Fc:bcast presentation 012014
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Transcript of Fc:bcast presentation 012014
Opera&onal Overview
January 2014
Fullcircle currently has two func&onal components, the original Fullcircle geo-‐social
loca&on based mobile applica&on and BCAST, our live streaming social media broadcas&ng
plaForm. In an effort to seize what the Board of Directors feels is an enormous but short
lived market posi&on opportunity, we have elected to emphasize BCAST as the dominant
product and focus our resources on building and launching the BCAST live streaming social
broadcas&ng plaForm. That being said the Fullcircle Geo-‐social mobile network has
significant value/membership and will con&nue to be refined and developed albeit with a
limited por&on of our economic resources.
The focus of this presenta&on is on the BCAST development and Launch. The pro-‐forma
membership projec&ons, revenue and expenses are blended to include the very limited
Fullcircle geo-‐social applica&on costs. The company is in the process of rebranding as
BCAST including changing the company name. Herein we briefly discuss the FullCircle geo-‐
social applica&on but devote the bulk of this presenta&on to BCAST which we strongly feel
has outstanding growth poten&al.
Introduc&on/Background
Introduc&on...................................................................... 2 FullCircle (who we are)..................................................... 4 Market Opportunity......................................................... 5 The Fullcircle Geo-‐social Network.................................... 6 Fullcircle Unique Feature-‐Geo-‐fencing............................. 7 BCAST................................................................................ 8 BCAST-‐How it works.......................................................... 9 BCAST-‐ Mobile Display....................................................... 10 BCAST-‐ Web display............................................................ 11 BCAST-‐Broadcas&ng Page................................................... 12 BCAST Follower no&fica&on................................................ 13 BCAST marke&ng/membership acquisi&on strategy........... 14 BCAST-‐mone&za&on and revenue Share opportuni&es...... 15 Projected use of Capital....................................................... 16 Pro-‐forma Projec&ons.......................................................... 17 Table-‐1…………………………………………………………………………….. 18 Management…………………………………………………………………… 19 Exhibits................................................................................. 21
Table of Contents
Proprietary and Confiden/al Distribu&on of this document is limited to authorized persons only. This work contains proprietary and confiden&al informa&on of FullCircle Geosocial Networks, Inc., and is protected by all applicable patent, copyright, trademark, trade secret and similar intellectual property laws. This Business Plan does not cons&tute an offer to sell or a solicita&on of an offer to buy any securi&es in of FullCircle Geosocial Networks, Inc. or otherwise. No person has been authorized to make any representa&ons, or give any informa&on with respect to of FullCircle Geosocial Networks, Inc, except for the informa&on contained herein and any informa&on or representa&on not contained herein must not be relied upon. This Business Plan contains forward-‐looking statements that involve risks and uncertain&es. The company’s actual results may differ materially from the results discussed in the forward-‐looking statement.
Who We Are • A Geo-‐social Discovery Network/Mobile Broadcas&ng plaForm
• Located in Reston, Virginia
• 6 US based employees
• 12 Member Offshore development team
• 2.1 million venture funding April 2012
• Developed and launched FullCircle in Fall 2011
• 700,000+ members (shared with WNM Live)
• Available on iPhone, iPad, Android and New Windows Mobile 8
• Also Available in Chinese and Spanish on iPad.
FullCircle members use their mobile
devices to create Proximity Aware
Communi7es by filtering interests &
preferences to iden/fy, view
profiles and communicate with
other members
Market Opportunity
• All internet enabled mobile devices
• Domes&c and interna&onal • Individuals and businesses
• Social Networking Members
• 18-‐25 Males & Females
Gartner predicts mobile will be the No. 1 Internet access device by 2013
302.9 million Americans reported that they own a mobile device, making the U.S. wireless penetra/on 96%, according to CTIA – The Wireless Associa/on.
Gartner Iden/fies the Top 10 Consumer Mobile Applica/ons for
2012 #2 – Loca/on-‐Based Services
hSp://www.gartner.com/it/page.jsp?id=1230413
Launch
Register Search
Communicate
The FullCircle® Mobile Geo-social Network
Available on iPhone, Android and Windows mobile
FullCircle Geo-social application Unique feature: GeoFencing™
• User defined no&fica&on radius (100 yards, I mile, 2 miles 5 miles etc.)
• Member no&fied in instance when radius is
penetrated or in reverse incident radius is lej.
• No&fica&ons are essen&ally unlimited and can be adjusted for friends, individuals with similar interests, places, events, etc.
• Can be linked with Yelp, facebook, etc.
