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![Page 1: Market Strategy (PDF)](https://reader033.fdocuments.in/reader033/viewer/2022042610/568c4f171a28ab4916aa8974/html5/thumbnails/1.jpg)
Presented to you by Study Group A
RBV & Positioning School
HQWalls.com.ua (n.a.)
![Page 2: Market Strategy (PDF)](https://reader033.fdocuments.in/reader033/viewer/2022042610/568c4f171a28ab4916aa8974/html5/thumbnails/2.jpg)
Introduction&
the RBV
Implications of the RBV on Apple Inc.
Discussion
IntroductionStrengths &
Weaknesses of the RBV
Application of the RBV on Apple Inc.
the Positioning School
Strengths & Weaknesses of
the PS
Application of the PS on Apple Inc.
Discussion Conclusion References
![Page 3: Market Strategy (PDF)](https://reader033.fdocuments.in/reader033/viewer/2022042610/568c4f171a28ab4916aa8974/html5/thumbnails/3.jpg)
Introduction&
the RBV
Implications of the RBV on Apple Inc.
Discussion
IntroductionStrengths &
Weaknesses of the RBV
Application of the RBV on Apple Inc.
the Positioning School
Strengths & Weaknesses of
the PS
Application of the PS on Apple Inc.
Discussion Conclusion References
![Page 4: Market Strategy (PDF)](https://reader033.fdocuments.in/reader033/viewer/2022042610/568c4f171a28ab4916aa8974/html5/thumbnails/4.jpg)
Introduction&
the RBV
Implications of the RBV on Apple Inc.
Discussion
IntroductionStrengths &
Weaknesses of the RBV
Application of the RBV on Apple Inc.
the Positioning School
Strengths & Weaknesses of
the PS
Application of the PS on Apple Inc.
Discussion Conclusion References
![Page 5: Market Strategy (PDF)](https://reader033.fdocuments.in/reader033/viewer/2022042610/568c4f171a28ab4916aa8974/html5/thumbnails/5.jpg)
Introduction&
the RBV
Implications of the RBV on Apple Inc.
Discussion
IntroductionStrengths &
Weaknesses of the RBV
Application of the RBV on Apple Inc.
the Positioning School
Strengths & Weaknesses of
the PS
Application of the PS on Apple Inc.
Discussion Conclusion References
![Page 6: Market Strategy (PDF)](https://reader033.fdocuments.in/reader033/viewer/2022042610/568c4f171a28ab4916aa8974/html5/thumbnails/6.jpg)
The Resource Based ViewStrengths
• Understanding the importance of ‘firm
resources’ (Barney, 1991, p. 101)
• Internal audit for resource value: VRIN
(Carter et al, 2010, p. 56)/ VRIO and
value chain (Barney and Hesterly, 2005)
• Resource allocation and reallocation
![Page 7: Market Strategy (PDF)](https://reader033.fdocuments.in/reader033/viewer/2022042610/568c4f171a28ab4916aa8974/html5/thumbnails/7.jpg)
The Resource Based ViewStrengths
• Sources of competitive advantage and
ways to sustain them
• The impor tance o f knowledge
management (Carter et al, 2010, p. 61)
![Page 8: Market Strategy (PDF)](https://reader033.fdocuments.in/reader033/viewer/2022042610/568c4f171a28ab4916aa8974/html5/thumbnails/8.jpg)
The Resource Based ViewWeaknesses
According to Dierickx and Cool (1989):
• time compression diseconomies
• asset mass efficiencies
• interconnectedness of asset stocks.
• asset erosion.
• causal ambiguity.
![Page 9: Market Strategy (PDF)](https://reader033.fdocuments.in/reader033/viewer/2022042610/568c4f171a28ab4916aa8974/html5/thumbnails/9.jpg)
The Resource Based ViewWeaknesses
• tautological (Priem and Butler, 2001 a,b)
• difficulty in finding resources for
satisfying VRIN criteria
![Page 10: Market Strategy (PDF)](https://reader033.fdocuments.in/reader033/viewer/2022042610/568c4f171a28ab4916aa8974/html5/thumbnails/10.jpg)
Introduction&
the RBV
Implications of the RBV on Apple Inc.
