FCAD - Ryerson University · innovative, business-minded thinkers at the helm — guiding artists,...

Faculty ofCommunication& Design

FCADThe Creative Innovation Hub

A CAREER IN

CREATIVE INDUSTRIES

CREATIVE ENTERPRISES ARE CONSTANTLY EVOLVING.

An explosion of new technologies and new ways of doing business have changed the way that creative content and cultural experiences — like music, fashion, film, and media — are produced, bought and sold.

Together, the creative industries form a big, profitable part of the modern society, contributing $12.2 billion each year to the Ontario economy. Within the Greater Toronto Area, these industries employ more than 130,000

THE BUSINESS OF SHOW BUSINESS

people, with a rate of growth that’s ahead of the financial service, food and beverage, and medical industries.

Show business is a big business and it needs entrepreneurial, versatile, innovative, business-minded thinkers at the helm — guiding artists, pro-ducers and creators, helping their works find audiences and customers.

IT’S FOR FUTURE LEADERS:

� Television executives who will develop the next hit show, boosting ratings for the network

� Music industry executives, who will shape the future of popular culture

� Fashion marketers, who will create the stories around new labels and lines

� Media buyers, who will find the best way to share their client’s marketing message

� Advertising and communications specialists, who will create growth within brands and products

� Policy makers, who will foster processes and inform decisions that strengthen arts and culture

� Entrepreneurs, who will turn their spark of an idea into a viable business

� And limitless other creative business endeavours

Is it right for you?

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THERE'S NO OTHER PROGRAM LIKE ITNo other university in North America offers a program like this. The School of Creative Industries presents a uniquely interdisciplinary post-secondary education, blending a variety of fields that haven’t been brought together in one degree before — including media, communication, art, culture, and commerce.

THE CITYToronto is a hotbed of arts and culture. Close to 23,700 artists live here and since 2001, the creative workforce here has grown by 34 per cent, faster than the rest of the labour force. It’s also home to the biggest names in media, fashion, film, music, and television; think CBC, the Globe and Mail, TSN, ELLE Canada, Canada Goose, Joe Fresh, Arts & Crafts, and VICE. Embedded in the vibrant downtown core, at Ryerson University, the city is your classroom.

WHY RYERSON? Creative Industries at Ryerson is where you need to be.

FOUR YEAR DEGREE

BACHELOR OF ARTS IN CREATIVE INDUSTRIES

CREATIVE CONTENT MODULES OF YOUR CHOICE

BUSINESS SPECIALIZATION

INTERNSHIP PROGRAM

MINORS AVAILABLE

HIGHLIGHTS

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THE PROFESSIONAL EXPERIENCEYou could be working for large-scale compa-nies in your fourth year, during your for-credit work placement. Students from Creative Industries have completed internships with the likes of MLSE, FASHION magazine, Universal Music and more, gaining hands-on experience and making professional connec-tions that will come in handy after graduation.

FCAD: THE CREATIVE INNOVATION HUBRyerson’s Faculty of Communication and Design is home to Canada’s leading creative and communications programs. Designers, creators and thinkers come from across Canada (and the globe) to hone their craft, collaborate on new projects and explore the worlds of journalism, storytelling, design, performance, film, photography, and creative leadership. As a Creative Industries student, you’ll be able to go behind the scenes of this vibrant community to manage, produce and promote projects and events — like cutting-edge film festivals and art exhibitions, performances, and work directly with organizations like Ubisoft, Artscape and Cirque de Soleil. Here’s your chance to meet future creative leaders.

AN INNOVATION IN POST-SECONDARY EDUCATION, BLENDING A VARIETY OF STUDIES THAT HAVEN’T BEEN BROUGHT TOGETHER IN ONE DEGREE BEFORE.

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PROGRAMTHE

PROGRAM OVERVIEW

THE FOUR-YEAR CREATIVE INDUSTRIES PROGRAM at FCAD gives students a deep understanding of how organizations in media, fashion, music, design, and performance operate as creative and commercial organizations. The curriculum includes creative studies, humanities and business management, giving you a comprehensive and diversified education that prepares you for a huge variety of careers after graduation.

During your years at Ryerson, you’ll take courses on creative entrepreneurship, the basics of graphic design and video production, the creative process, financial management, human resources management, research design, and more. You’ll be guiding your own path for much of the way, choosing areas of study that interest you most from a diverse selection of courses, ranging from talent management to international fashion, digital business to introductory French.

