Fayette County USA Expansion Opinion Survey

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Fayette County USA Expansion Opinion Survey Prepared for Cornett-IMS/Fayette Alliance The Matrix Group, Inc August 2006

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Fayette County USA Expansion Opinion Survey. Prepared for Cornett-IMS/Fayette Alliance The Matrix Group, Inc August 2006. Overview & Methodology. Purpose of the Research. - PowerPoint PPT Presentation

Transcript of Fayette County USA Expansion Opinion Survey

Fayette County USA Expansion Opinion

Survey

Prepared for Cornett-IMS/Fayette AllianceThe Matrix Group, Inc

August 2006

Overview & Methodology

This research was initiated by Cornett-IMS and Fayette Alliance to gauge Fayette County voter opinion regarding priorities for Lexington/Fayette County elected officials, with specific focus on the issue of Urban Service Area expansion.

Purpose of the Research

The data was collected in a telephone survey of 200 registered voters residing in Fayette County, conducted between July 14, 2006 and July 25, 2006.

Respondents were stratified by age, gender and area of residence based on actual population percentages.1

Those who indicated they were employed in real estate development or construction, advertising, public relations or market research, as well as those who hold an elected office, were excluded from participation in the survey.

Based on a total number of 163,870 registered voters in Lexington/Fayette County2, the sample of 200 provides research results at the standard 95% confidence level with a margin of error of plus or minus 6.93%.

1 Source: Commonwealth of Kentucky State Board of Elections voter registration statistics report (June 15, 2006). 2 Source: Commonwealth of Kentucky State Board of Elections

Data Collection

Respondents were categorized according to area of residence within Fayette County (determined by zip code), gender, age, length of residency and education.

Respondent Categorization

Female58.5%

Male41.5%

Gender

Age Group

0.5%

21.5%

20.5%

23.5%

19.5%

14.5%

0% 10% 20% 30%

Refused

65+

55-64

45-54

35-44

Under 35

Area of Residence in Lexington/Fayette CountyArea of Residence % #

South Suburban/Rural 28.5% 57 40517 13.0% 26 40515 11.0% 22 40514 4.5% 9

South Central 24.0% 48 40502 14.0% 28 40503 10.0% 20

East 19.5% 39 40505 10.0% 20 40509 9.5% 19

North/West 14.0% 28 40504 9.0% 18 40511 5.0% 10

Downtown 8.0% 16 40508 7.5% 15 40507 0.5% 1

Rural 6.0% 12 40513 3.5% 7 40510 1.5% 3 40516 1.0% 2

Length of Residency in Lexington/Fayette County

42.5%

19.5%

24.0%

14.0%

0% 10% 20% 30% 40% 50%

More Than 30Years

21-30 Years

10-20 Years

Less Than 10Years

Average: 28.68 YearsBase: 200

Education

2.0%

15.5%

18.5%

35.5%

28.0%

0.5%

0%

10%

20%

30%

40%

Less thanhigh school

High schoolgraduate

Somecollege ortechnical

school

Collegegraduate

Graduateschool

Refused

Summary of the Research Findings

Greatest Concern About Community

As a resident of Lexington, what would you say is the single greatest concern you have about your community?

% # Managing growth/ Overdevelopment 21.0% 42 Traffic problems/issues 18.0% 36 Crime/Safety 18.0% 36 The water company takeover issue 6.5% 13 Poor roads/streets 5.5% 11 Political leaders/leadership/decisions 5.5% 11 Reduction of greenspace/farmland 4.5% 9 Quality/poor quality of the education system 4.0% 8 Lack of jobs/employment opportunities 3.5% 7 Illegal immigrants/immigration 3.0% 6 High taxes 2.5% 5 Having adequate public transportation 1.5% 3 Need more entertainment options 1.5% 3 Overpopulation 1.0% 2 Healthcare/Healthcare issues 1.0% 2 Water supply/shortage 1.0% 2 None 1.5% 3 Other 3.5% 7 Don't know 6.5% 13

Most Appealing Thing About Living in LexingtonWhat do you feel is the most appealing thing about living in Lexington?

