Feast Brief
1
OUGD505 : The Brief : Feast Festival Feast, is a newly established outdoor food festival located in the Lake District. It decided to marry the two ideals of food and adventure together and create an exciting and diverse way of celebrating good wholesome food through the exploration of the wilderness. The festival welcomes both experienced and inexperienced campers to the festival and encourages people to widen their knowledge of brush craft and back to basic skills of good old fashioned camping. Everyone says fresh air does you good, however the great outdoors often leads to hunger. The only thing a camper wants at the end of the day is the comfort of a flavorsome meal that energises them for the day ahead. This is where Feast comes in. Consider a collection of recipes that offer a new camping experience, this could include a twist on the classic full English fry up, forgotten cowboy recipes or a completely alternative set of ingredients to chuck in the frying pan. Then use your research to put together a concept that lays down the foundations of a whole new brand identity and editorial promotional pack for an outdoor food festival. Background Throughout the past ten years, festivals have become more and more popular in the UK and there has been a rise in small independent festivals as an alternative to the established mainstream music festivals. Food and the great outdoors has also had an increase in interest, as more people are going back to basics by engaging with local goods and the nature reserves that the UK has to offer. Camping is a great alternate that allows you to get away from the mundane every day events we encounter, as there is no TV, computers, radio, and often no electricity. These are things that distract from the enjoyment of life and spending time in the wilderness can give you new perspectives on your own lifestyle. Despite the digital age, to many people the wilderness is still a haven of escapism. The best parts of a camping adventure are often down to good company and most of all the comfort of wholesome campfire food. Considerations Consider appropriate formats for which the promotional material could be displayed or even stored in on a camping trip, as durability is crucial. Consider your target audience when designing the brand and identity of the festival. What sort of food would be appropriate to take on a camping trip? What sort of food does people eat whilst camping? Consider weather conditions and location, meals for example may have to be quick and easy to make. Deliverables Editorial & Promotional materials exploring a range of different print processes. Target Audience An adventurous group of open -minded people who enjoy the escapism of the outdoors and have non- materialistic values. Experienced at camping and have a passion for homemade food topped with good company. Tone of voice Information should be communicated in an informative but inspirational way that welcomes people to step out of the box and seek out an adventure through an alternative way of presenting information.
-
Upload
eve-warren -
Category
Documents
-
view
219 -
download
0
description
Rewritten brief
Transcript of Feast Brief
OUGD505 : The Brief : Feast Festival
Feast, is a newly established outdoor food festival located in the Lake District. It decided to marry the two ideals of food and adventure together and create an exciting and diverse way of celebrating good wholesome food through the exploration of the wilderness. The festival welcomes both experienced and inexperienced campers to the festival and encourages people to widen their knowledge of brush craft and back to basic skills of good old fashioned camping.
Everyone says fresh air does you good, however the great outdoors often leads to hunger. The only thing a camper wants at the end of the day is the comfort of a flavorsome meal that energises them for the day ahead. This is where Feast comes in.
Consider a collection of recipes that offer a new camping experience, this could include a twist on the classic full English fry up, forgotten cowboy recipes or a completely alternative set of ingredients to chuck in the frying pan. Then use your research to put together a concept that lays down the foundations of a whole new brand identity and editorial promotional pack for an outdoor food festival.
Background
Throughout the past ten years, festivals have become more and more popular in the UK and there has been a rise in small independent festivals as an alternative to the established mainstream music festivals. Food and the great outdoors has also had an increase in interest, as more people are going back to basics by engaging with local goods and the nature reserves that the UK has to offer.
Camping is a great alternate that allows you to get away from the mundane every day events we encounter, as there is no TV, computers, radio, and often no electricity. These are things that distract from the enjoyment of life and spending time in the wilderness can give you new perspectives on your own lifestyle. Despite the digital age, to many people the wilderness is still a haven of escapism. The best parts of a camping adventure are often down to good company and most of all the comfort of wholesome campfire food.
Considerations
Consider appropriate formats for which the promotional material could be displayed or even stored in on a camping trip, as durability is crucial.
Consider your target audience when designing the brand and identity of the festival.
What sort of food would be appropriate to take on a camping trip? What sort of food does people eat whilst camping?
Consider weather conditions and location, meals for example may have to be quick and easy to make.
Deliverables
Editorial & Promotional materials exploring a range of different print processes.
Target Audience
An adventurous group of open -minded people who enjoy the escapism of the outdoors and have non- materialistic values. Experienced at camping and have a passion for homemade food topped with good company.
Tone of voice
Information should be communicated in an informative but inspirational way that welcomes people to step out of the box and seek out an adventure through an alternative way of presenting information.
