Festival Report

Karibu Music Festival Concept and Background

KARIBU MUSIC FESTIVAL 2015 is an international music

festival organized by Tanzanians who share a strong passion

for music, art and culture. This year marks the second edition to

festival since 2014 taking place at Mwanakalenge grounds in

Bagamoyo township. A place where historical slave trade

victims lay down their hearts to say good bye to their beloved

motherland, crossing the Indian ocean to the slave market in

Zanzibar before being shipped off to Asia and beyond.

Karibu Festival 2015

The festival focuses on different genre of music basing on its

influence and popularity, from traditional, modern to world music

namely; Fusion, Rock, Reggae, Hip hop, Pop, Jazz and other

alternative music. Apart from the live music performances, the

festival featured musicians selling and showcasing their CDs

(Albums), craftsmen and artisans selling unique products,

cultural food and drink vendors, activities for children and more

art adventure.

Karibu Festival

This year the festival was celebrating ‘Fahari ya Tanzania’ (Tanzania’s

Pride) not only showcasing our home grown talent and beauty but also

referring to our peaceful manner using music culture and the arts to

create unity amongst people reminding them that despite all our

differences we one people, the human race.

All in all, KARIBU means WELCOME, a soft and kindhearted word that

shows acceptance and receiving with happiness or pleasure to share

and develop our culture.

Festival Facilitators General Management: Amarido Charles Kilinda, Aziza Ongala & Richard Lupia

Stage Management: Rebecca Corey & Haji Said

Sound Engineers: Yusuph Nicholaus, James Manyika , Timothy Komba

Technical Crew: Lucas Jonathan, Joans John, Godwin Joseph, Idd Idd, James Mugo, Hussein Kopa

DJ’s: KU & Tass

Workshop's Coordinator: Said Mzee Ali & Jhiko Manyika

Karibu Kids Corner: Masayo Barzile

Press & Media: Salome Gregory

Social Media, Photograph & Recordings: Deos Tarimo, Saidi Hashim & Manase Raymond

Website: Saori Kishmoto

Volunteers: Anne Munene, Gillian Machache, Muslim Nassor, Lulu Jama, Ramadhan Munga & Charles Munyi

Special Thanks to all our Sponsors

• Legendary Music Entertainment & Promotion

• K.I. Company Limited

• Jebel – Serengeti Breweries Limited

• Swiss Embassy

• Precision Air

• Jovago

• Kaymu

• Coca-Cola

• Advertising Dar

• Kaya FM (Bagamoyo)

• Focus Outdoor Billboards

Karibu Music Festival Goals • To nurture, expose and promote African and local music, art and culture to the world.

• Promoting Tanzanian culture through the universal language of music and the arts

• Creating a platform for local and International artists to exchange skills and preform on one stage

• Introducing other countries’ cultures to Africa whilst building friendship/interests/collaboration and

opportunities among all participants.

• The principal event that draw together businesses, SMES , the international community, youth,

community organisations and the Tanzanian people on an annual basis to celebrate its richness and

diversity.

• To give back to the people of Bagamoyo and hiring local Music and Art teachers as well as giving

local college students the volunteer experience they need to acquire more knowledge in their

prospective fields of study

• To have a fully functioning and supported Karibu Music and Art Centre for empowering

disadvantaged children and young adults through the creative Industries

• 50% of all festival proceeds to be reinvested into the Music and Art centre in Bagamoyo

• To nurture children and young adults through the arts so that they can use their talents to sustain

themselves in the future, raise aspirations and achieve a better quality of life.

• Overall the festival works hard towards creating a society that stands for peace , love, harmony and

understands the notion of ‘one love’ and ‘one world’.

Resources

• The overall cost of the entire festival came to 270,337,281TZS

• The Budget was divided into manageable sections to help secure funds

from various sponsors, where money was not available we accepted

services for services

• The majority of our Live Music Equipment, including, PA & Sound

System, Backline, Stage & Lighting was thankfully sponsored by

Legendary Music www.legendary-music.com

• In terms of human resources we utilised a core team of 5 individuals

before the festival and approximately 35 people including volunteers for

actual execution of the festival, in addition to another 20 that included

security and the first Aiders from the Redcross to make this festival

successful.