Discussion
IntroductionStrengths &
Weaknesses of the RBV
Application of the RBV on Apple Inc.
the Positioning School
Strengths & Weaknesses of
the PS
Application of the PS on Apple Inc.
Discussion Conclusion References
![Page 11: Market Strategy (PDF)](https://reader033.fdocuments.in/reader033/viewer/2022042610/568c4f171a28ab4916aa8974/html5/thumbnails/11.jpg)
Introduction&
the RBV
Implications of the RBV on Apple Inc.
Discussion
IntroductionStrengths &
Weaknesses of the RBV
Application of the RBV on Apple Inc.
the Positioning School
Strengths & Weaknesses of
the PS
Application of the PS on Apple Inc.
Discussion Conclusion References
![Page 12: Market Strategy (PDF)](https://reader033.fdocuments.in/reader033/viewer/2022042610/568c4f171a28ab4916aa8974/html5/thumbnails/12.jpg)
The Resource Based ViewApplication to Apple Inc.
Fernandes (2011), Oldcomputers (no date),
Loeb (2011),AppleMuseum (no date),
Moore (2008),Kochmanski (2011),
Atkins (2010),JoBrad (2010).
![Page 13: Market Strategy (PDF)](https://reader033.fdocuments.in/reader033/viewer/2022042610/568c4f171a28ab4916aa8974/html5/thumbnails/13.jpg)
The Resource Based ViewApplication to Apple Inc.
• Steve Jobs
Fernandes (2011), Oldcomputers (no date),
Loeb (2011),AppleMuseum (no date),
Moore (2008),Kochmanski (2011),
Atkins (2010),JoBrad (2010).
![Page 14: Market Strategy (PDF)](https://reader033.fdocuments.in/reader033/viewer/2022042610/568c4f171a28ab4916aa8974/html5/thumbnails/14.jpg)
The Resource Based ViewApplication to Apple Inc.
• Steve Jobs
• Product line consolidation
Fernandes (2011), Oldcomputers (no date),
Loeb (2011),AppleMuseum (no date),
Moore (2008),Kochmanski (2011),
Atkins (2010),JoBrad (2010).
![Page 15: Market Strategy (PDF)](https://reader033.fdocuments.in/reader033/viewer/2022042610/568c4f171a28ab4916aa8974/html5/thumbnails/15.jpg)
The Resource Based ViewApplication to Apple Inc.
• Steve Jobs
• Product line consolidation
• Redesign and Reposition
Fernandes (2011), Oldcomputers (no date),
Loeb (2011),AppleMuseum (no date),
Moore (2008),Kochmanski (2011),
Atkins (2010),JoBrad (2010).
![Page 16: Market Strategy (PDF)](https://reader033.fdocuments.in/reader033/viewer/2022042610/568c4f171a28ab4916aa8974/html5/thumbnails/16.jpg)
The Resource Based ViewApplication to Apple Inc.
• Steve Jobs
• Product line consolidation
• Redesign and Reposition
• Retain on earnings and Investment
Fernandes (2011), Oldcomputers (no date),
Loeb (2011),AppleMuseum (no date),
Moore (2008),Kochmanski (2011),
Atkins (2010),JoBrad (2010).
![Page 17: Market Strategy (PDF)](https://reader033.fdocuments.in/reader033/viewer/2022042610/568c4f171a28ab4916aa8974/html5/thumbnails/17.jpg)
The Resource Based ViewApplication to Apple Inc.
• Steve Jobs
• Product line consolidation
• Redesign and Reposition
• Retain on earnings and Investment
• Creation of New MarketFernandes (2011),
Oldcomputers (no date),Loeb (2011),
AppleMuseum (no date),Moore (2008),
Kochmanski (2011),Atkins (2010),JoBrad (2010).
![Page 18: Market Strategy (PDF)](https://reader033.fdocuments.in/reader033/viewer/2022042610/568c4f171a28ab4916aa8974/html5/thumbnails/18.jpg)
The Resource Based ViewApplication to Apple Inc.
• Steve Jobs
• Product line consolidation
• Redesign and Reposition
• Retain on earnings and Investment
• Creation of New Market
• Product DifferentiationFernandes (2011),
Oldcomputers (no date),Loeb (2011),
AppleMuseum (no date),Moore (2008),
Kochmanski (2011),Atkins (2010),JoBrad (2010).
