Figure1

Copyright of Imperial College Business School

Idea Generation

Innovation, Entrepreneurship & DesignWorkshop Series - Stage I


Analy

tica

l, L

ogic

al

Fact

ual, C

riti

cal

A

Imagin

ati

ve,

Conte

xtu

al

Imagin

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xtu

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Vis

ual, H

olis

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Vis

ual, H

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DD

B Pla

nned,

Contr

olle

d

Adm

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ve,

Deta

iled

CV

alu

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ase

d,

Intu

itiv

e

Inte

rpers

onal,

Em

oti

onal

EXPLORE

RDETECTIV

EARTIST

JUDGEId

ea

Evalu

ati

on

Pro

ble

m D

efi

nit

ion

Idea

Genera

tion

Idea S

ynth

esi

s

PRODUCER

Solu

tion Im

ple

menta

tion

ENGIN

EE

R

What? – Why? – How? – Example – Conclusion


Analytical, Logical

Factual, Critical

A

Imaginative, ContextualImaginative, Contextual

Visual, HolisticVisual, Holistic

DD

BPlanned, Controlled

Administrative, Detailed

CValue-based, Intuitive

Interpersonal, Emotional

EXPLORER

DETECTIVE

ARTISTJUDGE

Idea

Evaluation Problem Definition

Idea

Generation

Idea Synthesis

PRODUCER

Solution Implementation

ENGINEER


Analy

tical, Lo

gica

l

Factu

al, C

ritical

A

Imagin

ativ

e, C

onte

xtu

al

Imagin

ativ

e, C

onte

xtu

al

Visu

al, H

olistic

Visu

al, H

olistic

DD

BPla

nned, C

ontro

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Adm

inistra

tive,

Deta

iled

CV

alu

e-b

ase

d, In

tuitiv

e

Inte

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nal,

Em

otio

nal

EXPLORE

RDETECTIV

EARTIST

JUDGE Id

ea

Evalu

atio

nPro

ble

m D

efi

nitio

n

Idea

Genera

tion

Idea S

ynth

esis

PRODUCER

Solu

tion Im

ple

menta

tion

ENGIN

EE

R


Analytical, Logical

Factual, Critical

A

Imaginative, Contextual Imaginative, Contextual

Visual, Holistic Visual, Holistic

DD

BPlanned, Controlled

Administrative, Detailed

CValue-based, Intuitive

Interpersonal, Emotional

EXPLORER

DETECTIVE

ARTIST JUDGE

Idea

EvaluationProblem Definition

Idea

Generation

Idea Synthesis

PRODUCER

Solution Implementation

ENGINEER

Figure1

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