Sandhya Devanthan

Country Head, Facebook Singapore

The world has changed. The world is mobile.

Our Facebook community

1.86 BILLION

people on Facebook each month

1.2 BILLIONpeople on WhatsApp

each month

1 BILLION*people on Groups

each month

1 BILLION+people on Messenger

each month

600 MILLIONpeople on Instagram

each month

1.1 BILLION*

People on Facebook every day

100 MILLION*

hours of video watched per day

50 MILLIONpeople connected via

internet.org

60 MILLION*

small businessesusing Pages

*Q2 ’15 Facebook earnings callQ1’16 Facebook earnings call

59MMonthly active

people

32MDaily mobile

people

56MMonthly mobile

people34M

Daily active people

Source: Facebook internal data Jan 2017

or 61% of monthly active people return every day

people access Facebook every month

＞299M ＞183M

7

Facebook in SEA

Source: Based on Facebook data, December 2016.

8Source: Based on Facebook data, December 2016.

of MAUpeople access Facebook monthly on mobile

287M 96%=

Mobile is a constant companion

It’s where people spend their time

7 in 10 2.5 hours+18M

Southeast Asians are on mobile

spent on smartphones daily2

Malaysians access Facebook monthly

on mobile3

Southeast Asia’s consumers are already mobile

Sources: 1. Markets include: SG, MY, TH, VN, ID, PH; *individuals of any age who own at least one mobile phone and use the phone(s) at least once per month; Actual figure: 69.2%, Sources: eMarketer, July 2015; eMarketerApril 2016 2. Markets include: Indonesia, Philippines, Malaysia and Thailand; How Southeast Asia uses smartphones, eMarketer, Feb 2015; Actual figure: 152 minutes3. Markets include: SG, MY, TH, VN, ID; Exact figure: 48.4%; “eCommerce Consumer Monitor 2015”, Visa, conducted by ORC International (Opinion Research Corporation), Nov 24, 2015

Southeast Asians online purchase on

smartphones3

1 in 2

10

68%of shopping journeys in Southeast Asia now contain mobile

Source: Markets include: SG, MY, TH, VN, ID; Visa, "eCommerce Consumer Monitor 2015" conducted by ORC International (Opinion Research Corporation), Nov 2015; Actual figure: 67.8%

1. Markets include: SG, MY, TH, VN, ID; Visa, "eCommerce Consumer Monitor 2015" conducted by ORC International (Opinion Research Corporation), Nov 2015; Actual figure: 67.8%2. “Malaysian m-commerce booms”, WARC, 18 May 2016

The new shopping ground

2 in 3Southeast Asians online

browse products on mobile1

34%growth in SEA

e-commerce sales in 20162

2 in 3online shoppers

use mobile in their path to purchase1

$14 billionvalue of SEA

e-commerce sales in 20162

M O B I L E D E V I C E S

12

Changing how we connect

Facebook offers small businesses like yours the ability to reach people

where they are spending their time.

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Where do you go from here?

Thank you