FBP Media Pack 2012

MEDIA PACK 2012

generationmagazine Annual Conference

Generation is the only magazine specifically for UK family businesses with a wider readership of over

The weekly FBP bulletin reaches in excess of

24,000 around the UK

7500 visits per month

10,000 opt-in subscribers

The familybusiness place website has over

Media Pack • About Family Business Place

Family Business Place (FBP) has been developed with experts in the industry to become the UK’s leading network for family businesses and their suppliers.

Whether you already work within the family business sector or see it as a vibrant expanding market for your products or services, FBP gives you the opportunity to develop a deeper relationship with those at the helm of these companies.

Through a wide range of events, publications and online services, FBP aims to raise the profile and prestige of family businesses across the country whilst also building a support network of professional advisers with a real passion for family business.

• Family Ties annual conference

• Red Ribbon Awards

• Generation magazine

• Website

• E-Bulletin

• Friend of FBP

FBP Portolio:

Annual Conference

generationmagazine

Presented to:

Category:

Family Business Place Director:

Family Business Place Director:

Sponsor:

Merrythought

The Innovation Award

Anita Brightley-Hodges

Paul Andrews

www.familybusinessplace.com

Become A Friend Of Family Business Place

Media Pack • About Family Ties - Annual Conference

Family Ties annual conference is THE conference for the family business sector and has become a firm favourite in the calendar. This annual event is held at a prestigious London venue and brings together family-run companies from across the UK.

The guest speakers share insights into the challenges they face, the issues they have had to overcome, and the drivers that make their family businesses special.

This unique platform offers suppliers and professional services the opportunity to network, present and exhibit to some of the country’s leading decision makers.

Previous participants include Warburtons, Rigby & Peller, The Goring Hotel, Farrer & Co, Fleming Family & Partners, KPMG and many more.

Colyer London stationery supplies

It’s so refreshing to have upfront conversations with those who really make the spending decisions

BNY Mellon Asset Management

The FBP team put on a truly inspiring conference. Quite the best I have attended

Family Ties annual conference

4th November 2010 London

At the heart of the family business

Register your interest today at www.familybusinessplace.comor call Paul Andrews on 07921 710 009

A must for family businesses and their professional advisers. Hearfrom fellow family business owners who are prepared to share theirinsights into the challenges they face, the issues that they have hadto overcome and the drivers that make their family businesses special.

Annual Conference 2010

4th November 2010 London

At the heart of the family business

Register your interest today at www.familybusinessplace.comor call Paul Andrews on 07921 710 009

A must for family businesses and their professional advisers. Hearfrom fellow family business owners who are prepared to share theirinsights into the challenges they face, the issues that they have hadto overcome and the drivers that make their family businesses special.

Annual Conference 2010

Media Pack • About Family Ties – Red Ribbon Awards

Red Ribbon Awards

Family Ties conference also incorporates the Red Ribbon Awards – seeking to recognise the achievements of those in the family business sector who have made a significant contribution to the family business cause and champion the sector in all that they do.

Following on from the day’s conference, the Red Ribbon Awards presentation will be held at a prestigious venue with with guests attending from across all industries.

Award sponsors will benefit from exposure across the conference and awards presentation ensuring excellent brand placement both leading up to and during the event itself as well as face to face engagement with leading, national family run businesses.

Sponsors will have an increased profile and be invited to bring clients and guests to the presentation.

Red Ribbbon Award Categories

Family Business of the Year (headline sponsor only)

Longevity

Small Family Business of the Year

Young Gun

Lifetime Achievement

Family Business Ambassador

Innovation

Corporate Environmental Responsibility

Entrepreneurship

New Frontiers

Customer First

Fastest Growing Family Business

Community Involvement

Refer to table on page 6 for package details

VIP Reception

Exclusive sponsorship of pre-conference VIP Champagne Reception to be hosted by sponsor£10,000

Media Pack • Family Ties – Annual Conference & Red Ribbon Awards Ratecard

FBP - Family Ties Conference and Red Ribbon Awards - Sponsorship Opportunties

Packages Diamond Headline Platinum Sponsors Gold Exhibitors

Family Ties 2012 £47,500 £20,000 £2,500

Spaces Available Exclusive Twelve Limited

Title of Headline sponsor at Family Ties Conference (FTC) and Red Ribbon Awards (RRA) "In Association with" ✔