![Page 19: Market Strategy (PDF)](https://reader033.fdocuments.in/reader033/viewer/2022042610/568c4f171a28ab4916aa8974/html5/thumbnails/19.jpg)
Introduction&
the RBV
Implications of the RBV on Apple Inc.
Discussion
IntroductionStrengths &
Weaknesses of the RBV
Application of the RBV on Apple Inc.
the Positioning School
Strengths & Weaknesses of
the PS
Application of the PS on Apple Inc.
Discussion Conclusion References
![Page 20: Market Strategy (PDF)](https://reader033.fdocuments.in/reader033/viewer/2022042610/568c4f171a28ab4916aa8974/html5/thumbnails/20.jpg)
Introduction&
the RBV
Implications of the RBV on Apple Inc.
Discussion
IntroductionStrengths &
Weaknesses of the RBV
Application of the RBV on Apple Inc.
the Positioning School
Strengths & Weaknesses of
the PS
Application of the PS on Apple Inc.
Discussion Conclusion References
![Page 21: Market Strategy (PDF)](https://reader033.fdocuments.in/reader033/viewer/2022042610/568c4f171a28ab4916aa8974/html5/thumbnails/21.jpg)
The Positioning School• An outside–in model
• Porter (1998) explains the model with his 5 forces framework together with generic strategies.
• He also uses factors to understand the industry such as:– industry growth rate– technology and innovation– government– complementary products/services
(Porter, 1987), (Porter, 1998)
![Page 22: Market Strategy (PDF)](https://reader033.fdocuments.in/reader033/viewer/2022042610/568c4f171a28ab4916aa8974/html5/thumbnails/22.jpg)
Introduction&
the RBV
Implications of the RBV on Apple Inc.
Discussion
IntroductionStrengths &
Weaknesses of the RBV
Application of the RBV on Apple Inc.
the Positioning School
Strengths & Weaknesses of
the PS
Application of the PS on Apple Inc.
Discussion Conclusion References
![Page 23: Market Strategy (PDF)](https://reader033.fdocuments.in/reader033/viewer/2022042610/568c4f171a28ab4916aa8974/html5/thumbnails/23.jpg)
Introduction&
the RBV
Implications of the RBV on Apple Inc.
Discussion
IntroductionStrengths &
Weaknesses of the RBV
Application of the RBV on Apple Inc.
the Positioning School
Strengths & Weaknesses of
the PS
Application of the PS on Apple Inc.
Discussion Conclusion References
![Page 24: Market Strategy (PDF)](https://reader033.fdocuments.in/reader033/viewer/2022042610/568c4f171a28ab4916aa8974/html5/thumbnails/24.jpg)
The Positioning SchoolStrengths
• Considers the macro environment with all its indicators
• ‘A framework for anticipating and influencing competition (and profitability) over time.’ (Porter, 2008)
• Applicable to all industries and helps investors to predict shifting’s in the industry structure (Porter, 1980)
• Understanding customer needs and implementing them on strategy (Ketels, 2005)
![Page 25: Market Strategy (PDF)](https://reader033.fdocuments.in/reader033/viewer/2022042610/568c4f171a28ab4916aa8974/html5/thumbnails/25.jpg)
The Positioning SchoolWeaknesses
• Can end up being too broad of a view
• May lead to not analysing the most important force
deeply enough
• Not considering the company’s inner strengths
• Only analyses the macro environment
![Page 26: Market Strategy (PDF)](https://reader033.fdocuments.in/reader033/viewer/2022042610/568c4f171a28ab4916aa8974/html5/thumbnails/26.jpg)
Introduction&
the RBV
Implications of the RBV on Apple Inc.
Discussion
IntroductionStrengths &
Weaknesses of the RBV
Application of the RBV on Apple Inc.
the Positioning School
Strengths & Weaknesses of
the PS
Application of the PS on Apple Inc.
Discussion Conclusion References
![Page 27: Market Strategy (PDF)](https://reader033.fdocuments.in/reader033/viewer/2022042610/568c4f171a28ab4916aa8974/html5/thumbnails/27.jpg)
Introduction&
the RBV
Implications of the RBV on Apple Inc.