Attendance In total we can estimate a total of 3000 people (in and out throughout the whole day

10am - midnight) attended the 3 day festival.

Gender Demographic: 60% of the crowd were males & 40% females

Economic Segmentation: 80% of the crowd came from the lower to middle income family's

while the remaining 20% can be descried as middle to upper income family’s

Local vs. Foreign Attendees: The majority at least 95% of the audience crowd were

Tanzanian, the other 5% were Foreigners, most of who are expats living in Dar es salaam

and a few tourists around, children made up less the 1% of crowd.

DAY NUMBERS OF ATTENDEES

FRIDAY 500

SATURDAY 2000

SUNDAY 500

Results • Karibu Music Festival is still a very young festival, this year being it’s second our

main objective was to showcase what we can do as a festival and what is on offer

in regards to talent locally and Internationally. We needed to strategical place

ourselves on the Tanzanian social calendar and believe we have achieve this with

great pride, African pride being a key ingredient.

• Apart from Sauti za Busara in Zanzibar, Nyama Choma and Marahaba, the

festival industry in Tanzania is still growing. Compared to other festival Karibu is

unique not only in its location but our philosophy and approach in promoting live

music development in the industry, unity through our collective love and

appreciation for the art and culture, furthermore understanding between one

another through our experiences. We don’t just want to establish a yearly event in

Bagamoyo but for us it is critical the festival and it’s objectives establishes roots in

Bagamoyo and especially amongst the youth.

• We wanted to create a platform where musicians, artists and like minded people,

come together to share, learn and experience all towards the development of live

music, culture and the arts, this we are confident was successful achieved this

year. However, there is always room for improvement and we are constantly

learning to better ourselves.

Reactions Artists/Performers

• “this is great, I like everything, I would like to come back next time, just let love and peace

control our feelings, we will come to learn more than music” - Papa Wemba

• “we’ve met new people, great music, sound and stage ” - H_Art the Band lead singer

• “I’ve had a wonderful time, people in here know what to expect from artist on stage, we

engage them smoothly and they keep wanting more. Hope next time it will be wao!” -BO

from South Africa.

• “Sikujua kama mashairi yanaweza kuwa muziki mkubwa kama walivyofanya hao jamaa,

huu ni muelekeo mpya kwa muziki wetu wa kiafrika tuweze kujitambulisha”

• (I didn't know poetry can be a great music, this is a new direction for our African music we

should follow to identify ourselves) said Juma Nature, Bongo flava musician from

Tanzania referring to Sarabi from Kenya.

Reactions Spectators

• Spectator satisfaction was key to the festival

• “this is what we need, live music is totally what makes this festival different” said Rachel Paul, identified herself as music lover from Dar es Salaam - after Papa Wemba’s performance

• “A nice relaxing change from life in Dar. Seeing Papa Wemba live, was fulfilling a lifetime dream. He was very laid back, but a magnificently breath taking performance” - Rosemary Rampling retired expat visiting

• “The two Kenyain Bands both offered something refreshing new. I was very impressed, in fact the whole festival has been well organised, a great weekend for me and my friends” – Shema Mushi from Arusha

• “Special place, beautiful people and great music, what more can I say” – Rashidi Kateta from Zanzibar

Learning Points

• Areas that need improvement included security, if we got the number we previously expected we would have been under real pressure. In addition, next year we will need to print our tickets and wristbands aboard as they were a lot of fake tickets and wristbands being sold outside the venue, hence, the reason we cannot be sure on exact numbers of attendees. Toilets was also a concern, the numbers we ordered were not delivered and the ones that were delivered were not properly maintained.

• What really worked this year was the lineup of artist. We had a strong lineup of local and international acts that really engaged and entertained the crowd. Thanks to our stage and technical crew our sound was solid and the acts flow nicely one after the other with no long timely gaps in between the live performances, furthermore our charming MC’s kept the audience informed and wanting more throughout.

