Federico Merlo Portfolio
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F E D E R I C O M E R L OP o r t f o l i o
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A B O U T M E
I was born in the Northern Italy, in the city of Genoa. I studied “Industrial Design” @Architecture University in Genoa because of my love for drawing, projects and graphic.After the graduation I moved to Turin where I took a post-graduated master in “Transportation Design” @Politecnico di Torino. I like travel, discover new places and meet new people.
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LA ROCHE-POSAYl a bLA ROCHE-POSAY
LAB
A B
PER DIVENTARE ESPERTO DELLA PELLE SENSIBILE PER DIVENTARE ESPERTODELLA PELLE SENSIBILE
What is a Brand? It’s an unambiguous way to communicate toward the world “who I am” or “what we do” in a simply, univocal, recognazible and effective way.
1. My personal Brand:my surname means
“blackbird“. This is why it
looks like a bird crouched on a
brunch
2. This Brand is linked to my
Thesis: a vending machine which sells design
product. It is a joint between its function and the tought behind it
(the design agency Civico 31)
3.Social promo for low fare tickets
4.La Roche - Posay asked for a logo which represented a research lab.
B R A N D I N G
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T u t t a u n ’ a l t r a s t ò r i a
V E N E Z I A - S a n B i a g i o
6/7.An example of what
can be a brand and its
sub-brand
8.Design a Logo for a contest,
why not?A new amusement park into the Venice lagoon.
9. Collaboration with a volunteers group of my city, Genoa.
Be linked isthe main message.
10.Swiss digital association.
10.Hairstylist’s
logo
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D A N I L OC A N A L Eh a i r s t u d i o
A fluid project which evolves as trends and styles evolve themselves. It is based on a strong point of view to understand the market, clients and styles. This is Danilo Canale hairstudio, now on the main social platforms with an updated corporate image.
2.Brand and subbrand
1.Sketch
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3.Shop
customization, Brand identity, Logo design,Web design,
Social,ADV concept
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D E S I G NM A C H I N Ec i v i c o 3 1
“DesignMachineCivico31” Thesis Exhibition in Milan at the event Fuori Salone “Innovation Imagination” managed by Superstudio Group.The idea was developed around one dream: sell and promote design and designer products like little furniture, fashion design and pieces of art.After a contest of course!
2.The Logo
1.Sketches
3.Vending machine, communication, the package and some products
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V i s u a l D e s i g n
In this section you have a selection of my best works of the main companies I worked with (websites, social apps, landing pages, SEO pages).Here are displayed the main concept and creativities.
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1. RegalaUnVoucher / Lady Gaga - Eau de Gaga / Calvin Klein - Down Town / Davidoff - Cool Water
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2. Calvin Klein Eternity / Danilo Canale hairstudio / Lady Gaga - Fame / Pininfarina - Interior / Rimmel UK / lastminute Walkers / RegalaUnVoucher / lastminute Xfactor
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HAUSL ABORATORIES.COM FACEBOOK.COM/HAUSL ABORATORIES
THE FIRST EvER BLACK EAU dE PARFUM
2. Calvin Klein Eternity / Danilo Canale hairstudio / Lady Gaga - Fame / Pininfarina - Interior / Rimmel UK / lastminute Walkers / RegalaUnVoucher / lastminute Xfactor
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S o c i a l
If the message is not focused it’s a mess.Social platforms are the “place“ where we spend more time after our workplace.So being competitive and in trend is a mantra.Here some examples of both adv campaign and social contents.
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lastminute.com feat. lollapalooza
- visual + creative copy
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Facebook / Instagram / Twitter - Video Content / Contest / Blog / Campaigns
/ Gallery
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B r o c h u r e & P r i n t e d A D V
Some examples of brochure and printed materials (fashion, make-up and beauty products).
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27/01/14 12:41
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2.Guess EU
1.Rimmel UK
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4.Cartier
Jewellery launches3.
La Roche-Posaypress release
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D r a w i n g s& I l l u s t r a t i o n s
How would be my life without drawing? I think it’d be incredibly boring.Here I’m showing a few sketches, drawings and illustrations I’ve done.
1.Free hand drawing
B/w
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2.Vector
Illustration
2.Error page
Volagratis and lm.com
3.Halloween
Illustrationlastminute.com
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Piatti terrificanti per palati coraggiosi (e stomaci forti)
Antipasti da paura
“spettralità”della casa
booooo!!11!!1!
non aprite questo
menu di halloween
Muktuk, GroenlandiaTradizionale e multivitaminico filetto di balena. Potrebbero esserci tracce di Pinocchio e Geppetto all’interno.
Occhi di tonno bolliti, GiapponeTeneri e gustosi organi di senso, da consumare rigorosamente caldi. Perché anche l’occhio vuole la sua...cottura!
Zuppa di nidi di rondine, CinaPregiati nidi di rondine bagnati con bave di uccello calde. O dello chef, a seconda delle richieste.
Haggis, ScoziaInsaccato di cuore, polmone e fegato. Un tris di organi vitali per assaggiatori “viscerali”
Zuppa Menoudo, MessicoBudella di manzo servite con piedini di vitello...e non vogliamo sapere cos’altro c’è.
Czernina, Polonia I vampiri andranno fuori di testa per questa zuppa letteralmente “al sangue” di anatra.
Torta Stargazy, InghilterraIn questo vero “pasticcio” culinario, puoi scorgere testa e coda delle sardine che spuntano.
Uova centenarie, Cina(Dis)gustose e (male)odoranti uova di anatra invecchiate. Il fetore fa risuscitare i morti!
Escamoles, MessicoDirettamente dalla terra messicana, deliziose larve di formica nera D.O.C. Disponibili fritte, in umido o crude.
Casu Marzu, ItaliaForma di formaggio locale infestato da colonie di vermetti vivi e deliziosi. Per un alito mefistofelico!
Fugu, GiapponeUn pesce dal sapore (e dal veleno) letale! Servire al vostro nemico più caro.
Balut, FilippineUova ripiene di embrione di anatra. Consigliato a cannibali e primitivi spregevoli.
Salsicce insanguinate, FinlandiaSapori nordici e truculenti in questa pietanza dal retrogusto ferroso. Approvata da Nosferatu.
Sourtoue, CanadaCocktail a base di whisky, miele e resti umani. Prendetene solo un dito!
Vino con topi, CoreaUn vino corposo, dall’odore fetido, fermentato nelle peggiori fogne coreane. Da accompagnare con il coraggio.
Chicha, Perù Bevanda con mais masticato e sputato direttamente dallo chef. Insaporito da vera saliva umana.
Gelato di aragosta, MassachusettsCoppa di gelato fresco appena pescato con topping di salsa cocktail.
Torta di fagioli rossi, AsiaSoffice e delicata come l’aria che produrrà nel vostro intestino. Una bomba per chi vi sta di fianco!
dolcetto o. . .
bevande infernali
portate letali
lastminute.com presenta
3.Halloween
Illustrationlastminute.com
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C o n c e p t
Free your mind, don’t be shy. Let your message hits the heart.
2.Stylight
advertisingconcept
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1.Cartier brochure
concepts - new watchmaking
collection
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3.GDO web design -recipes website
templates
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5.Landing page concept -
Outdoor equipment experience
4.Smartbox ADV -
Chose your preferredactivity
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M o d e l l i n g
These pages show my approach to the modelling world.Like an augmented reality...
1.CAS Model
+Rendering
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2.Bike railconcept
3.Table concept+ rendering
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4.Urban design
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