Final Market Strategy

8/2/2019 Final Market Strategy

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MARKET STRATEGY

ON

TATA NANO 2012


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CHAPTER 1:-

OBJECTIVE


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OBJECTIVE

The main objective of making market

strategy is to increase the tatascontribution in passenger car by increasesale by introducing new and economicalmodel in market at right time.so that theycan competite maruti and otherscompetitor.


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Before going to market strategy I

thing we need to know about ourcompetitor and their share in the

market.


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Before making the market strategy I think therewill be a need of little bet highlighted features ofboth the company maruti and tata nano


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CHAPTER 2:-

overview


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Overview Of Tata Nano


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OVERVIEWS

It was first presented at the 9th annual AutoExpo on 10 January 2008, at Pragati Maidan in

New Delhi. Nano is 8 percent smaller in

exterior size and but believe or not it has 23percent larger interior space in comparison toMaruti 800. it is one of the cheapest car ever.


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OVERVIEW OFMARUTI 800


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overview

Maruti is the most reputed brands for

manufacturing cars in India. Maruti Suzukilaunched its first car Maruti 800 in India. This carwas introduced in the year 1984. Maruti 800 is a

small, comfortable and economical car in the

market. This is an ideal choice for all middle-class families.


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I think overviews of both the company cars arenot sufficient for accurate conculsion and propermarket strategy.there will be need of comparison

between both the company cars.


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CHAPTER 3:-

COMPARISON


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COMPARISON

MARUTI SUZUKI 800

VS

TATA NANO


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PRICE

Tata Nano is available for 1.25 lakh 1.92lakh (Ex showroom New Delhi).

vs

Also, Maruti 800s price is 1.95 lakh-2.75lakh (ex showroom New Delhi).


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SIZE

The Nano is 3100 mm in length, 8 per centshorter than the Maruti 800, but the breadth andheight of the car tell a different story. The Nanoat 1500 mm is 4 per cent wider than the 800and, at 1600 mm, is 14 per cent taller.

The also claim the car is 21per cent bigger thanan 800 when it comes to inside space.


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POWER

The Maruti runs on a 3-cylinder 796 cc engine,

bigger and possibly smoother than the 623 cc 2-cylinder of the Nano.

The maruti 800 outs 37 BHP(Boiler horse

power), while the Nano outs 33 BHP, at 11percent less power.


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TOP SPEED

Although the Nanos top speed(105kph) is

likely to be lower than the Maruti 800s,

which can hit 120 kph, when pushed.


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Features

Tata Nano has got more space andenough legroom that even a 6 footer findsit comfortable inside rather than in Maruti

800 which has less space.


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FUEL EFFICIENCY

The Nano will give 25 km/l which is aboutHigher the Maruti 800 while Maruti 800offers 15 to 18 Kmpl.


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COMPARISION

Nano

Fuel efficent(25km/l)

Price low

623cc

Mordern features

New in Market (3 year)

Maruti

Fuel inefficent(16.5km/l)

Price high

800cc

Old features

Old cars(2 decades)


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Before going to the market strategy wedefinitely know about not only competitor

swot analysis but also know about ourweakness,threat etc.

so go through the swot analysis


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SOWT ANALYSIS of tata nano


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Strengh of tata nano

Full efficient(milage)Interior size

price


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Weakness of tata nano

Small size(exterior size)

Service center

Market value


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After comparison we know about not only

our weakness,strengh but also know thecompetiter strengh and weakness.

So now there is time to make effective

market strategy to competite ourcompetiter.


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But . But But.


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Before going to market strategy there is onequestion for all of you

ARE YOU READY.


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What is the need of market strategy?


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This is not only to compiet their competitor

but also to increase sale,profit,marketvalue of the company and along with that

satisfied consumer demand according to

there needs.


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CHAPTER 4:-

MARKET STRATEGY


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1).The need to convert there engine 626ccto 800cc to compiet the maruti 800


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2).The nano must come in diesel varient

becouse of increase in petrol prices andhuge gap between petrol and diesel prices


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4).The should increase there milage 25km/lto 40 km/l(diesel) so that they can easycompiet their competiter.


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5).All the variants of Tata Nano 2012 comewith an unmatched warranty of 4 years or60,000 kms, whichever is earlier.which isnot yet earlier


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6).They must be an more and moreattractive shade so that easily satisfied alltype of market segmentation


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7).Tata Nano 2012 is available across 676

outlets. Customers can buy the TataNano 2012 at an extremely low down-payment, starting from Rs. 15,000, and

high tenure financing (up to 60 months).


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8).Last but not the least after sale services

where all the competitor of maruti suzuki has not

proper and huge number of service center.this isalso the cause of low contribution

So to compiet the maruti and other, tata must be a

range of service center to satisfied theconsumer.


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Chapter 5:-

Snapshot of tata nano 2012


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Tata Nano 2012

624 cc

25km/l

petrol


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Nano CNG

624cc

Petrol

25km/l

Fuel Tank: 15.00


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Nano 2012 Diesel

700cc, DiCOR

Diesel

25km/l


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Here we gose ,last but not the least


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NANO 800CC IN PETROL


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FEATURE

1. Tata Motors is working hard to soon

launch a new 800cc Nano at the mid of2013.

2. .It is being said that the more powerful

Nano will retail at about Rs.2.4 lakhs (ex-showroom New Delhi)

3. mileage figure of 40 kilometers per liter!!


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Thank you

Final Market Strategy

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