“Feasibility of existence of a local English newspapers” (With reference to Davangere city)

8/14/2019 Feasibility of existence of a local English newspapers (With reference to Davangere city)

1/51

NEWSPAPER

C ontent s:

Chapter-1 Introduction.

Chapter-2 Profile of the Davangere city.

Chapter-3 Design of the study.

Chapter-5 Methodology of the study.

Chapter-5 Analysis and Interpretation.

Chapter-6 Suggestion and Conclusion.

Chapter 1:

Introduction

DAVAN INSTITUTE OF ADVANCED MANAGEMENT

STUDIES,DAVANGERE-04

1


2/51

NEWSPAPER

Many people like newspapers, but few preserve them; yet the most interesting reading

imaginable is a file of newspapers. It brings up the past age with all its bustle and every day

affairs, and marks its genius and its spirit more than the most labored description of the historian.

Who can take up a paper half century old without the thought

that almost every name there printed is now upon a tombstone

or at the head of an epitaph? The newspapers of the present

day will be especially interesting years hence, as con-training

the current record of events fraught with tremendous import to

the cause of freedom in all the civilized world. We thereforewould urge upon all the propriety of preserving their papers. They will be a Source of dataof

pleasure and interest to them thereafter.

Newspapers remain one of the most underutilized resources available to the historian, and with

good cause. Relatively few full runs of Southern newspapers survived the Civil War and the

years of storms, fires, and business failures that preceded the advent of microfilm. Once the

papers were finally collected and filmed, students and researchers might need to spend hours in

darkened rooms, straining their eyesight, trying to decipher almost illegible print, all in pursuit of

the elusive perfect quotation or the previously unknown letter from the front.

Newspaper is publication, usually issued daily or weekly, containing current news, editorials,

future articles and usually advertising.



2


3/51

NEWSPAPER

the 1st newspaper in India was weekly called Hickeys Bengal Gazette, which also went by the

name Calcutta General Advertiser. It was 1st

published on January 29 1780.

Worlds largest oldest newspaper still in circulation,

Post-OchInrikresTidningar, is published in Sweden in

1645.

A newspaper is a publication intended for a broad audience that appears regularly, often daily,

and claims to contain factual accounts of recent events. Usually newspapers are published with

the intention of making a profit. Frequently, their factual content is accompanied by

advertisements and nonfactual material intended as entertainment.

Journalists often boast that they write the rough draft of history. The key point here is rough

draft. Newspapers are written in haste and often contain inadvertent factual errors, large andsmall. Moreover, a newspapers factual content is determined by its point of view or bias.

The first major newspaper in IndiaThe Bengal Gazettewas started in 1780 under the British

Raj. Other newspapers such as The India Gazette, The Calcutta Gazette, The Madras Courier

(1785), The Bombay Herald (1789) etc. soon followed. These newspapers carried news of the

areas under the British rule. The Times of India was founded in 1838 as The Bombay Times and

Journal of Commerce by Bennett, Coleman and Company, a colonial enterprise now owned by

an Indian conglomerate.[8] The Times Group publishes The Economic Times (launched in

1961), Navbharat Times (Hindi language), and the Maharashtra Times (Marathi language).

During the 1950s 215 daily newspapers were published in the

country. Out of these, 55 were English language dailies while



3


4/51

NEWSPAPER

the rest were published in various regional languages. This number rose to 2,856 dailies in 1990

with 209 English dailies. The total number of newspapers published in the country reached

35,595 newspapers by 1993 (3,805 dailies).

Newspapers are usually printed on inexpensive, off-white paper known as newsprint. Since the

1980s, the newspaper industry has largely moved away from lower-quality letterpress printing to

higher-quality, four-color process, offset printing. In addition, desktop computers, word

processing software, graphics software, digital cameras and digital prepress and typesetting

These technologies have enabled newspapers to publish color photographs and graphics, as well

as innovative layouts and better design.

.Circulation and readership

The number of copies distributed, either on an average day or

on particular days (typically Sunday), is called the

newspapers circulation and is one of the principal factors

used to set advertising rates. Circulation is not necessarily

the same as copies sold, since some copies or newspapers aredistributed without cost. Readership figures may be higher

than circulation figures because many copies are read by more than one person, although this is

offset by the number of copies distributed but not read (especially for those distributed free).

In India, The Times of India is the largest-circulation English newspaper, with 3.15 million

copies daily. According to the 2009 Indian Readership Survey, the DainikJagran is the most-

read, local-language (Hindi) newspaper, with 55.7 million readers.In the U.S., the Wall Street

Journal has a daily circulation of approximately 2.01 million, making it the most widely

distributed paper in the country.

Journalism



4


5/51

NEWSPAPER

Since newspapers began as a journal (record of current events), the profession involved in the

making of newspapers began to be called journalism.

I assume that it is because newspapers are cheaply available, and they are found everywhere,which means that they are readily available, making it very convenient. Also, the newspapers

that we know are very user-friendly, as they contain lots of infromation rolled up into one-bits on

food, fashion, politics, and many others. Other than that, nespapers are also generally easy to

recycle after reading. many other advantages that other mediums do not have, is its mobility.

People going to work may not carry notebook computers with them all the time, and even then,

they might not have broadband. Also, some mobile phones might have the function to read your

news flashes, but they may be either too expensive or too looking at them for too long a period

might damage your eyes.

