Final Hdfc Ppt Richa

HDFC standard life insurance company


ABOUT HDFC STANDARD LIFE

HDFC Standard Life Insurance Company Limited. is one of India's leading private insurance companies, which offers a range of individual and group insurance solutions. It is a joint venture between Housing Development Finance Corporation Limited (HDFC Limited), India's leading housing finance institution and a Group Company of the Standard Life Plc, UK. As on February 28, 2009 HDFC Ltd. holds 72.43% and Standard Life (Mauritius Holding) 2006, Ltd. holds 26.00% of equity in the joint venture, while the rest is held by Others.


SUBSIDIARIES AND ASSOCIATE COMPANIES

HDFC Mutual Fund HDFC BankHDFC Standard Life Insurance

CompanyHDFC SalesHDFC ERGO General Insurance

Company Ltd (formerly HDFC general insurance company Ltd)

Other Companies Co-promoted by HDFC


BRIEF PROFILES OF THE BOARD OF DIRECTORS

Mr. Deepak S Parekh is the Chairman of the Company. He

is also the Executive Chairman of Housing Development Finance Corporation Limited (HDFC Limited). He joined HDFC Limited in a senior management position in 1978. He was inducted as a whole-time director of HDFC Limited in 1985 and was appointed as its Executive Chairman in 1993. He is the Chief Executive Officer of HDFC Limited. Mr. Parekh is a Fellow of the Institute of Chartered Accountants (England & Wales).

Mr. Deepak M Satwalekar is the Managing Director and

CEO of the Company since November, 2000. Prior to this, he was the Managing Director of HDFC Limited since 1993. Mr. Satwalekar obtained a Bachelors Degree in Technology from the Indian Institute of Technology, Bombay and a Masters Degree in Business Administration from The American University, Washington DC.


TIE-UP

HDFC Standard Life is a strong, financially secure business supported by two strong and secure promoters – HDFC Ltd and Standard Life. HDFC Ltd’s excellent brand strength emerges from its unrelenting focus on corporate governance, high standards of ethics and clarity of vision. Standard Life is a strong, financially secure business and a market leader in the UK Life & Pensions sector.


COMPETITORS

TATA AIG

BAJAJ ALLIANZ

BIRLA SUN LIFE

ICICI PRUDENTIAL

LIFE INSURANCE CORPORATION (LIC) INDIA


HDFC PROVIDES INSURANCE LIKE-Fire InsuranceMarine InsuranceMotor InsuranceHealth InsuranceEngineering InsuranceRural InsuranceMiscellaneous Inurance


PREFRRED & TRUSTED BRAND Our brand has managed to set a new

standard in the Indian life insurance communication space. We were the first private life insurer to break the ice using the idea of self-respect instead of ‘death’ to convey our brand proposition (Sar Utha Ke Jiyo). Today, we are one of the few brands that customers recognize, like and prefer to do business. Moreover, our brand thought, Sar Utha Ke Jiyo, is the most recalled campaign in its category.


WHY HDFC STANDARD LIFE?

HDFC Standard Life believes that establishing a strong and ethical foundation is an essential prerequisite for long-term sustainable growth. To ensure this, we have concentrated our focus on expansion of branch network, organising an efficient and well trained sales force, and setting up appropriate systems and processes with optimum use of technology. As all these areas form the basic infrastructure for establishing the highest possible customer service standards.

Our core values are drilled down to all levels of employees, as these are inviolable. We continue to promote high integrity in business practices and shun short cuts and unethical practices, as we wish to be perceived as an institution with high moral standing. Since our inception in 2000, when the Indian insurance space was opened for private participation, we have consistently focused on setting benchmarks in all aspect on insurance business. Being the first private player to be registered with the IRDA and the first to issue a policy on December 12, 2000, our differentiators are:


OUR VISION & VALUES

Our Vision • 'The most successful and admired life insurance

company, which means that we are the most trusted company, the easiest to deal with, offer the best value for money, and set the standards in the industry’.

*******'The most obvious choice for all'.*******

Our Values • Values that we observe while we work: Integrity Innovation Customer centric People Care “One for all and all for one” Team work Joy and Simplicity


AWARDS

Sept, 2008Received 2008 CIO Bold 100 and CIO Security Awards May, 2008Received PCQuest Best IT Implementation Award 2008

January, 2008Sar Utha Ke Jiyo Among India’s 60 Glorious Advertising Moments


‘MOST RACES HAVE

JUST ONE WINNER

WITH HDFC STANDARD LIFE

RACE,EVERYONE CAN WIN.’


