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asWhat we’re doing with Facebook

Jolt Online Gaming is operated by OMAC Global Media Limited..

Jolt is a leading Browser Games publisherA network of AAA browser

games (AKA “Casual MMOs”)Over 2M registered usersOnly browser game publisher

completely focused on North American and UK markets

Some of the biggest browser games this yearo Legends of Zorko Utopia Kingdomso Something else big :)

Highly experienced management team

www.joltonline.com | Strictly Confidential | All Material Copyright Jolt Online Gaming 2009

Background

Some experience in rolling out platforms…Dylan Collins, CEO 2003-2007 CEO/Founder, DemonWare (acquired by Activision Blizzard in 2007)

Number one global online gaming technology companyProvided community/multiplayer technology platform to the

largest video game publishers in the worldTHQ, Ubisoft, Activision, Sega, Sony, Microsoft etc.Over 50 online titles shipped across all console platforms

Highly involved in online strategy development with publishers


Recent Activity: Legends of Zork Announcement

www.joltonline.com | Strictly Confidential | All Material Copyright OMAC Global Media Ltd. 2009

Browser Game Revenue Model: “Freemium”Every user who

visits our games is monetized in some form

Why do users make payments?o Quicker game

progressiono Competitiono Team-playo Gifting

98% of paying players will spend $5/month

1-2% of players will pay up to $20/month

User registers for free

Free players

Display Advertising

4%-18% paid users

Credit Card | PayPal | SMS | Offerpal

Item Sales

Game Functiona

lity

Once-off

Subscription

Banner

In-game


Going out with FacebookA Diary


Dear Diary

I’ve hooked up with Facebook! She’s the hottest girl in the class. She’s, like, super-popular:

Loads of friends (174 million)Friends I can talk to! (FB Connect

ftw!)Friends who talk about me! In a good

way! (News feeds = free ads!)

I know she’s sort of high maintenance ($15B?) but I think I might be in love!


Day One

Day Two

Dear Diary

I’m not sure what’s going on with FB. It’s all a bit weird. I thought she really liked me but then…

She keeps disappearing! (Short time-outs)

Whenever she disappears, I have to interrupt what I’m doing with my friends to go and find her (players get annoyed)

She seems to have a really short attention span (not designed for mid-long session applications)


Day Three

Dear Diary

I still really like Facebook. She’s still awesome. But my friends just don’t seem to like her. I think they’re talking behind my back…

I never know whether she’s going to talk to her friends about me or not! (Newsfeeds become unpredictable to player)

Now, I’m upset too (players get upset, blame us)


Day Four

Dear Diary

I think she’s gone nuts!

She wouldn’t let me see other people! (Firewalls blocking FB also block our games with FB Connect)


Day Five

Dear Diary

I went over to her place yesterday. OMG!

She left her stuff everywhere! (Docs are pretty messy)


Day Six

Dear Diary

So we broke up. I really thought we were meant to be. And every time I see a big group of people, I think of her.

But I still have feelings for her and I think that maybe when she’s finished growing up, she’ll be really super-awesome…

In the meantime I’m going to read:

www.twitter.com/joltonline


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