Budget• Known for not having an advertising budget• For this campaign:– Research budget– Social Media/Blogging Budget– Google AdWords budget
Determining Success
• Tracking online purchases• Pathways to Forever 21 website• Success of Google Adwords
Conclusion• Increasing Forever 21 online sales• Increasing online presence• Cohesive digital marketing