Through the program’s well-rounded curriculum, you’ll develop the skills and acumen needed to succeed as a creative business professional in the worlds of music, film, sports, news media, book publishing, visual art, theatre, government, and more. With internships and hands-on learning, you’ll finish the program with real-world experience that will help prepare you for an exciting career.

Creative Industries requires me to think critically about creative work and encourages me to strive for innovation in my assignments.

Raven Wilkinson4th yearRead her story – pg. 45

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COURSESThe New Business: From Idea to Reality

Creative Industries Overview

Imagining the Creative City

The Growing Business: Breaking Even

Text, Image and Sound

IP Issues in the Digital Age

Creative Content Module A

Two Liberal Studies

COURSESDigital Design Studio

Entrepreneurship in Creative Industries

2 x Creative Content Module A

2 x Creative Content Module B

2 x Business Module

Two Liberal Studies

YEAR 1 YEAR 3YEAR 2 YEAR 4The program begins with a foundation year that will introduce you to the Creative Industries as an economic sector, as a subject of interdisciplinary study, and as creative fields that are being radically transformed by new technologies.

You wrap up your business specialization, building on all you've learned from your electives in second year. You delve deeper into your creative content modules and in the winter term, begin preparing for your internship placement in a creative industry.

During your second year you’ll explore potential career paths as you continue with your creative content modules. Core courses will focus on digital design, entrepreneurship, business communication, and the creative process.

Your final year brings it all together. In the summer between year three and year four or in the fall, you’ll undertake a work placement in a creative enterprise and then apply this experience to your culminating capstone project. Year four is conceived as an integration year that allows you to reflect on and apply all you've learned to start your career in the creative industries.

COURSESThe Creative Process

Financial Management

Organizational Problem Solving and Report Writing

The Mature Business

Two Liberal Studies

Two courses from Table I or Open Electives

2 x Creative Content Module A


COURSESHuman Resources Management in Creative Industries

Creative Industries Research Methodology



Managing Creative Enterprises

Studies in Creative Collaboration


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The Creative Industries program includes a module element. Students take two modules allowing them to explore a specific creative industry with a mix of six required and elective courses.

You’ll select one module at the beginning of your first year and a second at the start of your second year, completing both at a rate of one course per semester.

THERE ARE 13 MODULES TO CHOOSE FROM:

� School of Fashion The Fashion Industry: Markets, Aestheteics & Creativity

� School of Professional Communication Communication Studies

� School of Image Arts The Art & Business of Film Visual Culture Curatorial Practices

� School of Journalism The Business and Practice of News

� School of Graphic Communications Management Concept to Reality: Publishing and Printing

� RTA School of Media The Music Industry Storytelling in Media Media Business

� School of Performance Acting/Dance Studies

� School of Interior Design Interior Design: Humanscale for Creative Thinkers

CREATIVECONTENTMODULES

THESE MODULES ALLOW YOU TO SPECIALIZE IN A CREATIVE AREA OF YOUR CHOOSING, COLLABORATING WITH PEERS WHO SHARE THE SAME INTERESTS.

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BUSINESSSPECIALIZATION

Part of what makes the Creative Industries program so unique is its inclusion of business studies in the curriculum. You’ll graduate with an understanding of how creative businesses operate and with a solid set of business-relat-ed skills, thanks to the business specialization element of the program.

This specialization consists of a six-course foundation taught by the Ted Rogers School of Management, Ryerson’s acclaimed busi-ness school, complemented by core Creative Industries courses. Here’s a sampling of the classes you’ll be enrolling in: ELECTIVES

BROADEN YOUR STUDIES beyond Creative Industries and business through elective courses in wide-ranging areas of your choosing. All Ryerson students are required to complete a selection of these classes, offered in areas such as English, philosophy, history, political science, psy-chology, musicology, sociology, and economics.

In addition, you’ll select two electives specific to Creative Industries (such as creative enterprise marketing, Canadian media and entertainment, and public relations), and four general electives on topics that can range from architec-ture to biology to journalism.

THE NEW BUSINESS: FROM IDEA TO REALITY

FINANCIAL MANAGEMENT

CONCEPTS OF E-BUSINESS

MARKETING PLANS

ENTREPRENEURSHIP IN CREATIVE INDUSTRIES

HUMAN RESOURCES IN CREATIVE INDUSTRIES

MANAGING CREATIVE ENTERPRISES

Giving you the tools to lead companies and industries

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HERE'S A SAMPLING OF THE MINORS YOU CAN CHOOSE FROM:

�Economics �English �Entrepreneurship & Innovation �Law �Marketing �Politics �Psychology �Sociology �Accounting

COMPLEMENT YOUR DEGREE with theory and skills in another field. You can choose to complete a minor while pursuing your Creative Industries major.

