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Coca cola is a cola (type of carbonated soft drink) sold in stores, restaurants and vending machines. It is produced by The Coca-cola Company (United States).The Coca-cola Company nearly offers 400 brands in more than 200 countries or territories.The Coca-cola Company (TCCC) only produces concentrated syrup which is sold in various bottlers throughout the world who hold a coca cola franchise.

Type Soft drinkManufacture

The Coca-cola CompanyCountry of originUnited States (US) Introduced 1886Color Caramel E 105dFlavor

Cola , cola cherry, cola vanilla , cola lemon , cola orange Related ProductsPepsi , RC cola , virgin cola , parsi cola, COMPANY PROFILE ACHIVEMENTSInterbrands global brands score card for 2011 Coca-cola No.1 in the world brand estimated its brand value at $78.861 billion. A coca cola company nearly offers 400 brands in more than 200 countries or territories, and coca cola products at rate of over 1.7 billion serving each day. Thanks a lot to Coke

MISSIONTo refresh the worldTo inspire moments of OptimismTo create Value and Make a DifferenceThe Coca-cola promise says, quite simple, that The Coca-Cola Company exists to benefit and refresh everyone who is touched by our business. VISION People

Planet

Portfolio

Partners

Profit

COCA-COLA IN INDIACoca-cola, the corporate nourishing global community with the worlds largest selling soft drink concentrates since 1886 returns to India in 1993 after a gap of 16 years. With the acquisitions of major brands in India it went to be known as The Hindustan Coca-Cola Beverages Pvt Ltd. Hindustan Coca-Cola Beverages private limited is a 100% company owned bottler.The company has 3 business regions, and operates out of 22 locations across India.Their business model includes manufacturing the beverages, distribution and sale trade. PRODUCT FEATURE Carbonated Soft DrinkMost PopularHighest Selling Product Uplifting RefreshmentGreat Taste Goes Well With Food Made with carbonated water,coca leaves, kola nuts, sugar, and aromatic substances.

STRENGTH Brand recognisation Market Share International Brand Better Network Bottling Financially sound Advertisement Policy

WEAKNESS Health Issues Water scarcity Low Product Availability Significant focus on carbonated drinks market

OPPORTUNITIES Growing Bottled Market Large Domestic Market Rural Areas Invest on Outlets Special Schemes Cover Institutional AreasTHREATS Substitute Health Issues Pricing Impulse Customer Seasonal Competitors

SWOT

BOTTLING PEST AnalysisBCG Matrix of coke Flavors

Market Growth

HighLowHighLowMarket ShareStar?Cash cowsDOGS14Ansoff MatrixProductsExistingNewNewExistingMarketMarketing ObjectivesFINANCIAL OBJECTIVES

NON-FINANCIAL OBJECTIVESProduct awarenessCurrent Planned1) ProfitabilityRs. 119.7 billionRs. 131.67 billion 2) Market shareCoke 26%Diet Coke 15% 28% 17%Market SegmentationDemographic segmentation:AgeIncome

Psychographic segmentation:Socio-economic classLifestyle

Behavioural Segmentation:Occasions

Benefit Segmentation:Value for moneyRefreshment

TargetingYoung generation

Customer needs

Urban areas Rural areas

PositioningCompetitors

Customer Associations

Price

PRODUCT Core Augmented ActualPRICE Cost Advantage Developed forecast Followed Penetration Pricing

PLACE intensive Distribution mass distribution Rural and urban

PROMOTION Above the line Below the line MARKETING MIXMarketing BudgetCategoryQ3(in Rupees)Q4(in Rupees)PromotionsProduct Discounts45,89631,422Special Offers91,97283,792Total1,37,8681,15,214AdvertisingNewspapers247 Cr.125 Cr.Television387 Cr.296 Cr.Radio53 Cr.37 Cr.Magazines293 Cr.204 Cr.Billboards250 Cr.167 Cr.Transit advertising57 L45 LTotal1,230.57 Cr.829.45 Cr.Public RelationsSponsorship29 Cr.24 Cr.Total653 Cr.593 Cr.Market ResearchWeb Research94 L95 LResearch Firm fees2.6 Cr.3.2 CrIndependent Research61 L68 LTotal4.15 Cr.4.83 Cr.TOTAL EXPENDITURES1916.73 Cr.1451.29 Cr.Marketing Control TechniquesConsumer survey analysis Market profitability analysisCONCLUSION Life Maintains balanced name and desire. Uses integration of culture