Filmmedia presentation

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Film MediaComplete Entertainment Communications Solutions

Marketing and Promoting Films in India

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What is Filmmedia ?

Film Media is a company focused on providing Complete Marketing Communication Solutions to the entertainment business.

Entertainment business –• Production – Offering preproduction services which includes location tie ups, In film Branding, Co Production tie ups.• Distribution - Theatrical and Electronic media across India.• Exhibition – Release of the film across India• Television content _ Sourcing and supply of content to TV channels.• Movie Promotions – Web Promotions, Trade related Promotions, etc.

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What Is the Approach ?

With changing trends in Media and also movie watching pattern, getting the right distributor, right cinemas at the right time with right terms is the key to success. Also at the same time every film has its own limitation and understanding this limitations, the revenue potential has to be maximized

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Film Marketing Present Approach

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Generation of Idea

MarketingArtiste Technician Selection

Signing with distributor/Music Labels

Actual Production of the Film

Film Censor

Marketing

Film Release

Film Making Process

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Film MediaComplete Entertainment Communications Solutions ‘Typical’ present Marketing approach

• Announcement in all trade magazines• Flamboyant brochures - trade• On location coverage• Controversies/delays• Completion parties• Music launch parties/ground promotion• Music release campaign – Standard packages – Consumer campaign

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Proposed approach.

• Getting marketing activated at the concept stage and to keep updating the Media and also the trade.

• Focus Area – Trade & Consumer Marketing communication of the film through the life cycle of the film

• Key responsibilities – Project doctoring, design/creative, PR, ground events, Media planning and buying, Below the line activities, alliances, research, implementation supervision etc.

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What is the need for such a approach ?

• Business is getting complex – ‘one man show’ attitude will not work,you need specialist and experts in every area including Marketing

• New genre of films and film makers are evolving.• Newer formats & technologies are emerging - Multiplexes,DVD’sDigital

Cinema,internet – adapt and capitalize by driving synergies• Complex audiences, with different cultures.• Professional help and fresh mind set is needed at concept stage to

strategize OR else it is more of salvaging act than a strategy• A professional approach is needed for all marketing and promotional

needs of a film – to ensure control and consistency in information dissemination

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Our approach – blending several tools to deliver a consistent image to the audience

DM/Internet/Tele mktg

Alliances/deals

Media Planning/Buying

Creative support

Public relations

Ground support

Advertising

Pre/Post launch activity

3 AUDIENCE21Film

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Approach – Flow Chart Basic Plan

Objective setting

Getting the Right Distributor

Getting a good deal from TV/Home Video/Other Media

Cost effective promotions

Monitoring release and recovery of monies

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Benefits of ’our’ approach ?• Total involvement and ownership approach • Focus on Marketing communication – marketing perceptive• May help improve Hits : Flops ratio• Drive revenue through new media businesses – Mobile,IT,Sat

radio,GPRs,DVD,VCD etc• Better efficiencies and effectivity• Single point control will result in a cohesive and planned approach as

against ‘one man managing all’ approach• Control,consistency and better coordination with other team members• Result in cost savings without compromising on the quality or

deliverables,by eliminating wishful spending• Need and strategy driven rather than individual driven - objective• Film will be treated like a BRAND rather than a product

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Films – Emerging trends• Increased focus on packaging and marketing of films• Increase of global majors through Indian Subsidiaries or alliances• Higher focus on return on capital and payback period• Production of Niche Films • Newer distribution/exhibition formats- Video parlor,digital films,Cyber centers,mobile phones etc.• Films for TV,Multiplexes,Cities,NRI’s,Home viewing etc.• Films with tight schedule and tight budgets – Timely completion• To ensure profits [ not necessarily HUGE profits] win – win model•Royalty/revenue sharing model as against MG/fixed cost – at all levels

Filmmedia presentation

Entertainment & Humor

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