Newspapers might just be the best invention of their time. By definition, "A newspaper ispublication, usually issued daily or weekly, containing current news, editorials, feature articles,

and usually advertising."

However like every medium of communication, newspapers also have advantages and

disadvantages. I will first discuss its advantages.

For starters newspapers are cheap to purchase and one does not have to be rich to buy them.

They are also available almost everywhere and have a lot of infromation all rolled up in one. A

large number of people can be reached in a given geographic area especially when the news

concerns that area.



5


6/51

NEWSPAPER

This information is from different beats of life, be it entertainment, politics, sports, crime,

religion etc. The writing is captivating, so that the reader's attention is drawn right from the start.

This is an important factor considering the fact that people have very short attention spans,

therefore newspapers give the most important news in the very first paragraph. So even if we

read the first paragraph of every article we know what the entire article is about.

Newspapers are also very mobile, more so than lap and palm tops. One can carry them anywhere

and they are lighter than a laptop. In addition internet access is not available everywhere in

Pakistan. That is the reason why they are more reliable than the other mediums. Load shedding

and power failures also don't affect newspaper reading or production.

Chapter 2:

Davangere profileHISTORICAL BACKGROUND:

The name "Davangere" is derived from the "DAVANE" which means a rope in Kannada, used

for tying the cattle and horses on the bank of a big lake. In the year 1811 the name of the small



6


7/51

NEWSPAPER

village with about five hundred houses has changed to DAVANGERE. It is said that Hyder Ali

gave it as a Jahgir to a Maratha Chief named Appajiram who encouraged merchants to settle

there. Important historical monuments of the district, the inscriptions and coins that belong to the

Mauryan period are found in Jaglurtaluk of this district.

On 2nd March of 1935, Mahatma Gandhi visited Davangere and laid foundation stone for a high

school. It was not just beginning for educational era in Davangere but a major mile stone. Today

there are 3 Engineering, 3 Medical, 2 Dental, 1 Fine Arts, and other professional courses like

ayurveda, commerce, science, arts, agriculture, pharmacy and polytechnic. Kuvempu

Universitys study center, PG Center and Engineering Collage are in Davangere.

Davanagere district is a newly fromed district, which came into existence during 1997 by

including backward taluks from other three districts viz. Chitradurga, Shimoga and Bellary.



7


8/51

NEWSPAPER



8

Year of fromation of district 1997

Geographical Area 5975.97 Sq. Km

Average Rainfall 659 mm

Latitude 15 N-15 N

Longitude 75 5 E- 76 5 E

Altitude (Mtr.MSL) 585.302

Distance from State Capital (Kms) 260

No. Of Taluks 6

No. of Hoblies 25

No. of Revenue Villages(census 2001) 803

No. of Habitations 1335

No. of GramaPanchayaths 230


9/51

NEWSPAPER



9

Geographical area (ha) 597597

Forest Area. (ha.) 89918

Cultivated area. (Ha.) 508558

Fallow land (ha) 58805

Rain fall (mm) Average 659

Irrigated Area/net sown area. (ha) 151327 (31%)

Expenditure on irrigation during the Last 10 years (ZP) (Rs. lakh) 167.75

Watersheds Identified:

Area treated & under treatment :

Treated (Nos):

152

101515 ha

20

Expenditure on Watershed development in lakhs (10

years)

2856.28

Major crops and their productivity (kgs/hectare) 1335

Fertiliser consumption (kg/Ha) (2003-05) 179

Average size of land holdings(2000-01)(ha) 1.96

No. of B.P.L. families/total No. of families

( lakhs)

1.526/3.25

Per capita income.(Current price) Rs 15056

Agriculture laborers (% to total working population) 35.57

Unemployment rate(Educated unemployed) 3.75

Major and secondary occupation Agriculture and

Trade

Major mineral resources & annual production (MT) Iron ore

23350

Manganese ore

6787

Total Road length (incld. CADA & Municipality) kms 5593


10/51

NEWSPAPER

Demographics:

As of 2001 India census Davanagere had a population of 363,780. Males constitute 52% of the

population and females 58%. Davanagere has an average literacy rate of 69%, higher than the

national average of 59.5%: male literacy is 75% and, female literacy is 65%. In Davanagere,

12% of the population is under 6 years of age. Davangere is located on the Bangalore-Pune

national highway [NH5] which is part of the 'Golden quadrilateral' highway network.

Davanagere is also well connected by train, the nearest important airport is in Bangalore [5 hours

by road]. Davanagere is a market for grain and cotton and was home to a major textile industry.

There is a machine-tool factory in the suburbs. In the late 18th cent., Haidar Ali, ruler ofKarnataka (Bangalore), gave Davanagere to the Maratha leader Apoji Ram, who encouraged

merchants to settle there, eventually developing into an area with large-scale textile industry and

as a trading centre for cotton and grain. Several colleges affiliated with the Kuvempu University

(Shimoga) are situated at Davangere. Davanagere was called the Manchester of Karnataka as it

had large number of textile mills in 1980's.

Karnataka State Transport Corporation (KSRTC) offers many local and inter-state bus services.

Private bus operators too have a good number of trips both to the rural and other cities of

Karnataka. The train services too are good as they connect to various parts of the state and the

country as well. Harihar is an important junction for both buses and train services.

Davangere has become a major educational center with students coming from all parts of India

as well as abroad.

