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    Economy a system consist of production, trade, and

    consumption

    Pakistan economy combination of agriculture andindustry

    Economy suffered due to political environment, natural

    disaster, and terrorism

    Independent country in many food products like rice

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    Pakistans fertilizer industry has performed and

    progressed from last few years.

    Fertilizer industry is boosted in Pakistan due to the

    self-reliance in meeting the urea demand Pakistan is the worldsseventh largest country in the

    production of urea

    The return on equity of fertilizer industry is 45.58

    percent from last ten years

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    FFC registered in 1978

    a joint venture between Haldor Topsoe A/S of Denmark

    and Fuji Foundation

    FFC is the biggest fertilizer company in a Pakistan with60 percent market share

    In the production of Urea

    FFC share is traded at 113.31 PRs. In KSE

    It won 15 award

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    SWOT analysis is a tool which identifies the strength,

    weaknesses, opportunities, and threats of an organization.

    SWOT is a basic model that evaluates what an

    organization can and cannot do as well as its possible

    opportunities and threats

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    Strengths

    Solid financial position

    Competent and Committed human resource

    Well established distribution networkWeaknesses

    Narrow Product line

    Fixed customer base

    Unavoidable reliance on depleting natural resources

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    Opportunities

    Less potential for new entrants in the industry

    Opportunity to export fertilizer

    Low customer bargain powerThreats

    Depleting natural gas reserves

    Availability of imported fertilizer at subsidized rates

    Deteriorating local currency against US $

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    PESTLE analysis, which is also known as PEST

    analysis, it is a concept of marketing principle. PEST

    analysis is a situational analysis in which political,

    legal, economic factors, social/cultural factors, and

    technological factors effects are studied on the

    organizationslong term decisions and plans.

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    Political Factors

    Political situation of country is not satisfactory

    Pakistan has no political stability and government rapidly

    change

    Taxation rate is change every year which cause decrease in the

    profit of the company

    Social Factors

    The change in the lifestyle and needs in different

    demographics also affect the demand of the customers

    Government discourages the operation of industries within the

    cities due to improper handling of wastages

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    Economic Factors

    Rapid change in interest rate also effects the investment

    Economic factors affect the purchasing power of the

    customer and companyscost of capitalTechnological Factors

    Fertilizer sector there is a need of technological

    expansion.

    High technology is the elementary requisite ofFERTILIZER industry

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    Sales Growth (%) ENGRO FFC

    2013 2013 2012 2011

    63.7 0.21 34.59 23.06

    Liquidity Analysis ENGRO FFC

    2013 2013 2012 2011

    Current Ratio (Times) 0.36 0.77 1.14 1.04

    Quick Ratio (Times) 0.34 0.66 1.01 0.93

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    Profitability Analysis ENGRO FFC

    2013 2013 2012 2011

    GP Margin (%) 44.13 46.36 48.47 62.20

    NP Margin (%) 10.97 27.03 28.07 40.73

    ROCE (%) 17.06 68.61 70.38 88.60

    EPS (PRs.) 4.66 15.83 16.40 17.68

    ROE (%) 26.90 80.05 80.96 99.17

    ROA (%) 38.46 29.68 34.38 40.05

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    Efficiency Analysis ENGRO FFC

    2013 2013 2012 2011

    Debtors Turnover (Times) 275.69 34.55 40.20 248.18

    Debtor Collection Period (Days) 1 11 9 1

    Inventory Turnover (Times) 18.25 188.00 151.68 162.43

    Creditor Turnover (Times) 105.52 144.48 60.99 33.45

    Creditor Payable Period (Days) 3 3 6 11

    Total Assets Turnover (Times) 0.63 1.10 1.23 0.99

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    Investor's Analysis ENGRO FFC

    2013 2013 2012 2011

    Price/Earnings Ratio (Times) 4.66 7.07 7.14 8.46

    Dividend Payout Ratio (%) 46.77 71.72 64.04 55.62

    Dividend Yield (%) 7.45 11.35 10.50 14.75

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    FFC is a very good opportunity for the investors. Management of FFC is

    implementing very effective business polices and strategies for the improving

    the performance of company. So we can conclude that FFC is performing

    well as compared to others in the industry according to its management andfinancial prospectus

    SWOT analysis we conclude that company has more strength than other

    companies and also have many opportunities to improve yours production

    and increase performance. Also FFC is able to overcome the weaknesses and

    handle the threads to company effectively and efficiently.