FastOverlay - Ecommerce Marketing Manager Presentation
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Transcript of FastOverlay - Ecommerce Marketing Manager Presentation
FastOverlayEcommerce Marketing Manager
What is FastOverlay?
Platform SaaS to manage Marketing campaigns on-site.
Promotions and Product Discount campaigns
Display Promo codes and Marketing Communication campaigns
User registration and Newsletter subscription
Recover abandoned shopping carts
Sample Overlays
Some campaigns managed with FastOverlay...
SLBenfica.pt
ClubeFashion.com
Sample Overlays
Some campaigns managed with FastOverlay...
Netviagens.com
Goodlife.com.pt
Why Overlays?
Overlays have higher CTR rates in comparison to normal display comunication: between 5% to 15%. This indicates that it gets better visitor’s attention and it’s better to promote your products to generate more sales.
+100%Increase in Sales Conversion of promoted products.
Our customers
+20M Pageviews / month
Pageviews processed to deliver campaigns with FastOverlay
More Overlay content types
Videos and Posts from Facebook External pages
Mobile friendly contents
Overlays by the big players...
eBay.com Fnac.fr
Features
FastOverlay allows to manage and schedule Marketing Campaigns without the constant need of IT intervention.
● Simple and Intuitive Manager compatible with mobile devices
● Campaigns Scheduling and automatization
● Realtime Statistics and Reporting
● Types of Overlays: Images, HTML, External URL
● Triggers: OnLoad, Scroll Down, Click, Timer, Exit Intent
● Segmentations by Language, Countries, URLs, Gender, User Level and Device (PC, tablet or mobile)
● Screen position: Top, Center, Bottom, Sides
● A/B Testing
Benefits
Increase conversion rates of Sales and User Registration while reducing time and costs on Marketing and IT.
● Increase Sales Conversion
● Increase Newsletter and New User subscription
● Campaign performance Stats & Reports
● Marketing autonomy without IT intervention
● Reduce Time and Cost on Marketing and IT
Exit IntentReduce Bounce Rate
Exit Intent
Detects visitor exit intent from website
Allows on last chance to communicate with visitor before he abandons the website.
Use cases:
● Newsletter subscription and User Registration● Display a Promo code to increase purchase intention● Reduce website bounce rate● Enhance advertising investments with better visitor
retention
+40%Increase in Newsletter Subscriptions
Abandon Carts Recovery
Setup campaigns to communicate with anonymous visitors and prevent abandoned products in shopping carts.
Use Case:
● Communicate before exit with Exit Intent event.● Communicate on website inactivity with Timeout
event
Advantages:
● Reduce shopping cart abandon rate● Enhance advertising investments
+25%Recovered Shopping Carts
IT InfrastructureOVH Telecom
Data Center in Paris with Low Latency connectivity
CloudFlare CDNFast Content Delivery + Security anti-DDoS
CDN with 74 Points of Presence worldwide
92% contents delivered through CloudFlare CDN
Give Sales Power to your Marketing!
30 days Free Trial
www.FastOverlay.com
Thank you!Contacts:
Vasco Pinheiro
[email protected]: vhbmspTelf: +351 91 432 91 39
www.FastOverlay.com