Fearless Girl - isitc-org.s3.amazonaws.com Documents/2019/dribeiro_ISITC... · AUM reflects...

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2414907.1.1.AM.RTL Photo: Sculpture by Kristen Visbal Fearless Girl Dominica Ribeiro State Street Global Advisors Head of Institutional Marketing, North America

Transcript of Fearless Girl - isitc-org.s3.amazonaws.com Documents/2019/dribeiro_ISITC... · AUM reflects...

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Photo: Sculpture by Kristen Visbal

Fearless Girl

Dominica RibeiroState Street Global AdvisorsHead of Institutional Marketing, North America

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$2.51 TrillionAUM reflects approximately $32.45 billion (as of December 31, 2018), with respect to which State Street Global Advisors Funds Distributors, LLC (SSGA FD) serves as marketing agent; SSGA FD and State Street Global Advisors are affiliated.

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Our MissionInvest responsiblyto enable economic prosperityand social progress

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2414907.1.1.AM.RTLSource: State Street Global Advisors, Source: MSCI Women on Boards: Global Trends in Gender Diversity on Corporate Boards, November 2015. Past performance is not a guarantee of future results.

Studies show companies with women in leadership perform better than those without.

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1 in 4Russell 3000 companiesdid not have a woman on

their board in 2017

Source: State Street Global Advisors Asset Stewardship Team March 2017

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Photo: Sculpture by Kristen Visbal

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ObjectivesPromote the power of women in leadership

Create global awareness for our assetstewardship agenda

Enable further discussions with clients about our wider ESG offerings

Be first call for every institutionalinvestor and intermediary on gender diversity investing

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Key IngredientsRelevancy

Conviction

Linkage to investment capabilities

Underpinning investment philosophy and policies

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News Coverage Beyond Talk University of Delaware

SSGA.com SPDR ETF Blog

Paid Search & eDMSocial MediaEarned

Owned

Paid SharedPESOModel

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2414907.1.1.AM.RTLPhoto: Sculpture by Kristen Visbal

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Source: Spreadfast Intelligence March 2017 2414907.1.1.AM.RTL

Social Conversations Across Six Continents

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24 M followers

2.6 M followers

99.7 M followers

9.5 M followers

422.6 K followers

2.2 M followers

23.5 K followers

1.7 M followers

1.5 M followers

890 K followers

1.5 M followers

4 M followers

Retweeted byJack DorseyTwitter CEO

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WEBCAM SAT MAR 11 – 11:45 AMLOCATION

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Twitter Impressions First 12 weeks after launch

Source: Spreadfast Intelligence May 2017 2414907.1.1.AM.RTL

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Instagram Impressions First 12 weeks after launch

Source: Spreadfast Intelligence May 2017 2414907.1.1.AM.RTL

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*Source: TVeyes 3/31/17 2414907.1.1.AM.RTL

BroadcastState Street Mentions(US Only – March 7-31)

1,676Segments

43.4MAudience*

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Source: Vocus 3/31/17 2414907.1.1.AM.RTL

Print & Digital State Street Mentions(Global – March 7-31)

2,400Articles

140.5MImpressions

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Dec 1through

Mar 3Mar 7-31

2017

Competitor 138.7%

Competitor 136.3%

Competitor 235.8% Competitor 2

17.9%%

Competitor 313.3%

Competitor 35.9%

Competitor 42.5%STT /

SSGA7.8%

STT /SSGA37.4%

Competitor 44.3%

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Share of Voice

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$27.2M–$38.6MAdvertising estimate based on what it would cost to purchase broadcast, print, digital and social media to reach a similar number of impressions globally with a traditional paid media campaign.

Source: State Street Global Advisors / Fundamental Media. Figures shown in USD 2414907.1.1.AM.RTL

Total Estimated Cost to Reach These Numbers…

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< $250KSource: State Street Global Advisors. Figure shown in USD 2414907.1.1.AM.RTL

Actual Amount Spent

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Won 18 Awards at the Cannes Lions International Festival of Creativity including 4 Grand Prix (Glass, Public Relations, Titanium, Outdoor)

10 Gold, 3 Silver, 1 Bronze

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Source: 2017 Clio Awards 2414907.1.1.AM.RTL

Won Advertiser of the Year & a Record 5 Grand + 5 Gold Cliosin categories including Branded Content, PR, Experiential,

Out of Home, & Innovation

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Impact

1200+companies engaged in the US, UK, Australia, Japan, Canada and continental Europe because they had no women on their boards

301of the companies we called on have now added a woman to their board

28more have committedto doing so

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Lessons Learned

1 It’s all about the message

2 The goods behind the message are critical

3 Anticipate and prepare for public reaction… both positive and negative

4 It’s about aspiration & challenge, not about perfection

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Important DisclosuresInformation represented in this piece does not constitute legal, tax, or investment advice. Investors should consult their legal, tax, and financial advisors before making any financial decisions.

Concentrated investments in a particular industry or sector may be more vulnerable to adverse changes in that industry or sector.

Gender Diversity Risk The returns on a portfolio of securities that excludes companies that are not gender diverse may trail thereturns on a portfolio of securities that includes companies that are not gender diverse.

The trademarks and service marks referenced herein are the property of their respective owners. Third party data providers make no warranties or representations of any kind relating to the accuracy, completeness or timeliness of the data and have no liability for damages of any kind relating to the use of such data.

Web: www.ssga.com

© 2019 State Street Corporation — All Rights Reserved.

Tracking Number: 2414907.1.1.AM.RTL

Expiration date: 02/28/2020

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