Fashion: Media and Marketing, How Media and Film Influence Fashion
Fashion and Economics
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Transcript of Fashion and Economics
Fashion and Economics
Globalization
The increasing integration of the world economy
Check your
labels….where
are your clothes
from?
Country Trips/YR $$/YRUS 22 $1044UK 18 $1144Germany 16 $1312Hong Kong
16 $1260
Korea 15 $520Taiwan 11 $1000France 11 $856Italy 11 $852Japan 8 $884Brazil 7 $776
Global Competition
Increased competition among countriesLabor is a major component of productionGovernment incentive
Balance of Trade
Import: goods that come into a country from foreign sources or goods that a country buys from another country
Export: goods that a country sends to a foreign source or goods that a country sells to other countries
Balance of Trade: relationship between a country’s imports and exports
Balance of Trade
Trade deficit: more imports than exportsTrade Surplus: country sells more goods
than it buys or importsUS has a large trade deficitJapan has a large trade surplus
Trade Agreements
NAFTA: North American Free Trade AgreementBetween US, Mexico, and CanadaDesigned to eliminate or reduce tariffs (fees) for
trading goods
WTO: World Trade OrganizationInternational organization that promotes trade
laws and regulationsWorks to reduce barriers in trade
International Fashions
Fashions produced in China with fabric made in India with buttons from Bali
Designed by a designer in FranceModeled on runways in Milan and ParisPurchased in NYC to wear to a trendy
party
What do you think the effect of the Internet has had on
international fashion?
Supply and Demand
Supply is the quantity of product offered for sale at all possible prices
Demand is the consumer’s willingness and ability to buy and/or use products
Interaction between these 2 factors cause surplus, shortage, or equilibrium
Supply and demand play a major role in the pricing of a product
Profit
Money a business makes after all costs and expenses are paid
The motivation to do business