A well established telephone network and a good internet facility has linked Davangere to all

parts of the world. BSNL and few private players are providing both the mobile phone and

Internet service. Cable TV reaches the homes of a very large population of residents.

There are several government departments, both state and central for smooth administration and

public service. The district has a civil court, a block development authority, a municipality and

the district commissioner's office.



10


11/51

NEWSPAPER

The health care system is Davangere is very good with both the government Hospital and

Medical College Hospital functioning well. There are several private nursing homes, and

numerous clinics and laboratories. The Ayurvedic College and hospital has its own importance.

A cancer hospital, too is coming up at outskirts of the city. An eye hospital is coming up in the

city. With so many hospitals, people need not travel to bigger cities for health care facilities

anymore.

Religion and entertainment have their own place. There are 13 cinema halls and three mini

theatres. Hindi, Kannada and English films are regularly screened. Local festivals and folk

traditions keep people busy. National Consumer exhibition makes regular appearances. There are

temples, mosques and churches too. There are around more than 100 small temples in the city.

Jain temple has its presence in the heart of Davangere. Some of these temples perform annual car

festival that draws devotees in thousands. People throng in from the neighboring villages to offer

their prayers. The church located in the heart of city has been renovated.

Education and business

Davanagere was famous for textiles, with the DCM [Davanagere Cotton Mills] brand being

famous in India. Davanagere was a major cotton textile exporter during the 1960s till the 80s.

But most of the mills were shut down during the 90s and currently the major agro-industrial

activity around Davanagere revolves around rice and sugarcane, with a number of sugar mills in

and around this area.

Davanagere is also known for its higher educational institutes, most of which are run by the

Bapuji Educational Association & other institutions. Davangere has two Dental colleges, three

engineering colleges, two medical colleges, one ayurvedic medical college, a fashion design

college and a number of other colleges offering courses in arts, commerce and science. Thestudent population is made up of people from different cities and states in India. There are a few

foreign students studying at Davanagere.

Davangere has a big shopping mall well famed all over Karnataka i.e. B.S.ChannaBasappa and

Sons. This is a big garment shop of the city with its branches spread all over the city. Davangere



11


12/51

NEWSPAPER

was once called the Manchester of Karnataka and was famous for textile industries like

Davangere Cotton Mills. The city still carries the legacy of the past glory in textile business with

few Amberkergroup of textile shops. Davangere houses major Cricket and Football Clubs which

provides bulk of opportunities to youngsters of this locality. R Vinay Kumar from Davangere is a

famous cricketer who plays for Karnataka's Ranaji Trophy Cricket Team as leading pace-bowler,

who also played for Royal Challengers in the first edition of IPL.

Attractions

Kunduvadakere (Official name: MallikarjunasagaraParivartitaKunduwadaKere) in Davanagare,

is a picturesque lake. It is one of the sources of drinking water for the city. Other one is a lake at

T.V. Station. This place offers good view of sunset and is a popular picnic spot Sunset from

kunduvadakere

Soolekere (ShanthiSagara), near Davanagere, is a major water supply source.[2]There is a temple

dedicated to Lord Siddeshwara near the lake. An Aqua duct designed by Sir M Vishweshwariah

is also a major tourist attraction. The government is taking steps to spruce up tourist attractions

in the area.

Languages Spoken

Kannada is the major language spoken in Davangere. English, Hindi are spoken commonly

Events

A major attraction of Davanagere is the "Durgambika Devi (the gramadevi or local deity)" Jatre

(fair) that is conducted once in 2 years in the month of March/April. The celebrations continue

for more than 10 days.

Religious

Davanagere is having MurughaMutt(Shivayogimandir) at its heart of the city, Jayadeva circle.

Several religious and cultural programmers are arranged there . There is a well wersed park

outside the mutt. It has low cost hostel for boys with it. A beautiful church is there in church



12


13/51

NEWSPAPER

road. Some major masjids are situated near VeeraMadakariNayakacircle(Hondada circle) and

Azad nagar.

Donators

Davangere is known to be a donator's city. Since it was a merchants city, rich people used to give

donations for social works. Davanagere has Rajanahallihanumanthappachoultry(located at heart

of the city, near old bus stand in NH5), which is completely free for wedding ceremonies,

naming ceremonies and other functions. Another mini choultry is also is there beside this

choultry,rajanahally family was built choultry to burial ground including temple hospital colleges

etc., which also serves for the same purpose. UBDT college was also given donation by

Brahmappatavanappa and Devendrappatavanappa for the government engineering college(their

names were kept for the college). Late JayadevaMurugharajendraswamiji donated for Medical

college in Davangere(It was named JagadguruJayadevaMurugharajendra (JJM) Medical college

for the same reason) Bengaluru/Bangalore's famous Jayadeva cardiology hospital was named by

his name for donations by Jayadevaswamiji. The city has the valuable donation by the

philonthrophic "Dharmaprakasha" Late Sri MurigappaChigateri in the from of the Chigateri

General Hospital, which is the main public hospital in the area.

Food

Davangere has mixed style of North and South Karnataka foods. Jowar Roti which is common in

North Karnataka and Mudde(Ragi,Jowar balls) which is common in South Karnataka are seen in

Davanagere as Davanagere is located at exactly the center of Karnataka state.