Festival Community Benefits

BUSINESS VENDORS

• The event attracted over twelve(12) business vendors including art’s and craft ,

fast foods stalls, drinks stands and bars, exhibitors while others benefited from

setting up outside the festival grounds selling and serving festival goers.

COMMUNITY AND SOCIAL SERVICES

• The local community benefitted at large as activities increased during the weekend.

Transport like ‘boda boda’ divers (motor bikes), taxi and buses benefitted from an

increase in commuters. Furthermore Hotels, Serviced Apartments, and

Communication activities.

ECONOMIC BENEFITS

• The festival created economic benefits directly and indirectly to a large number of

people.

Direct benefits Indirect benefits

Security personal Bagamoyo district council

Technicians Ministry of Youth, Information, Culture and Sports

Drivers BASATA (National Arts Council)

Ushers

Cleaners

Students from the Bagamoyo Art’s College Tusuba

Festival Community Benefits

Future Development

Next year we intend to build on everything we have done so far and more to work

toward establishing the festival International:

• Strong Artist lineup & include more female acts

• Add a second stage

• Bigger and better opening Parade

• More culture, music, art’s and craft on sale

• Workshops to include more classes for both artists and visitors

• More Activities during the day for children and young people

• Live Stream the whole festival via www.sleevemusic.com

Papa Wemba - Congo

Afrikabisa - Tanzania

Afrikabisa - Tanzania

Brian Mugenyi - Uganda

Sarabi - Kenya

Damian Soul - Tanzania

Cie ArtDIC - Togo

Segere Original – Tanzania

Isha Mashauzi – Tanzania

H_art The Band - Kenya

Sprit Band – Tanzania

BO – South Africa

Photo Gallery

Photo Gallery

Photo Gallery

Photo Gallery

Photo Gallery

Media & Press Links

• http://www.thehabari.com/?s=karibu+music+festival&category=&year=&month=&format=&go=&sortby=DESC

• http://www.thecitizen.co.tz/News/Karibu-Music-Festival-is-back-again/-/1840340/2925660/-/hnvj2rz/-/index.htmlhttp://www.dailynews.co.tz/index.php/sport/43390-papa-wemba-to-grace-karibu-music-festivalhttp://www.thecitizen.co.tz/magazine/thebeat/Sarabi--the-ghetto-boys-who-defied-odds/-/1843792/2968054/-/c7nmh5z/-/index.htmlhttp://www.thecitizen.co.tz/News/Papa-Wemba-thrills-at-festival/-/1840340/2948848/-/yjcvus/-/index.html

• http://issamichuzi.blogspot.com/2015/11/this-weekend-karibu-music-festival.htmlhttp://www.thecitizen.co.tz/magazine/thebeat/Papa-Wemba-to-grace-the-stage-in-Bagamoyo/-/1843792/2945532/-/2sqafjz/-/index.htmlhttps:

• http://globalpublishers.co.tz/profiles/blogs/karibu-music-festival-kuunguruma-bagamoyo-mwezi-ujao/ http://globalpublishers.co.tz/papa-wemba-ndani-ya-bagamoyo/

• http://www.mwananchi.co.tz/Video/-/2722950/2952648/-/9k16i5/-/index.html

• http://www.mwananchi.co.tz/Video/-/2722950/2952632/-/9k16h3/-/index.html

• http://www.mwananchi.co.tz/Video/-/2722950/2952628/-/9k16gd/-/index.html

• http://www.mwananchi.co.tz/Video/-/2722950/2952618/-/9k16fh/-/index.html

• http://www.mwananchi.co.tz/Video/-/2722950/2951616/-/9k0h49/-/index.html

• http://www.mwananchi.co.tz/Video/-/2722950/2951634/-/9k0h5y/-/index.html http://www.mwananchi.co.tz/Video/-/2722950/2951640/-/9k0h6q/-/index.html

• http://www.thecitizen.co.tz/-/1765046/2952654/-/s09m59z/-/index.html

• http://www.thecitizen.co.tz/-/1765046/2952660/-/s09m4hz/-/index.html

• http://www.thecitizen.co.tz/-/1765046/2952704/-/s09lh8z/-/index.html

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KARIBU TENA!