A minor is a grouping of six courses within a certain area of study — usually a field related to your major — that can enhance your career preparations. To undertake a minor as a Creative Industries student, you would devote some of the aforementioned breadth and open electives to the six courses needed for this specialization.

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INTERNSHIP AT MY INTERNSHIP I HAVE BEEN ABLE TO APPLY WHAT I LEARNED IN CLASS AND BUILD ON THOSE SKILLS. LEARNING ABOUT THE CREATIVE PROCESS HAS GREATLY HELPED ME CHANNEL MY OWN CREATIVITY AND THE EXPRESSION OF MY THOUGHTS AND IDEAS.

IN YOUR FINAL YEAR, you'll have the chance to apply what you’ve learned to a real-world experience through an internship with a creative enterprise in the field of your choosing. You can complete this work placement during the fall semester of your fourth year, or during the summer months before the school year starts.

The placement consists of 240 hours of work and is designed to give you first-hand experience in a creative enterprise en-vironment. You’ll discover how the enterprise operates, how creative work is supported through management practices, how technology impacts creative and business functions, and more. The best part: you’ll develop skills and make connections that could lead to job opportunities after graduation.

Your insider experience and the knowledge you acquire will form the basis of your fourth-year capstone project.

Connections and experience to land you your dream job

Nicole Finelli4th yearIntern at Maple Leaf Sports & Entertainment Read her story – pg. 49

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CAPSTONEPUT YOUR LEARNING INTO ACTION

Your final year of studies will include a cap-stone project that puts into practice all that you learned in your first three years.

The capstone builds upon your internship by asking you to reflect on the real-world expe-rience you had. Using the business principles you’ve studied throughout the program, you’ll take a close look at the company you interned with, examining its processes, assess-ing its strategic direction and determining its strengths and weaknesses. Is the leadership effective? Are they adequately planning for the future? Do they seem to be moving in the right direction? This course gives you a chance to convert the observations you made during your internship into a real business analysis.

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EXCHANGEBROADEN YOUR HORIZONS

What’s the creative economy like across the world? Find out by studying abroad for a se-mester. Creative Industries students can apply for a highly sought after exchange position with partner universities across the globe, in-cluding top institutions in Australia, England, Denmark, Germany and more!

Exchanges introduce you to a new business market and creative culture while further-ing your studies in a global context. You’ll develop friendships, discover new trends, find inspiration in your new surroundings, identify new opportunities for work and study, and develop a more global perspective, which employers highly value.

TRAVEL THE WORLD AND EXPERIENCE UNIVERSITY IN A DIFFERENT COUNTRY, ALL WHILE COMPLETING YOUR DEGREE!

LOCATIONSENGLAND - LEEDS UNIVERSITYDENMARK - KEA - COPENHAGEN SCHOOL OF DESIGN AND TECHNOLOGY EDINBURGH - NAPIER UNIVERSITYGERMANY - UNIVERSITY OF STUTTGART NEW ZEALAND - AUCKLAND UNIVERSITY OF TECHNOLOGYPERTH, WESTERN AUSTRALIA - CURTIN UNIVERSITYBRISBANE, AUSTRALIA - QUEENSLAND UNIVERSITY OF TECHNOLOGY

ENGLAND

DENMARK

EDINBURGHGERMANY

NEW ZEALAND

BRISBANE

PERTH

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STUDENTLIFE

CREATIVE INDUSTRIES COURSE UNION

The Ryerson Communication and Design Society (RCDS) is the first student-led umbrella society in a creative faculty in North America. The society is led by elected student directors that represent each of the nine schools across FCAD. The society helps build community throughout the faculty, hosts professional development conferences and competitions, and offers over $200,000 in extracurricular funding for student-led projects.

RYERSON COMMUNICATION AND DESIGN SOCIETY

The Creative Industries Course Union represents and advocates for all Creative Industries students, working with faculty and university leaders. They also create social opportunities for students to hang out as a group — karaoke, ice skating, board game parties, and pub nights. The union brings all four years of Creative Industries to-gether, helping create a program family during your years at Ryerson.