Examples: • No&fy me when any of my facebook friends are within 1 mile • No&fy me when a seafood restaurant with a 5 star or beler ra&ng on
Yelp enters my moving geofence (driving in car) • No&fy me when my child or elderly adult leaves a designated geofence • No&fy me when a yard sale enters my moving geofence
The Convergence of Live Streaming Video, Location and Social Media
And what is BCAST and why is everyone so excited?
How it works?
• BCast is a new social broadcasting platform that enables users to broadcast live, streaming videos at any time from/to mobile devices and the web.
• The real-time, live video functionality of BCast is searchable by
location, keyword, followers and other user base aspects. The video streams are live and can be of any duration.
• BCast users can “follow” a BCast member and receive a notification on their mobile device and/or web/tv when that individual is broadcasting.
• BCast users can also search for other users via keyword searchable/friend-able database performance.
• BCast is an advertising supported service and has built-in
appropriate content protections.
BCAST Display on Mobile/ Tablet Devices
• Initial multiple Streams layout
• Click/scroll to generate more streaming screens
• Click on smaller screen and full view is enabled with audio
• Keyword searchable
• Friend searchable
• Built-in appropriate content protections
BCAST on the Web/TV: Home Page
Keyword/ friend-searchable functionality
Click to generate more live channel streams
Built-in appropriate content protections
BCast on the Web: User Broadcast Page
Keyword/ friend-searchable functionality
Ability to comment on specific user channel page
Click to follow user channel
User “Follower” Notification
Users are no&fied on mobile devices, web and/or tv when a member they are “following” is broadcas&ng.
And one click to view broadcast anywhere
Leveraging social media and existing members for rapid scale
Our planned methodology for acquiring members in BCAST is simple and direct. With a strategy founded in the model of creating “personal broadcast channels”, we intend to heavily leverage existing social media specifically Twitter, Facebook and Instagram. Our system provides for one-click/instant enrollment in BCAST using member’s Twitter or Facebook credentials. Through the use of partnerships and paid incentives with individuals and entities with significant social media followers, we strongly feel BCAST can very rapidly scale as these individuals invite prospective members/fans to enroll in BCAST and follow and be notified of future broadcasts. (see tweet example to right) A prospective member is prompted to download the BCAST App and “Follow” a broadcaster with one click. The BCAST app is automatically downloaded and they enroll instantly. They then receive future notifications when that member is broadcasting. An example (simply an example) would be a celebrity such as Justin Beiber tweeting to his 45 million twitter followers to join BCAST (with one click from link embedded in tweet) and watch him live broadcast from his dressing room prior to a concert. We feel a considerable number of his followers would participate and he would profit from an advertising revenue sharing arrangement for such broadcasts. Although Beiber is an obviously premier example the opportunity exists to partner with thousands of large, medium and small celebrities and leverage them to acquire BCAST members for their own self interest. The BCAST system is designed to only accept enrollment for new members using their Twitter or Facebook credentials. This allows us to not only enroll members in an instant, but affords us certain advantages relative to keeping the broadcast standards high.
BCAST marke&ng/membership acquisi&on strategy
BCAST Monetization and Revenue Share Opportunities
The BCAST streaming video platform is designed to support an advertising revenue sharing model where by celebrities, athletes and others who have a strong “following” can extend and further monetize their brand through “lifecasting”. As an example, a popular athlete could broadcast to his followers on a recurring basis and the broadcast could be sponsored by a particular group or open to general advertising. The lifecast could be of the athlete doing mundane daily tasks however, as twitter has shown us, would nonetheless be something their fans would appreciate viewing. These “mundane tasks” could become new revenue producing opportunities in the form of sponsored ads and/or product placement. FullCircle has developed a robust proprietary location-based, merchant de f ined mob i le adver t i s ing /coupon ing sys tem known as NearbySuperDeals. (See Attachment) We intend to heavily leverage this new system to deliver ads to the BCAST members based upon location. Network mobile advertising will also be utilized through Apple’s iAds and Android’s AdMob.
Projected Use of Additional Capital
• Accelerated comple&on of back-‐end Integra&on and launch of web and mobile proper&es for BCAST.
• Launch marke&ng campaign to rapidly implement and aggressively deploy social media, web, point of presence membership acquisi&on campaigns.
• Deployment of Interna&onal expansion campaign.
• Partnership/coali&on development (NFL/MLB/NASCAR/celebri&es)
• Refined development of Fullcircle Geo-‐social Network and Ini&a&on and development of Public Sector campaigns surrounding Loca&on Based Services (FEMA, Homeland Security, etc) already underway.
• Other general overhead as needed.
