FINAL OUTCOME

By Gabriela Sokol

LOGO: FURRY HOPE

Development

This is the development showing different stages of process of creating the logo for my company.

Final Logo Design

This is my final logo design or the company called FURRY hope. It is atext based logo, the name of the company is written in bold sans seriffont, with one of the letters in a different color – pink – and the restblack and with letter “o” replaced with an o shaped illustration of arabbit. I think it clearly links to the theme of the animal testingbecause of the illustration of a rabbit and it clearly links to thecompany as it includes its name. The pink color adds a nice accent andmakes it more eye-catching and memorable.

FINAL OUTCOME: VERSION NR 1

Sketches

VERSION NR 2

Photo shoot

This is the final outcome for this idea. The ideawas to combine an image of an animal – Idecided to use an image of a cat – with animage of a lipstick. I think it is very effective asthe cat is looking upset and unhappy also alipstick is a daily used product so it aims at alarge audience. The text is bold and the overalladvert is kept in black and white to make itmore dramatic.

VERSION NR 3

This is my final outcome. I have decided to use this version as it is the most eye-catching and effective one in my opinion. It will appear in two different versionswhich differ by color of the background and the text also the phrase used. My finaloutcome represents an illustration of a crying bunny with a phrase promoting beingagainst animal testing and the logo of the company in the top corner. The design isvery minimalistic but contains all the important information and I think is effectivewith its bright colors and eye-catching illustration.