Federal Employees Are Turning to Mobile Devices for WorkA Survey of Federal IT Workers on the Their Mobile Use

What We Found• We surveyed 200 federal IT workers (11/2011)

• More than half of these are now using mobile devices for work

• More significantly, these IT employees reported that more than half of their non-IT agency colleagues were also regularly using mobile devices for work

• Of those using mobile devices, two-thirds were doing so every day

• Most popular applications for mobile devices:– Email– Project management– Social media

• Facebook is the most popular social media platform

Take-Aways• We believe that 2012 will be the year that mobile

devices become the norm and not the exception at government agencies for work purposes

• Government agencies will need to take measures to accommodate this trend, through better access and security

• This trend will also have a major impact on government contractors

• Companies seeking to do business with government agencies will need to develop compelling digital marketing campaigns that optimize the mobile experience if they want to reach this audience

Take-Aways• Today, email applications are by far the most popular of

those being accessed on mobile devices

• But project management and other tools are not far behind, and must be designed to perform on mobile devices

• Social media is also being widely used across agencies for work purposes

• Facebook is the most common social media tool being accessed on mobile devices–companies and government agencies need to recognize this trend and serve up the right content through this platform

Daily (45%)

At Least Once a Week (7%)At Least Once a Month (4%)

Less Than Once a Month (9%)

Not at All (36%)

Q: How frequently do you use a mobile device, such as a smart phone, tablet or other mobile device, to access information for your job, including websites, email, data bases, and other types of systems?

Use of Mobile Device by Federal IT Workers

Most Employees (19%)

Many, but Not Most (38%)

A Small Number (33%)

Hardly Any (9%) None (3%)

Employees in Your Agency Who Use Mobile Devices

Q: Thinking about the employees across your agency, how would you characterize the number of agency employees who are using a mobile device, such as a smart phone, tablet or other mobile device, to access information for their job, including websites, email, databases, and other types of systems?

Daily (66%)

At Least Once a Week (22%)

At Least Once a Month (7%)

Less Than Once a Month

(3%)

Not at All (2%)

Use of Mobile Device by Employees in Your Agency

Q: Thinking of the typical employee in your agency who is using a mobile device as described earlier for work purposes, how often would you say they are using it?

Others

VoIP apps (e.g., Skype)

Social media

Project management tools

Email apps

0%10%

20%30%

40%50%

60%70%

80%90%

100%

6%

13%

20%

36%

93%

Overall

Q: Which of the following applications are used by people in your agency on their mobile devices as part of their work?

Mobile Device Applications Used by Employees

Email

Myspace

Youtube

LinkedIN

Google+

Twitter

Facebook

0%10%

20%30%

40%50%

60%70%

3%

3%

3%

11%

16%

21% 68%

Overall

Q: Which social media platforms are being used for work purposes by agency employees on their mobile devices?

Social Media for Work on Mobile Devices

Introduction to Bluetext

Introducing Bluetext

• Provide integrated marketing, branding, and communications services

• Team has spent years working with media and technology providers to help them achieve success with digital marketing campaigns

• Deep expertise utilizing every channel to drive brand preference

Capabilities

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Industry Recognition

Let’s Discuss Your Challenges

Rick SilipigniPartner and Chief Growth Officer2233 Wisconsin Avenue, NWWashington, DC 20007(202) 697-2096rick@bluetext.com