% # Small town feel with big city attributes/advantages 17.0% 34 Beauty of landscape 13.5% 27 Right/good size 9.0% 18 Like the people in Lexington 8.5% 17 Overall quality of life/Everything 5.0% 10 The horse industry/Horse farms 5.0% 10 Parks/green space/Plenty of green space 5.0% 10 Cultural opportunity/diversity 4.5% 9 Convenience/Accessibility 4.0% 8 Safety/Low crime rate 4.0% 8 Good community to raise children/Good schools 3.0% 6 Variety of things to do 3.0% 6 Climat e 2.5% 5 Quiet/Slow -paced/Small city 2.5% 5 Cleanliness/Clean environment/Clean air 2.5% 5 Location in state/nation 2.5% 5 Close to family/friends 2.0% 4 The downtown area 1.5% 3 Good job opportunities/My job 1.5% 3 University of Kent ucky/UK sports 1.5% 3 Nice neighborhoods/My neighborhood 1.5% 3 Cost of living 1.5% 3 Accessibility to/quality of health care 1.0% 2 Other 2.5% 5 Nothing 0.5% 1 Don't know 1.5% 3 Refused 1.5% 3

Least Appealing Thing About Living in Lexington

And, what do you feel is the least appealing thing about living in Lexington?

% # Traffic 43.5% 87 Uncontrolled/unplanned/too much growth/development 15.0% 30 Crime/Law enforcement 8.5% 17 Cost of living/real estate/housing 3.0% 6 Local government officials/services/decisions 3.0% 6 Lack of cultural events/entertainm ent/facilities 2.0% 4 Taxes 2.0% 4 Not enough to do 2.0% 4 Cliques/Snobbery/People classified by wealth 1.5% 3 Lack of/limited public transportation 1.5% 3 Poor schools/school system/Quality of education/teachers 1.5% 3 Lack of leisure/ recreational activities/facilities 1.5% 3 Weather/temperature 1.5% 3 Satisfied/No complaints 1.5% 3 Not enough attention paid to improving/renewing downtown/old buildings

1.0% 2

Rundown houses/Ghetto areas 1.0% 2 Other 6.5% 13 Don't kno w 4.0% 8

Performance Ratings: Infrastructure, Growth & Development and Preservation

On a scale of 10 to 1 with 10 being Excellent and 1 being Poor, please rate how well you think Lexington is doing the following areas:

(Excellent=10; Poor=1)

Issue Average Providing citizens with basic infrastructure such as sewers, roads and other public services

6.78 Base: 200

Preserving the unique characteristics of the Bluegrass area

5.46 Base: 196

Long range planning for growth and redevelopment of urba n areas

5.23 Base: 192

Long range planning for growth and expansion into rural areas

4.67 Base: 184

Performance Ratings: Infrastructure, Growth & Development and Preservation

Providing citizens with basic infrastructure such as sewers, roads and other public services

