Tri-Blogging: A digital strategy to improve blogging at your school
Feed Your Enthusiasm: Blogging About Your Special Interests
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Transcript of Feed Your Enthusiasm: Blogging About Your Special Interests
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Feed Your Enthusiasm: Blogging About Your Interests
Mary Fletcher Jones@FletcherPrince
#SMWFeed
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Process and payoff
1. My path2. Your decisions3. Styles4. Interests5. Best practices6. Q & A
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My blogging journey
• Why I blog• Work blogs• Personal blogs
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Is blogging for you?
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Your blogging journey
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Benefits and pitfalls
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Your blogging style
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Your blog typeBusiness: reports and expertiseCause/nonprofitGovernment/MunicipalMilitaryEducationalNews/JournalismPersonal: insights and special
interests
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Your personal blog
Write about• What you know• What you care
about• Personal
experiences• In your own,
unique voice
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Your blog’s objective
• Entertain• Share an
informed opinion• Educate• Report• Tell a story
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Your blogging persona
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Your special interests
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Exploring blogs
• Where to find blogs
• Connecting with bloggers
• Finding ideas and inspiration
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A community of enthusiasts
• Finding your audience
• What do they read?• What do they
expect?• What is their
experience level?
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Blogging best practices
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It is all about EFFORT
“Why on earth people who have something to say which is worth hearing should not take the slight trouble to learn how to make it heard is one of the strange mysteries of modern life.”
– Sir Arthur Conan Doyle
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Organizing your blog
• Setting goals• Blog plan• Editorial
calendar
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Differentiating your blog
• Tell your stories• Meet people and
tell their stories• Find your niche
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Building your blog
• Platform• Set-up and
organization• Design• Features
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Crafting content
• Niche topics• Different angles• Timely and
relevant
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Formatting blog posts
• Headlines• Length• Categories• Tags• Visuals
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Formatting your blog
headline
bullet points
categories
tagline
email subscription box
image
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Promoting your blog
• Comments• Social media
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Thanks!