15min speaking slot at FTC ✔

Title of Award Sponsor ✔

Presentation of Award ✔ ✔

Logo and weblink included on all marketing material for FTC ✔ ✔

Logo on conference signage/displays FTC ✔ ✔

Logo and Biog in delegate pack for FTC 100 wORDS 50 wORDS LOGO ONLY

FTC Keynote Exposure - Logo on holding slide in auditorium ✔ ✔

Logo and weblink on Familybusinessplace.com ✔ ✔ ✔

Exhibition space ✔ ✔ ✔

Complimentary delegates Passes 6 4 2

Full Page Advert in Generation Magazine 2 ISSuES 1 ISSuE

Logo and weblink included on all marketing material for RRA ✔ ✔

Logo and "In association with" on RRA certificates ✔

Complimentary Seat at RRA 10 (TABLE) 2 SEATS

Logo on RRA signage/displays ✔ ✔

Logo and weblink on RRA webpage ✔ ✔

Sponsorship of Family Business of the Year Award ✔

Sponsorship of 1 RRA category ✔

Named as Lunch sponsor at FTC ✔

Named as Drinks Reception Sponsor at RRA ✔

Logo /weblink and biog on e-bulletin ✔ LOGO / wEB LINk ONLY

Media Pack • About Generation Magazine

Generation Magazine

Generation

Generation is the only magazine specifically for UK family businesses with a wider readership of over 24,000 around the UK.

Generation provides a platform for suppliers and service providers to reach decision makers of both small and large family businesses who are constantly reviewing their procurement across a range of products and services relevant to their business.

These individuals have the highest level of purchasing power and

Generation provides the ideal vehicle to reach this rapidly-expanding market.

The UK’s only bespoke

family business magazine

Media Pack • Generation Magazine. Rate Card

Family businesses generate 38% of private sector turnover - approx £1,231bn

Generation Magazine - display advertising Single insertion Series booking

Sponsorship of Generation - includes front cover logo and sponsorship of the editorial on the supplement introduction page

£10,000

£8,000

Inside front cover - full page advertisement £1,295 £995

Inside back cover - full page advertisement £995 £895

Double page spread advertisement £1,295 £995

Full page advertisement £695 £595

Half page advertisement (non bleed) £495 £395

Professional Panelist editorial (1 of 4) £395 £295

‘Ten Top Tips’ editorial £695 £595

Generation Magazine - classified advertising Single insertion Series booking

Small classified - 90mm x 50m £99 £79

Medium classified - 90mm x 100mm £149 £139

Large classified -71mm x 262mm £199 £179

It goes without saying that I am

passionate about food, wine and

rare books– pretty essential for

someone who runs a single family

office that is increasingly focusing on

investing in alternative assets such as

Bordeaux fine wines and rare books/

manuscripts. And like anyone with a

consuming interest, I am always quick

to spot references to my passion in the

most unlikely contexts.

My long-suffering friends and family

are now used to conversations which,

no matter what the starting the point,

always conclude with food and wine.

My only excuse is that the occasion is

usually lunch or supper at my place –

and naturally, it never pays dividends

to argue with the chef.

At a recent gathering, the guests

made a concerted effort to spike

my conversational guns by going for

literature in a big way in the mistaken

belief that fiction and food and wine

do not mix. A bad move - Because,

as you may have noticed for yourself,

fiction is not only about food and

wine, it’s practically addicted to it.

No wonder avid readers devour

books, even the e-type. There is

nothing like a mouth watering

description of a meal to get your

gastric juices into gear – especially

when the reader is trapped on a rush

hour train with the buffet car closed.

My theory is that books are sold

at railway stations and airports not

to while away the tedium of the

journey, but as a cunning marketing

ploy to persuade us to buy the stuff

that passes for food/wine on the

move. A really hungry person will eat

anything. Fortunately most fictional

food and wine is good. Comforting,

nostalgic, erotic, satisfying – a kind

of wish-fulfilment.

A novel without food/wine is thin

and unhealthy and our love for the

written menu starts early. If you are a

fan, you will know that Harry Potter

and friends, food is crucial, no not the

plot but certainly to the characters

well-being. Hogwart’s grand feasts,

wizard sweets, days filled with ice

cream sundaes and butterbeer – our

heroes have the gift of being able to

overload on indulgence, with no ill

effects.