One of my favourite experiences in the program was being a part of the course union for its first two years.

Katie Didow4th YearRead her story – pg. 53

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FOUNDED BY A CREATIVE INDUSTRIES STUDENT, The Ryerson Musical Theatre Company (RMTC) is an entirely student-run theatre group that gives opportunities on stage and backstage to students from all programs at Ryerson. Originally founded by Creative Industries students in 2014 who had a passion for musical theatre and innovation, the RMTC has blossomed to include the skills

and talents from students in all fields of study. With collaboration from many FCAD schools and other faculties at Ryerson, the very essence of this group is teamwork and the embodiment of the creative industries spirit.

RYERSONMUSICALTHEATRE COMPANY

90 STUDENTS

11 ORCHESTRA MEMBERS

ALL SIX FACULTIES

OVER 340 HOURS OF REHEARSAL

OVER 80 DIFFERENT COSTUMES

880 PEOPLE IN ATTENDANCE

ONE SHOW

AT A GLANCE:

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A CREATIVE SPACEOUR FACILITIES allow students to set their imaginations free at the crossroads of technology and art. We have professional studios, workshops, advanced fabrication technologies, theatres, sound stages and cutting-edge recording, mixing and editing booths.

A UNIQUE STUDENT EXPERIENCECO-CURRICULAR LEARNING – Paid opportunities around campus to work on client-based projects let you hone your skills.

PARTNERSHIPS – We work with big brands to create unique opportunities, like showcasing student work with TIFF Bell Lightbox, Ontario Science Centre, Joe Fresh, the Bata Shoe Museum and many more.

A GLOBAL PERSPECTIVE – Through international exchanges, research, faculty, distinguished visiting professors, alumni and partnerships, FCAD offers opportunities for global learning.

ZONES – Have an idea for a project, business or creative event? Apply to one of Ryerson’s on-campus hubs for ideation and collaboration, including FCAD’s Design Fabrication Zone, Fashion Zone and Transmedia Zone. Offering advice, mentorship and resources, Zones can make your ideas a reality.

FCADThe Creative Innovation Hub

OUR DYNAMIC COMMUNITY, WITH ITS BREADTH AND FOCUS ON INNOVATION, IS UNIQUELY POSITIONED TO BE AT FOREFRONT OF CHANGE.

Leading Schools

Creative IndustriesFashionGraphic Communications ManagementImage ArtsInterior DesignJournalismPerformanceProfessional CommunicationRTA School of Media

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THE FACULTY OF COMMUNICATION AND DESIGN (FCAD) IS HOME TO NINE OF CANADA’S LEADING SCHOOLS

IN MEDIA AND CREATIVE INDUSTRIES. FOR SEVEN DECADES, OUR UNIQUE PROGRAMS HAVE BEEN AT THE HEART OF THE EVOLUTION OF CULTURAL INDUSTRIES IN CANADA.

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EXPERIENCESTUDENT

HOW DID YOU WIND UP AT RYERSON? WHY DID YOU CHOOSE THE CREATIVE INDUSTRIES PROGRAM?

At the age of eight, I had visited Toronto with my family. That day on the car ride home I told my mother that when I was old enough I was going to move to the city; from that moment on I was dedicated to researching the best universities in Toronto and instantly Ryerson became my dream school. By the end of my last year of high school, I was confused about whether I wanted to study Film or Radio Broadcasting. I had applied to both programs at Ryerson and was scrolling through the programs list online one last time when I saw ‘Creative Industries’. A program that promised the opportunity for me to study both Film and Radio Broadcasting; it was a no brainer, it truly felt like the program was specifically designed for each individual who was accepted.

CHERISECUNNINGHAMIntern, Universal Music Canada Class of 2017

It was a no brainer, it truly felt like the program was specifically designed for each individual who was accepted.

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WE AS CREATIVE INDUSTRIES STUDENTS VIRTUALLY GET TO CREATE OUR OWN PATH AT RYERSON.

WHAT ABOUT THIS PROGRAM IS MOST INTERESTING TO YOU? WHAT ARE THE MOST VALUABLE NEW SKILLS YOU’VE DEVELOPED, SO FAR?

