Final Portfolio - kdesign.gallerykdesign.gallery/wp-content/uploads/2019/11/Final-Portfolio.pdf ·...
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by Kathy Bampfield June 23, 2019 Upper Crust Bakery 6700 Upper State Rd. Fancy, PA 00010 111.222.3333 [email protected]
Transcript of Final Portfolio - kdesign.gallerykdesign.gallery/wp-content/uploads/2019/11/Final-Portfolio.pdf ·...
byKathy Bampfield
June 23, 2019
Upper Crust Bakery6700 Upper State Rd.
Fancy, PA 00010
TABLE OF CONTENTS
Overview 2
Logo Design 3
Type Specification 4
Color Specification 4
Logo Usage 5
Stationary Items 6, 7
Rational 8
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Upper Crust Bakery6700 Upper State Rd.
Fancy, PA 00010
Upper Crust Bakery 111.222.33336700 Upper State Rd. [email protected], PA 00010
OVERVIEWThe client, Upper Crust Bakery has moved to a new location and needs a crisp logo that reflects a bakery specializing in fresh baked goods made with local ingredients. Their mission is to provide the freshest baked goods possible using recipes steeped in the history of generations whose roots are from Paris, France. Upper Crust Bakery has instilled a sense of pride within their corporation because of the quality that is distributed to the community. Using local ingredients allows them to contribute to the wellbeing of workers, their families and patrons.
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Upper Crust Bakery6700 Upper State Rd.
Fancy, PA 00010
Upper Crust Bakery 111.222.33336700 Upper State Rd. [email protected], PA 00010
LOGO DESIGN
Black and White Logo
Color Logo
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Upper Crust Bakery6700 Upper State Rd.
Fancy, PA 00010
TYPE SPECIFICATION
DIDOT - BOLD
COLOR SPECIFICATIONS
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Upper Crust Bakery6700 Upper State Rd.
Fancy, PA 00010
126, 167, 178 RGB
102, 98, 91 RGB
174, 160, 146 RGB37, 33, 41, 1 CMYK
58, 52, 58, 24 CMYK
53, 23, 26, 0 CMYK
Upper Crust Bakery 111.222.33336700 Upper State Rd. [email protected], PA 00010
LOGO USAGES
NOT ACCEPTABLEAdding background Distorting Scale Changing color
ACCEPTABLEUse correct colors Greyscale Correct Scale
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Upper Crust Bakery6700 Upper State Rd.
Fancy, PA 00010
UPPER CRUST BAKERY
UPPER CRUST BAKERY
UPPER CRUST BAKERY
UPPER CRUST BAKERY
UPPER CRUST BAKERY
Upper Crust Bakery 111.222.33336700 Upper State Rd. [email protected], PA 00010
STATIONARY
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Upper Crust Bakery6700 Upper State Rd.
Fancy, PA 00010
6700 Upper State Road • Fancy, PA • 01010 • 111-222-3333UPPER CRUST BAKERY
Upper Crust Bakery 111.222.33336700 Upper State Rd. [email protected], PA 00010
STATIONARYBUSINESS CARD
ENVELOPE
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Upper Crust Bakery6700 Upper State Rd.
Fancy, PA 00010
6700 Upper State Rd.Fancy, PA 01010
Wendy BampLead Baker
UPPER CRUST BAKERY
6700 Upper State Rd.Fancy, PA 01010
UPPER CRUST BAKERY
Upper Crust Bakery 111.222.33336700 Upper State Rd. [email protected], PA 00010
RATIONALEUpper Crust Bakery is a company looking to expand their focus in the local community while incorporating their roots from Paris, France. The company aquired a new location and felt fresh branding was in order to focus on the new area.The logo presented has a upper scale French feel which has Incorporated the Fleur-de-lis as the visual along with the name of the company creating a tight marriage between the bakery and Paris. This logo will pull patrons into the bakery knowing that it has french undertones in the recipes as well as styling in the shop. The coloring of the new logo is modern and fresh. Upper Crust Bakery wants to continue serving it’s patrons, men and women, that are between the ages of 21- 65. Using this logo will allow the scalability for different items such as bags, napkins or tags for quick recognition. The logo is presented in black and white, as well as full color for the ease of usabilty.
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Upper Crust Bakery6700 Upper State Rd.
Fancy, PA 00010