Pity real life has consequences. In

fiction, unless your choice is social

realism a la Irvine Welsh, everybody

gets to gorge, and no one feels sick

afterwards. For those deliberately in

search of a good foodie read titles

can be helpful – Chocolat is certainly

abounding in chocolate. But treat book

covers with caution, Oranges Are Not

the Only Fruit is certainly about

For most people, investments are figures monitored on a graph.

For others, it’s about investing in a love and a passion. Richard Broughton

and Dipak Patel explore the world of alternative investments.

Dipak Patel, CEO of Venturescape, explains why it’s sometimes important

for investments to be ruled by the heart, and not just by the head.

A MATTER OF TASTE

“imagine getting to a fantaStic PLot, onLy to Be infoRmeD youR Device iS aBout to Shut DoWn Due to LoW BatteRy oR technicaL eRRoR”

89 Generation Spring / Summer 2011

Illu

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by

An

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avin

prosperity

84_99_prosperity_cs5.indd 89 20/05/2011 16:29

he hat is the essential prop in assisting the wearer to broadcast what they want to say. Whether it is with family

and friends or out and about amongst strangers, according to Philip Wright, the hat can help complete the story.

Walter Wright was formed in 1889 on the wedding day of Walter and Minnie-Susan Wright which was a unique union of two long established hat families. Walter Wright was from a felt hat producing family originating from the Huguenots and settled in London after their expulsion from mainland Europe in the 17th century. Minnie-Susan was the eldest daughter of a Hertfordshire family whose origins were firmly established in the local straw hat industry.

The combined knowledge of Walter and Minnie-Susan, their experience and attention to detail rewarded them with success and a reputation that led them to become leading suppliers to the larger wholesalers and shops and, eventually, to the new concept of retail: the 'chain store', such as Marks and Spencer and later British Home Stores and John Lewis Partnership.

Renowned milliner Philip Wright speaks to Paul

Andrews about the colourful history of his family

business through the years.

HATS OFF!

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07815 497 417

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GIVE BACKAs family businesses become more successful, some feel compelled to find a way to help make their local communities and the world a better place, either through charitable giving, projects or giving circles.

We can help design and produce publications that showcase good giving and help you to:

• Identify your philanthropic purpose • Design a brand to encapsulate your purpose,

commitment, values, vision and actions • Produce a tailored and beautifully crafted book, diary or website

“Be the change you want to see in the world”Mahatma Gandhi

For further information visit www.familyconstitution.co.uk /philanthropy

For a private consultation call Anita on 07815 497417 or email [email protected]


anufacturers of brushes since the eighteenth century, GB Kent & Sons Ltd is one of the oldest and most established

companies in Great Britain. Kent Brushes (as they are now more commonly known) was founded in 1777 by William Kent during the reign of George III.

Kent holds a pre-eminent place in the history of brush making, with an unbroken record of excellence in the quality of its production which has been recognised by the granting of Royal Warrants for nine reigns.

The Kent family continued to run the company for six generations until 1932, when the last of the three Kent brothers passed away. This is when Mr Eric L.H Cosby, owner of Cosby Brushes Ltd, entered into an association with G.B Kent & Sons. This ushered in a new chapter in Kent's long history, and since then the company has been under the creative and dynamic lead of the Cosby family.

Today, Mr Alan H.L Cosby, grandson to Eric Cosby is the Managing Director and Chairman, with his wife, son and one of his three daughters working for the business. The company's headquarters were moved from London to their existing factory in Apsley, Hertfordshire on 6 February 1984. They continue to operate from there there to this day.

The company continues to retain the craftsmanship and unprecedented quality that is Kent's reputation. Even in todays fast moving, mass-producing assembly lines, Kent are proud to still be manufacturing many of their original brushes by hand.

Nevertheless, Kent Brushes is committed to developing and enhancing its products with every step they take. Kent harness the latest hi-tech manufacturing processes, whilst building on the time-honoured traditional methods to create the world's finest example of each and every brush that leaves their factory.

www.kentbrushes.com

STROKEOF GENIUSA modern company in a traditional world, Kent

Brushes has been flourishing for generations.

M


meets

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appetite, but not the fictional diet

of your average fruitarian. Conversely,

even the most unpromising texts may

conceal a juicy gem.