Davangere is also famous for its special cuisine, particularly dose - Benne(Butter) dose, Benne

kali dose, Benne open dose, Benne masala dose, Set dose,

Education

Recently Davangere university has come into existence and the vice chancellor is

Mrs.Indumathi. Davanagere has good educational institutions. It has three major engineering

colleges, two dental colleges, two medical colleges and a fashion design college. There are also a



13


14/51

NEWSPAPER

number of good business schools, arts colleges. There is a post graduate centre of Kuvempu

university located at tolahunase village. The standard, recognised under-graduate and post-

graduate medical education is available that made Davangere famous in medical education

through out India.

Selection of Davangere city for pre- researching of feasibility of local English newspaper:

From the profile of Davangere city, we hereby interpret that

Demographics:

Davangere is the place where we can find huge population with great intellects. Here wecan find many cadres like Business,Professionals,Students,Housewives andOthers(educational institutions,hotels,juicestalls,banks,tea stalls, sportsclub,NGOs,trusts,senior citizens and retired persons, various organization andassociations which includes both occupational and social.)Whowill wholeheartedlyaccept the English newspaper.

Students:Davangere has become a major educational center with students coming from all parts ofIndia as well as abroad. The outsiders and the students from various places whocomehere for education can get infromation about local affairs likeprograms conductedbyvarious institutions like Jagruthi, Inspiration(management fest) . They will also getinfromation on job placements, job selection,trainning and recruitments and also getInfromationon education sectors.

Businessmen and industrialists:Industrialists will get to know about their competitors in the present market scenario andday to day updates.they will be aware of day to day fluctuations in the share market andalso the various prices of valuable products like gold,silver etc.

Tourists:With the help of the geographical map of the city,tourist get awared of the attractiveplaces like kundwadakere,temples and they will also be aware of the local festivalsDurgambika Jatra.

PRE-RESEARCH OF EXISTENCE OF A LOCAL ENGLISH NEWSPAPER:



14


15/51

NEWSPAPER

NET READERSHIP:-

It is the total number of people reading news papers.

It consists:-

1. Circulation:

Agents will circulate the newspapers and returns the additional newspapers, and it becomes

waste.

There is highest circulation during special decisions.

2. Advertisements: Average: In library 100 peoples read the newspapers.

In house, it is estimated 15 people.

In schools (including staffs and students), the average

Readers are above 350.

There is no exact readership.

Advance machine:

It counts how many newspapers are published.

It prints with variety of colors.

Here, there is also some percentage of waste of newspaper due to mis-print, if alignments is not

proper, if the paper is mutilated etc. Then these newspapers becomes

Waste which is estimated as-

100 to 200 color paper

50 _ black and white.



15


16/51

NEWSPAPER

If it goes beyond cost, then the editor must find out these problems with these newspapers.

Government has established an Indian paper circulation monitoring. It studies all the

newspapers of all places in depth.

DISADVANTAGES OF PUBLISHING LOCAL ENGLISH NEWSPAPER IN

DAVANGERE CITY

1. In the cities like cosmopolitan and metropolitan cities like Bangalore, we can find large

number of Migrants and they mostly prefer English newspaper than any other language.

But in our DVG, there are less migrants and non_kannadiges and here, there are more

kannada readers than English.

2. Students from various places who have come here for their higher education will not

show much interest and are not much concentrated on the matters of local newspapers

because they are engaged in their own activities. In case, if at all they want to know about

current affairs, then they go for national or global newspapers.It means students from outside are not interested to know about the local affairs on

sectors like municipality, administration, law & order etc.

3. In some cases, readers like to prefer state level newspapers than the newspapers on local

affairs.

ADVANTAGES OF PUBLICATION OF LOCAL ENGLISH NEWSPAPER IN

DAVANGERE CITY;

1. Market is there and we can create market on local English newspapers.

2. Students, who wanted learn English medium, they try to gain good vocabulary by reading

English newspapers.



16


17/51

NEWSPAPER

3. Students from outsiders who cannot make out our (kannada) local language can prefer the

English newspapers to know about the progress of DVG and whats going on in DVG.

4. Students are English known people. People will receive it whole heartily.

EFFORTS BY THE REPORTER, MEDIA PEOPLE, EDITOR:

1. There must be good presentation by the media people.

2. Sometimes they face

A. Not good response: This is because of not putting good efforts by media peopleand editor.

B. Failure: Though the media people and editor has put their good efforts, but people

will not give good response and wont accept it.

3. They have to struggle, convince and educate the people.

4. Lastly they should feel what the essentials of the society are.

5. They should know the needs & expectations by the society. If media people & editor has

to satisfy their needs in one hand and in other hand they should follow their own set of

system and should follow disciplines, principles and norms.

6. Good editorial.

7. Reporter must tune up himself and the way of presentation should be good.

IN FROM ATION IN LOCAL ENGLISH NEWSPAPER :

The qualities of good information should more information, good and simple, precisely,

complete, accurate, timely, freshly, contain global affairs.

THE NEWSPAPER SHOULD CONTAIN:

A. What happened

B. It should contain true facts.

C. Predicting future events.



17


18/51

NEWSPAPER

D. Its remedies.

* It must disclose on economic and financial matters. If it was disclosed earlier. Then the people

will get alert and try to precautions before impact. If it was so, then today the economic world

will not facing any recessions and not be any loss of 7 trillion by US which was most

adversely effected by recession.

REQUIREMENTS/ESSENTIALS OFA LOCAL ENLISH NEWSPAPERS:

1. It should contain all the global affairs.

2. Sometimes it is necessary to use local words. For example: using the word Rathostava in the

place of car festival.