The most interesting part of the program is being invited to partake in the courses of other programs. We as Creative Industries students virtually get to create our own path at Ryerson; after my first year studying C.I. as an ‘umbrella’ program covering different aspects of the industries, it had become clear to me that my true passion was not in Film and Radio, but within the Music Industry and Theatre. Thankfully it was an easy shift that not only allowed me to broaden my views on the spectrum of the entertainment industry but it also did not cause any delay to my graduation. The most valuable skills that I have developed so far would be the ability to look at a situation from not only a creative standpoint but the lo-gistical business side of it too. The business specialization has been just as challenging as it has been an educational investment. I feel that as a program we have developed excellent collaborative skills; it was ingrained from the start to develop ideas and process the steps towards success as a group, while simultane-ously working with clientele and keeping their best interest in mind.

WHAT HAVE BEEN YOUR FAVOURITE EXPERIENCES IN THE PROGRAM SO FAR?

One of my favourite experiences in this program was the opportunity to travel to Greece with the Ryerson Theatre School. Hours of hard work from many talented indi-viduals were put towards our show while we worked day after day under the hot sun on solid stone amphitheatres. During our time there the Greek economy was not doing well; for us to perform a piece that was based on love touched the hearts of the locals. It was a gratifying experience that not only taught me about the importance of the arts but how to work with creative minds functioning in unfa-miliar places of work. Also, not many people know of us as a program, but those who do can tell you that we dominate karaoke nights at the Ram in the Rye. As the first generation of a new program we have grown very close together creating a Creative Industries family and we have a lot of fun at our events, especially when it’s karaoke.

NOT MANY PEOPLE KNOW ABOUT THE CREATIVE INDUSTRIES PROGRAM. WHAT WOULD YOU WANT TO TELL PEOPLE WHO ARE CONSIDERING APPLYING TO THE PROGRAM?

Creative Industries is a fantastic program that is constantly pushing you to think outside the box to achieve goals and succeed at your passion. It is a very broad program that leaves room for endless opportunities and networking connec-tions. When building your schedule it almost

feels custom made and the perfect fit. I think teaching creative students how to make profit and connections based on their passion is a necessity. It won’t be long until we make a big splash and become known as Creatives!

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I chose the Creative Industries at Ryerson because it was a program I felt was unique to me. It was the perfect oppor-tunity to not only expand on what I already know and love but to learn new things as well. With that said, what I have learned so far fits perfectly with my future career path.

WHAT WOULD BE ONE THING THAT YOU WISHED YOU KNEW GOING INTO THE PROGRAM?

If there was one thing I wish I knew going into this program, it's that you should always stay one step ahead. This program tends to throw a lot in your path, so it was important for me to stay organized and stay one step ahead of the work.

What makes the Creative Industries program unique is the people in it.

MIGUEL ROMEROIntern, Buchanan Group Class of 2017

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WHAT MAKES THE CREATIVE INDUSTRIES PROGRAM AT RYERSON UNIQUE?

What makes the Creative Industries program unique is the people in it. Many of my peers come from different backgrounds with different interests. There's a lot I can learn from them, and a lot they can learn from me. Because of this, not only have I been able to work with many talented people, but I have also built strong friendships.

YOU'RE CURRENTLY IN YOUR INTERNSHIP, HOW DID THE PROGRAM PREPARE YOU FOR YOUR ROLE THIS SUMMER?

Through the Creative Industries program, I have learned the skills and knowledge neces-sary for my desired career path. Several of my courses have tied into real world examples that have provided valuable insight into the graphic design and advertising industry. I was able to build a portfolio that ultimately landed me an internship at Buchanan Group. For this, I am extremely grateful to the program for allowing me to gain such valuable work experience.

WHAT TASKS DID YOU COMPLETE WHILE PARTICIPATING IN YOUR INTERNSHIP?

As a design intern at Buchanan Group, I was able to work on several projects that have

allowed me to express a bit of my own creativ-ity. In particular, I was responsible for designing logos, promotional flyers for retail products, banners for websites, and presentation decks for potential clients just to name a few.

Through the Creative Industries program, I have learned the skills and knowledge necessary for my desired career path. g

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WHY DID YOU DECIDE TO APPLY TO THE CREATIVE INDUSTRIES PROGRAM? WHAT ABOUT IT APPEALED TO YOU?

I applied to the program because at the time, I wasn’t sure exactly which direction I wanted to go into. Creative Industries gave me the opportunity to explore a number of different fields — including business — and really figure out what I want to do in the future. I was also glad I could gain practical experience with a work placement, and even take my studies overseas by studying abroad. The program seemed extremely well-rounded and well-thought-out, and it was perfect for me.