Crime fiction may not leap out as

a food/wine lover’s ideal, but if you

can wade through two pages of last

week’s last supper in the pathology

lab, you may find yourself joining

the sleuth for revelations across the

dinner tables. In my pre-pescatarian

days, I discovered the delights of

Bradenham ham, still available in

Harrods’s Food Hall, via a 1930’s

Dorothy L Sayers mystery.

My one note of cautions goes with

science fiction. Yes, there is food

and wine out there, but not as we

know it. It generally comes in italics

and a stream of unpronounceable

consonants. But whatever they

call it, it’s still coffee – the only

true pan galactic gargle blaster. I

can recommend at least one book

without a single reference to any

kind of food or wine whatsoever. Its

big, it’s bulky and The National Rail

Timetable is available now. The buffet

car symbols? Ignore them – they’re all

out to lunch.

Collecting rare books and fine wine

has always been a hobby (cunningly

disguised as investments to be perfectly

honest). Recently I have been trying

hard to imagine what it would be

like to join the new generation of the

digital reading revolution? Amazon and

its mediocre competitors have arrived

en masse with their digital fodder. In

the UK alone, e-books still only account

for a small percentage of the entire

book market. However, a quick recce

on the rush hour train, confirms that’s

changing quickly though.

One part of me thinks, why on

earth do we need a solution, when

there is clearly no problem? And the

other suggests, perhaps e-books

will sharpen our appreciation of

literature, and therefore crucially,

the real-thing? I’m sure you’ll agree

with me, technology is great when

it works. Imagine, getting to a

fantastic plot, only to be informed

your device is about to shut down

due to low battery or technical error.

I subscribe to the real thing every

time. Whilst I embrace technology,

and Venturescape focuses heavily

on the technology markets, I do find

it difficult to muster any form of

enthusiasm for e-books.

I cannot overcome the feeling that

the advent of digital reading age

with e-books will be like drinking fine

wine from a plastic cup. Technically,

the same kind of pleasurable

experience, but surely missing a

fundamental ingredient. Quite a

sobering thought.

www.venturescape.eu

Some have called it exotic;

others have termed it an

emotional investment, the

2010 World Wealth Report by Merrill

Lynch/Capgemini termed it ‘An

Investment of Passion’. Whatever

you call it, interest in fine wine as an

investment, is growing. The savvy

buyer of fine wines has long been

buying more than they needed.

But now, as investors look to

anticipate the inflationary effects of

Quantitative Easing, fine wines are

attracting more investors.

Traditionally, investing into fine

wines means the best vintage

Bordeaux wines, including Saint-

Emilion and Pomerol. The best known

Chateaux are Lafite Rothschild, Latour,

Haut-Brion, Margaux and Mouton

Rothschild. The climatic conditions of

this region are perfect for producing

consistent quality vintages. Historically,

returns from fine wines have been

solid and the price-volatility has been

low (less than 5% per annum*). Also,

the market is not subject to changes in

fashion or fads; the same wines that

were popular 200-years ago, will be

popular in 10-years time.

Nowadays, however, the investor is

attracted to the fact that the market is

less likely to be affected by systemic or

contagion risks and the fact that, unlike

paper-money, one characteristic of this

asset class is its perfect inverse supply-

curve. However good the vintage, once

bottled, the quantity of wine can only

reduce thereafter due to consumption.

This is particularly the case now given

the quantity of wines consumed in

the Far East and the recent trend since

2009 of en premiers being consumed,

especially by the nouveau rich in China.

“Decanter” Magazine has

calculated that the returns form fine

wines over the last 25-years is 8.7%

per annum. Nevertheless, wines should

be held as part of a well diversified

“With BRokeR feeS in exceSS of 10% Wine iS a meDium to Long teRm inveStment”


Richard Broughton, director of Alexander Associates Group, gives a professional

viewpoint on alternative investments, including rare books and fine wines.

prosperity


HATS OFF!

Pho

tog

rap

hy b

y R

GB

Dig

ital

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07815 497 417

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A CLASH OF VALUESSimon Webley

WHEN PHILANTHROPY ISN’T FUN

Randi Weaver

A MATTER OF TASTERichard Broughton and Dipak Patel

MIXING FAMILY AND BUSINESS

Jonathan Lidster


In the United States and the Far East the prestige of holding a Royal Warrant is recognised and the perception is that the Royal Family would not allow a company to use their Royal Arms unless that company excelled. As in many spheres, it is easier to be appreciated abroad than in one’s own country and, in the UK some consider it to be elitist and therefore, by

association, expensive. In reality, this could not be further from the truth, as all Warrant holding companies represent excellent value for the quality services and products that they supply. They achieved their reputation by serving the general public before supplying the Royal Households and the breadth and diversity of their customer base remains important to them.