3. Sometime there must be compromise in the language.

5. There must be much importance to the local affairs.

QUALITIES OFA LOCAL ENLISH NEWSPAPERS:

Attractive color, good layout, proper system, durability (longevity), reasonable price.

WEEKLY ADDITIONALS FOR A LOCAL ENLISH NEWSPAPER:

1. There must be additional of health, humor, yoga, spa treatments, and nutrition and there

must be remedies, therapies, precautions & symptoms of diseases by Doctors.

Information about English and ayurvedic and medicines.

1. There must be additional of market guidance which helps the common people &

housewives.



18


19/51

NEWSPAPER

For example: information about red chili i.e., rates, right time

to purchase, varieties and specialty of red chilli like devnuru, Guntur, byadgi.

b) Information about festivals.

c) Information about seasonal fruits i.e, types of oranges.

d) Information about difference between Javari and hybrid and their colors.

e) Information about reuse and recycle of home products.

f) Information about preservative of eatables.

Natural preservatives: salt and sugar.

Chemical preservatives: potassium metabolism sulphate.

g) Information about seasons in advance only. For example: it is season of winter or it is

time of cholera.

2. There must be additional of student guidance i.e., for academic improvement, jobopportunities, and improvement of personality development, skill development, and

communication skills.

3. There must be matrimonial columns.

4. There must be column of free ads on condition.

For example: free ad on rent of house and because of it, if the house is sold at higher

price, as per the before agreement, the owner should give maximum percentage to the

editor and if the house is sold at lower price, then the owner should give minimum

percentage.

5. There must be column of area situations, society grievances, complaints and the matter

should be taken to the related authority and the main task of editors & readers is to make



19


20/51

NEWSPAPER

reach their problems. Sometimes the personal problems which affect the society should

be taken to the consideration.

6. There must be information on both adulterated food and good food i.e,barking(negative

concept) and appreciation(positive concept)because of this, the shop keeper of good food

will gain good name and fame and will show more interest for the welfare of the society.

On one hand demand for his product will increase and on other hand there will be healthy

customer relationship management (CRM) and thus his profit will be generated more.

And the shop keeper of adulterated food will get bad name in the society, as he deceives

the common people.7. There must be infromation about doctors, prisoners, judge, bureaucrats, head of auto

drivers, philosophers etc. It helps them to know what common people wants, deliver their

knowledge, provide messages and helps us to acquire knowledge, which increases the

interest of society and the common public can ask them questions related history,

philosophy, spirituals etc and clarify their doubts.

Effort was happened in the year 1990 in the Davangere city that is in the title of

HOSYALA, but it didnt meet the expectations of people and it leads to the failure i.e,

though the media people and editor has put their good efforts, but people will not give

good response and wont accept it.



20


21/51

NEWSPAPER

Chapter 3:

Design of the study:

3.1 Objectives of study: To find the feasibility of local English newspaper in Davangere. To find out whether the English local newspapers would contribute to the

development of the city.

To know the access and percentage of Kannada and English newspapers.

3.2 Scope of the study:It is confined only to the Davangere city.

3.3 Targeted groups: Businessman. Professionals. Students. Housewives. Others(educational institutions,hotels,juicestalls,banks,tea stalls, sports

club,NGOs,trusts,senior citizens and retired persons, various organization andassociations which includes both occupational and social.)

3.4 Limitations of the study:



21


22/51

NEWSPAPER

Every study has one or the other limitations, which limits the study. The following arethe limitations of the study:

The study will be confined only to Davangere city. Respondents in the sample size may give biased answers. The respondents are restricted to 600 only.

Chapter 4 :

Methodology of study:

The method of data collection being after the research problem has been defined and

researched design checked out.

Sources of data:

The two sources of collecting data are primary data and secondary data.

Primary data:

Data collected directly from the respondents.

Secondary data:

Data collected from the internet, Media etc

Data collection:

Data is collected through structured questionnaire which included relevant questions related to

the study. The questionnaire method was used to obtain primary data. There are open ended

questions which are direct in nature.



22


23/51

NEWSPAPER

Chapter - 5

ANALYSIS AND INTERPRITATION OF SURVEY RESULTS

Source :5.1

Table 5.1: Showing the Age of Respondent

Source of data : Survey



23

Sl.No Age Total %

1 Below 15 95 15.82 15-30 298 59.6

3 30-60 157 26.2

5 60 Above 50 8.5

5 Total 600 100%


24/51

NEWSPAPER

Graph5.1:Showing the Age of Respondents

Source: from the above table:

INTERPRETATION: from the above table,most of the respondents age group is 15-30 i.e,

59.6% and the least of them lies in the age group 60 and above.the category lies between 15-30

are more interested to update the things and they are in the earning process and their zeal to

complete and to generate profit.

Source :5.2

Table 5.2: Showing the Gender of Respondents

Source of the data : Survey

Graph 5.2: Showing the Gender of Respondents


Interpretation :From the above table, most of the respondents are male because men areinvolued in business field than women and they are more conscious about the current scenario

which is going in and around the city and they have the habit of reading newspapers every day.

Source :5.3



24

Sl.No Gender Total %

1 Male 302 50.4

2 Female 298 49.6

3 Total 600 100%


25/51

NEWSPAPER

Table 5.3: Showing the Occupation of Respondents


Graph 5.3: Showing the Occupation of Respondents

Source: from the above table

Interpretation: from the above table,it is clear that the survey is targeted to all the sections ofthe society.in this major city of Davangere,we can find every indidual of their respective

occupation,who are money minded and making profits.