RAVENWILKINSON

Intern, On Q Communications Class of 2017

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WHAT ABOUT THIS PROGRAM IS MOST INTERESTING TO YOU? WHAT ARE THE MOST VALUABLE NEW SKILLS YOU’VE DEVELOPED, SO FAR?Actually, it’s not so much the program as it is the people this program attracts. Even though we’re all in the same program, each student’s interests and career goals are so unique. I’ve been able to learn from my peers and profes-sors with different competences, and that is something I really value. Every single class has included group work, so I’ve developed both my teamwork and leadership skills. Business

is a core aspect of the program, so I’ve also been able to learn crucial lessons in fields like accounting, marketing, management and en-trepreneurship. I’ve been able to take courses in public speaking, participatory media, video and image editing, and much more. Even if I can’t name every single skill I’ve acquired and developed, I know I have and will apply them subconsciously in the future.

WHAT WAS YOUR EXPERIENCE LIKE WORKING WITH MASS EXODUS, RYERSON'S ANNUAL FASHION SHOW?

As Communications Director for Mass Exodus, I oversaw the Public Relations & Marketing and Visitor Experience committees. My job was to make sure the Mass Exodus brand was commu-nicated consistently, our social media accounts were engaging, guests were seated quickly and enjoyed themselves, and we received adequate sponsorship and media coverage. Located in Ryerson’s Student Learning Centre for the first time, this experience was both chal-lenging and exciting, and allowed me to work with a diverse team and exercise and develop my professional skills.

AS A CREATIVE INDUSTRIES STUDENT, WHAT ARE THE BENEFITS OF BEING ABLE TO COLLABORATE WITH OTHER SCHOOLS, LIKE THE FASHION SCHOOL?

It’s great to collaborate with students from other schools in the Faculty of Communication and Design because they are the people that we will potentially be working with once we

enter the workforce. We are able to network early on in our professional careers, learn from each other, and exercise our teamwork skills by working with people who have different ex-periences and perspectives. Collaboration also allows us to develop relationships with people we may not have gotten the chance to meet if it weren’t for this program.

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WHAT ABOUT THIS PROGRAM IS MOST INTERESTING TO YOU?

The program has done an outstanding job of providing lectures from professionals in the industry. This has given me the opportuni-ty to expand my network and build new connections with credible, experienced individuals that can offer guidance in the field.

Through the various business courses offered in this program, I have been able to develop skills in finance, marketing, and different stages in the startup of a company. These are practical skills that will allow me to understand the business side of any company and how it operates to create profit and thrive on its success. Following your dreams and passions in creative work is important, but this program has also provided me with the business knowledge that is key in commercializing my creative processes.

NICOLE FINELLI

Intern, Maple Leaf Sports Entertainment Class of 2017

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Y O U ’ R E C O M P L E T I N G Y O U R INTERNSHIP WITH MAPLE LEAF SPORTS & ENTERTAINMENT. HOW IS THAT ENHANCING YOUR EDUCATION?

Being a part of the Global Partnership Department at MLSE, I am able to meet a plethora of different professionals. The connec-tions I foster with different people every day have been helpful to my growth as a young professional in the field.

This internship has opened my eyes to creative planning stages, along with the execution of certain aspects of the company that is required to make it so successful in the industry. I am able to be a part of very informative and influ-ential meetings at MLSE. These meetings give me insight and knowledge of business and cre-ative processes that take place with campaigns for our sports teams.

DID YOUR STUDIES PREPARE YOU WELL FOR THIS INTERNSHIP?

I have been able to apply what I have learned over the course of three years in the Creative Industries program to my internship at MLSE. Over the last year in the program, we focused on the creative process of individuals which has provided me with a basis of knowledge to help me channel my inner creativity to successfully express my thoughts and ideas.

Students are required to complete group proj-ects and individual presentations throughout the program. I believe these assignments have prepared me to work successfully in a group setting, managing my time and tasks accord-ingly along with being able to articulate my ideas and knowledge in a business setting.

As an intern I am required to complete a project for MLSE to showcase my knowledge of our partners and my capability to come up with a feasible and successful marketing plan. Through learning about different aspects of marketing in the Creative Industries program, along with understanding my creative process and perfecting my presentation skills, I feel very prepared to create and showcase an effective project of my own.

I have been able to utilize my years of experi-ence with Adobe systems such as Photoshop and Illustrator in creative content such as ticket packages and visuals for games and events.

