Final ion of Bos

8/8/2019 Final ion of Bos

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INTRODUCTION

Blue ocean strategy is a business strategy

book by W. Chan Kim and Renee

Mauborgne .

Blue ocean strategy is a business strategybook.

It has been published in 42 languages and

has sold over 2 million copies the world

over.

Blue ocean strategy aims at business

expansion and it is a system for making

market competition irrelevant and creating

new market spaces


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SUMMARY OF THE BOOK

Blue ocean strategy generally specify that the

market universe can basically be divided into two

kinds of oceans: red and blue

The cornerstone of blue ocean strategy is value

innovation

The author has very well explained the major

hurdles faced during executing the blue oceanstrategy and how to overcome them


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To distinguish between Blue Ocean & Red Ocean

strategy.

Implementation of this strategy.

Focuses on construction rather than competition.

Search for new market space.

OBJECTIVE


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RED OCEANSVS BLUE OCEANS

STRATEGY.THE DEAD RED OCEANS THE BLESSING BLUE OCEANS

Compete in existing market space. Create uncontested market space.

Beat the competition. Make the competition irrelevant.

Exploit existing demand. Create & capture new demand.

Make the value-cost trade-off. Break the value-cost trade-off.

Align the whole system of a firms

activities with its strategic choice

of differentiation or low costs.

Align the whole system of a firms

activities in pursuit of

differentiation or low costs.


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SIX PRINCIPLES OF BLUE OCEANS

STRATEGY.a) FORMULATION

PRINCIPLES.

b) EXECUTION

PRINCIPLES.

1.Reconstruct marketboundaries.

2.Focus on big picture,and not the numbers.

3.Reach beyond existingdemand.

4.Get the strategicsequence right.

1.Overcome keyorganizational hurdles.

2.Build execution into

strategy.


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SOME COMPANIES USING BLUE

OCEAN STRATERGYy Apple: Apple c puters i e te a e ar et it t e iP D i ital

usicpla er.

y W irlpool: W irlpools front-loa ing as er- r er combo calle t e Duet.

ytokke: Nor egian furniture company

y NetJets

y Cir ue u oleil (t e circus reinvente for t e entertainment market).

y tarbucks (coffee as low-cost luxury for igh-endconsumers).

y ay (online auctioning).

y ony (the Walkman - personalportable stereos).

y Cars: Japanese fuel-efficient autos (mid-70s) and Chryslerminivan

y Dell (mid-1990s).


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CRITICAL ANALYSIS

There are FIGURE OF SPEECHS explained in the book

like PERSONIFICATION, RHERITORICAL QUESTION,

ANTITHESIS AND METAPHORS to make readers

understand at ease.

Various DIAGRAMSAND GRAPHS are shown in the book

to attract the readers attention.

Usage ofSUPERLATIVEAND COMPARATIVE DEGREESlike biggest, better than are used to emphasis the

importance of the theme


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PERSONAL OPINIONS


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CONCLUSION

The strategy outlines the premise, research, success examples and

the so-called Value Innovation framework, which allows

companies to create Blue Ocean Strategies and in the process

achieve:-

High-impact, customer-based innovations.

Significant increase in speed to market, from idea

formation to market introduction.

Significant decrease in development and operational costs.

An innovation-focused and duly motivated organization &

Increasing buyer value.


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PRESENTED BY:

RONAK MEHTA (157)

NITISHA PANDE(149)

KSHITIJ RIHAL(140)DRUSHTI GALA(128)

SHIPRA TEKRIWAL(168)

FYBBA-C

GROUP-H

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