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2012U.S. Army

All-American Bowl

2012U.S. Army

All-American Bowl

Gold Hospitality Sponsorship PackageBackground Information

www.usarmyallamericanbowl.com

Gold Hospitality Sponsorship PackageBackground Information

www.usarmyallamericanbowl.com

Alamodome, San Antonio, TXSaturday, January 7, 2012

Produced by All American Games, a Sports Marketing Company

Alamodome, San Antonio, TXSaturday, January 7, 2012

Produced by All American Games, a Sports Marketing Company

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What is the U.S. ArmyAll-American Bowl?

What is the U.S. ArmyAll-American Bowl?

The U.S. Army All-American Bowl is recognized by high school coaches, players, students and fans as the Super Bowl of high school football. The Bowl has expanded in recent years to become the Nation’s preeminent celebration of the tradition of high school football and now includes marching musicians, band instructors, underclassmen athletes, coaches, cheerleaders and fans.

The U.S. Army All-American Bowl is recognized by high school coaches, players, students and fans as the Super Bowl of high school football. The Bowl has expanded in recent years to become the Nation’s preeminent celebration of the tradition of high school football and now includes marching musicians, band instructors, underclassmen athletes, coaches, cheerleaders and fans.

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Bowl ComponentsBowl ComponentsSelection Tour• During the All-American National Selection Tour, each football and band All-American is announced at a pep rally in his or her hometown. The bowl interacts with more than one million people including: high school students, teachers and parents through this four month, ~200 city tour and special events such as NFL Games, NASCAR and National band competitions.

Bowl Game• The U.S. Army All-American Bowl features the nation’s top 90 prep football players in an East vs. West Showdown.

Marching Band• The U.S. Army All-American Marching Band features the top 125 marching musicians and color guard members.

National Combine• 500 of the Nation’s top underclassmen demonstrate their physical talent and compete against one another in front of high school and college football’s top scouting organizations.

Coaches Academy• More than 100 coaches from across the country, including the coach for each All-American are hosted in San Antonio to learn from and interact with an elite group of clinicians representing the NFL and the NCAA.

Selection Tour• During the All-American National Selection Tour, each football and band All-American is announced at a pep rally in his or her hometown. The bowl interacts with more than one million people including: high school students, teachers and parents through this four month, ~200 city tour and special events such as NFL Games, NASCAR and National band competitions.

Bowl Game• The U.S. Army All-American Bowl features the nation’s top 90 prep football players in an East vs. West Showdown.

Marching Band• The U.S. Army All-American Marching Band features the top 125 marching musicians and color guard members.

National Combine• 500 of the Nation’s top underclassmen demonstrate their physical talent and compete against one another in front of high school and college football’s top scouting organizations.

Coaches Academy• More than 100 coaches from across the country, including the coach for each All-American are hosted in San Antonio to learn from and interact with an elite group of clinicians representing the NFL and the NCAA.

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Bowl EventsBowl EventsSkills Challenge• All-Americans face off against each other in East vs. West format andbroadcast on the NFL network.

Eat-Off Competition• All-Americans face off against Army soldiers in a sit-up, push-up and an eating contest.

Welcome BBQ• BBQ dinner hosted by Army to welcome football and band All-Americans, Army Heroes and Academy Coaches.

Riverwalk Boat Parade• All-Americans (Football and Band) parade down San Antonio’s famousRiverwalk via water taxis.

Awards Dinner• Awards Dinner hosted by the Rotary Club of San Antonio is the nation’s largest high school football awards dinner with more than 1,500 attendees, including Army leadership, NFL Hall of Famers, local business executives and celebrity guests. Awards presented at dinner include the National High School Player of the Year.

Skills Challenge• All-Americans face off against each other in East vs. West format andbroadcast on the NFL network.

Eat-Off Competition• All-Americans face off against Army soldiers in a sit-up, push-up and an eating contest.

Welcome BBQ• BBQ dinner hosted by Army to welcome football and band All-Americans, Army Heroes and Academy Coaches.

Riverwalk Boat Parade• All-Americans (Football and Band) parade down San Antonio’s famousRiverwalk via water taxis.

Awards Dinner• Awards Dinner hosted by the Rotary Club of San Antonio is the nation’s largest high school football awards dinner with more than 1,500 attendees, including Army leadership, NFL Hall of Famers, local business executives and celebrity guests. Awards presented at dinner include the National High School Player of the Year.