WHAT HAVE BEEN YOUR FAVORITE EXPERIENCES IN CREATIVE INDUSTRIES, SO FAR?

This past year I had the opportunity to be a part of the Fashion Promotion course that is offered in The Fashion Industry module which I chose in year one. Myself and approximately 45 other Creative Industries, Fashion Design,

and Fashion Communications students were carefully selected to produce Mass Exodus 2016, Canada’s largest student-run fashion show. This was one of my favorite experiences in the program so far, as it allowed me to gain a lot of experience in the industry, along with new knowledge which was very rewarding.

The production team was split up in a variety of different committees and I was able to be a part of the PR & Marketing Committee. We took care of all real life tasks that a PR & Marketing firm would be given in order to create a successful fashion show. I was able to learn how to properly draft press releases and sponsorship forms and was able to communi-cate with hundreds of industry professionals.

We are required to complete internship hours prior to graduation and this has allowed me to have a memorable experience meeting col-leagues and industry professionals, along with gaining insight and knowledge about aspects of how business and the creative industries come into play at MLSE. Overall, I have been able to meet a variety of people who share unique interests and offer insight into different skills throughout the program which has been enlightening to my growth.

The program has done an outstanding job of providing its students with lectures from professionals in the industry.

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WHAT ABOUT THIS PROGRAM IS MOST INTERESTING TO YOU? WHAT ARE THE MOST VALUABLE NEW SKILLS YOU’VE DEVELOPED, SO FAR?

The most interesting thing about the program, by far, is the fact that I can tailor the program to fit my needs and wants. I am able to focus on fashion and publishing, two areas I’m passionate about, and combine them with a general business/entrepreneurial background. The most valuable new skills I’ve developed so far have to do with business. Learning how to build a business from the ground up, as well as how to successfully market it, is extremely useful in any industry.

The most interesting thing about the program, by far, is the fact that I can tailor fit the program to fit my needs and wants.

KATIEDIDOWIntern, FASHION Magazine Class of 2017

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Growing up in downtown Toronto, I always be-lieved I’d go to Ryerson one way or another. I was also very familiar with the school as my older sister got her degree from RTA. I initially was interested in applying for Ryerson’s Fashion

Communications and Fashion Design pro-grams. While flipping through the university’s brochure, I noticed Creative Industries on the page opposite of Fashion Communications. I was immediately intrigued by a program that was brand new, interdisciplinary, business-ori-ented and would allow me to explore the cre-ative fields I was passionate about.

WHAT HAVE BEEN YOUR FAVOURITE EXPERIENCES IN THE PROGRAM, SO FAR?

One of my favourite experiences in the program was being a part of the course union for its first two years. I helped spearhead the lounge renovation for the School of Creative Industries. I am very pleased that students will be using the redesigned lounge for years to come. I also really enjoyed teaching prospec-tive students about the program at the various open houses I assisted at. There are lots of interesting questions from incoming students because of how new the program is.

WHAT DO YOU ENVISION YOURSELF DOING, PROFESSIONALLY, AFTER GRADUATION? HOW DO YOU THINK THIS PROGRAM WILL HELP YOU?

I want to ultimately be an entrepreneur after I graduate. I am not quite sure which industry I want to work in or what I necessarily want to do, but I do know I want to be my own boss in

the future. I have tossed around several ideas centered around e-commerce, fashion/beauty or web publishing. I hope that one day I will get a great idea and will be able to run with it. Overall, though, Creative Industries has helped me find an interest and fuel a passion for entrepreneurship. I believe I will have the necessary skills to succeed in business because of Creative Industries.

WHAT ARE YOUR RESPONSIBILITIES AT FASHION MAGAZINE? WHAT’S BEEN THE BEST PART OF THE GIG SO FAR, OR THE BEST EXPERIENCE?

I am one of the Online Interns for FASHION. Basically, all the work I do is for FASHIONMagazine.com (our website). I assist the digital editors with their articles in a variety of ways, such as sourcing images. I also pitch and write my own articles for the website. I cur-rently have 17 on the site. Lastly, I schedule the social media posts for the days I am there. The best part of the gig so far has to be seeing my articles published on the website. It’s a great feeling to know that people are reading and responding to my work.

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My initial interest in Ryerson stemmed from discovering the Creative Industries program. I hadn’t seen anything like it and was enticed by the idea of studying the things that I’m passionate about, such as music and film, while also learning about the challenges professionals face in these industries and how the industries, as a whole, are changing.

