FastOverlay - Ecommerce Marketing Manager Presentation

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FastOverlay Ecommerce Marketing Manager

Transcript of FastOverlay - Ecommerce Marketing Manager Presentation

Page 1: FastOverlay - Ecommerce Marketing Manager Presentation

FastOverlayEcommerce Marketing Manager

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What is FastOverlay?

Platform SaaS to manage Marketing campaigns on-site.

Promotions and Product Discount campaigns

Display Promo codes and Marketing Communication campaigns

User registration and Newsletter subscription

Recover abandoned shopping carts

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Sample Overlays

Some campaigns managed with FastOverlay...

SLBenfica.pt

ClubeFashion.com

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Sample Overlays

Some campaigns managed with FastOverlay...

Netviagens.com

Goodlife.com.pt

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Why Overlays?

Overlays have higher CTR rates in comparison to normal display comunication: between 5% to 15%. This indicates that it gets better visitor’s attention and it’s better to promote your products to generate more sales.

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+100%Increase in Sales Conversion of promoted products.

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Our customers

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+20M Pageviews / month

Pageviews processed to deliver campaigns with FastOverlay

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More Overlay content types

Videos and Posts from Facebook External pages

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Mobile friendly contents

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Overlays by the big players...

eBay.com Fnac.fr

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Features

FastOverlay allows to manage and schedule Marketing Campaigns without the constant need of IT intervention.

● Simple and Intuitive Manager compatible with mobile devices

● Campaigns Scheduling and automatization

● Realtime Statistics and Reporting

● Types of Overlays: Images, HTML, External URL

● Triggers: OnLoad, Scroll Down, Click, Timer, Exit Intent

● Segmentations by Language, Countries, URLs, Gender, User Level and Device (PC, tablet or mobile)

● Screen position: Top, Center, Bottom, Sides

● A/B Testing

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Benefits

Increase conversion rates of Sales and User Registration while reducing time and costs on Marketing and IT.

● Increase Sales Conversion

● Increase Newsletter and New User subscription

● Campaign performance Stats & Reports

● Marketing autonomy without IT intervention

● Reduce Time and Cost on Marketing and IT

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Exit IntentReduce Bounce Rate

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Exit Intent

Detects visitor exit intent from website

Allows on last chance to communicate with visitor before he abandons the website.

Use cases:

● Newsletter subscription and User Registration● Display a Promo code to increase purchase intention● Reduce website bounce rate● Enhance advertising investments with better visitor

retention

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+40%Increase in Newsletter Subscriptions

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Abandon Carts Recovery

Setup campaigns to communicate with anonymous visitors and prevent abandoned products in shopping carts.

Use Case:

● Communicate before exit with Exit Intent event.● Communicate on website inactivity with Timeout

event

Advantages:

● Reduce shopping cart abandon rate● Enhance advertising investments

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+25%Recovered Shopping Carts

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IT InfrastructureOVH Telecom

Data Center in Paris with Low Latency connectivity

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CloudFlare CDNFast Content Delivery + Security anti-DDoS

CDN with 74 Points of Presence worldwide

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92% contents delivered through CloudFlare CDN

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Give Sales Power to your Marketing!

30 days Free Trial

www.FastOverlay.com

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Thank you!Contacts:

Vasco Pinheiro

[email protected]: vhbmspTelf: +351 91 432 91 39

www.FastOverlay.com