Family Fitness Challenge
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ORIGINAL CONTENT OPPORTUNITY Please call your sales representative for details FAMILY FITNESS CHALLENGE ENGAGE WITH CONSUMERS LOOKING FOR MOTIVATION Program Details: Flight: 8 weeks Lead time: 4 weeks Elements: Online Mobile Tablet Print Total investment: $400,000 (minimum) Subject to availability Align your brand with the positive rewards that come from getting up and getting active. Working with top fitness experts and health experts The Doctors, USA TODAY editors will prompt six families to get moving toward real lifestyle change over the course of eight weeks. This series will be documented in USA TODAY, on USATODAY.com, as well as in USA WEEKEND Magazine, reaching 50 million consumers in two special issues. Winning families will appear on the nationally syndicated TV show The Doctors. The series will be written by USA TODAY Health and Wellness expert Nanci Hellmich and consumers will be encouraged to get fit at home via an extensive social media campaign. Program Includes: ONLINE Branded Navigation Bar: Ownership of a custom navigation bar that connects all sponsored custom article pages within series and host sponsorʼs content including videos, tips, links and resources. Behavioral Targeting: Consumer activation via behavioral targeting of families, moms, and those interested in fitness and healthy eating. TABLET High Impact Units: Kick-start your campaign with a 1-day Interstitial takeover of News content MOBILE Health & Wellness Content: Reach consumers as they engage with our content on-the-go and during down-time, allowing for a true cross platform experience. PRINT Original Editorial Content: Weekly articles by highly regarded diet and fitness expert Nanci Hellmich in USA TODAY. USA WEEKEND Optional diabetes coverage in two November issues. BROADCAST Calls to Action: The Doctors will announce the challenge and recruit participants on their nationally syndicated show. Final Reveal The most improved family will appear on The Doctors on their season finale.
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Transcript of Family Fitness Challenge
ORIGINAL CONTENT OPPORTUNITY
Please call your salesrepresentative for details
FAMILY FITNESS CHALLENGEENGAGE WITH CONSUMERS LOOKING FOR MOTIVATION
Program Details:
Flight:8 weeks
Lead time:4 weeks
Elements:OnlineMobileTabletPrint
Total investment:$400,000 (minimum)
Subject to availability
Align your brand with the positive rewards that come from getting up andgetting active. Working with top fitness experts and health experts TheDoctors, USA TODAY editors will prompt six families to get moving towardreal lifestyle change over the course of eight weeks. This series will bedocumented in USA TODAY, on USATODAY.com, as well as in USAWEEKEND Magazine, reaching 50 million consumers in two special issues.Winning families will appear on the nationally syndicated TV show TheDoctors. The series will be written by USA TODAY Health and Wellnessexpert Nanci Hellmich and consumers will be encouraged to get fit athome via an extensive social media campaign.
Program Includes:
ONLINEBranded Navigation Bar: Ownership of a custom navigation bar thatconnects all sponsored custom article pages within series and hostsponsorʼs content including videos, tips, links and resources.Behavioral Targeting: Consumer activation via behavioral targeting offamilies, moms, and those interested in fitness and healthy eating.TABLETHigh Impact Units: Kick-start your campaign with a 1-day Interstitialtakeover of News contentMOBILEHealth & Wellness Content: Reach consumers as they engage with ourcontent on-the-go and during down-time, allowing for a true cross platformexperience.PRINTOriginal Editorial Content: Weekly articles by highly regarded diet andfitness expert Nanci Hellmich in USA TODAY.USA WEEKEND Optional diabetes coverage in two November issues.BROADCASTCalls to Action: The Doctors will announce the challenge and recruitparticipants on their nationally syndicated show.Final Reveal The most improved family will appear on The Doctorson their season finale.
ORIGINAL CONTENT OPPORTUNITY
About USA TODAYʼs Health and Wellness-Minded Audience1:•MORE INFLUENTIAL: USA TODAY.com visitors are more 83% more likely to beSuper Influential consumers when it comes to fitness.
•PARENTS: USA TODAY reaches more parents than The Wall Street Journal orNew York Times; the USA TODAY audience is 79% more likely to be over 50,married and have children under age 18 at home.
•ACTIVE: The USA TODAY Network audience is 58% more likely than the averageadult to walk at least once a week for exercise.
•INQUISITIVE: 74% of the USA TODAY Network audience is always looking for newways to live a healthier life.
•ACTIONABLE: 32% more likely to buy a non-prescription product as a result ofhealthcare advertising.
About USA TODAY Health & Wellness Experts:•Nanci Hellmich @USATODAYDiet has been a Life section reporter for USATODAY for 29 years, covering diet, nutrition and fitness.
•Liz Szabo @LizSzabo is a medical news reporter, covering this sector for USATODAY since 2004.
•Michelle Healy @mhealyUSAT is a veteran health and wellness reporter forUSA TODAY, currently focusing on pediatrics, parenting and family issues.
•Janice Lloyd @janicenlloyd has been reporting on health aging issues for fouryears, following a two-decade stint in sports where she oversaw coverage of 10Olympic Games.
•Kim Painter @KimPainter is a veteran health reporter and columnist, and writes the“Healthy Perspective” blog for USATODAY.com.
FAMILY FITNESS CHALLENGEENGAGE WITH CONSUMERS LOOKING FOR MOTIVATION
Source: 1) GfK MRI Fall 2011
