Final Bi Ppt

7/29/2019 Final Bi Ppt

http://slidepdf.com/reader/full/final-bi-ppt 1/7

BUSINESS INTELLEGENCE

By

Apoorva Gopinath A 02

Manish Khuswaha A 04

Sandeep Godhey A 21

Ranvir Shinde A 20

Jyoti Rana A 23

Swapnil Joshi A 58

Vikas Singh Bisht A 62

BENTLEY



Predictive Analytics - Transition from “what happened” to “why is it

happening”—leading ultimately to “what will happen.”

Business applications

Techniques

Business Application Predictions

Customer Retention customer defection/churn/attrition

Direct Marketing customer Response

Product recommendations what each customer wants/likes

Behavior-based advertising which ad customer will click on

Email targeting which message customer will respond to

Credit scoring debtor risk

Fundraising for nonprofits donation amount

Insurance pricing and selection applicant response, insured risk

Predictive Model Descriptive Model Decision Model

Find relationships and patterns

between variables

Find clusters of data elements

with similar characteristics

Find optimal and most certain

outcome for a specific decision



Insurance Industry

An insurers ability to forecast a policy's ultimate cost determineshow accurately it prices its products and in turn the extent to

which it can avoid adverse selection.

Applications in the Insurance Functions

1) Insurance Marketing : Analysis of purchasing patterns of insurance customers.

This Information can then be used to increase marketing functions hit ratio and

retention ratio

2) Underwriting : Filtering out of applicants who do not meet a predetermined

model score. Increases efficiency by reducing employee hours spent on

researching and analyzing an applicant who is not a desired insured

3) Claims : Prediction of fraudulent claims and efficient allocation of resources to

high priority claims.



PREDICTIVE ANALYSIS FOR MARKETINGDECISION TREE FOR CROSS SELLRESPONSE MODELING FOR DIRECT MARKETING CAMPAIGN PROFIT CURVE



Screen clipping taken: 17/02/2013, 13:09 Data was available till March 2004. Prediction till Dec 2004



THANK YOU

Final Bi Ppt

Documents

Transcript of Final Bi Ppt