Discussion
IntroductionStrengths &
Weaknesses of the RBV
Application of the RBV on Apple Inc.
the Positioning School
Strengths & Weaknesses of
the PS
Application of the PS on Apple Inc.
Discussion Conclusion References
![Page 28: Market Strategy (PDF)](https://reader033.fdocuments.in/reader033/viewer/2022042610/568c4f171a28ab4916aa8974/html5/thumbnails/28.jpg)
PC Market
The Positioning SchoolApplication to Apple Inc.
Rivalry among existing competitors
15wkc-italy (no date),MobileFone (no date),
Dell (no date),Selasa (2011),
Gohring (2010),Price (2011).
![Page 29: Market Strategy (PDF)](https://reader033.fdocuments.in/reader033/viewer/2022042610/568c4f171a28ab4916aa8974/html5/thumbnails/29.jpg)
PC Market
• Main rivals: HP, Dell, Acer, Lenovo
The Positioning SchoolApplication to Apple Inc.
Rivalry among existing competitors
15wkc-italy (no date),MobileFone (no date),
Dell (no date),Selasa (2011),
Gohring (2010),Price (2011).
![Page 30: Market Strategy (PDF)](https://reader033.fdocuments.in/reader033/viewer/2022042610/568c4f171a28ab4916aa8974/html5/thumbnails/30.jpg)
PC Market
• Main rivals: HP, Dell, Acer, Lenovo
• Market is fragmented – No leader
The Positioning SchoolApplication to Apple Inc.
LEADER
Rivalry among existing competitors
15wkc-italy (no date),MobileFone (no date),
Dell (no date),Selasa (2011),
Gohring (2010),Price (2011).
![Page 31: Market Strategy (PDF)](https://reader033.fdocuments.in/reader033/viewer/2022042610/568c4f171a28ab4916aa8974/html5/thumbnails/31.jpg)
PC Market
• Main rivals: HP, Dell, Acer, Lenovo
• Market is fragmented – No leader
• Consolidation (Compaq ➠ HP, IBM ➠ Lenovo)
The Positioning SchoolApplication to Apple Inc.
Rivalry among existing competitors
15wkc-italy (no date),MobileFone (no date),
Dell (no date),Selasa (2011),
Gohring (2010),Price (2011).
![Page 32: Market Strategy (PDF)](https://reader033.fdocuments.in/reader033/viewer/2022042610/568c4f171a28ab4916aa8974/html5/thumbnails/32.jpg)
PC Market
• Main rivals: HP, Dell, Acer, Lenovo
• Market is fragmented – No leader
• Consolidation (Compaq ➠ HP, IBM ➠ Lenovo)
• Growth in sales volume driven by lower prices
(economies of scale)
The Positioning SchoolApplication to Apple Inc.
⇪Sales Volume
Rivalry among existing competitors
15wkc-italy (no date),MobileFone (no date),
Dell (no date),Selasa (2011),
Gohring (2010),Price (2011).
![Page 33: Market Strategy (PDF)](https://reader033.fdocuments.in/reader033/viewer/2022042610/568c4f171a28ab4916aa8974/html5/thumbnails/33.jpg)
Threat of substitutes
• Tablets, netbooks, smar tphones, sony
playstation
• Apple offers a variety of products that
often have overlapping utilisation
• ‘Easier product accessibility’ (Porter, 2008)
The Positioning SchoolApplication to Apple Inc. PC
Market
Apple (2011b)
![Page 34: Market Strategy (PDF)](https://reader033.fdocuments.in/reader033/viewer/2022042610/568c4f171a28ab4916aa8974/html5/thumbnails/34.jpg)
Threat of new entrants
• Eastern Countr ies – new entrants
competing on price
• New entrants are not a significant threat
for Apple since it is a ‘Premium Brand’
The Positioning SchoolApplication to Apple Inc. PC
Market
Apple (2011b)
![Page 35: Market Strategy (PDF)](https://reader033.fdocuments.in/reader033/viewer/2022042610/568c4f171a28ab4916aa8974/html5/thumbnails/35.jpg)
Bargaining power of suppliers
• Low bargaining power of suppliers
against Apple
• Apple is being their own supplier for
almost every part of their products
• Intel is the only supplier that Apple
depends on
The Positioning SchoolApplication to Apple Inc. PC
Market
Apple (2011b)
![Page 36: Market Strategy (PDF)](https://reader033.fdocuments.in/reader033/viewer/2022042610/568c4f171a28ab4916aa8974/html5/thumbnails/36.jpg)
Bargaining power of buyers
• ‘The digital hub strategy’ – Apple is creating
products that supports the new technology
lifestyle
• ‘Brand image’ – Apple minimises the
bargaining power of buyers. They believe
customers will pay certain amount for
‘perceived value’ (exhibit 1-c)
The Positioning SchoolApplication to Apple Inc. PC
Market
Apple (2011b)
![Page 37: Market Strategy (PDF)](https://reader033.fdocuments.in/reader033/viewer/2022042610/568c4f171a28ab4916aa8974/html5/thumbnails/37.jpg)
• SanDisk, Creative and Samsung – cheaper
products
• Apple gets the competitive advantage with
iTunes
• Apple differentiates iPod with cool design
The Positioning SchoolApplication to Apple Inc.
