Family Business 2.0How to ‘Tweet’ in 5 Minutes or Less Per Day

and Why You Would Want To presented by

Nicole Ravlin & Edward Shepard

Our partners

Twitter? Tweet? What?

• What you need to know:– 140 character status updates –

a “micro” blog– Way to disseminate news and

information quickly.– Easy to monitor your brand– Dialogue is possible

• Statistics– One in five internet users are now on Twitter– In 2010, Twitter expects that they will have more than 25 million

users

©PMG Public Relations, LLC 2010

Edward Shepard Vice President of Marketing

Small Dog Electronics

©PMG Public Relations, LLC 2010Source: Pew Internet and American Life Project

Brass Tacks

©PMG Public Relations, LLC 2010

Twitter Lingo

Tweeple? Twittisphere? Having twouble understanding what Twitter is all about and whatthe lingo to use is?

Here’s the very basics:Stream This is what you see on your dashboard (example on next slide)@ use this before any user name to address someone on Twitter publicly.

Example: @hellosmalldog, @pmgnicoleRT Re Tweet – if you want to repeat what someone says to your followers

put this before the quote. Example: RT @fambiz2point0: Last call: #FamilyBusiness #Twitter webinar tomorrow with @PMGNicole & @edwardshepard of @hellosmalldog. Register at: http://bit.ly/arF9Kw

DM Direct Message – a private message to a twitter user that does not show up in the stream.

Who are all of these people and why are they following me?

• They are in a similar industry• They see you as a potential customer• They like what you have to say – you provide

value to their stream

Call 911… someone is following me!

©PMG Public Relations, LLC 2010

Example: stream

©PMG Public Relations, LLC 2010

Benefits for establishing your business on Twitter:

• Broadcast your marketing message• ENGAGE with customers and potential

customers• Keep tabs on your competition• Add value to others in your industry

Twitter for Business

©PMG Public Relations, LLC 2010

Analytics on Twitter• Track your links– How many people are clicking through?– Are you able to mobilize any of your followers?

©PMG Public Relations, LLC 2010

• Develop a strategy• Decide who at your

company will be responsible for tweeting

• Consider using CoTWeet• Twitter “editorial

calendar”

La la la… me me me!Developing a voice for your

company

©PMG Public Relations, LLC 2010

Boloco

Zappos

Example: Amazon

How it worked:

• Amazon offers a deal of the day tweet on Twitter

• Tweet deal get retweeted

• Traffic is driven to the Amazon.com site

•Twitter acts as a sales force

©PMG Public Relations, LLC 2010

• Google Alerts• RSS Feeds for Twitter searches• Twellow.com• Use of a client like seesmic or tweetdeck• CoTweet• Tweetlater (socialoomph)

Tips and Tricks

©PMG Public Relations, LLC 2010

Upcoming webinars

• The hidden tools of LinkedIn. – Thursday, May 27, 2010, 11:00 – 12:00

• Register at: http://vfbi.eventbrite.com/

Thanks for your attention and time!

Nicole RavlinPeopleMakingGood.com

@pmgnicolewww.facebook.com/pmgpr

Edward ShepardSmallDog.com

@hellosmalldog@edwardshepard

Questions?