Holding the Royal Warrant affords family businesses a great opportunity to display the Royal Coat of Arms which many believe provides them with a great commercial advantage. It is great to see so many family businesses on the list of Royal Warrant Holders – a real confirmation that family businesses offer an exemplary service and standards that are clearly recognised in the products and services that they offer.

oyal Warrants signify that a satisfactory trading arrangement is in place between a nominated person within a company, the

Grantee, and the Grantor - HM The Queen, HRH The Duke of Edinburgh or HRH The Prince of Wales.

Highly prized, it is great to see so many family business recipients as Royal Warrant Holders.

Companies can only apply for a Royal Warrant once they have supplied goods or services for at least five years to one of the three Grantors. A Royal Warrant is held for five years and reviewed after four which means that a company must maintain the exacting standards of service, consistency and reliability if it is to retain its Royal Warrant.

Those awarded the Royal Warrant of Appointment by HRH The Prince of Wales have for many years had to comply to an environmental and sustainability audit. This has recently been extended to all companies applying for a Royal Warrant, and from 2012 all Royal Warrant holders, both existing and new, will be required to complete the audit. There are just over 800 Royal Warrant holders representing a huge cross-section of trade and industry. They range from traditional craftspeople to global and multinational firms operating at the cutting edge of technology. They all share the same essential qualities through their provision of exemplary service, excellence in terms of products, trustworthiness and reliability.

Warrants are granted to named individuals, Grantees, who must personally ensure the Warrant is used correctly. Warrant holders may display the relevant Royal Arms and the legend ‘By Appointment’ on their products, premises, stationery, vehicles and advertising.

BY ROYAL APPOINTMENTPaul Andrews spoke to a number of family business Royal Warrant

holders to find out what it means to them.

“Holding the Royal Warrant affords family businesses a great opportunity to display the Royal Coat of Arms”


meets

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Rate Card • Generation MagazineMedia Pack • About FBP website, E-bulletin & Ratecard

FBP website is the leading online portal dedicated to building a community for family business and its extended network of supplier and service providers.

Working in conjunction with the magazine the website provides a one stop shop for latest news, advice, guidance, debates and case studies. Currently receiving over 7500 visits per month the website continues to grow, ensuring FBP remains at the heart of this thriving business sector.

FBP website

FBP website - www.familybussinessplace.com

Online advertising One month

Homepage banner (on rotation) - 520 pixels x 260 pixels £650

Large homepage button- 250 pixels x 365 pixels £790

Medium homepage button - 250 pixels x 150 pixels £590

Large button any other page - 250 pixels x 365 pixels £590

Medium button any other page - 250 pixels x 150 pixels £395

Annual directory listing £395

FBP bulletin - weekly e-shots to 10,000+ subscribers

Classified advertising One e-bulletin

Banner footer - 520 pixels x 118 pixels £450

Product showcase - 520 pixels x 118 pixels £450

weekly e-bulletin

Containing all of the latest news and articles from the family business sector, the weekly FBP bulletin reaches over 10,000 opt-in subscribers.

A range of online advertising opportunities provide companies a direct link to these businesses

Rate Card • www.familybusinessplace.com Over

3 million UK businesses are family-run

Family businesses contribute over

30% of annual GDP

A large proportion of family businesses are currently preparing for the

transition to the next generation

who runs Britain’s businesses?

65% of the UK’s private

sector are family businesses

are employed by family businesses

people1 3in

family businesses pay

£47bnper annumin taxes

Anita Brightley-Hodges

Managing Director

T 07815 497 417 E [email protected]

Registered Office

7 Downderry WayDittonKentME20 6PB


Amalia Brightley-Hodges

Editor


For further information please contact:

www.familybusinessplace.com

Sam Stoyan - Sales & SponsorshipMike Dingle - Sales & SponsorshipChris Hall - Sales & Sponsorship

FBP Media Pack 2012

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Transcript of FBP Media Pack 2012