Pro-Forma Membership/Revenue and P&L Projections
• FullCircle's five-‐year simple financial overview is provided in a separate alachment. FullCircle derives its primary revenue from the following sources:
• Adver&sing and promo&ons on mobile devices using loca&on based services to provide targeted adver&sing and promo&ons. • Adver&sing on the BCAST/FC web sites • Enhanced Subscriber/membership services/fees (no adver&sing, highlight your profile).
• Because of capital needs in years 1 and year 2 associated with the technology development and ini&al launch the company does not expect to achieve profitability un&l year 3.
• These projec&ons take into considera&on a number of assump&ons which may or may not pan out and are to be used as a general guideline as to financial and membership metrics that we hope to achieve.
• The membership projec&ons have been flaled out over a period of &me, however we an&cipate to achieve high and low spikes depending on marke&ng/partnership ini&a&ves.
• Financials assume smaller payroll numbers with more consultant use in an effort to keep overhead low and variable
Management FC/BCAST’s founders bring an unmatched understanding of telecommunica&ons; IP based mobile applica&ons and services in conjunc&on with E-‐Commerce adver&sing and a history of high-‐impact innova&on and successful management and start-‐up experience. Michael Hodge CEO Mike has over 10 years of e-‐commerce and mobile/wireless experience and is in&mately familiar with an entrepreneurial environment having owned and operated his own successful company for over 10 years. Prior to forming FullCircle Mike was VP of Strategic Marke&ng at Terrestar Networks an emerging 4g mobile network provider. He also previously served as VP and head of strategic/partner marke&ng at SunRocket a residen&al VOIP telecom provider and as head of Ecommerce at TalkAmerica a publicly held communica&ons company. Mike has a Bachelor of Science from The College of Business at The University of Maryland and his ecommerce and wireless success and experience uniquely qualifies him to oversee the rapid growth required to make FC/Bcast successful. Mike was named by Finance-‐Monthly Magazines as one of the 2013 North Americas CEO’s of the year. Margaret S/teler – SVP Finance and Corporate Development Ms. S&teler brings to the organiza&on a wealth of management exper&se supported by the success of her long distance telecommunica&ons company, Blue Ridge Telephone (BRT). Co-‐founder, Managing General Partner, General Manager and majority owner of BRT, Ms. S&teler represented the managerial and technical exper&se of this Virginia-‐based company founded in 1986. During her tenure at Blue Ridge Telephone, Ms. S&teler served on the board of directors of NCBN, the Na&onal Carriers Buyers Network, and was also an ac&ve par&cipant in ACTA, America’s Carriers Telecommunica&ons Associa&on. Prior to founding BRT, Ms. S&teler held the posi&on of Administra&ve Director for NetworkPlus Corpora&on, Western Union Interna&onal’s mul&-‐million dollar long distance telecommunica&ons subsidiary, where she further served as an officer of the corpora&on. Alex Coisman– Chief Marke&ng Officer Alex brings an impressive history of ecommerce marke&ng and sales having served the segment is both high tech startups and notable banking and payment firms such as MasterCard and Webster bank. Alex has a graduate degree in business specializing in marke&ng and product development from MIT’s Sloan School of Management. He has also been a guest lecturer on Marke&ng, technology and entrepreneurship at many colleges and universi&es across the globe including NYU, Massey University in New Zealand and Tsing Hua University in China. Ismail Samson.-‐ CTO-‐Chief Mobile Architect Ismail, is a seasoned mobile applica&on engineer having been involved in the crea&on of a number of popular iPhone, Android and Blackberry applica&ons currently available today. Ismail is deeply experienced in mobile applica&on development using J2ee, J2me, Symbian sdk, Blackberry JDE, iPhone sdk and PHP. Ismail leads the BCAST/FullCircle mobile applica&on development efforts ensuring FullCircle’s availability on the top mobile devices.
Summary
In the very near future mobile geo-social and broadcast
social networking will be main stream with mobile users,
regularly used as a revenue generation tool for business
and will be a large part of marketing budgets for
companies both small and large.
Michael Hodge CEO FullCircle® Geosocial Networks, Inc/BCAST [email protected] 301-‐980-‐3688
Exhibit A Fullcircle Geo-‐social Networks, Inc. Board of Directors Michael Hodge-‐ CEO Margaret S&teler-‐CFO Brian Rachlin, Esquire (ret) Edwin Lavergne-‐PartnerFish and Richardson Robert Bral-‐COO DLA Piper Cheri Ellstrom-‐CEO Possibility Ventures Sid Greehey-‐(Greehey and Company)