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Awards DinnerAwards Dinner

NFL Hall of Fame Great Gale Sayers presents Terrelle Pryor the Player of the Year Trophy

Pete Geren, Secretary of the Army addresses the audience

Lt. General Benjamin Freakley, Commanding General, U.S. Army Accessions Command

addresses the audience

NFL Hall of Famer Barry Sanders addresses the audience

The EAS Speed and Strength Award is presented by Jarrett Payton to Nigel Bradham

More than 1,500 attend the Awards Dinner

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2012 Bowl Game Vitals2012 Bowl Game VitalsGame Date: Saturday, January 7, 2012

Television Partner: Live on NBC

Venue: Alamodome, San Antonio, TX

Title Sponsorship: U.S. Army

Selection Partner Football: Rivals.com

Selection Partner Band: MENC- The National Association for Music Education

Game Attendance: 40,000 (estimated)

Army Awards Dinner: 1,300+ (estimated), presented by Rotary

Television Audience: 2+ million viewers (estimated)

Notable Alumni: Adrian Peterson, Mark Sanchez, Tim Tebow, Ndamukong Suh & many others

Game Date: Saturday, January 7, 2012

Television Partner: Live on NBC

Venue: Alamodome, San Antonio, TX

Title Sponsorship: U.S. Army

Selection Partner Football: Rivals.com

Selection Partner Band: MENC- The National Association for Music Education

Game Attendance: 40,000 (estimated)

Army Awards Dinner: 1,300+ (estimated), presented by Rotary

Television Audience: 2+ million viewers (estimated)

Notable Alumni: Adrian Peterson, Mark Sanchez, Tim Tebow, Ndamukong Suh & many others

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Gold Hospitality Sponsorship Package

Unique hospitality and exposure elements for businesses in connection with the U.S. Army All-American Bowl

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Gold Hospitality Sponsorship PackageHospitality Elements:

• Opportunity for four (4) people to receive on-field Alamodome clinic with Football University instructors and to participate with U.S. Army All-Americans during All-American Skills Challenge (or similar event)

• Event projected to take place on Wednesday, January 4th, 2012 from 8:00 AM – 12:00 NOON

• Includes All-American Bowl apparel for each participant and breakfast at the Grand Hyatt Hotel with the All-American players

• Opportunity for Coach Herman Boone (from the movie Remember the Titans) or one former NFL player/coach to speak at a company event of your choice during Bowl Week

• Speaking opportunity can be used as a motivational speaking tool, rewards event, etc. for company employees, clients, etc.

• Opportunity for company employee/customer sons to be the ball boys for the 2012 U.S. Army All-American Bowl game

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Hospitality Elements Continued:• Game Day suite & catering (for up to 25 people) at the 2012 U.S.

Army All-American Bowl

• Four (4) tickets to the U.S. Army Welcome Barbeque on Thursday, January 5th

• Four (4) tickets to the U.S. Army/Rotary Awards Dinner on Friday, January 6th

• Twenty-five (25) premium mid-field reserved tickets for 2012 U.S. Army All-American Bowl

• Five hundred (500) general admission ticket vouchers donated to a local youth/community group in organization’s name

• Autographed mini helmets and/or footballs from All-Americans

Gold Hospitality Sponsorship Package

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Exposure Elements:• Two (2) :30 TV commercials in San Antonio market during NBC

telecast of 2012 U.S. Army All-American Bowl

• Two (2) :30 radio commercials on local radiocast of 2012 U.S. Army All-American Bowl

• Two (2) 10-second public address announcements/video wall logo spots during the 2012 U.S. Army All-American Bowl

• Full-page ad in 2012 U.S. Army All-American Bowl Game Program

• Recognition in San Antonio Express-News Special All-American Bowl insert

• Recognition in Army Strong Zone outside the Alamodome

• Company logo displayed on U.S. Army All-American Bowl website (www.usarmyallamericanbowl.com)

Gold Hospitality Sponsorship Package

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Exposure Elements Continued:• Signage displayed at 2012 Selection Tour events in the state of

Texas (Signage provided by sponsor)

• Signage displayed at 2012 U.S. Army All-American Bowl Host Hotel (Signage provided by sponsor)

• One (1) eight-foot table set-up in Alamodome on concourse level for product display, per Alamodome approval

Gold Hospitality Sponsorship Package

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Sponsor Fee: $25,000

Gold Hospitality Sponsorship Package

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For More Information:For More Information:

Stephen Chavez

Proterra Advertising2318 San Pedro Ave., Suite 100San Antonio, TX 78212

Office: (210) 731-6646Cell: (210) 573-0909E-Mail: stephenc@proterraadvertising.com