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Boost Your Brand by Digital Marketing : Trick and Case Study
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Transcript of Boost Your Brand by Digital Marketing : Trick and Case Study
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BOOST YOUR BRAND BY DIGITAL MARKETING : TRICK AND CASE STUDY
KING MONGKUT’S UNIVERSITY TECHNOLOGY THONBURI (KMUTT)
19 SEPTEMBER 2555
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Founder and MD NSEC IT Convergence Group
Founder of YBITE Young Blood IT Entrepreneur
Brand Advisor and IT Business Analyst Founder of จุดเปลี่ยนชีวิต
Facebook: Facebook.com/pearless Twitter: @pearlesspbz E-Mail: [email protected]
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BRAND
ICE Cream?
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BRAND
Green Tea?
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BRAND
Mobile
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BRAND
Korea?
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BRAND
Thailand?
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GOOD EXPERIENCE
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BAD EXPERIENCE
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Experience > Recognition ประสบการณ์ จดจ า
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Health
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Quote
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Dialogue Message แบบเดมิๆ
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DIFFERENT?
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Experiential Marketing การตลาดเชิงประสบการณ์
Brand Promise การให้ค ามั่นเกี่ยวกับคุณค่าที่แบรนดม์อบให้
Brand Customer Experience การถ่ายทอดประสบการณ์ผ่านจุดสัมผัสของแบรนด ์
Brand Personality บุคลิกภาพของแบรนด ์
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Bring IT Solution to Non-IT Industry
Brand Promise การให้ค ามั่นเกี่ยวกับคุณค่าที่แบรนดม์อบให้
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Brand Customer Experience การถ่ายทอดประสบการณ์ผ่านจุดสัมผัสของแบรนด์
การสรา้งความคาดหวงั
ปฏิสัมพนัธ์กอ่นการซือ้
ปฏิสัมพนัธ์ระหว่างซือ้
การบรโิภคสนิค้า
การทบทวนประสบการณ์ที่ไดร้บั
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หล่อ ดูดี มีระดับ
อบอุ่น ความรัก ความเอาใจใส่
ความสุขุม ความเรียบร้อย
มีเสน่ห์ ตื่นเต้น เร้าใจ
กระฉับกระเฉง ปราดเปรียว
Brand Personality บุคลิกภาพของแบรนด์ เพื่อสร้างภาพลักษณ์ที่ลูกค้ารู้สึกได้
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ท าไม? การตลาดเชิงประสบการณ ์
(Experiential Marketing)
ถึงดีกว่าการตลาดแบบเดมิ
(Traditional Marketing)
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ส่งเสรมิให้เกิดการบอกตอ่
Viral Marketing
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ตอบสนองความตอ้งการภายในของลูกค้า
Consumer Insight
Insight
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การก าหนดต าแหน่งของแบรนด์
Brand Positioning
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ข้อควรระวงัของแบรนด ์
Brand’s Warning
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อย่าตอกย้ าความผดิพลาดของผูอ้ืน่
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CASE STUDY