Fail Fast, Build Again! - plan.medone.co.krplan.medone.co.kr/38_ghrforum/data/B-3Woo.pdf · •...

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Fail Fast, Build Again! COPYRIGHT 2018. MVL Foundation. ALL RIGHTS RESERVED

Transcript of Fail Fast, Build Again! - plan.medone.co.krplan.medone.co.kr/38_ghrforum/data/B-3Woo.pdf · •...

Page 1: Fail Fast, Build Again! - plan.medone.co.krplan.medone.co.kr/38_ghrforum/data/B-3Woo.pdf · • Easy Taxi exits • SMRT launches STRIDES • PDVL licensing introduced • PTC : Passengers

Fail Fast, Build Again!

COPYRIGHT 2018. MVL Foundation. ALL RIGHTS RESERVED

Page 2: Fail Fast, Build Again! - plan.medone.co.krplan.medone.co.kr/38_ghrforum/data/B-3Woo.pdf · • Easy Taxi exits • SMRT launches STRIDES • PDVL licensing introduced • PTC : Passengers

How to fail is important.

But knowing when to fail is more important.

Page 3: Fail Fast, Build Again! - plan.medone.co.krplan.medone.co.kr/38_ghrforum/data/B-3Woo.pdf · • Easy Taxi exits • SMRT launches STRIDES • PDVL licensing introduced • PTC : Passengers

How may times have you failed?

I have failed

4 times.

Page 4: Fail Fast, Build Again! - plan.medone.co.krplan.medone.co.kr/38_ghrforum/data/B-3Woo.pdf · • Easy Taxi exits • SMRT launches STRIDES • PDVL licensing introduced • PTC : Passengers

Did I fail fast enough?

Not for the first three projects But

Failed fast for the last one.

Page 5: Fail Fast, Build Again! - plan.medone.co.krplan.medone.co.kr/38_ghrforum/data/B-3Woo.pdf · • Easy Taxi exits • SMRT launches STRIDES • PDVL licensing introduced • PTC : Passengers

At Shenzhen and Hong Kong

I have failed

Fast for the first time.

Page 6: Fail Fast, Build Again! - plan.medone.co.krplan.medone.co.kr/38_ghrforum/data/B-3Woo.pdf · • Easy Taxi exits • SMRT launches STRIDES • PDVL licensing introduced • PTC : Passengers

How & Why?

It is China!

Not Fast means No Future.

Page 7: Fail Fast, Build Again! - plan.medone.co.krplan.medone.co.kr/38_ghrforum/data/B-3Woo.pdf · • Easy Taxi exits • SMRT launches STRIDES • PDVL licensing introduced • PTC : Passengers

History and Roadmap

· Chauffeur service launch in HK, CN

· Initial Coin Offering

4Q. 2014 3Q. 2016

· PyeongChang 2018 Olympics · O2O Mobility Service

Dec. 2017 May. 2018

· Ride-hailing service launch in Singapore

July. 2018 Nov. 2018

· Taxi service launch in Singapore

· MVL protocol application in TADA

· Ride-hailing service launch in Vietnam

Dec. 2018

· MVL mainnet launch

1H. 2019

NOW

· Business rebrand from easiway to easi6 · Car rental platform launch in 10 Asian countries

Failed

Page 8: Fail Fast, Build Again! - plan.medone.co.krplan.medone.co.kr/38_ghrforum/data/B-3Woo.pdf · • Easy Taxi exits • SMRT launches STRIDES • PDVL licensing introduced • PTC : Passengers

MVL Global Business Map

Page 9: Fail Fast, Build Again! - plan.medone.co.krplan.medone.co.kr/38_ghrforum/data/B-3Woo.pdf · • Easy Taxi exits • SMRT launches STRIDES • PDVL licensing introduced • PTC : Passengers

MVL Service Application

Page 10: Fail Fast, Build Again! - plan.medone.co.krplan.medone.co.kr/38_ghrforum/data/B-3Woo.pdf · • Easy Taxi exits • SMRT launches STRIDES • PDVL licensing introduced • PTC : Passengers

Our Solution

Singapore’s First Zero Commission Ride-Hailing Service

TADA (“LET’S RIDE”)

Page 11: Fail Fast, Build Again! - plan.medone.co.krplan.medone.co.kr/38_ghrforum/data/B-3Woo.pdf · • Easy Taxi exits • SMRT launches STRIDES • PDVL licensing introduced • PTC : Passengers

Why we exist?