1.0%

5.0%

4.5%

14.0%

11.5%

26.0%

24.5%

9.5%

4.0%

0% 10% 20% 30%

Excellent

9

8

7

6

5

4

3

2

Average: 6.78Base: 200

Performance Ratings: Infrastructure, Growth & Development and Preservation

Preserving the unique characteristics of the Bluegrass area

2.0%

7.0%

6.5%

9.5%

8.5%

20.0%

11.0%

12.0%

14.5%3.0%

6.0%

0% 10% 20% 30%

Excellent

9

8

7

6

5

4

3

2

Poor

Don't Know

Average: 5.46B ase : 196

Performance Ratings: Infrastructure, Growth & Development and Preservation

Long range planning for growth and redevelopment of urban areas

4.0%

5.5%

7.5%

10.5%9.5%

22.5%

13.0%

9.0%

11.0%

4.5%3.0%

0% 10% 20% 30%

Excellent

9

8

7

6

5

4

3

2

Poor

Don't Know

Average: 5.23Base: 192

Performance Ratings: Infrastructure, Growth & Development and Preservation

Long range planning for growth and expansion into rural areas

8.0%

10.0%

8.5%11.5%

9.5%

22.0%

10.5%

9.0%

7.0%

2.0%

2.0%

0% 10% 20% 30%

Excellent

9

8

7

6

5

4

3

2

Poor

Don't Know

Average: 4.67Base: 184

Importance Ratings: Infrastructure, Growth & Development and Preservation

On a scale of 10 to 1 with 10 being Most Important and 1 being the Least Important, please rate how important you think each of the following areas of

focus should be for Lexington in the future:(Most Important=10; Least Important=1)

Issue Average Preserving the unique characteristics of the Bluegrass area

8.94 Base: 197

Providing citizens with basic infrastructure such as sewers, roads and other public services

8.72 Base: 199

Long range planning for growth and redevelopment of ur ban areas

7.66 Base: 198

Long range planning for growth and expansion into rural areas

5.72 Base: 196

Importance Ratings: Infrastructure, Growth & Development and Preservation

Preserving the unique characteristics of the Bluegrass area

1.5%1.0%

0.5%

1.0%

4.0%

1.5%

8.0%

10.5%

16.0%

56.0%

0% 10% 20% 30% 40% 50% 60%

Most Important

9

8

7

6

5

4

3

2

Don't Know

Ave rage : 8.94B ase : 197

Importance Ratings: Infrastructure, Growth & Development and Preservation

Providing citizens with basic infrastructure such as sewers, roads and other public services

0.5%

0.5%

0.5%

2.0%

3.5%

6.5%

30.5%

15.5%

40.5%

0% 10% 20% 30% 40% 50%

Most Important

9

8

7

6

5

4

Least Important

Don't Know

Average: 8.72B ase : 199

Importance Ratings: Infrastructure, Growth & Development and Preservation

Long range planning for growth and redevelopment of urban areas

1.0%

3.0%

1.5%

1.0%

4.0%

7.0%

7.5%12.5%

23.0%13.5%

26.0%

0% 10% 20% 30%

Most Important

9

8

7

6

5

4

3

2

Least Important

Don't Know

Ave rage : 7.66B ase : 198

Importance Ratings: Infrastructure, Growth & Development and Preservation

Long range planning for growth and expansion into rural areas

2.0%11.0%

8.0%

6.5%11.0%

12.0%

7.5%7.5%

13.0%6.5%

15.0%

0% 10% 20%

Most Important

9

8

7

6

5

4

3

2

Least Important

Don't Know

Ave rage : 5.72B ase : 196

Comparison of Importance Ratings vs. Performance Ratings

8.94 8.72

7.66

5.72

5.46

6.78

5.234.67

1

2

3

4

5

6

7

8

9

10

Preserving uniquecharacteristics of the

Bluegrass

Providing basicinfrastructure

Planning for growthand redevelopment

of urban areas

Planning for growthand expansion into

rural areas

Importance

Performance

More Land Needed Outside Current Urban

Service Area Do you feel that more land is needed for new housing, business and

industrial development outside the current Urban Service Area?

No74.0%

Yes19.0%

Don't Know7.0%

Would you be more likely or less likely to vote for a candidate who favors expansion of the Urban Service Area?

Likelihood of Voting For Candidate Who Favors Expansion of Urban Service Area

Less Likely71.0%

More Likely14.5%

No Difference

14.5%

Less Likely13.0%

More Likely73.0%

No Difference

14.0%

Would you be more likely or less likely to vote for a candidate who favors keeping the Urban Service Area as it exists today?

Likelihood of Voting For Candidate Who Favors Keeping Existing Urban Service Area