Source :5.5

Table 5.5: Showing the Qualification of Respondents



25

Sl.No Occupation Total %

1 Business 100 20

2 Student 100 20

3 Profession 100 20

5 House Wife 100 20

5 Others 100 20

6 Total 600 100%

Sl.No Qualification Total %

1 SSLC 91 15

2 PUC 155 25

3 UG 209 35

5 PG 156 26

5 Total 600 100%


26/51

NEWSPAPER


Graph 5.5: Showing the Qualification of Respondents


Interpretation :from the above table, most of the respondents are well educated i.e,35%. By this

we can analyze that all the respondents are literates and so they read newspapers.

Source of data :5.5

Table 5.5: Showing the Total income per month the Respondents

Source of data :servey

Graph 5.5: Showing the of Total income Respondents



26

Sl.No Total income Total %

1 Below 5000 100 16.5

2 5000-10000 210 35

3 10000-30000 173 29

5 30000 Above 117 19.5

5 Total 600 100%


27/51

NEWSPAPER


Interpretation:from the above table, the higher income groups lies between the 5000-10000

because the economic status of the davangerelocalite is middle income groups and they expect

the less price factor of the newspaper.

Source :5.6

Table 5.6: Showing the daily News paper readers of the Respondents


Graph 5.6: Showing the daily News paper readers of the Respondents


Interpretation: from the above table it is clear that most of the people like to update the things

by reading newspapers everyday and that is 76.8%.

Source :5.7



27

Sl.No Readers Total %

1 Yes 561 76.8

2 No 139 23.2

3 Total 600 100%

Sl.No Language Total %

1 English 227 37.8

2 Hindi 91 15.7

3 Kannada 238 39.7

5 Others 51 6.8

5 Total 600 100%


28/51

NEWSPAPER

Table 5.7: Showing which languages News paper do use in current days of Respondents.


Graph 5.7: Showing which languages News paper do use in current days of Respondents.


Interpretation: from the above table,it is clear that most of them prefer kannada newspapers

because most of the respondents mother tongue is kannada i.e., 39.7% and very least of the

respondents read other languages.

Source :5.8

Table 5.8: Showing the English news paper do you read

Source of data:survey

Graph:5.8 showing which English news paper do you read



28

Sl.No English news paper Total %

1 Deccan herald 203 33.8

2 The Hindu 98 16.3

3 Times of India 188 31.3

5 The Business World 75 12.3

5 Others 37 6.2

6 Total 600 100%


29/51

NEWSPAPER


Interpretation from the above table,it is clear that respondents prefers deccan herald i.e,33.8%

because they feel that it includes all the global affairs. only 12.3% respondents read the business

world because it consists only infromation on business fields

Source :5.9

Table: 5.9; Showing which Kannada news paper do u read

Source of data: survey

Graph 5.9: Showing which Kannada news paper do u read


Interpretation: from the above table,it is clear that respondents prefers vijaya Karnataka

because it covers all the state affairs.i.e,33.8% and least of the respondents read Samyukta

Karnataka because customers are more satisfied with vijaya Karnataka,as it is most popular.



29

Sl.No Kannada news paper Total %

1 Vijayakarnataka 203 33.8

2 Kannada Prabha 98 16.3

3 Prajavani 188 31.3

5 Samyukta Karnataka 75 12.3

5 Others 37 6.3

6 Total 600 100%


30/51

NEWSPAPER

Source :5.10

Table: 5.10; Showing which local news paper do you prefer


Graph 5.10: Showing which local news paper do you prefer


Interpretation: from the above table, it is clear that respondents prefers jantavanii.e, 58.3%

because of less cost and it covers maximum infromation of in and around davangere city.

Source :5.11

Table: 5.11; Showing Beneficial factors chosen in that particular news paper



30

Sl.No Local news paper Total %

1 Janthavani 290 58.3

2 Sanjevani 163 27.2

3 NammaDavangere 109 18.2

5 Others 38 6.3

5 Total 120 600


31/51

NEWSPAPER




31

Sl.No Infromation on Total %

1 Agriculture Industrial &

Political

111 18.5

2 Health science & Technology 111 18.5

3 Students Career &

Competitive exams

113 18.8

5 Share Market 108 18

5 Crimes & Accidents 37 6.1

6 Price of vegetables 65 10.6

7 Entertainments & Sports 55 9.5

8 Total 120 100


32/51

NEWSPAPER

Graph 5.11: Showing Beneficial factors chosen in that particular news paper


Interpretation: from the above table,it is clear that respondents prefers newspapers because

they get the infromation about Students Career & Competitive exams,as the youths are carrer

oriented in this cut throat competitive world. And also people are more interested on Agriculture,

Industrial & Political and Health science & Technology.

Source :5.12

Table: 5.12 showing the infromation available in the current news paper is sufficient in the

current market updates




32

Sl.No Sufficient infromation

available

Total %

1 Yes 599 83.2

2 No 101 16.8

3 Total 600 100


33/51

NEWSPAPER

Graph 5.12: Showing the infromation available in the current news paper is sufficient in the

current market updates


Interpretation: from the above table,it is clear that respondents satisfied with all the

infromation provided in that chosen news paper i.e, 82.2%.