KEY STRENGTH

Financial Expertise As a joint venture of leading financial services groups. HDFC

standard Life has the financial expertise required to manage long-term investments safely and efficiently.

Range of Solutions

HDFC SLIC has a range of individual and group solutions, which can be easily customized to specific needs. These group solutions have been designed to offer complete flexibility combined with a low charging structure

Strong Ethical Values: HDFC SLIC is an ethical and Cultural Organization. False selling or

false commitment with the customers is not allowed. Most respected Private Insurance Company

HDFC SLIC was awarded No-1 Private Insurance Company in 2004 by the World Class Magazine Business World for Integrity, Innovation and Customer Care.


BENEFITS

HDFC Standard Life’s wide and diversified product portfolio help individuals meet their various needs, be it:

Protection: Need for a sound income protection in case of your unfortunate demise

Investment: Need to ensure long-term real growth of your money

Savings: Save for the milestones and protect your savings too

Pension: Need to save for a comfortable life post retirement

Health: Cover for health related exigencies


TRACK RECORDS SO FAR

Our gross premium income, for the year ending March 31, 2009 stood at Rs. 5,564.69 crores.

The company has covered over 8,33,070 lives as on March 31, 2009


PLANS THAT ARE OFFERED BY HDFC STANDARDS LIFE INSURANCE

Individual Products Protection Plans Investment Plans Pension Plans Savings PlansGroup Products One-stop shop for employee-benefit solutions Group Term Insurance Group Variable Term Insurance Group Unit-Linked PlanSocial Product Development Insurance Plan Eligibility Premium Payments The role of development agency Prohibition of rebates

http://www.hdfcinsurance.com/products/grp_gtistdprop.aspx

http://www.hdfcinsurance.com/products/grp_gvti.aspx


FUTURE GROWTH OR EXPENSION The future topics for research in the organization could be setting up

of an appropriate ad campaign. It is very vital to the companies’ success that the people of India know about HDFC SLIC, its products and their special features and how insurance in general can help them in their future. The advertisements have to be emotionally appealing. They might also include a celebrity. The brand name of HDFC could be used to give a push to HDFC SLIC and its products. The general perception of insurance as “inauspicious” should be done away with and individuals and corporations accept insurance on power with other investment opportunities.

The other area of research could be in the management of funds HDFC SLIC possesses and how it can maximize returns for its investors. A research project could be undertaken on how to ensure that the money gets invested in the right companies and earns a medium – high return on investment. Another area of research could be an analysis of the sales and marketing techniques used by HDFC SLIC. A large number of changes could be introduced and this would help in saving operating costs and improving the efficiency of the firm.


CORPORATE SOCIAL RESPONSIBILITY OF HDFC SLIC

HDFC has joined smile foundation as one of its partners under corporate social responsibility (CSR) programme.

HDFC has joined hands with smile foundation to work for the welfare of orphans through education,health care and also provide residental facilities in remote western part of orissa.

HDFC is running various education,regular health care,nutritional support,vocational and higher education programmes.


NEEDS AND OBLIGATIONS OF LIFE CAN BE TAKEN CARE OF

QUIET EASILY

A beautiful houseChildren’s marriageChild education

Holidays and Tours Happy Retirement

A Dream car


PARENTAGE

We Value your

Self respect as much as

your life

http://www.hdfcinsurance.com/AboutUs/WhyUs.aspx


‘THE FUN IS LIKE LIFE INSURANCE, THE OLDER YOU GET, THE MORE IT COST.’


CONCLUSION

HDFC standard life insurance is first life insurance company in India. It has business spread out across the globe. It was registered on 23rd December 2000. It currently ranks number 4 amongst the insurers in India (Source: annual premium provided by the company)

The company faces a large amount of competition. To sustain itself it must promote its products through advertising and improve its selling techniques. Consumers must be aware of the new plans available at HDFC SLIC. The medium of advertising used could be television since most of its competitors use this tool to promote their products. The company must be promoted as an Indian company since consumers seem to have more trust in investing in Indian firms.

People should not be afraid to invest money in insurance and must use it as an effective tool for tax planning and long term savings.


BIBLIOGRAPHYOur area of research is-Questionnaire paperMagazinesGeneralsBooksWebsitese like-www.google.comwww.business.gov.sgwww.answers.com

http://www.google.com/

http://www.business.gov.sg/

http://www.answers.com/


PRESENTED BY GROUP 2

RICHA VERMASURABHI SINGHVISHAL MISURIYADINESH KUMAR YADAVSAURABH SRIVASTAVAOM PRAKASH GUPTAPRATEEK GUPTA


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