FashionTT - Boost Your Brand
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Transcript of FashionTT - Boost Your Brand
Boost Your brand
Boost. Your .brandKris Granger
What is FashionTT
State enterpriseMandated to stimulate and facilitate business development and export activities of the Fashion industry in Trinidad and TobagoTo generate national wealth
Whats Inside?Contents:Practical definition of a BrandPractical tools for branding successChange perspectivesUnderstand you Brand IdentityClearly articulate your Brand ValuesVideo: The Golden Circle
What is a brand?An open discussion.
Brandr - To Burn (Norse)
Brace yourself, the next slide is bright
4
Whats a BrandAccording to the American Marketing Association (AMA), a brand is a name, term, sign, symbol, or design, or a combination of them, intended to identify the goods and services of one seller to differentiate them from the competition
however, many practicing managers refer to a brand as more than that - as something that has actually created a certain amount of awareness, reputation, prominence and so on in the marketplace.
Kevin Lane Keller (2008)
Brand Elements
Defining brand identity
Brand Audit: H&M vs Zara (2013)http://brandaditofexchanges.blogspot.com/2013/11/zaras-brand-identity-prism.htmlCase: Brand Identity Prism for ZaraCase Study
(2013)
Brand Values
What does the brand stand for + what does it stand against?An Open Discussion
Video
Golden Circle#SImonSinek
End
Kristofer F Granger, MM Dist. BSc. 1st Class (Hons),