Source :5.13

Table: 5.13:Showing the column which is preferred more



33


34/51

NEWSPAPER


Graph 5.13: Showing the column which is preferred more


Interpretation: from the above table,it is clear that 29.8% people prefer health and education

because people are more health conscious and they are more bothered of education because it

plays vital role for their bright future as well as their carrer



34

Sl.No Colum Prefer Total %

1 Business 122 20.3

2 Health & Education 179 29.8

3 Sports 121 20.2

5 Politics 71 11.8

5 Agriculture & Industry 69 11.5

6 Others 38 6.3

7 Total 600 100%


35/51

NEWSPAPER

Source :5.14

Table: 5.14; Showing whether the respondents accept local English news paper


Graph 5.14: Showing

whether the respondents

accept local English

news paper

Source: from the above

table

Interpretation: from the above table, it is clear that respondents accept English newspaper

because to improve their vocabulary, more convenient for outsiders, enrich knowledge because

English is the language which is considered to be one of the best and more conveyable language.

Source :5.15

Table: 5.15; Showing what should be the price of local English news paper



35

Sl.No Necessity of local

English news paper

Total %

1 Yes 555 75.6

2 No 156 25.5

3 Total 600 100

Sl.No Price of news paper Total %

1 1.50 162 27

2 2 192 32

3 2.50 172 29

5 3 72 12

5 Total 600 100


36/51

NEWSPAPER


Graph 5.15: Showing what should be the price of local English news paper


Interpretation: from the above table,most of the respondents say 2rs will be the reasonable

price of the news paper.so that it should be affordable to all classes of people.most of them like

to have less price of newspaper because people want more quality with less price.

Source :5.16

Table: 5.16; Showing local English news paper will help for economic development of

Davangere city



36

Sl.No Economic Development Total %

1 Yes 529 71.5

2 No 171 28.5

3 Total 600 100


37/51

NEWSPAPER


Graph 5.16: Showing local English news paper will help for economic development of

Davangere city


Interpretation :: from the above table, it is clear that local English news paper will help for

industrial, commercial and economic development of Davangere city and by this Davangere will

be recognized by all the Indians and 71.5% people agree it.

Source :5.17

Table: 5.17; Showing local English news paper comes into existence in what way it will help


Graph 5.17: Showing local English news paper comes into existence in what way it will help



37

Sl.No Help Total %

1 Economic development 150 23

2 Business & industries 166 28

3 Current Scenario 186 31

5 Sports &Entertainment 108 18

5 Total 600 100


38/51

NEWSPAPER


Interpretation: from the above table, it is clear that 31% of the people agree that the existence

of local English newspaper helps them to get infromation on current scenario in every sectors.

Chapter 5:

SUGGESTION:

From the pre-research of setting up of an local English newspaper:

It must be more infromative with updation, clear with good and simple language and it

should have unique features, news concepts and better news covers lots of local affairs.



38


39/51

NEWSPAPER

It must be more efficient,economical and easily identified and there must be all round

improvement like national newspapers.

It must be more of picturisation and well designed with color paper and it must contain

more pages in a attractive manner and also well and systematically arranged and have

durability and longevity.

There must be more worldwide infromation on business and Politians,tax,sales, offers,

exhibition, fairs, job vacancy,training,tutorials and their locations. updates of shares

and currency.

It should give infromation on charity provided by any organization, clubs or by anyindividual. Innovations and achievements by youths.

It must give tough competition to domestic players of local newspapers.

There must be long term existence in the fast growing market and must survive with

both wealth and health.

Editors and reporters should work wholeheartedly.

Now a days in Davangere,there are more proportion of literates and the loalites are

being well-educated,so there is need of local English newspaper,which wikll be more

helpful for them.

Local English newspaper should cover all the areas related to local,state and national

affairs, so that the outsiders and readers will prefer local englishnewspaper more than

any other.

CONCLUSION



39


40/51

NEWSPAPER

we, hereby conclude that the existence of local newspaper leads to the industrial, commercial and

economic development and it also enriches the individuals knowledge in various aspects which

helps in having updation towards various aspects.

Businessmen, profession, students, housewives, general public agreed that there is an essentiality

of existence of local English newspaper.

Here we can also know the access and percentage of Kannada and English newspapers:

They were of the opinion that the existence of local English newspaper ultimately result in the

development result in the development of our Davangere city.

Hence there is feasibility of existence of local English newspaper in davangere city ,because here

we can find many English reader,so to improve their knowledge and communication skills.

thus , the overall survey of this project we can say that the respondents have a positive attitude

towards local English newspaper.

Annexure :



40


41/51

NEWSPAPER

Table 5.1: Showing the Age of Respondents.

Table 5.2: Showing the Gender of Respondents.

Table 5.3: Showing the Occupation of Respondents.



41

SI. NO NAMES

Student 1 Smita .N

Student 2 Ashwini I.S

Student 3 Madhuri A.Y.

Student 5 Shruthi K.N.

Student 5 Abhijit M.K.

Age Student-1 Student-2 Student-3 Student-5 Student-5 Total

Below 15 0 56 5 0 55 95

15-30 59 75 56 53 66 298

30-60 62 0 55 53 7 157

60 Above 9 0 15 25 3 50

Total 120 120 120 120 120 600

Gender Student-1 Student-2 Student-3 Student-5 Student-5 Total

Male 0 58 77 80 87 302

Female 120 62 53 50 33 298

Total 120 120 120 120 120 600


42/51

NEWSPAPER



42


43/51

NEWSPAPER

Table 5.4: Showing the Qualification of Respondents.

