Fb developers garage 2011
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Transcript of Fb developers garage 2011
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How to Integrate Social Media into your Marketing Campaign
Steve Bayhack and Shaughn Le Grange-HatlenFontera and Pod1
2011
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You’re Doing it Wrong!!!
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Types of Marketing
• Online marketing• Offline marketing• Outbound• Inbound• Newsletter• Trade Show• Search Marketing• Direct• Niche• Guerrilla• Etc.etc.
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Word of Mouth (Viral)In the past:
Now:SLOW, STEADY AND SURE FAST & VIRAL
Social Media has speeded up the process and made it relevant in today’s fast paced world.
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Social Media
• Social Media allows for direct communication with customers/clients.
• It is a facet of Marketing & Customer service.• By itself – IT WILL NOT HELP YOU.• Must be a part of your overall marketing.
• Another tool in your advertising/marketing/research arsenal• Not merely an add-on or after-thought.
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United Breaks Guitars
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United Breaks Guitars
• Annual marketing budget of between $70 & $100 Million
VS• One cheap youtube video:• 150,000 hits in one day• 500,000 hits in the first month• 5,000,000 in the next month• Over 10,000,000 hits to date.
= Epic Fail for United!
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United Breaks Guitars…and has no Social Media strategy
• Annual marketing budget of between $70 & $100 Million
• On Twitter 17,000 followers, only following 1000 = they’re not listening!• Only 318,549 ‘likes’ on Facebook
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Get MMAD CampaignStart with a traditional advertising campaign….
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Get MMAD
o
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Make it Relevant!!!!
• Constant Checking – provide feedback• Updates• Be Sociable (talk, tweet & listen)
• Remember it’s a marketing tool to be used in conjunction with other media.
Social media + EmailSocial media + Live EventsSocial media + Market Research
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Types of Facebook Touchpoints
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Groups and Pages
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Channel Limitations
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Setting up your FB Campaign
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Social Media plugins
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Static Fan Page
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Interactive Fan Page
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Steve BayhackFontera
LondonCape Town
Atlanta
www.fontera.com
Shaughn Le Grange-HatlenPod1London
New YorkCape Town
www.pod1.com