MP3 Market
Rivalry among existing competitors
Apple (2011d),Apple (2011e)
![Page 38: Market Strategy (PDF)](https://reader033.fdocuments.in/reader033/viewer/2022042610/568c4f171a28ab4916aa8974/html5/thumbnails/38.jpg)
• This is the biggest threat for iPod from
Porter’s five forces
• Smartphones
The Positioning SchoolApplication to Apple Inc.
MP3 Market
Threat of substitutes
Apple (2011d),Apple (2011e)
![Page 39: Market Strategy (PDF)](https://reader033.fdocuments.in/reader033/viewer/2022042610/568c4f171a28ab4916aa8974/html5/thumbnails/39.jpg)
• Very low
The Positioning SchoolApplication to Apple Inc.
MP3 Market
Threat of new entrants
Apple (2011d),Apple (2011e)
![Page 40: Market Strategy (PDF)](https://reader033.fdocuments.in/reader033/viewer/2022042610/568c4f171a28ab4916aa8974/html5/thumbnails/40.jpg)
• Apple decreased the power of suppliers by
up-front deal with Intel and Micron, Apple
insured the best price for their main cost
component (flash memory)
The Positioning SchoolApplication to Apple Inc.
MP3 Market
Bargaining power of suppliers
Apple (2011d),Apple (2011e)
![Page 41: Market Strategy (PDF)](https://reader033.fdocuments.in/reader033/viewer/2022042610/568c4f171a28ab4916aa8974/html5/thumbnails/41.jpg)
• Lowers the bargaining power of buyers by
creating an eco-system around their
products (iTunes, dockstations, cases etc.)
The Positioning SchoolApplication to Apple Inc.
MP3 Market
Bargaining power of buyers
Apple (2011d),Apple (2011e)
![Page 42: Market Strategy (PDF)](https://reader033.fdocuments.in/reader033/viewer/2022042610/568c4f171a28ab4916aa8974/html5/thumbnails/42.jpg)
Rivalry among existing competitors
• New market – no existing rivalry
The Positioning SchoolApplication to Apple Inc.
Smartphone Market
Apple (2011a)
![Page 43: Market Strategy (PDF)](https://reader033.fdocuments.in/reader033/viewer/2022042610/568c4f171a28ab4916aa8974/html5/thumbnails/43.jpg)
Threat of substitutes
• Kindle, e-book, netbook
The Positioning SchoolApplication to Apple Inc.
Smartphone Market
Apple (2011a)
![Page 44: Market Strategy (PDF)](https://reader033.fdocuments.in/reader033/viewer/2022042610/568c4f171a28ab4916aa8974/html5/thumbnails/44.jpg)
Threat of new entrants
• Future penetration of rivals (HP, Dell)
The Positioning SchoolApplication to Apple Inc.
Smartphone Market
Apple (2011a)
![Page 45: Market Strategy (PDF)](https://reader033.fdocuments.in/reader033/viewer/2022042610/568c4f171a28ab4916aa8974/html5/thumbnails/45.jpg)
Bargaining power of suppliers
• There is low bargaining power of suppliers
against Apple
The Positioning SchoolApplication to Apple Inc.
