Final april audience trends report

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Transcript of Final april audience trends report

Page 1: Final april audience trends report

Rising Trends

Cucumber Soda

Bonito Flakes

Peppadew Peppers

Recipe & Ingredients Report: April 2015

This Little Piggy Pork Shoulder Pork Rib Roast Pork Spare Ribs Honey Ham

Data measuring % change in ingredients used from month-to-month put these pork cuts on the rise and in the top 100 list of ingredients.

Braise in New WaysPeanut Sauce, Chutney, Hot Sauce, Guinness, Chipotle Sauce, Blue Agave Tequila

Audience trends this month indicated that home cooks are looking for new and interesting ways to upgrade their marinades and braising liquids. Many typical braising ingredients (broth, stock, stewed tomatoes) were viewed alongside the above, more unexpected sauces and flavorings.

Page 2: Final april audience trends report

RadishesHazelnutsTortillasChicken Sausages

Dates

Hello, Goodbye.The products that climbed the charts in April, and those that fell out of favor.

CarrotsWalnutsLasagnaBeef ChuckPineapple

Don’t put them all in one place.60% of our top recipes this month contained 14 to 16 ingredients. But keep in mind that seasonality and holidays can skew purchase patterns. Dates are sometimes used for Passover charoset, so we may see a decrease in May. Mussels and oranges are best eaten in winter months, so save those recipe ideas for next year.

SpinachPistachiosWhole Wheat Bread

MusselsOranges

always popular

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April Showers Bring… More Parties?

With major holidays like Easter and Passover both falling in April this year, we observed a surge in foods used for feeding a crowd. Lots of baking supplies, wine, beer and sandwich rolls.

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Chicory’s recipe and ingredients report is delivered monthly to our recipe and food brand partners’ email inboxes. To become a partner and receive these reports, email [email protected]. You can also gain access to Chicory’s monthly reports by joining our email list. Visit blog.chicoryapp.com to sign up for updates.

Our reports are based off of data that we collect from our recipe partners’ content and anonymized user habits gathered from interactions with our “Get Ingredients” button.

Copyright Recipe Into Reality, Inc. 2015.

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A carrot cake was the most popular recipe in our network

Baking supplies were the most popular grocery category