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U.S. Army All-American BowlAutograph Zone Title Sponsorship

Package

Unique business hospitality and exposure elements for

San Antonio-based businesses in connection

with the U.S. Army All-American Bowl

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What is the U.S. Army

All-American Bowl?

What is the U.S. Army

All-American Bowl?The U.S. Army All-American Bowl is recognized by high school coaches, players, students and fans as the Super Bowl of high school football. The Bowl has expanded in recent years to become the Nation’s preeminent celebration of the tradition of high school football and now includes marching musicians, band instructors, underclassmen athletes, coaches, cheerleaders and fans.

The U.S. Army All-American Bowl is recognized by high school coaches, players, students and fans as the Super Bowl of high school football. The Bowl has expanded in recent years to become the Nation’s preeminent celebration of the tradition of high school football and now includes marching musicians, band instructors, underclassmen athletes, coaches, cheerleaders and fans.

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2012 Bowl Game Vitals2012 Bowl Game VitalsGame Date: Saturday, January 7, 2012

Television Partner: Live on NBC

Venue: Alamodome, San Antonio, TX

Title Sponsorship: U.S. Army

Selection Partner Football: Rivals.com

Selection Partner Band: MENC- The National Association for Music Education

Game Attendance: 40,000 (estimated)

Army Awards Dinner: 1,300+ (estimated), presented by Rotary

Television Audience: 2+ million viewers (estimated)

Notable Alumni: Adrian Peterson, Mark Sanchez, Tim Tebow, Ndamukong Suh & many others

Game Date: Saturday, January 7, 2012

Television Partner: Live on NBC

Venue: Alamodome, San Antonio, TX

Title Sponsorship: U.S. Army

Selection Partner Football: Rivals.com

Selection Partner Band: MENC- The National Association for Music Education

Game Attendance: 40,000 (estimated)

Army Awards Dinner: 1,300+ (estimated), presented by Rotary

Television Audience: 2+ million viewers (estimated)

Notable Alumni: Adrian Peterson, Mark Sanchez, Tim Tebow, Ndamukong Suh & many others

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What is the Autograph Zone at the U.S. Army All-American

Bowl?

What is the Autograph Zone at the U.S. Army All-American

Bowl?Now in its third year, the Autograph Zone looks to expand on its success from its first year. The Autograph Zone takes place on the field of the Alamodome immediately after the U.S. Army All-American Bowl game concludes, and allows fans to get autographs from the U.S. Army All-American Bowl players. Fans have the opportunity to have players autograph footballs, mini helmets, trading cards, game programs, apparel, etc. Check out the future stars of college and the NFL!

Now in its third year, the Autograph Zone looks to expand on its success from its first year. The Autograph Zone takes place on the field of the Alamodome immediately after the U.S. Army All-American Bowl game concludes, and allows fans to get autographs from the U.S. Army All-American Bowl players. Fans have the opportunity to have players autograph footballs, mini helmets, trading cards, game programs, apparel, etc. Check out the future stars of college and the NFL!

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Autograph Zone Sponsorship BenefitsPrincipal Exposure Elements:

• Title sponsor of the Autograph Zone – “i.e. Razor Autograph Zone” – to include name recognition in all mentions of Autograph Zone

• Autograph Zone to be mentioned in U.S. Army All-American Bowl :30 TV and radio commercials leading up to the game (more than 800 total spots and more than $25,000 in prorated value for sponsor autograph zone mention in commercials)

• Autograph Zone to be included in game program and San Antonio Express-News All-American Bowl special insert

• Name and logo recognition on signage produced for Autograph Zone (to be displayed in the Alamodome after the AAB game and during the Autograph Zone signing session)

• Two (2) 10-second public address announcements/video wall logo displays during the 2012 U.S. Army All-American Bowl

• Full-page ad in 2012 U.S. Army All-American Bowl Game Program

• Recognition in Army Strong Zone outside the Alamodome

• Company logo displayed on U.S. Army All-American Bowl website (www.usarmyallamericanbowl.com)

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Autograph Zone Sponsorship BenefitsAdditional Exposure Elements:

• Signage displayed at 2012 Selection Tour events in the state of Texas (Signage provided by sponsor)

• Signage displayed at 2012 U.S. Army All-American Bowl Host Hotel (Signage provided by sponsor)

• One (1) eight-foot table set-up in Alamodome on concourse level for product display, per Alamodome approval, or at the Army Strong Zone

• Opportunity to display promotion items (coupons, pamphlets, etc.) on autograph zone tables during Autograph Zone event

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Autograph Zone Sponsorship BenefitsPrincipal Hospitality Elements:

• Game Day suite & catering (for up to 25 people) at the 2012 U.S. Army All-American Bowl

• Four (4) tickets to the U.S. Army Welcome Barbeque on Thursday, January 5th

• Four (4) tickets to the U.S. Army/Rotary Awards Dinner on Friday, January 6th

• Twenty-five (25) premium mid-field reserved tickets for 2011 U.S. Army All-American Bowl

• Five hundred (500) general admission ticket vouchers donated to a local youth/community group in organization’s name

• Autographed helmet or football from All-Americans for display

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Autograph Zone Sponsorship Fee

Sponsor Fee: $35,000

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For More Information:For More Information:

Stephen Chavez

Proterra Advertising2318 San Pedro Ave., Suite 100San Antonio, TX 78212

Office: (210) 731-6646Cell: (210) 573-0909E-Mail: stephenc@proterraadvertising.com