Smartphone Market
Apple (2011a)
![Page 46: Market Strategy (PDF)](https://reader033.fdocuments.in/reader033/viewer/2022042610/568c4f171a28ab4916aa8974/html5/thumbnails/46.jpg)
• Eco-system (App Store)
The Positioning SchoolApplication to Apple Inc.
Bargaining power of buyersSmartphone Market
Apple (2011a)
![Page 47: Market Strategy (PDF)](https://reader033.fdocuments.in/reader033/viewer/2022042610/568c4f171a28ab4916aa8974/html5/thumbnails/47.jpg)
• New market - no existing rivalry
The Positioning SchoolApplication to Apple Inc.
Tablet Market
Rivalry among existing competitors
Apple (2011c)
![Page 48: Market Strategy (PDF)](https://reader033.fdocuments.in/reader033/viewer/2022042610/568c4f171a28ab4916aa8974/html5/thumbnails/48.jpg)
• Kindle, e-book, netbook
The Positioning SchoolApplication to Apple Inc.
Tablet Market
Threat of substitutes
Apple (2011c)
![Page 49: Market Strategy (PDF)](https://reader033.fdocuments.in/reader033/viewer/2022042610/568c4f171a28ab4916aa8974/html5/thumbnails/49.jpg)
• Future penetration of rivals (HP, Dell)
The Positioning SchoolApplication to Apple Inc.
Tablet Market
Threat of new entrants
Apple (2011c)
![Page 50: Market Strategy (PDF)](https://reader033.fdocuments.in/reader033/viewer/2022042610/568c4f171a28ab4916aa8974/html5/thumbnails/50.jpg)
• Apple replaced its microprocessor
supplier – Intel by producing their own
improved microprocessor A4
The Positioning SchoolApplication to Apple Inc.
Tablet Market
Bargaining power of suppliers
Apple (2011c)
![Page 51: Market Strategy (PDF)](https://reader033.fdocuments.in/reader033/viewer/2022042610/568c4f171a28ab4916aa8974/html5/thumbnails/51.jpg)
• Currently there is low bargaining power of
buyer because there is no existing
competition
The Positioning SchoolApplication to Apple Inc.
Bargaining power of buyersTablet Market
Apple (2011c)
![Page 52: Market Strategy (PDF)](https://reader033.fdocuments.in/reader033/viewer/2022042610/568c4f171a28ab4916aa8974/html5/thumbnails/52.jpg)
Introduction&
the RBV
Implications of the RBV on Apple Inc.
Discussion
IntroductionStrengths &
Weaknesses of the RBV
Application of the RBV on Apple Inc.
the Positioning School
Strengths & Weaknesses of
the PS
Application of the PS on Apple Inc.
Discussion Conclusion References
![Page 53: Market Strategy (PDF)](https://reader033.fdocuments.in/reader033/viewer/2022042610/568c4f171a28ab4916aa8974/html5/thumbnails/53.jpg)
Introduction&
the RBV
Implications of the RBV on Apple Inc.
Discussion
IntroductionStrengths &
Weaknesses of the RBV
Application of the RBV on Apple Inc.
the Positioning School
Strengths & Weaknesses of
the PS
Application of the PS on Apple Inc.
Discussion Conclusion References
![Page 54: Market Strategy (PDF)](https://reader033.fdocuments.in/reader033/viewer/2022042610/568c4f171a28ab4916aa8974/html5/thumbnails/54.jpg)
The Position school is the most appropriate strategy perspective for
marketing!
![Page 55: Market Strategy (PDF)](https://reader033.fdocuments.in/reader033/viewer/2022042610/568c4f171a28ab4916aa8974/html5/thumbnails/55.jpg)
The Position school is the most appropriate strategy perspective for
marketing!
is it?
![Page 56: Market Strategy (PDF)](https://reader033.fdocuments.in/reader033/viewer/2022042610/568c4f171a28ab4916aa8974/html5/thumbnails/56.jpg)
• In the light of the current market situation and the five forces explained above, the ‘positioning school’ is applicable to Apple in the way that it uses Porter’s suggestions to position themselves in the market as differentiators
• On the other hand, the strategy does not fit very well with Apple in terms of core competencies (innovation) ➠ RBV
![Page 57: Market Strategy (PDF)](https://reader033.fdocuments.in/reader033/viewer/2022042610/568c4f171a28ab4916aa8974/html5/thumbnails/57.jpg)
Implications of the RBV on Apple Inc.
