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Pragmatic Leadership DevelopmentProgramme Report

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Acknowledgement

Introduction of Beyyond Careers

Mission

Task assigned

Leanings from the project

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We are thankful to Mr. ShankarMuralidharan, Mr.Jugnu Dutta, Mrs. Preeti

Gupte and the staffs of Beyyond Careers Pvt.Ltd., Lucknow, who helped us with theirvaluable inputs in preparation of this project.

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A test prep In North India New Entrant in the market

Operation in and around Lucknow Test prep for MBA and Other competitive

exams Future prospects to Expand its horizon and to

start operations pan India

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To not only create employment for thesociety at large, but to create valueaddition in every individual and make thememployable.

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Collection of student data base

Promotion of the test prep

Organize a seminar

Analyze the trend in the market

Device a plane for scale up of the institute

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Primary source

One to one interaction by IEIBS students

Filling up of survey data In Me and My career

Follow up via SMS and Email

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Word of mouth promotion In colleges

Distribution of pamphlets

Organizing promotional events

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What is your name?

What is your educational background?

Are you interested in higher education?

Have you enrolled in any coaching institute?

Appeared in any CAT/MAT/XAT or any othercompetitive exams?

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Which program do you prefer-PGPM/PGDM/MBA

Investment 3 to 5 lakh, 5 to 7 lakh, morethan 7 lakh

Do you have work experience?

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Conducted on 26th November,2011

Venue Montfort Inter College, Lucknow

Huge response for the seminar

Attended by Around 500 students

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27th November,2011

Venue Paryatan Bhawan

Audience of about 200

Guest speakers

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There are 3-4 competitors in the test-prepmarket in Lucknow

T.I.M.E. Career Launcher IMS

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The market analysis from the data collected

about the competitors revealed that none ofthe companies had been focusing on settinglow price of their products prior to theentrance of BCPL in the test-prep market

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CompetitorsParameters

BeyyondCareers Pvt.Ltd.

CareerLauncher

T.I.M.E. I.M.S.

Price Lowest Low Range Highest HighestPresence inU.P.

Low Medium High Least (Amongcompetitors

Product Mix Low Price +

Faculty Driven

Low Price Productspecific, Brand-

driven

Productspecific

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The most famous and popular company,T.I.M.E.

7000-8000 CAT takers, and 1500 MAT takersapproximately. The city has 35 B-schools, with the highest

ranked among them being IIM-L.

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Opening up branches in places like Chinhatand Alambagh

Investment around Rs.5,00,000 Design a fee structure of around 10,000 Provide few additional benefit

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How is branding done Market research Interactive learning at field Team building skills Analysis of the primary data Implementation of general principles of

marketing

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