Table 5.5: Showing the Total income per month the Respondents.



43

Occupation Student-1 Student-2 Student-3 Student-5 Student-5 Total

Business 00 00 120 00 00 100

Student 00 120 00 00 00 100

Profession 00 00 00 120 00 100

House Wife 120 00 00 00 00 100

Others 00 00 00 00 120 100

Total 120 120 120 120 120 600

Qualification Student-1 Student-2 Student-3 Student-5 Student-5 Total

SSLC 52 22 27 0 0 91

PUC 37 55 27 0 35 155

UG 30 50 26 53 60 209

PG 11 13 50 67 25 156

Total 120 120 120 120 120 600Total income Student-1 Student-2 Student-3 Student-5 Student-5 Total

Below 5000 30 50 0 0 20 100

5000-10000 50 35 60 28 57 210

10000-30000 37 22 35 58 31 173

30000 Above 13 13 25 55 22 117

Total 120 120 120 120 120 600


44/51

NEWSPAPER

Table 5.6: Showing the daily News paper readers of the Respondents

Table 5.7: Showing which languages News paper do use in current days of Respondents.



44

Readers Student-1 Student-2 Student-3 Student-5 Student-5 Total

Yes 88 75 103 101 95 561

No 32 56 17 19 25 139

Total 120 120 120 120 120 600

Language Student-1 Student-2 Student-3 Student-5 Student-5 Total

English 23 57 51 52 55 227

Hindi 8 10 25 21 27 91

Kannada 75 53 51 37 52 238

Others 15 10 0 10 7 51

Total 120 120 120 120 120 600

English news

paper

Student-1 Student-2 Student-3 Student-5 Student-5 Total

Deccan herald 26 37 59 52 39 203

The Hindu 18 21 20 17 22 98

Times of India 32 50 37 22 57 188

The Business

World

20 15 12 26 02 75

Others 25 8 2 3 0 37

Total 120 120 120 120 12 600


45/51


46/51


47/51

NEWSPAPER

Graph 5.12: Showing the infromation available in the current news paper is sufficient in thecurrent market updates.



47

Infromation on Student-1 Student-2 Student-3 Student-5 Student-5 Total

Agriculture

Industrial &

Political

18 22 15 26 30 111

Health science &

Technology

32 15 30 12 23 111

Students Career

& Competitive

exams

7 37 13 39 17 113

Share Market 25 11 50 12 20 108

Crimes &

Accidents

2 10 7 8 10 37

Price of

vegetables

22 11 6 13 12 65

Entertainments &

Sports

15 15 9 10 8 55

Total 120 120 120 120 120 120

Sufficient

infromatio

n available

Student-

1

Student-

2

Student-

3

Student-

5

Student-

5

Total

Yes 96 87 115 101 100 599

No 25 33 5 19 20 101

Total 120 120 120 120 120 600


48/51

NEWSPAPER

Table: 5.13:Showing the column which is preferred more

Table: 5.15: Showing whether the respondents accept local English news paper.



48

Colum Prefer Student-1 Student-2 Student-3 Student-5 Student-5 Total

Business 20 20 30 17 35 122

Health & Education 33 51 50 50 15 179

Sports 23 30 20 23 25 121

Politics 15 13 6 25 13 71

Agriculture & Industry 19 10 10 11 19 69

Others 10 6 5 5 13 38

Total 120 120 120 120 120 600

Necessity of

local English

news paper

Student-

1

Student-

2

Student-

3

Student-

5

Student-

5

Total

Yes 86 105 90 92 81 555

No 35 15 30 28 39 156

Total 120 120 120 120 120 600


49/51

NEWSPAPER

Table: 5.15: Showing what should be the price of local English news paper.

Table: 5.16: Showing local English news paper will help for economic development of

Davangere city.



49

Price of news

paper

Student-1 Student-2 Student-3 Student-5 Student-5 Tot

1.50 55 55 15 30 27 162

2 33 29 35 53 53 192

2.50 25 29 59 32 28 172

3 18 15 12 5 22 72

Total 120 120 120 120 120 600

Economic

Development

Student-

1

Student-

2

Student-

3

Student-

5

Student-

5

Total

Yes 92 91 61 91 95 529

No 28 29 59 29 26 171

Total 120 120 120 120 120 600


50/51

NEWSPAPER

.

Table: 5.17: Showing local English news paper comes into existence in what way it will help.



50

Help Student-1

Student-2

Student-3

Student-5

Student-5

Total

Economic

development

53 25 15 22 26 150

Business &

industries

30 25 35 37 50 166

Current

Scenario

15 55 59 50 27 186

Sports&Entertainment

22 26 12 21 27 108

Total 120 120 120 120 120 600


51/51

NEWSPAPER

BIBLIOGRAPHY:

Internal Guide

Websites:

www.Google.com

www.Wikipedia.com

1. Introduction of newspaper.

2. History of newspaper.

3. Profile of Davangere.

4. Google map(Davangere city)

5. Images of newspaper

Information provided by the Editor.
http://www.google.com/http://www.wikipedia.com/http://www.wikipedia.com/http://www.google.com/

“Feasibility of existence of a local English newspapers” (With reference to Davangere city)

Documents

Transcript of “Feasibility of existence of a local English newspapers” (With reference to Davangere city)