Conclusion
Introduction&
the RBV
Implications of the RBV on Apple Inc.
Discussion
IntroductionStrengths &
Weaknesses of the RBV
Application of the RBV on Apple Inc.
the Positioning School
Strengths & Weaknesses of
the PS
Application of the PS on Apple Inc.
Discussion Conclusion References
![Page 58: Market Strategy (PDF)](https://reader033.fdocuments.in/reader033/viewer/2022042610/568c4f171a28ab4916aa8974/html5/thumbnails/58.jpg)
Implications of the RBV on Apple Inc.
Conclusion
Introduction&
the RBV
Implications of the RBV on Apple Inc.
Discussion
IntroductionStrengths &
Weaknesses of the RBV
Application of the RBV on Apple Inc.
the Positioning School
Strengths & Weaknesses of
the PS
Application of the PS on Apple Inc.
Discussion Conclusion References
![Page 59: Market Strategy (PDF)](https://reader033.fdocuments.in/reader033/viewer/2022042610/568c4f171a28ab4916aa8974/html5/thumbnails/59.jpg)
Conclusion• Steve Jobs responded to the outside factors
(positioning school) and restructured the company using internal resources (RBV)
• Brand is bigger than its products – symbols, logo. It is no longer a computer company. It is a lifestyle company
• Apple found a good balance between the two strategies and it is taking the most applicable parts of both to create its own strong, successful strategy
![Page 60: Market Strategy (PDF)](https://reader033.fdocuments.in/reader033/viewer/2022042610/568c4f171a28ab4916aa8974/html5/thumbnails/60.jpg)
Introduction&
the RBV
Implications of the RBV on Apple Inc.
Discussion
IntroductionStrengths &
Weaknesses of the RBV
Application of the RBV on Apple Inc.
the Positioning School
Strengths & Weaknesses of
the PS
Application of the PS on Apple Inc.
Discussion Conclusion References
![Page 61: Market Strategy (PDF)](https://reader033.fdocuments.in/reader033/viewer/2022042610/568c4f171a28ab4916aa8974/html5/thumbnails/61.jpg)
Introduction&
the RBV
Implications of the RBV on Apple Inc.
Discussion
IntroductionStrengths &
Weaknesses of the RBV
Application of the RBV on Apple Inc.
the Positioning School
Strengths & Weaknesses of
the PS
Application of the PS on Apple Inc.
Discussion Conclusion References
![Page 62: Market Strategy (PDF)](https://reader033.fdocuments.in/reader033/viewer/2022042610/568c4f171a28ab4916aa8974/html5/thumbnails/62.jpg)
References15wkc-italy (no date) ‘Acer-New logo’, 15wkc-italy [Online], Available at: http://liten.be//Gjt7T (Accessed 23 October 2011).
Apple (2011a) ‘Compare iPhone models.’, Apple [Online], Available at: http://liten.be//Vf1IA (Accessed 24 October 2011).
Apple (2011b) ‘iMac’, Apple [Online], Available at: http://liten.be//Lfj7T (Accessed 24 October 2011).
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Carter, C., Clegg, S.R. and Kornberger, M. (2010) A very short, fairly interesting and reasonably cheap book about studying strategy. London: SAGE.
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ReferencesFahy, J. (2000) ‘The resource-based view of the firm: some stumbling-blocks on the road to understanding sustainable competitive advantage’, Journal of European Industrial Training, 24 (2/3/4), pp.94-103
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ReferencesKochmanski, D. (2011) ‘Child of the Nineties, pt. 2’, DougKochmanski [Online], Available at: http://liten.be//mA224 (Accessed 23 October 2011).
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ReferencesPorter, M. E. (1998), ‘The competitive advantage of nations’, New York: Free Press.
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Priem, R. L., and Butler, J. E. (2001b) ‘Tautology in the Resource-Based View and Implications of Externally Determined Resource Value: Further Comments’, Academy of Management Review, 26 (1), pp.57-66.
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Thank you!
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Thank you!Any questions?