I grew up in a pretty small town, and knew for a long time before my last year of high school that I wanted to experi-ence life in a major city. Since moving to Toronto in 2013, both Ryerson and this city have really helped to define my personality and goals.

LAURAMACMULLINIntern, Arts and Crafts Class of 2017

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WHAT ABOUT THIS PROGRAM IS MOST INTERESTING TO YOU? WHAT ARE THE MOST VALUABLE NEW SKILLS YOU’VE DE-VELOPED SO FAR?

I’ve definitely learned to define my work ethic and develop a process for being productive. Creative Industries requires me to think critical-ly about creative work and encourages me to strive for innovation in my assignments.

What I think is most interesting about the program is that it is specific enough to each student that you can only get out what you put into it. I’ve always tried to choose courses, even my electives, based on what will complement my academic interests but also reflect the work I do in my mandatory courses. I’ve found that because of this, Creative Industries has taught me a lot about my own tastes.

WHAT HAVE BEEN YOUR FAVOURITE EXPE-RIENCES IN THE PROGRAM, SO FAR?

The music business courses I’ve gotten to take have really helped to prepare me for my internship, and have provided me with the opportunity to learn about the entertainment industry from the perspectives of many industry professionals with different, interesting career paths. Each of these courses has helped me to understand how professionals collaborate

in the music business and have made me very excited to work in the industry myself.

WHAT WOULD YOU WANT TO TELL PEOPLE WHO ARE CONSIDERING APPLYING TO THE PROGRAM?

Be prepared to work with your peers! We do a lot of group work in Creative Industries. It’s an opportunity to build on your interpersonal and professional communication skills. You’ll also learn to be flexible with your work ethic and work with many different personality types.

HOW DID YOU GET YOUR INTERNSHIP WITH ARTS & CRAFTS? WHY DID YOU WANT TO INTERN THERE?

I applied and interviewed for it! I knew imme-diately that this was the company I wanted to intern for. So many artists represented by Arts & Crafts have been favorites of mine for a long time, and it’s a very admirable and important Canadian music company.

WHAT ARE YOUR RESPONSIBILITIES AT ARTS & CRAFTS ? WHAT’S BEEN THE BEST PART OF THE GIG SO FAR, OR THE BEST EXPERIENCE?

I work with the Arts & Crafts management team to advance shows and assist with tour preparations, coordinating with industry con-tacts to ensure a performance runs smoothly. I also assist with social media for artists, as well as grant applications and post-tour activities such as merchandise reconciliation. I work best having lots of tasks to accomplish, so the ad-vancing process has been a great way for me to take on responsibility while learning about different industry roles, since I often have to reach out to many different individuals when preparing for each show.

HOW DO YOU THINK THIS INTERNSHIP WILL HELP YOUR CAREER?

I feel as though my personality has changed since starting at Arts & Crafts, despite the fact that I’m only a little over halfway through with my internship. It’s really motivated me to gain more experience working and volunteering in the music industry and has given me an op-portunity to apply what I’ve learned in both Creative Industries and other previous experi-ences in a professional work environment.

The music business courses I’ve gotten to take have really helped to prepare me for my internship, and have provided me with the opportunity to learn about the entertainment industry from the perspectives of many industry professionals.

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“CREATIVE INDUSTRIES IS DEDICATED TO EDUCATING the future leaders of Canada’s creative economy. Here students explore culture, entrepreneurship and industry and graduate ready to take on careers in that sweet spot where busi-ness savvy meets creative passion.”

JAMES NADLER

Chair, School of Creative Indutries

Connect with Creative Industries @RyersonCreative

“OUR FACULTY AND ITS NINE LEADING SCHOOLS have been at the heart of the evo-lution of cultural industries for seven decades. Here you can immerse yourself in new worlds of design, storytelling, media and creative leadership -- surrounded by like-minded peers and mentors. We hope you’ll join us.”

CHARLES FALZON

Dean, Faculty of Communication & Design

Connect with FCAD @RyersonFCAD

JOIN USRyerson University is Canada's leader in innovative, career-

oriented education, and a university clearly

on the move.

With a mission to serve societal needs and a long-standing commitment to

engaging its community, Ryerson offers more than 100 undergraduate and

graduate programs. Distinctly urban, culturally diverse and inclusive, the

university is home to more than 41,500 students, including 2,400 Masters and PhD students, nearly 3,200 faculty and staff, and

more than 170,000 alumni worldwide.

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