A fairer ride-hailing system is needed

Better livelihood for drivers

Better fares for passengers

Safer roads for all

Page 12: Fail Fast, Build Again! - plan.medone.co.krplan.medone.co.kr/38_ghrforum/data/B-3Woo.pdf · • Easy Taxi exits • SMRT launches STRIDES • PDVL licensing introduced • PTC : Passengers

TADA, Ride-Hailing Service

· Launched as MVL's very first service due to it being

an app that has a large number of users.

· A zero commission, blockchain-based service

· MVL Token Economy to be implemented this year

No. of app downloads

100,000 riders

No. of driver signups

17,000 drivers

Page 13: Fail Fast, Build Again! - plan.medone.co.krplan.medone.co.kr/38_ghrforum/data/B-3Woo.pdf · • Easy Taxi exits • SMRT launches STRIDES • PDVL licensing introduced • PTC : Passengers

0

1000

2000

3000

4000

5000

6000

7000

8000

9000

10000

11000

12000

13000

14000

15000

16000

17000

22 7 30 7 07 8 15 8 23 8 31 8 08 9 16 9 24 9 02 10 10 10 18 10 26 10

Driver Sign -ups

Results Summary - 22nd July ~ 26th October

Cumulative Average Daily Growth Rate

17%

Page 14: Fail Fast, Build Again! - plan.medone.co.krplan.medone.co.kr/38_ghrforum/data/B-3Woo.pdf · • Easy Taxi exits • SMRT launches STRIDES • PDVL licensing introduced • PTC : Passengers

0

10000

20000

30000

40000

50000

60000

70000

80000

90000

100000

26 7 03 8 11 8 19 8 27 8 04 9 12 9 20 9 28 9 6 10 14 10 22 10

Rider Sign-ups

Results Summary - 26th July ~ 26th October

Cumulative Average Daily Growth Rate

8%

26 10

Page 15: Fail Fast, Build Again! - plan.medone.co.krplan.medone.co.kr/38_ghrforum/data/B-3Woo.pdf · • Easy Taxi exits • SMRT launches STRIDES • PDVL licensing introduced • PTC : Passengers

Shift is Happening - Singapore

2013 2014 2015 2016 2017 2018

•  GrabTaxi enters •  Easy Taxi enters

•  UberX is launched

•  GrabCar launched

•  CDG launches revamped taxi-booking app

•  Increase number of idling taxis •  Easy Taxi exits

•  SMRT launches STRIDES

•  PDVL licensing introduced

•  PTC : Passengers more satisfied with private-hire cars than taxis

•  Grab acquires Uber

28,210 27,695

28,736 28,259

27,534

23,140

Taxi Population

Shift towards Taxis •  Taxi fleet contraction has

stabilized and we should be on the cusp of an increase

•  Drivers and riders are flowing back to Taxis

•  Uptick in TDVLs •  Drivers now recognize that PHC

income is not materially better than taxis

DBS Research

Page 16: Fail Fast, Build Again! - plan.medone.co.krplan.medone.co.kr/38_ghrforum/data/B-3Woo.pdf · • Easy Taxi exits • SMRT launches STRIDES • PDVL licensing introduced • PTC : Passengers

Taxis have been left behind

Page 17: Fail Fast, Build Again! - plan.medone.co.krplan.medone.co.kr/38_ghrforum/data/B-3Woo.pdf · • Easy Taxi exits • SMRT launches STRIDES • PDVL licensing introduced • PTC : Passengers

Welcoming Taxis to the New World of TADA

Page 18: Fail Fast, Build Again! - plan.medone.co.krplan.medone.co.kr/38_ghrforum/data/B-3Woo.pdf · • Easy Taxi exits • SMRT launches STRIDES • PDVL licensing introduced • PTC : Passengers

TADA Taxi

Page 19: Fail Fast, Build Again! - plan.medone.co.krplan.medone.co.kr/38_ghrforum/data/B-3Woo.pdf · • Easy Taxi exits • SMRT launches STRIDES • PDVL licensing introduced • PTC : Passengers

Monetisation plans

OCT NOV DEC JAN FEB MAR

•  Launch of TADA Taxi •  Smart Call – (Dynamic Smart Booking), available on

TADA and TADA Taxi

•  Basic mobility insurance products available for

purchase by drivers and riders on TADA Platform •  Launch of TADA Vietnam

•  Corporate booking platform launch, transport

expense management targeted at SMEs

Page 20: Fail Fast, Build Again! - plan.medone.co.krplan.medone.co.kr/38_ghrforum/data/B-3Woo.pdf · • Easy Taxi exits • SMRT launches STRIDES • PDVL licensing introduced • PTC : Passengers

Thank You